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Where Are ChatGPT’s Biggest Fans? Our New Study Reveals the Top U.S. States Exploring AI in Everyday Work When we set out to explore where Americans are most curious about ChatGPT — and how they’re using it for marketing, SEO, and content creation — we didn’t expect the findings to spark so much conversation. Recently, our research was completed highlighting the U.S. states showing the strongest engagement with ChatGPT-related searches. The takeaway? AI isn’t just for Silicon Valley anymore — it’s gone mainstream, coast to coast. The States Leading the AI Conversation Our analysis reviewed Google search volumes for 20 ChatGPT-related terms, including: “ChatGPT for SEO” “ChatGPT keyword research” “ChatGPT plugins” “ChatGPT marketing” “ChatGPT vs competitors” We compared monthly search data to 2025 population estimates to reveal which states are most “hooked” on ChatGPT. The Top 10 States Most Interested in ChatGPT: Top 10 U.S. States With Highest ChatGPT-Related Searches Rank State Total Searches Population (2025) Searches per 100,000 Residents % Above National Avg. 1 California 311,970 39,663,800 787 +65.8% 2 Maryland 49,260 6,309,380 781 +64.5% 3 Colorado 46,770 6,013,650 778 +63.9% 4 New York 141,610 19,997,100 708 +49.1% 5 Virginia 62,770 8,887,700 706 +48.7% 6 Florida 165,970 23,839,600 696 +46.6% 7 Massachusetts 49,980 7,205,770 694 +46.2% 8 New Jersey 63,430 9,622,060 659 +38.7% 9 Texas 208,870 31,853,800 656 +38.1% 10 Connecticut 23,230 3,707,120 627 +32.0% Source: Hyper Dog Media analysis of Google search data (2025). National average: 474.8 searches per 100,000 residents. What This Means for Marketers and Brands The data paints a clear picture: ChatGPT adoption is strong, but highly regionalized. California leads by a wide margin — no surprise, given its AI startup density and tech-forward workforce. Maryland and Colorado’s top-tier engagement shows that proximity to innovation hubs (like D.C. and Denver) may be fueling faster adoption. Even traditionally slower adopters like West Virginia are now showing measurable interest — proof that AI literacy is spreading rapidly. For marketers, this insight is gold. It tells us where conversations about AI are already happening — and where education, events, or localized campaigns might find the most receptive audiences. From Curiosity to Capability As our spokesperson shared: “This data shows how quickly generative-AI narratives capture public attention across the U.S., and where they resonate most strongly. With California, Maryland, and Colorado leading, these markets demonstrate exceptional intensity around practical prompts, integrations, and everyday use. For publishers, brands, and teams, the message is clear: tailor coverage to local interests, time updates around peak demand, and prioritize the specific ChatGPT queries users are making.” That’s the key takeaway — AI curiosity is turning into capability. Professionals aren’t just asking “What is ChatGPT?” anymore. They’re searching for “ChatGPT for SEO,” “ChatGPT for content writing,” and “ChatGPT for marketing.” They’re not playing with the tool — they’re integrating it into their workflows. How the Study Was Conducted Hyper Dog Media analyzed monthly Google search volumes for 20 ChatGPT-related terms across all 50 U.S. states. By comparing those searches to 2025 population data, we calculated searches per 100,000 residents, allowing fair state-to-state comparisons. Why This Matters in 2025 At Hyper Dog Media, we’ve always believed the next phase of SEO is AI collaboration, not competition. This research confirms that belief — audiences across the U.S. are eager to understand how AI tools fit into marketing, SEO, and everyday communication. For agencies and brands, this is the moment to: Educate audiences on responsible AI use. Optimize content for AI engines (AEO and GEO, not just SEO). Test and measure how AI-driven search influences visibility and engagement. AI adoption isn’t a passing trend — it’s the new frontier of how people learn, search, and decide.

Hyper Dog Media, an innovative digital marketing agency with a specialization in Search Engine Optimization (SEO), has recently taken a definitive position on a topic that has long sparked debate within the SEO community: the practice of link disavowal. In a comprehensive blog post, the agency debunks the necessity of disavowing links, stating that they would “never ever disavow a link—probably.” This pronouncement is a reflection of the agency’s allegiance to mastering Google’s complex algorithms and best practices, highlighting their profound insight into the current dynamics of how search engines evaluate and attribute importance to backlinks. The foundation of Hyper Dog Media’s perspective is a meticulous analysis of the progression of Google’s algorithm over the years. Currently, Google’s algorithm boasts advanced features that enable it to automatically discern the quality of links and penalize or ignore those identified as spam or of poor quality. The blog post explores the original intention behind the creation of Google’s disavow tool, designed as a measure of last resort for websites that find themselves grappling with severe penalties due to an accumulation of harmful backlinks. However, the emphasis is on the hidden risks associated with the tool, which might not be immediately obvious upon first examination. “Google has made significant strides in how it evaluates links, making the disavow tool essentially redundant for the majority of SEO scenarios we encounter,” Jim Kreinbrink, the founder of Hyper Dog Media, explains. “Our stance is informed by a deep understanding of these technological advancements. Instead of relying on disavowal, we advocate for the development of resilient SEO strategies that preempt the need for such extreme measures, choosing rather to concentrate on the generation of high-caliber content and the fostering of trust through effective link building.” Hyper Dog Media’s blog post serves as a caution against precipitous decisions to use the disavow tool. The subtleties distinguishing harmful, neutral, and beneficial links are nuanced, and a misjudgment in this area could inadvertently sabotage a site’s SEO performance. Aligning with advice from Google’s own spokespeople, Hyper Dog Media concurs that the cons of disavowing links generally outweigh the pros unless there’s a manual penalty applied directly by Google. “Our approach champions the pursuit of sustainable SEO success,” Kreinbrink continues. “Hasty decisions, such as the blanket disavowal of links, risk derailing the strategic objectives we’ve set for our clients. Our methodology is to adopt strategies that organically elevate our clients’ online authority and reputation in a positive and lasting way.” By articulating their insights and the rationale behind this critical policy, Hyper Dog Media seeks to cast light on their nuanced and sophisticated understanding of SEO. This policy informs their wide array of services, including but not limited to, pay-per-click advertising, conversion optimization, and social media optimization. Their comprehensive strategy is aimed at enhancing a business’s online visibility without resorting to the expedient use of link disavowal. For more information about Hyper Dog Media and their services, visit their website. Such an approach is not only in accord with Google’s evolving algorithms but also embodies best practices that define successful SEO strategies in the contemporary digital landscape. This alignment assures a forward-looking and dynamic digital marketing strategy that further underscores the importance of a deep, strategic understanding of SEO beyond superficial fixes.