Google Adwords opens your advertisement up to a vast audience. Sometimes it’s an audience that is a little too vast. You can save tremendous amounts of money on adwords by excluding the wrong audience: 1. Exclude surfers during the wrong time of day If your product or service is primarily marketed to businesses, be sure […]
Google defines supplemental results as follows: “A supplemental result is just like a regular web result, except that it’s pulled from our supplemental index. We’re able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number […]
If you are using Pay Per Click advertising with Google or Yahoo, you are probably aware of what it feels like to light money on fire. If you have a limited amount of money, you get a bad feeling in your stomach. Google and Yahoo have two main ways on displaying the advertisements you are […]
With the ever increasing impatience of internet visitors, it is important that pages load as fast as possible. Here are some quick tips we implement when developing websites to keep the page size to a minimum: 1. CSS and Javascript should be in external files. This way, they are cached after the first page is […]
Brian Wiener has an interesting post over at AdAge: YouTube as marketing channel. I agree that the TV Networks should be controlling their content by distributing it themselves: 1. Full Episodes should be available online(with Ads, of course). NBC’s Heroes will probably never be bootlegged on Youtube, because there is no need for it to […]
The United States is behind other nations when it comes to adopting broadband. According to a recent report, the broadband has finally been adopted by more than 50 percent of residences. Yet, U.S. web surfers have never been less patient: Studies show visitors will not wait more than 4 seconds for an eCommerce page to […]
Nofollow tags are a fairly recent invention. The history of nofollow goes something like this: 1. Google gives priority to sites with many links. 2. Spammers use blogs and guestbooks to artificially increase their link counts. 3. Somebody proposes that certain places on the web – like blogs and guestbooks – should have a way […]
I recently say another analysis showing that bidding for the number 3 spot is the best use of money. Brandt Dainow, CEO of ThinkMetrics, after reviewed three years worth(1500 keyword sets!) of click-through trends and found the click-through rates (CTR) were virtually identical between ad positions 1-3 in his campaigns. Others disagree, but in our […]
The phenomenon known as “Googlebombing” has been defused by Google. It used to be that if enough sites linked to a site using certain words, that site would quickly rise in rank for that keyphrase. The result? You could search Google for “miserable failure” and see the White House is number 1, with Micheal Moore […]
Each of the search engines have their own unique criteria for relevancy. Google is no exception, and is usually the most mystical. In our tests, msn and Yahoo respond very quickly to SEO efforts, but Google take a little more time and finesse. And every once in a while, you see something in Google’s search […]
