Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]
Google analytics has become a great source of data about visitors to your website – assuming your configuration is correct. Sometimes configuration issues inadvertently block your view of what is really happening. Common issues can include… 1. Not having your analytics snippet in the correct place. There are many legacy variations of the analytics snippets. In […]
Organic sitelinks are the sub-links that appear under your homepage URL in search queries specific to your company. Matt Cutts explaining how sitelinks are generated: A typical company listing has 4-6 sitelinks meant to help users navigate your site directly from the search engine results page, rather than having to click your primary URL to […]
Content is helpful, but conversion is everything. The point of content – and usability in general – is to meet business objectives. Any business objective can be a conversion of sorts: bookmarking, social sharing/liking, video views, time on site, lead generation, add to cart, and hopefully even completing the sale! By measuring each step, brands can understand […]
The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]
Google made two more moves against guest blogging in the last month: 1. Google penalizes a site connecting content marketers and webmasters Content marketing is all about getting your information out to interested webmasters. Google recently penalized a site that simply connects those with content to those with websites. The content varied in form: guest posts, infographics, eBooks, […]
Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues.” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering […]
Yahoo advertisers received an email outlining a few more terms regarding the upcoming transition to the Microsoft Advertising adCenter platform. Some quick points: 1. A Tab will show up in “YSM later this month”, so be sure to login and look around. 2. Yours ads can server in adCenter right away when you transition. 3. […]
After a major website redesign, it’s not uncommon for page locations and even page extensions to change. Maybe you’ve switched web development languages, or changed your website’s structure into a SEO friendly themed set of silos. Whatever the reason page locations have changed, it’s vital that the old page locations are 301 redirected to the […]
Google loves blogs. What is it about blogs that Google loves so very much? We’ve pinpointed 13 reasons why Google may give – or appear to give – sites with blogs a little extra boost in rankings. Of course, the list is broken down into our framework of looking at good quality sites as being […]
