Category Archives: Local SEO

4 Reasons Why Organic Traffic Can Stay the Same – Even When Rankings Go Up

The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can mean fluctuations – or even decreases – while rankings are stable. Four Ads at the Top In the last year, Google has removed text ads from the side of their search engine results pages (SERPs) […]

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Speed is Everything

Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]

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Google Analytics Doesn’t Provide all of the Answers

Google analytics has become a great source of data about visitors to your website – assuming your configuration is correct. Sometimes configuration issues inadvertently block your view of what is really happening. Common issues can include… 1. Not having your analytics snippet in the correct place.   There are many legacy variations of the analytics snippets. In […]

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Preparing For SEO in 2017

Every year brings new SEO challenges and surprises. The year 2017 won’t be any different, but we do expect these topics to be important considerations in the new year:   Interstitials / Popups on Mobile Devices We’ve all seen mobile sites with a popup covering the content we were trying to read. These popups will […]

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Penguin 4 has Arrived: What We Know

It’s been 2 years since the last Penguin Penalty update. The Penguin Penalties were known to destroy site traffic by placing sites – that were formerly on page 1 – onto page 4 or even page 9. Organic traffic would decrease sometimes to less than 10% of previous levels, and devastate revenue. Penguin is such a serious […]

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Kick-Start Your SEO in 2015

The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]

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“How do you write great title tags and meta descriptions?”

[Updated Nov 1, 2016] “How do you write great title tags and meta descriptions?” That is the question that clients ask me most frequently. And it’s a complicated question, for sure! There are several components to writing great titles and descriptions, but there are also a few specifications that each company will want to consider for […]

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The Walking Dead, Google Authorship Edition

Summary of Search Google recently announced the end of Google Authorship, a feature the SEO community thought might become a major part of Google’s ranking formula. With Google Authorship, photos of writers were shown in Google’s search results – when rel=”author” and rel=”me” tags were embedded pointing to their Google plus profile. In December 2013, […]

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Doing the Pigeon (Update)

Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn’t name the update, Search Engine Land named this one the Google Pigeon Update. It’s seemingly unrelated to Google’s Pigeon Rank, an April Fools joke from back when Google did good and funny things. This update does […]

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Spam-Fighting Always Continues – December 2013 Summary of Search

Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues.” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering […]

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