October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made during August and September. Google also pushed out a new Penguin Update (v3) on October 5 – these Penguin updates penalize the overuse of keywords both on a website, and through links. We have had […]
Businesses thrive when they have an effective way for customers to find them on Google – the search engine most frequently used by your future customers. One of the most effective ways to ensure your business is found is with citations. A citation is any mention of your business online. A structured citation is a […]
Google has made many changes over the years, other engines have followed suit, and SEO has evolved along with these changes. Consider these 6 ways Google has changed over the last several years. 1. More pages are not necessarily better Google used to reward what would now be considered duplicate content. Endless search results pages, […]
SEO has had many changes over the years. As marketers and small business owners have worked to understand its many complexities, several misconceptions have remained. Misconception #1: SEO is “free traffic” Many small businesses are interested in SEO — they see it as “free traffic”. Tired of the ever-increasing click costs of PPC, they […]
Google will eventually crawl all JavaScript, but they haven’t been indexing JavaScript pages very successfully. Every year, we hear the same story: Google says it’s getting better at crawling and indexing Javascript. Except crawling JavaScript, and crawling ALL JavaScript are clearly two different accomplishments. Google can crawl it, render it, but just doesn’t seem to use it in […]
SUMMARY OF SEARCH | April 2016 The care and feeding of images: Optimizing your site’s images Google’s recent changes to search results means you can expect organic traffic to decline: There are more ads at the top for many queries, but Google may have also expanded the display in images in search results. There wasn’t an official announcement, […]
SEO still begins with being friendly to the bots. This “Technical SEO” is more focused on helping bots understand a page, so that humans get a chance to engage with it. Once visitors might see a page, Google can weigh more of the engagement metrics such as organic click-through-rate, bounce rate, time on site, conversion, […]
Google is really pushing SSL, with some recent announcements aimed at getting the web secure. Those sites still on http – in whole or in part – need to migrate the entire site to SSL early this next year to stay in Google’s good graces. With “Mobilepocalypse”, we saw that Google makes an announcement before […]
The Search Engine Optimization (SEO) world continues to evolve at break-neck speed. Constant change is the only constant, as even the machine learning that governs the algorithms is in constant flux. The year 2016 will be no different, and here are the items to have on your radar. Here are 4 things to focus your […]
Gary Illyes of Google indicated the next Penguin update is by end-of-year. While not acknowledged by G ary Illes, this Penguin update is rumored to be continuous, and a permanent part of Google’s algorithm. If the rumors are true, it will be welcome relief for many sites that are penalized, making amends (through disavowing, etc), […]