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SUMMARY OF SEARCH | April 2016The care and feeding of images: Optimizing your site’s images   Google’s recent changes to search results means you can expect organic traffic to decline: There are more ads at the top for many queries, but Google may have also expanded the display in images in search results. There wasn’t an official announcement, but anecdotal evidence from the last several weeks proves this to be true. Speedy  Google loves speed. It’s because users love speed. A search engine

SEO still begins with being friendly to the bots. This “Technical SEO” is more focused on helping bots understand a page, so that humans get a chance to engage with it. Once visitors might see a page, Google can weigh more of the engagement metrics such as organic click-through-rate, bounce rate, time on site, conversion, etc. It’s a mystery -and a controversy – as to whether the current Google algorithm uses these engagement metrics, but pretty much everyone agrees they

Google is really pushing SSL, with some recent announcements aimed at getting the web secure. Those sites still on http – in whole or in part – need to migrate the entire site to SSL early this next year to stay in Google’s good graces. With “Mobilepocalypse”, we saw that Google makes an announcement before they bring the “beat down”. So now is the time to start planning your migration. SSL is a good change Having SSL encryption between server

The Search Engine Optimization (SEO) world continues to evolve at break-neck speed. Constant change is the only constant, as even the machine learning that governs the algorithms is in constant flux. The year 2016 will be no different, and here are the items to have on your radar. Here are 4 things to focus your efforts on in 2016: 1. Mobile Mobile is seen as last year’s concern in many ways but there is much to do beyond Google’s mobile