Our Latest Blogs & News

The Search Engine Optimization (SEO) world continues to evolve at break-neck speed. Constant change is the only constant, as even the machine learning that governs the algorithms is in constant flux. The year 2016 will be no different, and here are the items to have on your radar. Here are 4 things to focus your efforts on in 2016: 1. Mobile Mobile is seen as last year’s concern in many ways but there is much to do beyond Google’s mobile

Gary Illyes of Google indicated the next Penguin update is by end-of-year. While not acknowledged by Gary Illes, this Penguin update is rumored to be continuous, and apermanent part of Google’s algorithm. If the rumors are true, it will be welcome relief for manysites that are penalized, making amends (through disavowing, etc), and waiting up to a year to see the penalty lifted. There has actually been some confusion, spread by Google,as to whether these updates are “realtime & continuous”

Remember back when Google focused on the user? Back before organic results were overtaken with PPC ads and knowledge graphs – and back before ads triggered by last night’s searches? It was a simpler time. Apple’s bold new moves hearken back to this simpler time, and their emphasis on user experience is likely to be a big win. 1. Ad blocking As mobile has exploded, the rise of mobile advertising has meant big profits for Google. Ads have made the

With Hyper Dog Media turning 11 this month, we having been looking back at the most common SEOproblems created by website redesigns. On some website redesigns, we’ve been on the team preventingthese SEO killers from happening. But in the vast majority of cases, we are brought in after a web redesign kills organic – and sometimes referral – traffic. Here are four potential problems we see time and again 1. 301 redirects of old pages As website technologies have evolved,

Google is constantly evolving, as the internet itself has evolved. Some of the many questions Google has asked to keep itself relevant include: How are people searching? How should results be formatted? How many answers does the user want? Are recommendations from friends helpful in this search? Is this a local search? Website QualityGoogle just unveiled a Panda Update the SEO community is calling “Panda version 4.2”. While the update is just beginning a months-long rollout, it is likely to