# Denver SEO, Digital Marketing & Advertising Agency - Hyper Dog Media > Energize Your Marketing --- ## Pages - [Contact Us Copy](https://www.hyperdogmedia.com/contacts-copy/): LET’S START A PARTNERSHIP Hyper Dog Media IS READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL. Get In Touch... - [Visitor Funnels](https://www.hyperdogmedia.com/services/other-marketing-services/email-marketing/funnels/): At Hyper Dog Media, we don’t just bring you traffic—we guide your prospects along the path to becoming loyal customers.... - [Newsletters](https://www.hyperdogmedia.com/services/other-marketing-services/email-marketing/newsletters/): At Hyper Dog Media, we believe newsletters are more than just updates—they’re a direct line to your prospects and customers.... - [Social Media Ads](https://www.hyperdogmedia.com/services/advertising-agency-services/social-media-ads/): At Hyper Dog Media, we know how to make social platforms work for your business. With billions of users scrolling... - [AI SEO / GEO](https://www.hyperdogmedia.com/services/ai-seo-geo/): At Hyper Dog Media, we love to “Connect the dots for the bots”. Search is going through a transition that... - [Small Business Marketing](https://www.hyperdogmedia.com/about-you/small-business-marketing/): Hyper Dog Media helps small businesses be found locally and nationally throughout the USA. - [Native Advertising](https://www.hyperdogmedia.com/services/advertising-agency-services/native-advertising/): At Hyper Dog Media, we help brands show up where their audiences are already reading, watching, and engaging online. With... - [Enterprise Digital Marketing](https://www.hyperdogmedia.com/about-you/enterprise-digital-marketing/): Enterprise SEO is different - we get that, and we have the decades of experience to help you. Contact us to discuss your special needs! - [White Label Agency Partners](https://www.hyperdogmedia.com/about-you/seo-ppc-resellers-white-label-agency-partners/): Hyper Dog Media offers white label / private label SEO services to agencies throughout the USA. - [eCommerce Marketing](https://www.hyperdogmedia.com/services/ecommerce-marketing/): eCommerce has special needs - Are yours being served? Hyper Dog Media offers eCommerce SEO services to online businesses. - [Local SEO & Marketing](https://www.hyperdogmedia.com/about-you/local-seo/): For local businesses, being found in the local results of Google is vital. Let us help you optimize your site, your Google My Business Listing and more. - [S M Toriqul Islam](https://www.hyperdogmedia.com/s-m-toriqul-islam/): S M Toriqul Islam SEO Analyst Toriqul is passionate about SEO and has completed a BSc in Computer Science and... - [Golam Mostafa Tutul](https://www.hyperdogmedia.com/golam-mostafa-tutul/): Golam Mostafa Tutul WordPress Developer Golam Mostafa Tutul is a dedicated and detail-oriented WordPress developer with a strong focus on... - [Dawn Dabek](https://www.hyperdogmedia.com/dawn-dabek/): Dawn Dabek Marketing Manager Dawn is a marketing and advertising specialist with expertise in search engine optimization (SEO), media analysis,... - [Justin Green](https://www.hyperdogmedia.com/justin-green/): Justin Green Director of Advertising With over 10 years of experience in the digital marketing industry, Justin Green is a... - [Thanh Thu Nguyen](https://www.hyperdogmedia.com/thanh-thu-nguyen/): Thanh Thu Nguyen Content Manager Thanh has been with Hyper Dog Media for four years. Where search engine rankings are... - [Jim kreinbrink](https://www.hyperdogmedia.com/jim-kreinbrink/): Jim Kreinbrink Our Founder & Denver SEO Expert Jim Kreinbrink (aka Jim K. ) has been building websites and performing... - [Home](https://www.hyperdogmedia.com/): Growth-Focused Digital Marketing & Advertising Agency Partner with Hyper Dog Media – a results-driven digital marketing agency helping businesses grow... - [Hubspot SEO Services](https://www.hyperdogmedia.com/seo-audits-2/hubspot-seo-services/): Your website is a powerhouse for reaching and converting your audience. When optimized for search engines, it becomes even more... - [Privacy Policy](https://www.hyperdogmedia.com/privacy-policy/): Who we are Our website address is: https://dev. hyperdogmedia. com. Comments When visitors leave comments on the site we collect... - [SEO Agency Services](https://www.hyperdogmedia.com/services/advertising-agency-services/) - [Other Marketing Services](https://www.hyperdogmedia.com/services/other-marketing-services/) - [Analytics Consulting & Reporting Dashboards](https://www.hyperdogmedia.com/services/other-marketing-services/analytics-consulting-reporting-dashboards/): Analytics Consulting & Reporting Dashboards Smart Data Decisions Web analytics isn’t just a tool—it’s the foundation of intelligent marketing decisions.... - [Pay-per-click advertising](https://www.hyperdogmedia.com/services/advertising-agency-services/pay-per-click-advertising/): Pay-per-click advertising PPC Boosts SEO Pay-per-click advertising (PPC) isn’t just an alternative to SEO—it can actually complement it. Especially for... - [Email marketing](https://www.hyperdogmedia.com/services/other-marketing-services/email-marketing/): Email marketing Strategic Email Engagement Email marketing is a powerful tool for turning casual visitors into loyal customers. While SEO... - [Conversion Optimization](https://www.hyperdogmedia.com/services/other-marketing-services/conversion-optimization/): Conversion Optimization Understanding Buyer Behavior Conversion Rate Optimization (CRO) isn’t just about numbers—it’s about understanding why your visitors aren’t converting.... - [Our Team](https://www.hyperdogmedia.com/about-us/our-team/): Hyper Dog Media was founded in 2004 by Jim Kreinbrink. We are a dedicated, growing team passionate about customer service and SEO. - [How we got our name](https://www.hyperdogmedia.com/about-us/our-name/): Aside from our passion for search engine optimization (SEO) and long-tail keywords, we are also passionate about dogs. - [Our Testimonials](https://www.hyperdogmedia.com/about-us/our-testimonials/): We've helped many businesses succeed online over the years. See the clients that vouch for us! - [Pet Gallery](https://www.hyperdogmedia.com/about-us/pet-gallery/): Our Pet Gallery contains photos of loved ones past and present. Send us your pet today! - [About You](https://www.hyperdogmedia.com/about-you/): About You What We Do? We help small, medium, and large organizations whether you’re just starting out or scaling up... - [SEO Keyword Research](https://www.hyperdogmedia.com/services/seo-keyword-research/): Hyper Dog Media offers competive keyword research, with decades of experience in many industries. - [Link building](https://www.hyperdogmedia.com/services/link-building/): Search engines weigh the authority of your site by looking at WHO links to you. It's still the most powerful part of their algorithm, and we can help you with the task of getting high authority links. - [SEO Audits](https://www.hyperdogmedia.com/services/seo-audits/): SEO Audits are a great place to start. Technical and content issues can prevent sites from reaching their prospective visitors, and an audit reveals exactly what to fix. - [Video SEO](https://www.hyperdogmedia.com/services/video-seo/): Video SEO Video Visibility Strategy Everyone’s watching videos online over 70% of global internet users, according to Nielsen. But while... - [Reputation Management](https://www.hyperdogmedia.com/services/other-marketing-services/reputation-management/): Reputation Management Reputation Recovery Strategies Your personal and professional reputation is more visible than ever online. If negative content about... - [Connect With Your Best Prospects](https://www.hyperdogmedia.com/home/) - [About Us](https://www.hyperdogmedia.com/about-us/): About Us Get Discovered You want your ideal customers to find you and you want to know exactly how they... - [Services](https://www.hyperdogmedia.com/services/): SEO Services Keyword Research Discover the keywords your