After Keyword Research – What do I do with these keywords?!

Getting a keyword research report is just the first step in enhancing your on site SEO. Once the research is complete, it is important to use those words to build out new pages – or improve tagging on existing pages.

Domains
Buying a keyword rich domain name is not as lucrative as it once was, but there are still good opportunities. See last month’s article: Do Minisites still work?

Naming
Savvy business owners may use words and phrases found in their keyword research to name products, services, and even companies. There is no better way to show your audience that you have their solution than to name it (or the whole company!) appropriately.

Social Destinations
Social sites can rank for your keywords and act as informational channels. While your best prospects are not likely searching Pintrest or YouTube for solutions, certain keyword searches might be good content channels. Even in the long buying cycles of business to business sales, social media content will help inform and qualify prospects. Consider which of these channels might work well for your keywords:
– Pintrest boardshyper-dog-media-keyword-research-report
– YouTube channels
– LinkedIn groups
– SlideShare presentations

Consider that a keyword-focused social destination may not be appropriate for your entire brand: You may want a brand focused YouTube channel and a campaign channel focused on a specific keyword phrase.

Blogging Topics
Ranking at the top of search engine results for any competitive keyword phrase requires you to be “all about that phrase.” To be relevant for the many topics and categories of your targeted phrase, you will need many different pieces of content around that phrase. Consider online tools such as HubSpot’s blog topic generator to help inspire your next article:
http://www.hubspot.com/blog-topic-generator to generate “clickable” blogging ideas. Here is another nice post: https://www.authorityhacker.com/blog-post-ideas/ be sure to check that the blogging titles themselves have search volume. That’s a nice bonus you don’t want to pass up!

Content Formats
Some key phrases give away hints as to what kind of content would be best to produce. “How to” searches may lend themselves to tutorials and videos. Other topics are worthy of any entire channel or perhaps a white paper. For any keyword phrase you may want to target, taking the searchers’ needs into account is always the best approach: Consider what content your audience is looking for with each query.

A keyword research report is the beginning of any good SEO campaign. Depending on the site, audience and available resources any number of tactics could be deployed. For each of the above methods, however, focus should always come back to your target audience.

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