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    Month: November 2018

    Web designers must factor in the growing impatience of web surfers

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    Website visitors have never been more impatient, and I’m the worst. Just today, I was looking up the lyrics to a song. I clicked on the site in #1 position(Like 90% of the rest of the world), but it was too slow. Before I even left the Google SERPS (Search Engine Result Pages), I clicked on the link in position 2. I’m going to bet I’m not the only impatient soul looking for lyrics… or even more important things(as if!). Lucky, mother Google(our gentle overlord) is paying attention. One of the items mentioned in seomoz’s recent survey of perceived ranking factors is the availability of the server hosting a site. In this case lyricbarn, or whatever they were called, lost a visitor and a potential adsense click or two(Ads are fun to click). Web Designers – Yeah, you – Reduce your page load times and keep visitors!

    5 web design & SEO tips from the world of PPC

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    Many view the worlds of Pay Per Click Advertising and Search Engine Optimization as opposites. While they are certainly very different, the goals are similar: bring eyeballs(with wallets) to your site and make it easy for them to buy.  Here are 5 tips to improve your SEO based on lessons from PPC. 1. Converting keywords Some keywords convert into sales better than others. Use your analytics to discover which keywords are bringing you sales, then target them with your SEO campaign. PPC(Pay-Per-Click) ads are a wonderful testbed to discover those converting keywords if you are pressed for time. 2. Your title and metadescription are your ad When composing your titles and metadescriptions, remember they will be shown in the search engine result pages. It’s like having an advertisement to click, but without Google’s AdWords rules. Always remember you are competing against the other pages in the SERPS(Search Engine Result Pages) – who will get the click? 3. Landing pages It’s great to optimize for your homepage, but setup some (even more relevant) landing pages and be sure they get some of the inbound links you are building. 4. Optimize landing pages for different steps in the buying process As visitors reach your site, think about what step they might be at in their buying process? Are they conducting preliminary research?  Give them links to bookmark your content, send it to a friend, or signup for your newsletter.  Is their search so specific that they are probably ready to buy? Now is the time to wave the free shipping! 5. Split Test Internet marketing is measurable. Why not setup split tests when you design your web pages? Create a couple of similar pages(avoid duplicate content) and use your analytics to measure performance. When your sample size tells you which one is better, adjust the worst of the two and measure again. Or create a third page. Hey, why not? HMTL is still free.

    9 Common Web Design Mistakes Prevent Google From Indexing Your Site

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    Web Designers frequently destroy their clients’ chances of ranking well in Google, without even knowing it! Here are three common mistakes that can ruin a client’s chances of ranking well in Google, Yahoo or MSN – simply by preventing the site from being indexed! Search engines follow regular text links, but web designers like to use these unfriendly search engine navigation methods: 1. JavaScript Menus Search Engines do not follow links reliably in JavaScript, if at all. 2. Imagemaps Search Engines cannot see the image, and so cannot classify the relevance or topic of the link. Lesser search engine robots do not even attempt to follow imagemap links. 3. Image Links / Rollover links These links frequently contain JavaScript, but also are difficuly for search engines to classify. 4. JavaScript popups Search Engines do not follow JavaScript reliably, and do not seem to like popups at all! 5. “Jump menus” These pulldown menus are usually submitting a form. If the form target is sent GET requests, there is a chance that the links will be followed in some manner, but again – this isn’t reliable navigation for Search Engines. 6. NOSCRIPT embedded links We were told that content in NOSCRIPT tags is for those visitors that have JavaScript off. But if you were told this means search engines, you were told wrong! This HTML tags has been abused by spammers early on, and search engines do not reliably follow navigation within these tags. 7. Frames – they’re rarely done in a search friendly manner More on the “right way” in a later post. Frames are challenging for search engines, and we have recently seen Google penalizing framee-based sites, perhaps due to the usability challenges they can present. 8. Java Java cannot be executed by search engines. Many early rollover effects relied on Java, but the navigation cannot be read by search engine robots. 9. Flash Flash navigation cannot be followed by search engines. Splash pages can become a deadend for search engines, and alternatives to Flash navigation should always be given. So what can you do to be sure that search engines will crawl your site? We’ll have answers in a future post, but a frequent supplement to websites that use the above techniques – meant almost entirely for search engines – is a set of footer links for seach engines to follow.