customers are actually searching for. At Hyper Dog Media, we conduct in-depth... - [Contact Us](https://www.hyperdogmedia.com/contacts/): LET’S START A PARTNERSHIP Hyper Dog Media IS READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL. Get In Touch... - [Pricing](https://www.hyperdogmedia.com/pricing/): Pricing FAQ How much will it cost ? Many factors can decide how much time and energy will be required... - [Blog](https://www.hyperdogmedia.com/blog/): Our Latest Blogs & News --- ## Posts - [Hyper Dog Media Study Reveals Which U.S. States Are Most Engaged with ChatGPT](https://www.hyperdogmedia.com/hyper-dog-media-study-reveals-which-u-s-states-are-most-engaged-with-chatgpt/): Where Are ChatGPT’s Biggest Fans? Our New Study Reveals the Top U. S. States Exploring AI in Everyday Work When... - [President of Hyper Dog Media to Speak at Thrive Workplace AI Panel](https://www.hyperdogmedia.com/president-of-hyper-dog-media-to-speak-at-thrive-workplace-ai-panel/): Hyper Dog Media announced that their President Jim Kreinbrink will be among the featured speakers at Thrive Workplace’s upcoming event,... - [Hyper Dog Media Would Never Disavow a Link, Challenges Aging Best Practices](https://www.hyperdogmedia.com/hyper-dog-media-would-never-disavow-a-link-challenges-aging-best-practices/): Hyper Dog Media, an innovative digital marketing agency with a specialization in Search Engine Optimization (SEO), has recently taken a... - [Why We Would Never EVER Disavow a Link (Probably)](https://www.hyperdogmedia.com/why-we-would-never-ever-disavow-a-link-probably/): The dynamics of search engine algorithms are ever evolving, and our stance on the disavowal of links has changed over... - [Hyper Dog Media PPC Strategy](https://www.hyperdogmedia.com/hyper-dog-media-ppc-strategy/): Our approach is to always save the ad budget for our best prospects. We don’t want broad campaigns to use... - [Google Moves Against Guest Blogging - March 2014](https://www.hyperdogmedia.com/google-moves-against-guest-blogging-march-2014-summary-of-search/): Google made two more moves against guest blogging in the last month: 1. Google penalizes a site connecting content marketers... - [Make your content easily shared, linked and read](https://www.hyperdogmedia.com/make-your-content-easily-shared-linked-and-read/): Technical SEO is increasingly about helping people share content from a website. After all, content should be shared, linked to,... - [How to Keep Google's Panda from Ruining Your Rankings](https://www.hyperdogmedia.com/how-to-keep-googles-panda-from-ruining-your-rankings/): It used to be that Google let many crawling problems slide. Not anymore! Their Panda Updates, now almost 3 years... - [Doing the Pigeon (Update)](https://www.hyperdogmedia.com/doing-the-pigeon-update/): Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn’t name... - [Penalized: Even Web Giants Aren't Too Big To Fail](https://www.hyperdogmedia.com/penalized-even-web-giants-arent-too-big-to-fail/): In the early days of the web, having great search engine optimization meant increased visibility for a business. Outranking the... - [The Walking Dead, Google Authorship Edition](https://www.hyperdogmedia.com/the-walking-dead-google-authorship-edition/): Summary of Search Google recently announced the end of Google Authorship, a feature the SEO community thought might become a... - [Summary of Search: Who is Syndicating Who? What to know about syndicating your blog.](https://www.hyperdogmedia.com/summary-of-search-who-is-syndicating-who-what-to-know-about-syndicating-your-blog/): SUMMARY OF SEARCH Google released a new Panda 4. 1 update this month and unique, relevant content and overall site... - [“How do you write great title tags and meta descriptions?”](https://www.hyperdogmedia.com/how-do-you-write-great-title-tags-and-meta-descriptions/): “How do you write great title tags and meta descriptions? ” That is the question that clients ask me most... - [Penguin 3.0: A year in the waiting](https://www.hyperdogmedia.com/penguin-3-0-a-year-in-the-waiting/): Google’s “Penguin Updates” target the easiest link building practices. Since Google’s algorithm uses links to determine whether a website deserves... - [Google: All about that mobile](https://www.hyperdogmedia.com/google-all-about-that-mobile/): Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more... - [Google, The Internet Police Force, Aims At Mobile](https://www.hyperdogmedia.com/google-the-internet-police-force-aims-at-mobile-monthly-summary-of-search/): Google is quickly becoming the self-appointed internet police force. To be fair, it sure is nice to have Google warn... - [8 Things We Know About Google's Upcoming Mobile Update](https://www.hyperdogmedia.com/8-things-we-know-about-googles-upcoming-mobile-update-monthly-summary-of-search/): Google is implementing a mobile update come April 21. They have been releasing small details, and here is what we... - [April 2015 Did you survive Google's Mobile-pocalypse?](https://www.hyperdogmedia.com/april-2015-did-you-survive-googles-mobile-pocalypse-monthly-summary-of-search/): One of Google’s largest updates in years happened last month. Did your mobile rankings survive what many were hailing as... - [Kick-Start Your SEO in 2015](https://www.hyperdogmedia.com/kick-start-your-seo-in-2015/): The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their... - [Conversion is King](https://www.hyperdogmedia.com/conversion-is-king-summary-of-search/): Content is helpful, but conversion is everything. The point of content – and usability in general – is to meet... - [Google's "Quality Update" Rewards Positive Behavior](https://www.hyperdogmedia.com/googles-quality-update-rewards-positive-behavior-monthly-summary-of-search/): Google’s updates have been focused around penalizing bad behavior: low quality links, duplicate or thin content, ad heavy pages, doorway... - [The SEO Implications of Getting "Hacked"](https://www.hyperdogmedia.com/the-seo-implications-of-getting-hacked-monthly-summary-of-search/): Websites are increasingly being hacked on autopilot. Intruders are using scripts to crawl the web and infect sites using outdated... - [The Constant Evolution of Google: What's In, What's Out](https://www.hyperdogmedia.com/the-constant-evolution-of-google-whats-in-whats-out-monthly-summary-of-search/): Google is constantly evolving, as the internet itself has evolved. Some of the many questions Google has asked to keep... - [5 Biggest SEO Fails seen in 100+ Web Redesigns, and 2 to watch out for!](https://www.hyperdogmedia.com/5-biggest-seo-fails-seen-in-100-web-redesigns-and-2-to-watch-out-for-monthly-summary-of-search/): With Hyper Dog Media turning 11 this month, we having been looking back at the most common SEOproblems created by... - [How Apple Is Changing The Mobile Internet](https://www.hyperdogmedia.com/how-apple-is-changing-the-mobile-internet-monthly-summary-of-search/): Remember back when Google focused on the user? Back before organic results were overtaken with PPC ads and knowledge graphs... - [Penguin Update Coming: An Ominous End to 2015](https://www.hyperdogmedia.com/penguin-update-coming-an-ominous-end-to-2015-monthly-summary-of-search/): Gary Illyes of Google indicated the next Penguin update is by end-of-year. While not acknowledged by Gary Illes, this Penguin... - [SEO Forecast 2016: What Needs To Be On Your Radar](https://www.hyperdogmedia.com/seo-forecast-2016-what-needs-to-be-on-your-radar-summary-of-search/): The Search Engine Optimization (SEO) world continues to evolve at break-neck speed. Constant change is the only constant, as even... - [HTTPS is Quickly Becoming A "Must Have"](https://www.hyperdogmedia.com/https-is-quickly-becoming-a-must-have-summary-of-search/): Google is really pushing SSL, with some recent announcements aimed at getting the web secure. Those sites still on http... - [Title tags & Meta Descriptions: Technical SEO is the Foundation of Engagement SEO](https://www.hyperdogmedia.com/title-tags-meta-descriptions-technical-seo-is-the-foundation-of-engagement-seo-summary-of-search/): SEO