Every year brings new SEO challenges and surprises. The year 2017 won’t be any different, but we do expect these topics to be important considerations in the new year: Interstitials / Popups on Mobile Devices We’ve all seen mobile sites with a popup covering the content we were trying to read. These popups will […]
It’s been 2 years since the last Penguin Penalty update. The Penguin Penalties were known to destroy site traffic by placing sites – that were formerly on page 1 – onto page 4 or even page 9. Organic traffic would decrease sometimes to less than 10% of previous levels, and devastate revenue. Penguin is such a serious […]
SEO has had many changes over the years. As marketers and small business owners have worked to understand its many complexities, several misconceptions have remained. Misconception #1: SEO is “free traffic” Many small businesses are interested in SEO — they see it as “free traffic”. Tired of the ever-increasing click costs of PPC, they […]
Getting a keyword research report is just the first step in enhancing your on site SEO. Once the research is complete, it is important to use those words to build out new pages – or improve tagging on existing pages. Domains Buying a keyword rich domain name is not as lucrative as it once was, but there […]
Minisites used to be a good technique, but is getting harder to make them work. Here are 3 challenges for the “Minisite Approach”: Google doesn’t value new websites. Google doesn’t value 2-3 page websites. It’s rare for small sites to have the depth of content that Google values. If this site cannot go into depth […]
Organic sitelinks are the sub-links that appear under your homepage URL in search queries specific to your company. Matt Cutts explaining how sitelinks are generated: A typical company listing has 4-6 sitelinks meant to help users navigate your site directly from the search engine results page, rather than having to click your primary URL to […]
Google will eventually crawl all JavaScript, but they haven’t been indexing JavaScript pages very successfully. Every year, we hear the same story: Google says it’s getting better at crawling and indexing Javascript. Except crawling JavaScript, and crawling ALL JavaScript are clearly two different accomplishments. Google can crawl it, render it, but just doesn’t seem to use it in […]
SUMMARY OF SEARCH | April 2016 The care and feeding of images: Optimizing your site’s images Google’s recent changes to search results means you can expect organic traffic to decline: There are more ads at the top for many queries, but Google may have also expanded the display in images in search results. There wasn’t an official announcement, […]
Google is constantly changing their Search Engine Result Pages (SERPs), and recently caused a stir by removing ads from the right side. For years, organic positions have been changing: Traditional “organic text listings” have been shrinking, but ads have always had their place. And ads have increasingly dominated above the fold. With 4 ads on […]
SEO still begins with being friendly to the bots. This “Technical SEO” is more focused on helping bots understand a page, so that humans get a chance to engage with it. Once visitors might see a page, Google can weigh more of the engagement metrics such as organic click-through-rate, bounce rate, time on site, conversion, […]
