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Microsoft’s new “Behavioral Targeting”

Microsoft is increasing personalizing ads given to it’s users. Microsoft says privacy is kept intact, and advertisers using Microsoft’s new Adcenter Pay-Per-Click(PPC) service are indeed seeing higher click-through rates(CTR). So, what’s the problem? It sounds like a win-win, and behavioral targeting will certainly be seen with increasing emphasis at Google AdWords, Yahoo Search Marketing and […]

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YouTube growing up

Mark Cuban recently prognosticated that youtube would soon be “sued into oblivion.” User generated content is, of course, a legal liability that must be measured along with other business risks. Are the high flying days of youtube over? Hardly. Youtube is rumored to be in talks with major content license holders as we speak, offering […]

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Google PageRank: Interesting Facts

An interesting sets of facts about Google PageRank, originally posted at netconcepts: “Each web page within a website has its own PageRank score. PageRank scores run from 0 to 10 on a logarithmic scale, meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between […]

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Newest search engine: MsDewey.com

MsDewey.com – The search results seem to be from msn / live, but the entertainment is priceless. Warning: Men find her entertaining, women tend to find her annoying. Whatever target market they are going for, it is odd that there are no advertisements shown. Is this yet another search engine without a profit strategy? Do […]

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Make sure your site is accessible when Googlebot visits

For all of the attention paid to “On-Page Relevance” and “[tag]Link Popularity[/tag]”, SEO begins with accessiblity. Are your websites [tag]search engine friendly[/tag]? Follow our checklist below to measure: A. Search Engine Point of View Surf your site from a search engine’s point of view. Download and Install Firefox and the Fangs Extension. By experiencing the […]

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How are you handling 404 pages?

Yahoo has incorporated a new feature in it’s slurp bot to find how your website is handling missing pages. Yahoo occasionally may be requesting random gibberish URLs on your server – usually with slurpconfirm404 in them – to see how missing pages are being handled on your server. Understanding how Search Engine robots are crawling […]

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