still begins with being friendly to the bots. This “Technical SEO” is more focused on helping bots understand a... - [Diversify and Conquer the Ever-Changing SERPs](https://www.hyperdogmedia.com/diversify-and-conquer-the-ever-changing-serps-summary-of-search/): Google is constantly changing their Search Engine Result Pages (SERPs), and recently caused a stir by removing ads from the... - [Can Google read JavaScript? Yes, but can it really?](https://www.hyperdogmedia.com/can-google-read-javascript-yes-but-can-it-really-summary-of-search/): Google will eventually crawl all JavaScript, but they haven’t been indexing JavaScript pages very successfully. Every year, we hear the... - [The care and feeding of images: Optimizing your site's images](https://www.hyperdogmedia.com/the-care-and-feeding-of-images-optimizing-your-sites-images-summary-of-search/): SUMMARY OF SEARCH | April 2016The care and feeding of images: Optimizing your site’s images Google’s recent changes to search... - [9 ways to get the sitelinks you want (and deserve!)](https://www.hyperdogmedia.com/9-ways-to-get-the-sitelinks-you-want-and-deserve-summary-of-search/): Organic sitelinks are the sub-links that appear under your homepage URL in search queries specific to your company. Matt Cutts... - [Do Minisites still work?](https://www.hyperdogmedia.com/do-minisites-still-work-summary-of-search/): Minisites used to be a good technique, but is getting harder to make them work. Here are 3 challenges for... - [After Keyword Research - What do I do with these keywords?!](https://www.hyperdogmedia.com/after-keyword-research-what-do-i-do-with-these-keywords-summary-of-search/): Getting a keyword research report is just the first step in enhancing your on site SEO. Once the research is... - [3 Persistent SEO Misconceptions](https://www.hyperdogmedia.com/3-persistent-seo-misconceptions-summary-of-search/): SEO has had many changes over the years. As marketers and small business owners have worked to understand its many... - [Penguin 4 has Arrived: What We Know](https://www.hyperdogmedia.com/penguin-4-has-arrived-what-we-know-summary-of-search/): It’s been 2 years since the last Penguin Penalty update. The Penguin Penalties were known to destroy site traffic by... - [Preparing For SEO in 2017](https://www.hyperdogmedia.com/preparing-for-seo-in-2017-summary-of-search/): Every year brings new SEO challenges and surprises. The year 2017 won’t be any different, but we do expect these... - [5 Vital Steps Toward Google's "Mobile First" Indexing](https://www.hyperdogmedia.com/5-vital-steps-toward-googles-mobile-first-indexing-summary-of-search/): “Mobile is exploding,” said every headline for the last decade. Google is all about traffic and mobile is both largest... - [Google Analytics Doesn't Provide all of the Answers](https://www.hyperdogmedia.com/google-analytics-doesnt-provide-all-of-the-answers-summary-of-search/): Google analytics has become a great source of data about visitors to your website – assuming your configuration is correct.... - [4 Reasons Why Organic Traffic Can Stay the Same - Even When Rankings Go Up](https://www.hyperdogmedia.com/4-reasons-why-organic-traffic-can-stay-the-same-even-when-rankings-go-up-summary-of-search/): The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can... - [Speed is Everything](https://www.hyperdogmedia.com/speed-is-everything-summary-of-search/): Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a... - [6 Changes in Google Search](https://www.hyperdogmedia.com/6-changes-in-google-search/): Google has made many changes over the years, other engines have followed suit, and SEO has evolved along with these... - [Google My Business for Your Business](https://www.hyperdogmedia.com/google-my-business-for-your-business-summary-of-search/): Businesses thrive when they have an effective way for customers to find them on Google – the search engine most... - [The only constant in Organic Search is change](https://www.hyperdogmedia.com/the-only-constant-in-organic-search-is-change/): October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made... - [Two announcements that may alter your online marketing strategy. January 2014 Summary of Search](https://www.hyperdogmedia.com/two-announcements-that-may-alter-your-online-marketing-strategy-january-2014-summary-of-search/): There were a couple of announcements from Google’s Matt Cutts this month that shook the world of digital marketing. 1.... - [February 2014 Summary of Search:
Do as I say, not as I do](https://www.hyperdogmedia.com/february-2014-summary-of-search-do-as-i-say-not-as-i-do/): “Do as I say, not as I do” Sometimes Google does things it warns others not to do:1. Don’t be... - [Changes last month in the world of Organic Search](https://www.hyperdogmedia.com/changes-last-month-in-the-world-of-organic-search/): There weren’t any Penguin updates this last month either, but Google Panda 3. 9 happened on July 24, 2012. We... - [The month in Search](https://www.hyperdogmedia.com/the-month-in-search/): There haven’t been any Penguin updates this last month, but Google Panda 3. 9. 1 happened on August 20, 2012.... - [October 2012: The only constant in Organic Search is change](https://www.hyperdogmedia.com/october-2012-the-only-constant-in-organic-search-is-change/): October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made... - [Summary of Search December 2012](https://www.hyperdogmedia.com/summary-of-search-december-2012/): In 2011, Google said they wouldn’t make large changes around the Holidays. This year, all bets are off. Google released... - [Summary of Search, January 2013](https://www.hyperdogmedia.com/summary-of-search-january-2013/): Summary of Search, January 2013 It’s almost been 2 years since the first Google Panda update, and it looks like... - [Summary of Search, February 2013](https://www.hyperdogmedia.com/summary-of-search-february-2013/): Some SEOs speculated a Panda update was in the works a couple of weeks ago, but none has been confirmed... - [Hyper Dog Media receives Partner of the Year Award from Adams County Education Consortium](https://www.hyperdogmedia.com/hyper-dog-media-receives-partner-of-the-year-award-from-adams-county-education-consortium/): – For Immediate Release – Hyper Dog Media receives Partner of the Year Award from Adams County Education Consortium Louisville,... - [Hyper Dog Media, a Sponsor of the 2013 BMA of Colorado Gold Key Awards](https://www.hyperdogmedia.com/hyper-dog-media-a-sponsor-of-the-2013-bma-of-colorado-gold-key-awards/): – For Immediate Release – Hyper Dog Media Sponsor of the 2013 BMA of Colorado Gold Key Awards Louisville, CO.... - [Summary of Search, May 2013](https://www.hyperdogmedia.com/summary-of-search-may-2013/): Around May 22nd, there was an update to Google’s search algorithms. It’s being called Penguin 2. 