Google loves blogs. What is it about blogs that Google loves so very much? We’ve pinpointed 13 reasons why Google may give – or appear to give – sites with blogs a little extra boost in rankings. Of course, the list is broken down into our framework of looking at good quality sites as being accessible, relevant, and popular.
Accessibility: Search Engine robots must be able to find your content. These reasons help the bots find your postings without a lot of muss or fuss.
Most blog software sends out a “ping” when there is a new post. Instead of waiting for a search engine crawler to come across your site’s new content – either via a routine crawling or via a link – a notification is sent out to sites like pingomatic, technorati, and even google blog search. This notification tells the search engine robots to come and fetch some fresh (crunchy) content.
2. RSS feeds provide deep links to content
RSS Feeds are useful for so many, many things. They contain links to your latest postings, but also consider that they contain links right to the postings themselves. Even crawlers that aren’t that smart (you know who you are, little bots!) can figure out how to find a link in a list. That’s essentially all an RSS Feed is: A list of links in a predictable format. Hint: You subscribed to your feed in iGoogle, didn’t you?
3. Standard sitemap.xml provide deep links to content
If an RSS feed isn’t enough, use a sitemap.xml file to notify search engines about your site, including any new posts. A great thing about sitemap.xml files is that they can communicate additional information about a link, like how often a search engine robot should visit and what priority the page has in relation to your site.
4. Based on modern HTML design standards
Most blogging software was created or updated very recently, and doesn’t use outdated HTML methods like nested tables, frames, or other HTML methods that can cause a bot to pause.
Relevance: Once found, search engines must be able to see the importance of your content to your desired audience.
5. Fresh content, updated often
Nothing quite gets the attention of a search engine robot like fresh content. It encourages frequent repeat visits from both humans and robots alike!
6. Fresh comments, updated often
Of course, the blogosphere is a very social place. Googlebot is likely to come back often to posts that are evolving over time, with fresh new comments being added constantly.
7. Keyword Rich Categories, Tags, URLs
Invariably, some of your best keywords are likely to be used in the tags and categories on your blog. If you aren’t using keyword rich categories and tags, you really should be.
Popular: Google looks at what other sites link to your site, how important they are, and what anchortext is used.
8. RSS Feeds provide syndication
RSS Feeds can help your content and links get spread all around the internet. Provide an easy path to syndication for the possibility of links and, of course, human traffic.
9. Extra links from blog & RSS Feed directories
The first blog I ever started was for the possibility of a link from a blog directory. But RSS Feed directories exist too! Be sure to maximize the link possibilities by submitting to both.
10. Linking between bloggers / related sites
Blog rolls are links that blogger recommend to their audience. sometimes they have nice, descriptive text and even use XFN to explain relationships between bloggers. Some of your best human traffic can be attained through blogrolls.
11. Social bookmarking technologies built in
Blog posts are usually created with links directly to social bookmarking services like delicious.com, stumbleupon, and other social bookmarking sites. You’ve never made it easier for your audience to share your posting and give you a link!
12. Tagging / Categories with relevant words
Tags can create links to your blog by relevant pages on technorati and other blog search engines. These tag pages sometimes even have pagerank! They deliver keyword rich links and quality traffic.
13. Trackbacks (Conversations)
Trackbacks are conversations spanning several blogs. They are an excellent way to gain links (although often nofollowed these days), and traffic. Other blogs can be part of the conversation, thanks to the trackback system!