Search Marketing Expo (SMX) is one of the USA’s best conferences. This year’s SMX Local and Mobile is being held right here in Denver, Colorado. The focus on local SEO and mobile SEO couldn’t come at a better time: local search is very hot with small and large businesses alike. Mobile SEO is becoming ever […]
AOL could become another internet marketing powerhouse. The company has recently announced it’s new “Platform A”, a mixture of the technological successes of Advertising.com, TACODA, Third Screen Media, Lightningcast, and ADTECH’s global ad serving platform. Platform A is poised to be a powerhouse of ad distribution through tightly defined niches like mobile advertising, video ads, […]
If you haven’t setup profiles for your organization on the larger social media websites, you might be missing out on an important opportunity for branding and online reputation management. 1. Branding URLs exist on many social media websites Major companies are increasingly spreading URLs like http://myspace.com/microsoft in their marketing campaigns, and these destinations have become […]
Mobile Search Optimization has been a bit of a buzzword this last twelve months. Web sites have long ignored the cellphone-based web surfer, but lately there has been much interest. There may be huge opportunities for websites optimized for cellphones, PDAs, toasters, and all of the other crazy devices visitors might be using to surf […]
We’ve developed a free contribution for OS Commerce, allowing the easy integration of LinkConnector’s affiliate code. OS Commerce is a popular free eCommerce system with excellent features. Get Setup: Signup for a LinkConnector Merchant Account Download the OS Commerce LinkConnector Contribution
We just developed a free contribution for Zen Cart, allowing the easy integration of LinkConnector’s affiliate code. Zen Cart and LinkConnector are an excellent match: 1. Both help eCommerce store owners avoid the sizable fees associated with opening and operating a store. 2. LinkConnector offers a two month grace period for setup and recruiting affiliates […]
Successful web development projects require a tremendous amount of planning, and planning starts with asking the right questions. Any web design benefits from extra planning, but 4 questions should define the entire project from the start: 1. Who is my target audience? Too many websites try to be all things to all people. Instead, think […]
There was an excellent story in the San Francisco Gate in May about Lake Champlain Chocolates, and the lessons they’ve learned with Pay Per Click Advertising. The story title is “PAY-PER-CLICK PROBLEMS: Emeryville gourmet chocolate company has a rough go of it“, but the real value of the article is the PPC secrets it gives […]
I’m still getting two copies of Search Marketing Standard magazine, but I’m not reporting it. First off, it’s so good that I don’t want to possibly miss an issue by having anyone mess with my subscription. With other magazines, I’ve found that fulfillment centers sometimes get confused, and it’s usually months before I realize a […]
1. Frames Frames were rarely done in a search-friendly manner. In the age of cellphone browsers and section 508 compliance, frames must go. 2. IE 5 Mac hacks Internet Explorer was a miserable little browser on every OS it ran on, but was particularly miserable on the Mac. It required CSS hacks that other browsers […]