0 (or sometimes Penguin... - [Summary of Search Engine Optimization, June 2013](https://www.hyperdogmedia.com/summary-of-search-engine-optimization-june-2013/): The world of SEO is still reeling from Google’s latest Penguin update, and many are questioning Google’s new guidelines. Having... - [Summary of Search, July 2013](https://www.hyperdogmedia.com/summary-of-search-july-2013/): Remember those tactics that worked so well? And what about the old recommendations in the webmaster guidelines? Well, it’s time... - [Summary of Search, August 2013](https://www.hyperdogmedia.com/summary-of-search-august-2013/): Summary of Search Is Google backward compatible? The previous advice from Google, given in their 2008 Starter Guide for SEO,... - [Summary of Search, September 2013](https://www.hyperdogmedia.com/summary-of-search-september-2013/): Google announced that it rewrote pretty much it’s entire algorithm last month in that “unnamed update. ” It’s the biggest... - [Summary of Search, October 2013](https://www.hyperdogmedia.com/summary-of-search-october-2013/): (Not provided) Google recently started encrypting all searches, and is now showing “(Not provided)” in Google Analytics for most organic... - [Spam-Fighting Always Continues - December 2013 Summary of Search](https://www.hyperdogmedia.com/spam-fighting-always-continues-december-2013-summary-of-search/): Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues. ”... - [Social Media Optimization: Important Real Estate](https://www.hyperdogmedia.com/social-media-optimization-important-real-estate/): If you haven’t setup profiles for your organization on the larger social media websites, you might be missing out on... - [AOL's new advertising platform](https://www.hyperdogmedia.com/aols-new-advertising-platform/): AOL could become another internet marketing powerhouse. The company has recently announced it’s new “Platform A”, a mixture of the... - [SMX Local & Mobile coming to Denver, October 1st & 2nd](https://www.hyperdogmedia.com/smx-local-mobile-coming-to-denver-october-1st-2nd/): Search Marketing Expo (SMX) is one of the USA’s best conferences. This year’s SMX Local and Mobile is being held... - [Web Development Roles in Internet Marketing Projects](https://www.hyperdogmedia.com/web-development-roles-in-internet-marketing-projects/): It takes many different web development / programming skill sets for a successful internet marketing project. For any website to... - [Denver Mobile SEO: Goes better with Chocolate, says Yahoo](https://www.hyperdogmedia.com/denver-mobile-seo-goes-better-with-chocolate-says-yahoo/): Yahoo’s “Search Assist” tool is a hoot. Search for “Denver Mobile SEO“. go ahead, I dare you. Now, I’m thinking... - [Upcoming Denver SEO Presentation: An Excellent Value](https://www.hyperdogmedia.com/upcoming-denver-seo-presentation-an-excellent-value/): Hyper Dog Media is providing Search Engine Optimization tips at the Association of Strategic Marketing’s upcoming seminar. The full agenda... - [Denver SEO Meetup is a success!](https://www.hyperdogmedia.com/denver-seo-meetup-is-a-success/): Less than a year after starting the Denver SEO Meetup, we are pleased to announce that it is quite successful.... - [SES Denver 2008: Search Engine Strategies is coming](https://www.hyperdogmedia.com/ses-denver-2008-search-engine-strategies-is-coming/): SES is coming to Denver early next week. Search Engine Strategies is one of the most important Search Marketing conferences,... - [5 web development techniques to prevent Google from crawling your HTML forms](https://www.hyperdogmedia.com/5-web-development-techniques-to-prevent-google-from-crawling-your-html-forms/): Google has recently decided to let it’s Googlebot crawl through forms in an effort to index the “Deep Web”. There... - [Fortifying External Links and Laundering Link Juice](https://www.hyperdogmedia.com/fortifying-external-links-and-laundering-link-juice/): This is a guest post by Everett Sizemore. I had an interesting discussion with a friend before publishing this about... - [9 ways Google is discovering the invisible web](https://www.hyperdogmedia.com/9-ways-google-is-discovering-the-invisible-web/): There are many parts of the web that Googlebot has not been able to access, but Google has been working... - [Denver SEO Meetup - 1 Year Anniversary](https://www.hyperdogmedia.com/denver-seo-meetup-1-year-anniversary/): It’s been one whole year since our President Jim Kreinbrink founded the Denver SEO Meetup. We have now had 13... - [Denver SEMPO Meetup / Denver SEO Meetup](https://www.hyperdogmedia.com/denver-sempo-meetup-denver-seo-meetup/): Why travel outside of Denver for great SEO and Search Engine Marketing events? Last week saw great attendance at the... - [4 Places to find keywords for your SEO / PPC campaigns](https://www.hyperdogmedia.com/4-places-to-find-keywords-for-your-seo-ppc-campaigns/): What is an SEO or PPC campaign without the right keywords? Great keyword targets have a good amount of traffic,... - [Denver SEMPO: InHouse vs. Agency - Search Engine Marketing Insights Panel](https://www.hyperdogmedia.com/denver-sempo-inhouse-vs-agency-search-engine-marketing-insights-panel/): Denver SEMPO is hosting an excellent panel discussion The Denver SEMPO Meetup is hosting a panel discussion of In-House Search... - [Colorado Search Marketing Training](https://www.hyperdogmedia.com/colorado-search-marketing-training/): Hyper Dog Media is presenting a day long Search Marketing Presentation in Las Animas, Colorado on February 6, 2009. Three... - [Why Flash is still a problem in 2009](https://www.hyperdogmedia.com/why-flash-is-still-a-problem-in-2009/): Flash is less of a problem for search engines, but there are still caveats. Flash’s problems can be easily mitigated... - [13 Reasons Why Google Loves Blogs](https://www.hyperdogmedia.com/13-reasons-why-google-loves-blogs/): Google loves blogs. What is it about blogs that Google loves so very much? We’ve pinpointed 13 reasons why Google... - [Denver SEO / Colorado SEMPO communities flourishing](https://www.hyperdogmedia.com/denver-seo-colorado-sempo-communities-flourishing/): Denver SEO Meetup and the Colorado working group of SEMPO have seen tremendous growth in the last year. In the... - [9 Video SEO Tips](https://www.hyperdogmedia.com/9-video-seo-tips/): Ever launch a video to the sound of crickets chirping? Video SEO is an emerging set of best practices to... - [4 reasons to 301 redirect old subpages ASAP](https://www.hyperdogmedia.com/4-reasons-to-301-redirect-old-subpages-asap/): After a major website redesign, it’s not uncommon for page locations and even page extensions to change. Maybe you’ve switched... - [Denver Search Engine Optimization Meetup - Don't Miss!](https://www.hyperdogmedia.com/denver-search-engine-optimization-meetup-dont-miss/): The Denver Search Engine Optimization Meetup is launching 2010 with a bang. 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Hidden text in the name of accessibility Many web designers are using a CSS technique that hides text –... - [Newest search engine: MsDewey.com](https://www.hyperdogmedia.com/newest-search-engine-msdewey-com/): MsDewey. com – The search results seem to be from msn / live, but the entertainment is priceless. Warning: Men... - [Google PageRank: Interesting Facts](https://www.hyperdogmedia.com/google-pagerank-interesting-facts/): An interesting sets of facts about Google PageRank, originally posted at netconcepts: “Each web page within a website has its... --- # # Detailed Content ## Pages - Published: 2025-12-03 - Modified: 2025-12-05 - URL: https://www.hyperdogmedia.com/contacts-copy/ LET'S START A PARTNERSHIP Hyper Dog Media IS READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL. Get In Touch Our Locations Hyper Dog Media PO Box 588 Eastlake, CO 80614 sales@hyperdogmedia. com 720-650-1014 --- - Published: 2025-09-14 - Modified: 2025-09-19 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/email-marketing/funnels/ At Hyper Dog Media, we don’t just bring you traffic—we guide your prospects along the path to becoming loyal customers. That’s where our visitor funnels come in. A visitor funnel is a structured digital journey that directs your audience to the right landing pages, email messages, and marketing materials—precisely when they’re most interested. By aligning each touchpoint with your prospect’s buying stage, we help you deliver the right message at the right time. Why Funnels Matter Even the best ad campaigns or SEO strategies can fall short if visitors don’t know where to go next. A funnel ensures that: Prospects see the right content—whether it’s an introductory offer, a detailed case study, or a comparison guide. Conversions increase naturally—by moving visitors from awareness to decision without friction. Your marketing investment works harder—since each step of the funnel is optimized for engagement and results. Our Funnel Setup Process When you partner with Hyper Dog Media, we create funnels tailored to your brand, audience, and goals. Discovery & Strategy We analyze your customer journey and identify the key touchpoints that influence