    7 untimely ways for a SEO to die

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    In ancient Rome, the ghosts of the ancestors were appeased during Lemuria on May 9. Not many people know that, and even fewer care. But in the spirit of Lemuria, we offer seven untimely ways a SEO can die(It’s a dangerous world out there, and also I’m low on blog posting ideas): – Bitten by search engine crawlers. – Trampled by googlebots(This is actually the best way to go, if you have to). – Trip over a HTML tag someone forgot to close. (This was funnier last night when I thought of it – go figure) – You get (google)whacked while visiting a bad link neighborhood. – You’re doing the googledance, slip on a banana peel and hit your head. Certainly I’m not the only one who knows the googledance? Please submit your videos if you know it: googledance@hyperdogmedia.com. – You receive a suspicious package in the mail, and it turns out to be a googlebomb. – Setting linkbait traps and you get an arm caught. Please submit any other ideas you might have via email: lemuria@hyperdogmedia.com. So strike up that pun machine, it’s Friday! Update: Debra just suggested you could “overdose on link juice” – if only!

    Google Hell: How the supplemental index can kill a company

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    Google Hell is a term being used to describe a sudden, far drop in a website’s ranking on Google. The ranking is usually for an important – or many different important – keyword terms. I’m pleased an article on Google Hell being covered in the mainstream press. It’s a phenomenon known to main online businesses, tied heavily to changes in the Google algorthym. Some of the excellent points in the article: The criteria for Google’s Supplemental Index can be vague. “Grey-area” techniques are sometime necessary to compete on the internet with larger stores. Duplicate content penalties exist! Newly created sites are especially vulnerable to falling into the supplemental index. Buying links may now be a deciding factor in whether your site ends up in the supplemental results. The article quotes Jim Boykin and Micheal Gray. Besides the great sources, it is refreshing that businesses are starting to see the importance of search engine marketing to the bottom line.

    3 things NOT to do: The importance of titles in SEO

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    Sometimes webdesigners get low blood sugar, or suffer minor head injuries. The effect? Bad HTML title tags. Title tags are an important piece of real estate on your page. In properly structured HTML, it’s the first chance for you to tell human prospects and search engine visitors what your page is about. Depending on the search engine, page titles are someytimes shown prominently is results – your page is likely to be passed up if it doesn’t look relevant to the potential visitor’s search. Think about your page title as an advertisement for your website! Since I’m feeling snarky today, here are three things NOT to do when creating your title tags: 1. “Welcome to our website” It sounds like a friendly greeting for your human visitors, but it completely ignores the wonderful gift that a title tag can be. A title tag is a chance to tell both human and search engine visitors just how helpful your content is. Use this chance to target keywords that BRING and CONVERT traffic. 2. “Unititled Page” If your web designer is using Dreamweaver, hope that they are properly caffeinated when they are working on your page. Otherwise, they may forget to change your HTML title tag from the default. Don’t expect quality traffic when you are one of the almost ONE MILLION pages that have “Untitled Page” as their title. 3. “Welcome to Adobe GoLive” You can probably guess where this default page title came from. Check out the ONE MILLION crappy page titles. Oh, that’s neat: version 6 is out. I think we can see what they DIDN’T improve. What SHOULD you do in your title tags? Keywords, focused sets of keywords. More on that in a later – and less snarky – posting.

    MSN adCenter Update: Will it compare to Google AdWords?

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    For those of you not currently signed up with MSN adCenter, you may want to give it a look(starting tomorrow). On April 26, 2007, we’re upgrading Microsoft adCenter with the improved navigation, reporting, and campaign management features from our beta site… While I currently like some of the MSN adCenter demographic targeting and PPC keyword bargains, I think they have room for improvement. Will this be MSN’s “Panama” upgrade that catches it up to Google? We’ll know soon enough! Also from the email: Additional feature upgrades will also occur on April 28, 2007. During this upgrade, adCenter will be unavailable for up to 24 hours starting at 12:00 P.M. Pacific Time. Your ads will continue to run as scheduled during both adCenter upgrades. With these upgrades, you’ll experience new features that will allow you to: Search within your campaigns. Use full text search to easily find ads, keywords, ad groups, campaigns, and accounts. Please note that orders are now called ad groups. Save important items in Favorites. Tag your campaign items for follow-up using Favorites. Quickly navigate your accounts. Use the improved navigation to quickly navigate to any campaign or ad group in your account. Easily access help content. Hover over the green question mark icons for pop-up help tips.1 Manage keywords faster. Bulk edit keyword settings and delete low-performing keywords. Save time importing campaigns. Directly import your campaigns from other search advertising programs. One click downloads. Download your datasets into Excel with one click. And more! View our blog and watch the webinar for tips and training on these new features. If you have any questions, please contact our adCenter support team. Sincerely, The Microsoft adCenter Team Frequently Asked Questions Why are you upgrading Microsoft adCenter? Over the past few months, we’ve been running improvements on the adCenter beta site, which has been available to customers in our U.S. Content Ads pilot. Now, it is time to share these new and improved features with all advertisers. Will my campaigns be affected? Your campaigns will continue to run as scheduled. With this upgrade, using adCenter is now easier and more efficient. The updates provide you with improved campaign management, navigation, and reporting. Where can I learn more about the most recent updates to adCenter? Our webinar, walks you through the features that will be included in this upgrade, and additional information can be found on our adCenter blog. 1 This feature will be available after the April 28, 2007 upgrade.

