In ancient Rome, the ghosts of the ancestors were appeased during Lemuria on May 9. Not many people know that, and even fewer care. But in the spirit of Lemuria, we offer seven untimely ways a SEO can die(It’s a dangerous world out there, and also I’m low on blog posting ideas): – Bitten by […]
For those of you not currently signed up with MSN adCenter, you may want to give it a look(starting tomorrow). On April 26, 2007, we’re upgrading Microsoft adCenter with the improved navigation, reporting, and campaign management features from our beta site… While I currently like some of the MSN adCenter demographic targeting and PPC keyword […]
If you are using Pay Per Click advertising with Google or Yahoo, you are probably aware of what it feels like to light money on fire. If you have a limited amount of money, you get a bad feeling in your stomach. Google and Yahoo have two main ways on displaying the advertisements you are […]
I recently say another analysis showing that bidding for the number 3 spot is the best use of money. Brandt Dainow, CEO of ThinkMetrics, after reviewed three years worth(1500 keyword sets!) of click-through trends and found the click-through rates (CTR) were virtually identical between ad positions 1-3 in his campaigns. Others disagree, but in our […]
The phenomenon known as “Googlebombing” has been defused by Google. It used to be that if enough sites linked to a site using certain words, that site would quickly rise in rank for that keyphrase. The result? You could search Google for “miserable failure” and see the White House is number 1, with Micheal Moore […]
Microsoft is increasing personalizing ads given to it’s users. Microsoft says privacy is kept intact, and advertisers using Microsoft’s new Adcenter Pay-Per-Click(PPC) service are indeed seeing higher click-through rates(CTR). So, what’s the problem? It sounds like a win-win, and behavioral targeting will certainly be seen with increasing emphasis at Google AdWords, Yahoo Search Marketing and […]
[tag]Keyword research[/tag] should be the beginning of every web page placed on the web. Instead of dumping the same old text from the brochure you created in 1987, rewrite your content from scratch with an eye toward your [tag]best keywords[/tag] and keyphrases! Here are steps to help you in your search for your very own […]
Terry Semel, chairman and chief executive officer (CEO) of Yahoo warned that ad sales were growing in two key sectors, but not growing as quickly as they had hoped. Semel’s warning was about the Auto and Financial services sectors. He added: “But Yahoo was careful to note that it cannot tell whether the current slowdown […]
Site Reference has a new article on Google’s new semantic indexing in it’s algorithm. While search engines have traditionally focused on keyword density and link popularity, the semantic web promises relevancy based on natural language. The article is a great introduction to the concepts of semantic indexing.
Terry Semel, chairman and chief executive officer (CEO) of Yahoo warned that ad sales were growing in two key sectors, but not growing as quickly as they had hoped. Semel’s warning was about the Auto and Financial services sectors. He added: “But Yahoo was careful to note that it cannot tell whether the current slowdown […]
