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    Google My Business for Your Business

    Businesses thrive when they have an effective way for customers to find them on Google – the search engine most frequently used by your future customers. One of the most effective ways to ensure your business is found is with citations. A citation is any mention of your business online. A structured citation is a mention of your business on a directory such as Google My Business or Yelp, and an unstructured citation is your business information (NAP: Name, Address,

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    November 27, 2018 No Comments

    6 Changes in Google Search

    Google has made many changes over the years, other engines have followed suit, and SEO has evolved along with these changes. Consider these 6 ways Google has changed over the last several years. 1. More pages are not necessarily betterGoogle used to reward what would now be considered duplicate content. Endless search results pages, doorway pages, and many other techniques of the past are easily detected by the modern Googlebot. In today’s world, these techniques can be ignored, or even

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    November 27, 2018 No Comments

    4 Reasons Why Organic Traffic Can Stay the Same – Even When Rankings Go Up

    The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can mean fluctuations – or even decreases – while rankings are stable. Four Ads at the Top In the last year, Google has removed text ads from the side of their search engine results pages (SERPs) and placed up to four at the top. For many competitive queries, this means less visibility. In many cases, the #1 organic position is now

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    November 27, 2018 No Comments

    Speed is Everything

    Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, and Google provided stats last week regarding just how impatient mobile users are: – The average mobile page takes 22 seconds to load, but 53%

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    November 27, 2018 No Comments

    Google Analytics Doesn’t Provide all of the Answers

    Google analytics has become a great source of data about visitors to your website – assuming your configuration is correct. Sometimes configuration issues inadvertently block your view of what is really happening. Common issues can include… 1. Not having your analytics snippet in the correct place.   There are many legacy variations of the analytics snippets. In addition, what was the correct installation a couple of years ago may have dramatically changed, depending on if you have an asynchronous snippet, etc. We still run

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    November 27, 2018 No Comments

    5 Vital Steps Toward Google’s “Mobile First” Indexing

    “Mobile is exploding,” said every headline for the last decade. Google is all about traffic and mobile is both largest segment of traffic, as well as the fastest growing! Google’s search results will be based on the mobile versions of web pages, including the results that are shown to desktop users. This is even if your prospects are primarily using desktop (if you are in manufacturing and a few other industries), desktop drives most of your actual conversions, or maybe you just

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    November 27, 2018 No Comments