decisions. Funnel Architecture From landing pages to follow-up emails, we design a structured flow that matches your prospect’s intent. Creative Execution Our team develops copy, visuals, and calls-to-action that resonate at every stage. Automation & Integration Funnels are seamlessly connected with your CRM, email marketing, and ad platforms. Optimization & Reporting We track performance and refine each step to maximize conversions. What a Funnel Includes Depending on your needs, your visitor funnel may feature: Targeted landing pages with clear messaging Automated email sequences nurturing prospects Lead magnets such as checklists, guides, or webinars Retargeting ads that bring visitors back Personalized offers that move prospects closer to buying The Hyper Dog Media Advantage Our team has deep expertise in SEO, paid media, email marketing, and conversion optimization. By combining these strengths, we ensure your funnels are not only well-designed but also fueled by qualified traffic. When you choose Hyper Dog Media, you’re choosing a partner who understands both the art and science of guiding visitors to action. Ready to Build Your Funnel? If you’re ready to align your marketing with the way your customers actually buy, Hyper Dog Media is here to help. Let’s build a funnel that turns clicks into conversions and browsers into buyers. Contact Us Today to start your visitor funnel setup. --- - Published: 2025-09-14 - Modified: 2025-09-19 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/email-marketing/newsletters/ At Hyper Dog Media, we believe newsletters are more than just updates—they’re a direct line to your prospects and customers. Done right, newsletters nurture relationships, build trust, and guide readers through every stage of their buyer’s journey. Whether you’re looking to turn curious subscribers into paying customers or keep existing clients engaged, our newsletter services are designed to deliver meaningful connections that drive results. Why Newsletters Matter Stay Top of Mind – Regular, valuable communication keeps your brand in front of prospects. Educate & Inform – Share insights, success stories, and tips that position you as a trusted expert. Nurture Leads – Move readers from awareness to consideration with targeted, relevant messaging. Boost Conversions – Timely offers and personalized calls-to-action increase sales opportunities. Strengthen Retention – Engaged customers are more likely to buy again—and tell others. Our Newsletter Services Strategy & Planning We work with you to define your goals, audience segments, and messaging themes so every email has purpose. Content Development Our writers create newsletters that are clear, engaging, and aligned with your brand voice—designed to inform and inspire. Design & Layout From simple, text-forward emails to visually branded layouts, we ensure your newsletters look professional and are easy to read on any device. Personalization & Automation We segment audiences and connect your newsletters to marketing automation tools, making your communication smarter and more effective. Performance Tracking & Optimization Every newsletter includes reporting on open rates, clicks, and conversions, so we can refine and improve results over time. Connecting to Every Stage of the Buyer’s Journey Awareness – Share industry insights, trends, and educational content to attract new subscribers. Consideration – Provide case studies, product comparisons, and testimonials that build confidence. Decision – Deliver special offers, free trials, or invitations to schedule a call at the right moment. Loyalty & Advocacy – Keep customers engaged with updates, exclusive content, and referral opportunities. The Hyper Dog Media Advantage We don’t just write newsletters—we design a system that integrates with your overall digital marketing. By combining our expertise in funnels, social media ads, and SEO, we ensure your newsletters are part of a larger strategy that works across every channel. With Hyper Dog Media, your newsletters will feel less like “just another email” and more like a valuable resource your audience looks forward to. Ready to Elevate Your Email Marketing? If you’re ready to transform newsletters into a powerful growth channel, we can help. Let’s craft content that connects, nurtures, and converts. Contact Us Today to start building newsletters that move your prospects closer to becoming customers. --- - Published: 2025-09-14 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/social-media-ads/ At Hyper Dog Media, we know how to make social platforms work for your business. With billions of users scrolling daily, Facebook, Instagram, TikTok, Pinterest, and other social channels are some of the most powerful ways to reach your ideal audience. But without the right strategy, social ads can quickly drain budgets without delivering results. That’s where we come in. Our audience targeting expertise and ad optimization experience turn underperforming campaigns into powerhouse revenue-creation machines. Why Social Media Ads? Unmatched Reach – Your customers spend hours every week on social media. Ads put your brand where they already are. Advanced Targeting – We reach the exact audience that matters most—by demographics, interests, behaviors, and lookalike models. Visual Storytelling – Social ads showcase your products and services with eye-catching creative designed to stop the scroll. Performance Tracking – Every campaign is measurable, so you see real ROI, not just impressions. Our Process Audience Analysis & Strategy We dig deep into your customer data and market insights to define who you should be reaching—and how. Creative Development Our team crafts engaging ad copy, scroll-stopping visuals, and videos tailored to each platform. Campaign Setup & Management From Meta to TikTok, we handle campaign architecture, budget allocation, and ad placement. Ongoing Optimization Ads aren’t “set and forget. ” We constantly test, refine, and scale campaigns to maximize results. Reporting & Insights Clear, transparent reporting keeps you in the loop on performance, revenue impact, and next steps. Platforms We Specialize In Meta / Facebook & Instagram – Proven tools for reaching broad audiences, building brand awareness, and driving conversions. TikTok Ads – Highly engaging, creative-first campaigns that connect with younger, trend-driven audiences. Pinterest Ads – Perfect for discovery-driven consumers actively searching for inspiration and ready to buy. Other Social Platforms – We adapt strategies to wherever your target audience spends time online. The Hyper Dog Media Advantage What sets us apart is our ability to combine data-driven targeting with compelling creative. Many agencies stop at basic campaign setup—we go further, turning social ads into predictable revenue engines for your business. Our team has helped businesses across industries transform their social presence into a consistent pipeline of customers and sales. Ready to Maximize Your Social Ad Spend? Whether your campaigns are underperforming or you’re starting fresh, Hyper Dog Media can help. We’ll create, manage, and optimize social media ads that drive growth—and make every dollar count. Contact Us Today to launch your next social media campaign. --- - Published: 2025-09-14 - Modified: 2025-09-19 - URL: https://www.hyperdogmedia.com/services/ai-seo-geo/ At Hyper Dog Media, we love to "Connect the dots for the bots". Search is going through a transition that requires deep understanding and pivoting from SEOs, small businesses and brands alike. Luckily, we've been using and testing for years. Our unique process can help you: Analyze your best customer personas Research which AI Engines your best customers are using Understand the kinds of searches and conversations these personas are having Understand the criteria to be visible in the most valuable searches and conversations Help you build the messages and content needed to achieve your goals Distribute your messaging to the AI bots Reach