    How to get indexed in Google: Be friendly, predictable for the googlebot

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    This post is for server geeks. Everyone else should flee. Here we are talking about the underlying codes that every server sends along with html of a web site design when a page is requested from your website. There are really only a few httpd server codes that should ever be sent on purpose: 1. Code 200 OK This status code tells browsers (and the googlebot) that everything is a-okay. The content sent with the code appears to be just what was requested. Code 200 says “Yes, I have that content right here. This is the right location for requesting it, and I’m sending it to you now.” 2. Code 301 (A redirect) A status code 301 tells the googlebot that content has moved. There isn’t a penalty applied to 301 redirects in the search engines, which makes it ideal for: – Redirecting traffic to the www version of your domain (to solve possible duplicate content issues) – Redirecting traffic from old or broken URLs 3. Code 404 A status code 404 tells visiting search engine spiders like the googlebot that the content is missing. After receiving a 404 error after several visits, most search engines will remove the page from their listings. These are the HTTP status codes that should be sent to the server in most cases. Other status codes – like the dread 302 redirect – will usually only cause problems. One site we recently analyzed sent these codes when the hompage was requested: 302 (Redirected to another page) 404 (Missing. The page they were redirected to was missing!) Then the HTML of the homepage was returned as the 404 error page. What a wild ride for the Googlebot! Curious about what codes are being returned by your server? Try our new SEO Diagnostic tool, currently in beta.

    4 Google Adwords Tips: Save money by excluding visitors

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    Google Adwords opens your advertisement up to a vast audience. Sometimes it’s an audience that is a little too vast. You can save tremendous amounts of money on adwords by excluding the wrong audience: 1. Exclude surfers during the wrong time of day If your product or service is primarily marketed to businesses, be sure to turn off your ads during off hours. Business products and services are only sought during business hours, and there is little need to show ads in evenings and on weekends. 2. Never use broad match Broad match can be a horrible waste of money. If your broad match is for red widgets, your ad will come up in searches that include the word red, and searches that include the word widgets. With so much of the wrong traffic – searching for red gadgets, red ipods, etc. – there are bound to be costly clicks upon your ad. Instead of using broad match, use phrase and exact match. This will help save your clicks for visitors that might actually buy your product or service. 3. Exclude keywords that are unrelated For most any product, you can exclude some keyword. If you sell boats, you should exclude the word “toy” from most of your ads. Be creative, search Google and look for negative keywords. 4. Exclude other countries Make sure you are not showing ads in other countries. Some continents are also notorious for being involved in PPC fraud. More tips to save money with Google AdWords and Yahoo Search Marketing! Get Joy Milkowski’s “Amazing Results with Google AdWords” course – it pays for itself! Or you can continue throwing extra money to Google. 🙂

    What are Google’s supplemental results and what’s the problem?

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    Google defines supplemental results as follows: “A supplemental result is just like a regular web result, except that it’s pulled from our supplemental index. We’re able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index. If you’re a webmaster, please note that the index in which a site is included is completely automated; there’s no way to select or change the index in which a site appears. Please also be assured that the index in which a site is included doesn’t affect its PageRank.” If your web pages are listed in the supplemental results then it is likely that your web pages could not be parsed correctly by Google’s standard crawler. The problem with Google’s supplemental results are that they are only supplemental. If your web pages are listed in the supplemental results then they won’t be returned very often for regular search queries. How to find out if your web pages are in the supplemental results An easy way to find out how many of your pages are listed in Google’s supplemental results is to search for the following on Google.com: site:www.domain.com *** Search for that phrase and then proceed to the last result pages to find the supplemental results. Of course, you have to replace www.domain.com with your own domain name. How to get out of Google’s supplemental results Most web sites have pages in Google’s supplemental results. It means that Google had difficulty to index these pages or that Google had other problems with these pages. 1. Make sure that your web pages don’t contain any spam elements and that you don’t use any spam techniques to promote your web site. Using spam techniques to promote your web site is often the reason why a web site doesn’t get good rankings. Better focus on ethical search engine optimization methods. 2. Make it easy for search engines to index your web pages. If possible don’t use web page URLs that contain question marks or the & symbol. Make sure that the HTML code of your web pages offers what search engines need. Use IBP’s Top 10 Optimizer to prepare your web pages. 3. Make these pages easy to find for Google’s web crawler. The more links point to your web pages, the more likely it is that search engine crawlers fill find your web pages. Use ARELIS to get good inbound links to your site. Most web sites have pages in Google’s supplemental results. The easier you make it Google to index your web pages the more pages of your site will be listed in Google’s normal results.