February 2014 Summary of Search:
Do as I say, not as I do
“Do as I say, not as I do” Sometimes Google does things it warns others not to do: 1. Don’t be top heavy Google just updated it’s “Top heavy” algorithm. […]
Category Archives: eCommerce
Spam-Fighting Always Continues – December 2013 Summary of Search
Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues.” Indeed, there were some complaints from webmasters around the 17th and […]
Summary of Search, October 2013
(Not provided) Google recently started encrypting all searches, and is now showing “(Not provided)” in Google Analytics for most organic traffic. Some referral traffic will show up from Google.com, and […]
Summary of Search, August 2013
Summary of Search Is Google backward compatible? The previous advice from Google, given in their 2008 Starter Guide for SEO, is now “out the window.” Google previously recommended that the […]
Summary of Search Engine Optimization, June 2013
The world of SEO is still reeling from Google’s latest Penguin update, and many are questioning Google’s new guidelines. Having a well-known worldwide brand wasn’t enough for the Salvation Army […]
Summary of Search, May 2013
Around May 22nd, there was an update to Google’s search algorithms. It’s being called Penguin 2.0 (or sometimes Penguin 4) and is a major update. Matt Cutts said in a […]
Summary of Search, January 2013
Summary of Search, January 2013 It’s almost been 2 years since the first Google Panda update, and it looks like there is a new update about every 4 weeks now. […]
Summary of Search December 2012
In 2011, Google said they wouldn’t make large changes around the Holidays. This year, all bets are off. Google released Panda update 23 on December 21, impacting 1.3% of English […]
6 PPC Secrets from a $100k campaign
There was an excellent story in the San Francisco Gate in May about Lake Champlain Chocolates, and the lessons they’ve learned with Pay Per Click Advertising. The story title is […]
5 web design & SEO tips from the world of PPC
Many view the worlds of Pay Per Click Advertising and Search Engine Optimization as opposites. While they are certainly very different, the goals are similar: bring eyeballs(with wallets) to your […]