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    4 Places to find keywords for your SEO / PPC campaigns

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    What is an SEO or PPC campaign without the right keywords? Great keyword targets have a good amount of traffic, and a hopefully small amount of competition. Before you can even start measuring such things, however, you must create a broad list of keywords. Here’s where to start: 1. Keyword research  / suggestion services Services like WordTracker, KeywordDiscovery and even Google Suggest can give a great idea of the traffic surrounding certain keywords, as well as the variations of keywords a site should target. 2. Analytics / Statistics If you currently have analytics or web visitor statistics on your website, it is very helpful to look at how existing customers have found your site. If you haven’t loaded Google Analytics, it is quite easy – and free! 3. Brainstorming / Asking customers Great keywords can also be found, just be interviewing current customers with “How did you find us?” Even a quick glance at your business plan can lead you to a few new ideas on how prospective customers might find you. 4. Competitors Competitor websites can be a treasure trove of keywords. Scan their source code for a keywords metatag, if present. Also look at the keywords in their page titles by searching google for: site:competitor.com These four methods should lead you to plenty of keywords for your next campaign.

    Denver SEMPO Meetup / Denver SEO Meetup

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    Why travel outside of Denver for great SEO and Search Engine Marketing events? Last week saw great attendance at the new Denver SEMPO Meetup (Created by the members of SEMPO’s Colorado Working Group). This week’s Denver SEMPO meetup was an excellent educational program provided by Jim Brown, Online Marketing guru for Quark (of QuarkXPress fame). The presentation focused on opportunities in Social Media. Jim provided great information regarding Twitter, Facebook, and Facebook ads. While his presentation was friendly to all audiences, even seasoned Denver SEO professionals left with a new trick or two. And most valuable were the brand ambassador experiences Jim relayed to the group. The Denver SEO Meetup followed, just a few blocks away. Many members attended both meetup groups. The Denver SEO Meetup is not an educational program, but a social function – founded our our President Jim Kreinbrink. Many notable SEO professionals regularly attend, but Search Marketing, Advertising, and Affiliate marketing professionals are also frequenting the meetup. Several SEOs noticed glitches in running Google ranking reports for clients that week, and it was nice to exchange what was working and not working in small informal conversations. Of course, don’t come to the Denver SEO Meetup hoping to learn all about SEO: It’s a more relaxing networking function, not an educational opportunity. With SEO / SEM knowledge and professional networking available in here in Colorado, why travel to search marketing and ad industry conferences every weekend?

    Social Media Optimization: Important Real Estate

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    If you haven’t setup profiles for your organization on the larger social media websites, you might be missing out on an important opportunity for branding and online reputation management. 1. Branding URLs exist on many social media websites Major companies are increasingly spreading URLs like http://myspace.com/microsoft in their marketing campaigns, and these destinations have become important virtual real estate. Losing control of such a visible page location could damage a company’s online reputation and negatively influence branding campaigns. 2. Social Media destinations may be difficult to reclaim Myspace urges users to choose their profile destination wisely, saying it can NEVER be changed. That’s right – NEVER. If you are the first Corey Ryder or David Soard on a social media site, then you are the first. I think that’s more of a function of customer service than technology, but expect it to be a lengthy process possibly involving lawyers if you ever want to change your name. It’s much better now to spend an hour creating profiles on social media websites. And while you’re there, take a look around. Did your competitors think to create their profiles? 3. Think carefully about your brand before adding content As important as it is to claim your profiles, be careful of the message your profile may send. A local telecommunications company had “Does not want children” in their myspace profile. Not only is this harmful to the brand, but also detracts from the main message. And remember: archive.org makes anything posted on the internet live FOREVER. With new social media websites popping up everyday, where should you focus? Make a list of social media websites where your branding is most important. What sites would your potential customers and partners visit? What sites have the most visibility? Now that you have your list, spend that Friday afternoon staking your claims – your online reputation will thank you!