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9 ways to get the sitelinks you want (and deserve!)

Organic sitelinks are the sub-links that appear under your homepage URL in search queries specific to your company. Matt Cutts explaining how sitelinks are generated: A typical company listing has 4-6 sitelinks meant to help users navigate your site directly from the search engine results page, rather than having to click your primary URL to […]

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Can Google read JavaScript? Yes, but can it really?

Google will eventually crawl all JavaScript, but they haven’t been indexing JavaScript pages very  successfully. Every year, we hear the same story: Google says it’s  getting better at crawling and indexing Javascript. Except crawling JavaScript, and crawling ALL JavaScript are clearly two different accomplishments. Google can crawl it, render it, but just doesn’t seem to use it in […]

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The care and feeding of images: Optimizing your site’s images

  SUMMARY OF SEARCH | April 2016 The care and feeding of images: Optimizing your site’s images   Google’s recent changes to search results means you can expect organic traffic to decline: There are more ads at the top for many queries, but Google may have also expanded the display in images in search results. There wasn’t an […]

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HTTPS is Quickly Becoming A “Must Have”

Google is really pushing SSL, with some recent announcements aimed at getting the web secure. Those sites still on http – in whole or in part – need to migrate the entire site to SSL early this next year to stay in Google’s good graces. With “Mobilepocalypse”, we saw that Google makes an announcement before […]

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SEO Forecast 2016: What Needs To Be On Your Radar

The Search Engine Optimization (SEO) world continues to evolve at break-neck speed. Constant change is the only constant, as even the machine learning that governs the algorithms is in constant flux. The year 2016 will be no different, and here are the items to have on your radar. Here are 4 things to focus your […]

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Penguin Update Coming: An Ominous End to 2015

Gary Illyes of Google indicated the next Penguin update is by end-of-year. While not acknowledged by G ary Illes, this Penguin update is rumored to be continuous, and a permanent part of Google’s algorithm. If the rumors are true, it will be welcome relief for many sites that are penalized, making amends (through disavowing, etc), […]

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