Whether you call it AI SEO, AEO or GEO, at Hyper Dog Media, we love to “Connect the dots for the bots”™. Search is going through a transition that requires deep understanding and pivoting from SEOs, small businesses and brands alike. Luckily, we’ve been using and testing AI for years. Our unique process can help you.
Our Process
- Analyze your best customer personas
- Research which AI Engines & Tools your best customers are using
- Understand the kinds of searches and conversations these personas are having
- Understand the criteria to be visible and relevant in the most valuable searches and conversations
- Help you build the messages and content needed to achieve your goals
- Distribute your messaging in formats and destinations the AI bots will be able to find, understand, and act upon
Challenges of AI SEO / AEO / GEO
The needs of AI tools introduce new challenges for those of us optimizing information for machines. Some of those challenges include:
- Crawlability
Bots need to be welcomed. We’ve been blocking bots for years, but now need to make sure we are not too aggressive in blocking! - “Entities”
The importance of Entities in content has never been more important. We’ve been optimizing content for search engines, but AI tools are adding a new layer of understanding. Our work with “Entities” as a knowable thing has never been more important. - Branding
AI needs to understand your brand’s footprint across the web, and your brand’s importance
SEO has been a shortcut for companies over the years, with branding playing a secondary but growing role in Search Engines. Now, more than ever, we emphasize the importance of brand building. - Measurement
Measurement is difficult. Different users get different answers from LLMs, based on what the AI tool knows about them. Even the SAME user can get different answers at different times of day. That’s just measuring visibility! We also can’t see inside the buyer’s journey the way that we used to: Prospects are visiting websites, if at all, after having researched options, brands, reviews and more – all inside an LLM chat or search. - Conversion
Conversion is changing. Users are already sending agents to complete transactions on websites. Something like “Search Agent Optimization” needs to let agents know what they can and cannot do on a website: Can they fill out contact forms? Can they search the blog articles? Can they make a purchase? If an agent has to choose between two websites, it will likely choose the one it understands the best! The more dots you connect, the better results you will see across the board.
Reach out today to find out how we can help you navigate this emerging field.