Google Adwords opens your advertisement up to a vast audience. Sometimes it’s an audience that is a little too vast. You can save tremendous amounts of money on adwords by excluding the wrong audience:
1. Exclude surfers during the wrong time of day
If your product or service is primarily marketed to businesses, be sure to turn off your ads during off hours. Business products and services are only sought during business hours, and there is little need to show ads in evenings and on weekends.
2. Never use broad match
Broad match can be a horrible waste of money. If your broad match is for red widgets, your ad will come up in searches that include the word red, and searches that include the word widgets. With so much of the wrong traffic – searching for red gadgets, red ipods, etc. – there are bound to be costly clicks upon your ad. Instead of using broad match, use phrase and exact match. This will help save your clicks for visitors that might actually buy your product or service.
3. Exclude keywords that are unrelated
For most any product, you can exclude some keyword. If you sell boats, you should exclude the word “toy” from most of your ads. Be creative, search Google and look for negative keywords.
4. Exclude other countries
Make sure you are not showing ads in other countries. Some continents are also notorious for being involved in PPC fraud.
More tips to save money with Google AdWords and Yahoo Search Marketing! Get Joy Milkowski’s “Amazing Results with Google AdWords” course – it pays for itself! Or you can continue throwing extra money to Google. 🙂