Google loves blogs. What is it about blogs that Google loves so very much? We’ve pinpointed 13 reasons why Google may give – or appear to give – sites with blogs a little extra boost in rankings. Of course, the list is broken down into our framework of looking at good quality sites as being […]
Flash is less of a problem for search engines, but there are still caveats. Flash’s problems can be easily mitigated by offering footer links, and regular html text content on any pages with flash. It’s only an issue when no alternative content or navigation is offered. Here’s the longer story: Flash’s problems depend on the […]
Hyper Dog Media is presenting a day long Search Marketing Presentation in Las Animas, Colorado on February 6, 2009. Three sessions will cover the basics of Search Engine Optimization, Pay Per Click Advertising, and a revolutionary “Solutions Clinic” – providing quick fixes to attendees’ websites in real time. The first session, Search Engine Optimization, addresses […]
Hyper Dog Media is providing Search Engine Optimization tips at the Association of Strategic Marketing’s upcoming seminar. The full agenda includes information from experts in PPC (Pay Per Click), Web Analytics, and more: Proven Strategies for Improving Your Search Engine Marketing Are you optimizing your greatest asset? Website content is an essential part of online […]
Yahoo’s “Search Assist” tool is a hoot. Search for “Denver Mobile SEO“. go ahead, I dare you. Now, I’m thinking Yahoo knows me a little better than I’d like. Is this behavioral targeting? Profiling? Something even more sinister? Or is it just that Mobile SEO always goes better when plenty of chocolate is at hand. […]
AOL could become another internet marketing powerhouse. The company has recently announced it’s new “Platform A”, a mixture of the technological successes of Advertising.com, TACODA, Third Screen Media, Lightningcast, and ADTECH’s global ad serving platform. Platform A is poised to be a powerhouse of ad distribution through tightly defined niches like mobile advertising, video ads, […]
Mobile Search Optimization has been a bit of a buzzword this last twelve months. Web sites have long ignored the cellphone-based web surfer, but lately there has been much interest. There may be huge opportunities for websites optimized for cellphones, PDAs, toasters, and all of the other crazy devices visitors might be using to surf […]
Successful web development projects require a tremendous amount of planning, and planning starts with asking the right questions. Any web design benefits from extra planning, but 4 questions should define the entire project from the start: 1. Who is my target audience? Too many websites try to be all things to all people. Instead, think […]
There was an excellent story in the San Francisco Gate in May about Lake Champlain Chocolates, and the lessons they’ve learned with Pay Per Click Advertising. The story title is “PAY-PER-CLICK PROBLEMS: Emeryville gourmet chocolate company has a rough go of it“, but the real value of the article is the PPC secrets it gives […]
I’m still getting two copies of Search Marketing Standard magazine, but I’m not reporting it. First off, it’s so good that I don’t want to possibly miss an issue by having anyone mess with my subscription. With other magazines, I’ve found that fulfillment centers sometimes get confused, and it’s usually months before I realize a […]
