Category Archives: social media optimization

4 Reasons Why Organic Traffic Can Stay the Same – Even When Rankings Go Up

The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can mean fluctuations – or even decreases – while rankings are stable. Four Ads at the Top In the last year, Google has removed text ads from the side of their search engine results pages (SERPs) […]

Read More

Speed is Everything

Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]

Read More

Can Google read JavaScript? Yes, but can it really?

Google will eventually crawl all JavaScript, but they haven’t been indexing JavaScript pages very  successfully. Every year, we hear the same story: Google says it’s  getting better at crawling and indexing Javascript. Except crawling JavaScript, and crawling ALL JavaScript are clearly two different accomplishments. Google can crawl it, render it, but just doesn’t seem to use it in […]

Read More

Kick-Start Your SEO in 2015

The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]

Read More

February 2014 Summary of Search:
Do as I say, not as I do

“Do as I say, not as I do” Sometimes Google does things it warns others not to do: 1. Don’t be top heavy Google just updated it’s “Top heavy” algorithm. For sites that show many ads at the top, or make users scroll to see content, penalties can apply. 2. Don’t scrape content from other […]

Read More

Spam-Fighting Always Continues – December 2013 Summary of Search

Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues.” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering […]

Read More

Summary of Search, August 2013

Summary of Search Is Google backward compatible? The previous advice from Google, given in their 2008 Starter Guide for SEO, is now “out the window.” Google previously recommended that the underlined text of a link (aka “anchortext”) contained keywords, but now finds that somewhat spammy. The new Google direction is all about authority link building, […]

Read More

Denver SEO / Colorado SEMPO communities flourishing

Denver SEO Meetup and the Colorado working group of SEMPO have seen tremendous growth in the last year. In the ever developing world of search marketing, the meetups have become excellent resources for search marketing professionals looking to network – as well as the professional development opportunities provided by SEMPO’s excellent speakers. Last week, our […]

Read More

Denver SEMPO Meetup / Denver SEO Meetup

Why travel outside of Denver for great SEO and Search Engine Marketing events? Last week saw great attendance at the new Denver SEMPO Meetup (Created by the members of SEMPO’s Colorado Working Group). This week’s Denver SEMPO meetup was an excellent educational program provided by Jim Brown, Online Marketing guru for Quark (of QuarkXPress fame). […]

Read More