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    5 Vital Steps Toward Google’s “Mobile First” Indexing

    “Mobile is exploding,” said every headline for the last decade. Google is all about traffic and mobile is both largest segment of traffic, as well as the fastest growing! Google’s search results will be based on the mobile versions of web pages, including the results that are shown to desktop users. This is even if your prospects are primarily using desktop (if you are in manufacturing and a few other industries), desktop drives most of your actual conversions, or maybe you just

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    November 27, 2018 No Comments

    Preparing For SEO in 2017

      Every year brings new SEO challenges and surprises. The year 2017 won’t be any different, but we do expect these topics to be important considerations in the new year: Interstitials / Popups on Mobile DevicesWe’ve all seen mobile sites with a popup covering the content we were trying to read. These popups will be punished by Google in early 2017. Like ads above the fold, Google feels these popups harm the user experience – and they do not want

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    November 27, 2018 No Comments

    Penguin 4 has Arrived: What We Know

    It’s been 2 years since the last Penguin Penalty update. The Penguin Penalties were known to destroy site traffic by placing sites – that were formerly on page 1– onto page 4 or even page 9. Organic traffic would decrease sometimes to less than 10% of previous levels, and devastate revenue. Penguin is such a serious update for any site relying on organic traffic, that new insights are being gained daily. This update is a little bit different than previous Penguin updates.

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    November 27, 2018 No Comments

    3 Persistent SEO Misconceptions

    SEO has had many changes over the years. As marketers and small business owners have worked to understand its many complexities, several misconceptions have remained.   Misconception #1: SEO is “free traffic” Many small businesses are interested in SEO — they see it as “free traffic”. Tired of the ever-increasing click costs of PPC, they are drawn to the siren call of a tactic that will bring free traffic — forever. But this is a giant misconception. Search engine optimization

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    November 27, 2018 No Comments

    After Keyword Research – What do I do with these keywords?!

    Getting a keyword research report is just the first step in enhancing your on site SEO. Once the research is complete, it is important to use those words to build out new pages – or improve tagging on existing pages. DomainsBuying a keyword rich domain name is not as lucrative as it once was, but there are still good opportunities. See last month’s article: Do Minisites still work? NamingSavvy business owners may use words and phrases found in their keyword research to name

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    November 27, 2018 No Comments

    Do Minisites still work?

    Minisites used to be a good technique, but is getting harder to make them work. Here are 3 challenges for the “Minisite Approach”: Google doesn’t value new websites. Google doesn’t value 2-3 page websites. It’s rare for small sites to have the depth of content that Google values. If this site cannot go into depth on a topic, it might not be seen as valuable – to Google bot, or to human visitors. You can overcome that with link authority,

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    November 27, 2018 No Comments