out today to find out how we can help you navigate this emerging field. --- > Hyper Dog Media helps small businesses be found locally and nationally throughout the USA. - Published: 2025-09-13 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/about-you/small-business-marketing/ Small Business Marketing Simple Marketing for Small Businesses If you can't be found online, you're leaving money on the table. We understand the unique challenges small businesses face, so we've created a streamlined, no-fuss digital marketing approach that goes beyond just SEO. Our comprehensive strategy includes search engine optimization, PPC advertising, social media ads, email marketing, and native digital advertising all designed to deliver real, measurable results often within 6 weeks without overwhelming you with technical jargon or unnecessary complexity. Strategic Keyword Discovery It starts with understanding your business goals and how you want to be recognized in the market. We perform a comprehensive keyword analysis to uncover how your audience searches for your products or services. Not all keywords are equal some are more competitive, others more relevant. We help you target the ones that matter most for your growth. Customized Marketing Roadmap Once we've identified your target audience and growth opportunities, we audit your existing digital presence to pinpoint areas for improvement. From there, we develop a Comprehensive Marketing Strategy tailored to your business a roadmap that integrates SEO, PPC, social media advertising, email campaigns, and native ads to ensure measurable success across all channels. Still unsure about digital marketing or unhappy with your current results? Let's talk it always starts with understanding you. FAQ What is SEO for small businesses ? SEO (Search Engine Optimization) for small businesses is the process of improving your website’s visibility in search engine results so that local or niche customers can find your products or services more easily. How long does SEO take to show results for small businesses? SEO results can vary, but with a focused strategy, small businesses often start seeing organic traffic growth within 4 to 6 weeks. Is SEO worth it for small businesses? Absolutely. SEO helps small businesses generate long-term, high-quality traffic without paying for ads. It builds trust and helps your business appear where customers are already searching. How do I choose the right SEO keywords for my business? Start by identifying what your customers search for. A professional SEO agency will conduct keyword research to find high-traffic, low-competition keywords specific to your industry. Can I do SEO myself as a small business owner? Yes, you can start with basic SEO like optimizing your content and metadata. But for best results, many small businesses work with an agency to handle technical SEO, content strategy, and keyword planning. How much does SEO cost for a small business? Our SEO services typically start from $2500/month, depending on your business size, goals, and competitiveness of your niche. What makes your SEO approach different? We combine AI-powered insights with proven SEO strategies. Our process is clear, data-driven, and designed to deliver ROI fast—often within a few weeks. SEO (Search Engine Optimization) for small businesses is the process of improving your website’s visibility in search engine results so that local or niche customers can find your products or services more easily. SEO results can vary, but with a focused strategy, small businesses often start seeing organic traffic growth within 4 to 6 weeks. Absolutely. SEO helps small businesses generate long-term, high-quality traffic without paying for ads. It builds trust and helps your business appear where customers are already searching. Start by identifying what your customers search for. A professional SEO... --- - Published: 2025-08-31 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/native-advertising/ At Hyper Dog Media, we help brands show up where their audiences are already reading, watching, and engaging online. With native advertising, your message blends seamlessly into trusted websites and platforms—delivering value without disrupting the user experience. Unlike traditional ads that can feel intrusive, native advertising matches the look and feel of its host environment. The result? Higher engagement, greater trust, and better performance for your campaigns. Why Native Advertising Works Seamless Experience – Ads that blend with surrounding content feel natural, not forced. Higher Engagement – Native ads are read and interacted with more often than traditional banners. Authority by Association – Position your brand alongside respected publications and platforms. Scalable Reach – Distribute your content across multiple websites and networks for broad impact. Buyer’s Journey Alignment – Provide educational or persuasive content that moves prospects closer to action. Platforms & Placements Hyper Dog Media works with a wide range of premium publishers, content networks, and niche platforms to ensure your brand is seen in the right places, including: Major news outlets and online magazines Niche industry websites and trade publications Social platforms with native ad options Discovery networks like Outbrain and Taboola We match placement to your audience and goals—whether that’s building brand awareness, driving leads, or boosting conversions. Our Native Advertising Process Strategy & Targeting We define your audience and select the platforms, websites, and networks that will deliver the most impact. Content Creation Our writers and designers create compelling native ads—articles, sponsored posts, and rich media—that provide real value to readers. Campaign Setup & Distribution We manage placement, budget allocation, and targeting parameters to maximize visibility and results. Optimization & Scaling We continuously test headlines, creative, and platforms to refine performance and scale what works. Transparent Reporting You’ll know exactly how your campaigns perform with clear metrics on engagement, clicks, and conversions. The Hyper Dog Media Advantage Many agencies treat native advertising as just another ad channel. At Hyper Dog Media, we take it further—crafting campaigns that tell your story in the right place, at the right time. By combining our expertise in audience targeting, funnel design, and creative content, we transform native ads into meaningful customer touchpoints. The result? Campaigns that don’t just drive clicks—they build lasting connections and revenue. Ready to Go Native? If you’re ready to explore native advertising as part of your growth strategy, Hyper Dog Media can help. We’ll design and manage campaigns that blend seamlessly into your prospect’s online experience—while delivering measurable ROI. Contact Us Today to launch your native advertising campaigns. --- > Enterprise SEO is different - we get that, and we have the decades of experience to help you. Contact us to discuss your special needs! - Published: 2025-08-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/about-you/enterprise-digital-marketing/ Enterprise Digital Marketing Visibility is Power Findability on the web is the new corporate battleground. We see it all the time: clients at large companies can't get their comprehensive digital marketing initiatives moved up IT's priority list. Meanwhile, competitors dominate search rankings, capture paid traffic, engage social audiences, control email conversations, and monopolize native advertising placements—eroding your market share across every channel where your customers discover solutions. To correct this, we've developed a seamless enterprise marketing package that delivers hyper-fast results across SEO, PPC, social media advertising, email marketing, and native ads using only white hat techniques your tech team will approve. Our approach keeps your brand visible and compliant across all platforms while your competitors fight