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The only constant in Organic Search is change

October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made during August and September. Google also pushed out a new Penguin Update (v3) on October 5 – these Penguin updates penalize the overuse of keywords both on a website, and through links. We have had […]

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6 Changes in Google Search

Google has made many changes over the years, other engines have followed suit, and SEO has evolved along with these changes. Consider these 6 ways Google has changed over the last several years. 1. More pages are not necessarily better Google used to reward what would now be considered duplicate content. Endless search results pages, […]

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4 Reasons Why Organic Traffic Can Stay the Same – Even When Rankings Go Up

The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can mean fluctuations – or even decreases – while rankings are stable. Four Ads at the Top In the last year, Google has removed text ads from the side of their search engine results pages (SERPs) […]

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Speed is Everything

Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]

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Google Analytics Doesn’t Provide all of the Answers

Google analytics has become a great source of data about visitors to your website – assuming your configuration is correct. Sometimes configuration issues inadvertently block your view of what is really happening. Common issues can include… 1. Not having your analytics snippet in the correct place.   There are many legacy variations of the analytics snippets. In […]

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5 Vital Steps Toward Google’s “Mobile First” Indexing

“Mobile is exploding,” said every headline for the last decade. Google is all about traffic and mobile is both largest segment of traffic, as well as the fastest growing! Google’s search results will be based on the mobile versions of web pages, including the results that are shown to desktop users. This is even if your prospects […]

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Preparing For SEO in 2017

Every year brings new SEO challenges and surprises. The year 2017 won’t be any different, but we do expect these topics to be important considerations in the new year:   Interstitials / Popups on Mobile Devices We’ve all seen mobile sites with a popup covering the content we were trying to read. These popups will […]

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Penguin 4 has Arrived: What We Know

It’s been 2 years since the last Penguin Penalty update. The Penguin Penalties were known to destroy site traffic by placing sites – that were formerly on page 1 – onto page 4 or even page 9. Organic traffic would decrease sometimes to less than 10% of previous levels, and devastate revenue. Penguin is such a serious […]

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3 Persistent SEO Misconceptions

SEO has had many changes over the years. As marketers and small business owners have worked to understand its many complexities, several misconceptions have remained.   Misconception #1: SEO is “free traffic” Many small businesses are interested in SEO — they see it as “free traffic”. Tired of the ever-increasing click costs of PPC, they […]

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