Monthly Archives: November 2018

YouTube as marketing channel

Brian Wiener has an interesting post over at AdAge: YouTube as marketing channel. I agree that the TV Networks should be controlling their content by distributing it themselves: 1. Full Episodes should be available online(with Ads, of course). NBC’s Heroes will probably never be bootlegged on Youtube, because there is no need for it to […]

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Broadband adoption in the U.S.

The United States is behind other nations when it comes to adopting broadband. According to a recent report, the broadband has finally been adopted by more than 50 percent of residences. Yet, U.S. web surfers have never been less patient: Studies show visitors will not wait more than 4 seconds for an eCommerce page to […]

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Nofollow tags

Nofollow tags are a fairly recent invention. The history of nofollow goes something like this: 1. Google gives priority to sites with many links. 2. Spammers use blogs and guestbooks to artificially increase their link counts. 3. Somebody proposes that certain places on the web – like blogs and guestbooks – should have a way […]

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Googlebombs have been defused

The phenomenon known as “Googlebombing” has been defused by Google. It used to be that if enough sites linked to a site using certain words, that site would quickly rise in rank for that keyphrase. The result? You could search Google for “miserable failure” and see the White House is number 1, with Micheal Moore […]

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Microsoft’s new “Behavioral Targeting”

Microsoft is increasing personalizing ads given to it’s users. Microsoft says privacy is kept intact, and advertisers using Microsoft’s new Adcenter Pay-Per-Click(PPC) service are indeed seeing higher click-through rates(CTR). So, what’s the problem? It sounds like a win-win, and behavioral targeting will certainly be seen with increasing emphasis at Google AdWords, Yahoo Search Marketing and […]

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