for scraps. No blacklists, no risky shortcuts—just strategic dominance across every channel that matters. Smart Processes How do we do it? We start by understanding your real goals and challenges across all marketing channels. We focus on both the current and future landscape of your business. We research and test target audiences, keywords, and messaging across platforms. We audit your existing website, ad accounts, social profiles, email systems, and content presence for optimization opportunities. We monitor over 13,000 directories, ad networks, social platforms, and industry publications. We develop a customized Multi-Channel Marketing Plan that integrates SEO, PPC, social advertising, email campaigns, and native ads specifically for your business. And we maintain constant communication with all major platforms—Google, Facebook, LinkedIn, email providers, and native networks, making constant optimization adjustments across your entire digital marketing ecosystem. Stay Ahead of Competitors It's time to protect your market position and stop letting competitors steal your customers across search results, paid ads, social media, email inboxes, and premium content placements. With Hyper Dog Media, you're not just investing in visibility—you're building long-term digital dominance across every channel where your customers discover solutions. From SEO and PPC to social advertising, email marketing, and native ads, we create the comprehensive presence that turns prospects into customers and customers into advocates. It always starts with you. FAQ What is Enterprise Digital Marketing and how is it different? Enterprise digital marketing focuses on large-scale strategies for organizations with thousands of pages, multiple business units, or complex customer journeys across SEO, PPC, social media, email marketing, and native advertising. It requires deeper technical audits, scalable content planning, coordinated campaign management across channels, and seamless collaboration with IT, marketing, and business development teams to ensure consistent messaging and maximum ROI across all touchpoints. Why is Enterprise Digital Marketing important for large businesses? Because larger brands face tougher competition, delayed IT rollouts, and internal complexities. Enterprise SEO helps maintain visibility, outrank competitors, and protect high-value keywords. How long does it take to see results from Enterprise Digital Marketing? While some early improvements may be seen within 6–8 weeks across multiple channels, meaningful and sustained results typically take 3–6 months depending on competition and your current digital presence. PPC and social media campaigns can show immediate impact, while SEO, email marketing, and native advertising build momentum over time. The timeline varies based on market competition, current optimization levels, and how many marketing channels you’re leveraging simultaneously. Can Digital Marketing strategies be customized for each department or product line? Absolutely. Our Enterprise Marketing process includes customized Multi-Channel Strategy Plans for different business units, locations, or product categories—ensuring... --- > Hyper Dog Media offers white label / private label SEO services to agencies throughout the USA. - Published: 2025-08-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/about-you/seo-ppc-resellers-white-label-agency-partners/ White Label Agency Partners / Resellers Partner with Confidence Keeping up with the rapid changes in digital marketing is a full-time job and that's exactly what we do, all day, every day. That's why marketing firms, digital agencies, and web developers trust us for white label marketing services that go beyond SEO. Our most successful partners are skilled in adjacent services and need a reliable partner to deliver comprehensive digital marketing solutions including SEO, PPC management, social media advertising, email marketing, and native ads—all under their own brand with measurable results. Extend Your Team Instead of turning away clients or delivering subpar marketing results, partner with us to elevate your entire service portfolio. We function as your dedicated digital marketing team, seamlessly integrating with your operations to deliver exceptional results in SEO, PPC management, social media ads, email campaigns, and native advertising. Our proven process requires minimal oversight from you while significantly boosting your credibility and client satisfaction. Win More Business Why build when you can buy? Our comprehensive reseller program lets you instantly expand your service offerings with proven digital marketing solutions under your own brand. From SEO and PPC to social media ads, email marketing, and native advertising, we provide the full spectrum without the overhead. You retain more clients, scale faster, and win new business while we handle the execution. You bring the relationships, we deliver the results. FAQ What are white label services and how Does it work White label digital marketing allows you to offer our comprehensive marketing services under your own brand. We handle the SEO, PPC management, social media advertising, email marketing, and native ads—you take the credit. It’s a seamless way to scale your offerings and provide complete digital marketing solutions without building in-house expertise across multiple channels. Who typically benefits from white label Agency partnerships? Marketing agencies, web design companies, and freelancers who have clients needing comprehensive digital marketing solutions—including SEO, PPC, social media advertising, email marketing, and native ads—but lack the internal resources to deliver these services themselves. Will my clients know that I’m outsourcing to you? No. All deliverables and reporting are unbranded or can be customized with your branding to maintain a consistent client experience. How do you communicate progress or results? We provide detailed white-labeled reports, keyword rankings, traffic insights, and performance summaries that you can easily share with your clients. Can I choose which services to resell? Absolutely. You can offer SEO, PPC advertising, social media campaigns, email marketing, native ads, and more—or mix and match services like on-page optimization, technical audits, link building, local SEO, paid search management, and social media advertising. Choose what suits your client base best and create custom packages that deliver comprehensive results. How do you ensure the quality of the work? We follow strict industry best practices and white-hat strategies across all our digital marketing services—from SEO algorithm updates to PPC platform changes, social media policies, email compliance, and native advertising standards—ensuring consistent, ethical results every time. How quickly can I get started as a reseller partner? You can get started right away. We’ll provide onboarding support, templates, and a dedicated point of contact to ensure a smooth launch. White label digital marketing allows you to offer our comprehensive marketing services under your own brand. We handle the SEO, PPC... --- > eCommerce has special needs - Are yours being served? Hyper Dog Media offers eCommerce SEO services to online businesses. - Published: 2025-08-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/services/ecommerce-marketing/ e-Commerce Marketing Why eCommerce SEO Matters Ever wonder why certain products seem to appear everywhere online? It's not by chance—it's the result of strategic omnichannel marketing. In today's digital world, eCommerce success depends on reaching your customers wherever they are: search engines, social media feeds, email inboxes, and premium ad placements. With millions of listings competing for attention, a well-executed marketing strategy that leverages SEO, PPC advertising, social media ads, email marketing, and native advertising can mean the difference between steady sales and being completely invisible. Visibility on