Category Archives: Google Penguin Update

Speed is Everything

Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]

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Kick-Start Your SEO in 2015

The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]

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The Walking Dead, Google Authorship Edition

Summary of Search Google recently announced the end of Google Authorship, a feature the SEO community thought might become a major part of Google’s ranking formula. With Google Authorship, photos of writers were shown in Google’s search results – when rel=”author” and rel=”me” tags were embedded pointing to their Google plus profile. In December 2013, […]

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February 2014 Summary of Search:
Do as I say, not as I do

“Do as I say, not as I do” Sometimes Google does things it warns others not to do: 1. Don’t be top heavy Google just updated it’s “Top heavy” algorithm. For sites that show many ads at the top, or make users scroll to see content, penalties can apply. 2. Don’t scrape content from other […]

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Spam-Fighting Always Continues – December 2013 Summary of Search

Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues.” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering […]

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Summary of Search, October 2013

(Not provided) Google recently started encrypting all searches, and is now showing “(Not provided)” in Google Analytics for most organic traffic. Some referral traffic will show up from Google.com, and is also organic traffic (But analytics cannot tell if the browser is being ultra-secure). There is no easy solution, but at the next Boulder SEO MeetUp we […]

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Summary of Search, August 2013

Summary of Search Is Google backward compatible? The previous advice from Google, given in their 2008 Starter Guide for SEO, is now “out the window.” Google previously recommended that the underlined text of a link (aka “anchortext”) contained keywords, but now finds that somewhat spammy. The new Google direction is all about authority link building, […]

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Summary of Search, July 2013

Remember those tactics that worked so well? And what about the old recommendations in the webmaster guidelines? Well, it’s time to take another look at all of those tactics with the new Google! Google released a “multi-week update” that continued into July, but the “Panda Recovery Update” got far more interest. Google Panda has been […]

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