Shopping Search Engines There are dozens of dedicated product search engines Google Shopping, Bing Shopping, ChatGPT and more. If your products aren’t showing up there, you’re losing out on potential buyers who are actively looking for what you offer. We ensure your store is technically ready and optimized for these platforms so your products get maximum exposure. Increasing Your Store Visibility We optimize your entire eCommerce ecosystem to maximize visibility and conversions across all channels. From search-engine friendly site architecture and crawlability to targeted PPC campaigns, social media advertising, email automation, and native ad placements—we fine-tune every part of your digital marketing system. Our comprehensive approach includes optimizing product descriptions, structured data, ad copy, social content, and email sequences to ensure consistent messaging. Whether you're competing with resellers or other brands, our integrated eCommerce marketing strategy helps you dominate search results, capture paid traffic, engage social audiences, and nurture email subscribers—making you your customers' first choice across every touchpoint. FAQ – eCommerce SEO What is eCommerce Marketing and why is it important? eCommerce digital marketing involves optimizing an online store across multiple channels to maximize visibility and drive sales. This includes SEO for search rankings, PPC for immediate traffic, social media ads for audience engagement, email marketing for customer retention, and native advertising for broader reach. It’s crucial because comprehensive visibility across all these channels means more qualified traffic from different sources, and diversified traffic streams lead to more consistent sales and sustainable growth. How can I get my products listed on Google Shopping? To appear on Google Shopping, you need a Google Merchant Center account, a product feed, and a properly optimized eCommerce site that complies with Google’s guidelines. Why aren't my products showing up in search engine results? The easiest way to get visibility fast is through advertising. We offer PPC and social ads that can target your best prospective customers wherever they are online. For longterm visibility, it’s important to also invest in SEO. On the SEO side, common issues that prevent visibility include poor product descriptions, lack of structured data, duplicate content, and unoptimized images or URLs. A technical SEO audit usually reveals the root cause(s). Do product reviews and ratings help with SEO? Yes! User-generated content like reviews adds unique keyword-rich content, boosts trust, and helps improve CTR and rankings on product pages. How do I optimize product pages for SEO? Include keyword-rich titles, meta descriptions, unique product descriptions, alt-text for images, schema markup, and fast load speed. Internal linking also helps. What are the best keywords for my online store? High-converting keywords usually have buying intent (e. g. , “buy leather boots online”) and are specific to your products. Long-tail keywords often perform better for eCommerce. Can eCommerce Marketing increase my conversion rate? Absolutely. SEO brings... --- > For local businesses, being found in the local results of Google is vital. Let us help you optimize your site, your Google My Business Listing and more. - Published: 2025-08-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/about-you/local-seo/ Local SEO Local Visibility Be Found LocallyIs your business missing from Google Maps while competitors dominate local results? In today’s local-first search environment, that’s a big loss. You'll want to leverage local PPC ads, as well as local SEO to maximize your visibility. The options can be confusing, and if you'd rather just focus on other aspects your business, we understand. Leave it to us. We've partnered with many local businesses to increase their visibility in the most effective ways. We use proven white-hat strategies to get your business listed and ranked on Google Maps, Bing Maps, and Yahoo Maps—and everywhere your local customers are searching. Profile Setup Optimization Build A Solid FoundationWe create and fine-tune your local listings to be search-engine friendly and accurate. This includes:Consistent NAP (Name, Address, Phone)Correct business categoriesSEO-optimized descriptionsQuality images and videosBusiness hours and attributesYour listing becomes a trusted digital storefront. GPS Directory Submission Amplify Local PresenceWe submit and sync your business info across 400+ GPS and review directories. This improves your visibility and builds trust with both customers and search engines. We also help you:Gather and respond to reviewsManage location accuracyBoost local keyword relevanceStand out on mapsLocal Visibility isn’t just about being found—it’s about being chosen. Local SEO – FAQs What is Local Visibility and why is it important? Local digital marketing helps your business dominate location-based results across all channels—from Google Maps and local search rankings to geo-targeted PPC ads, location-based social media campaigns, local email marketing, and native advertising in your area. It’s essential because when nearby customers search, scroll social media, check email, or browse local content, you want to be visible everywhere they look, not just in one place. Why doesn’t my business show up on Google Maps? Common reasons include an unverified Google Business Profile, incorrect business details, or missing local directory listings. How long does it take to see Local SEO results? Typically, it takes 4–8 weeks to see meaningful improvements across your digital marketing efforts, though some channels like PPC and social media ads can show results within days. The timeline depends on competition levels, optimization quality, and which services you’re using—SEO and email marketing build momentum over time, while paid advertising and social campaigns can generate immediate visibility and traffic. What if I have multiple business locations? Each location should have its own optimized Google Business Profile, localized content, geo-targeted PPC campaigns, location-specific social media presence, area-focused email marketing, and native advertising tailored to local audiences to effectively dominate that market across all channels. What’s the difference between Local Marketing and traditional Marketing? Traditional digital marketing targets global or national audiences across all channels—SEO, PPC, social media, email, and native advertising—while local digital marketing focuses these same strategies on improving visibility within a specific geographic area. The difference is in targeting: national campaigns cast a wide net, while local campaigns use geo-targeted ads, location-based social content, area-specific email lists, and locally-focused native placements to dominate your immediate market. How important are customer reviews in Local Visibility? Reviews play a big role across all your local marketing efforts. More positive reviews not only boost your local search rankings but also improve ad quality scores for geo-targeted PPC campaigns, increase engagement on location-based social media posts, enhance credibility in local email marketing, and build trust across native advertising... --- - Published: 2025-06-18 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/s-m-toriqul-islam/ S M Toriqul Islam SEO Analyst Toriqul is passionate about SEO and has completed a BSc in Computer Science and Engineering (CSE). He helps businesses grow online by improving website rankings, increasing traffic, and boosting conversions. Skilled in SEO audit, on page and technical SEO, keyword research, content strategy, and performance reporting. Toriqul works closely with teams to deliver actionable, data-driven SEO insights. Outside of work, he enjoys exploring new places and learning about different cultures. --- - Published: 2025-06-18 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/golam-mostafa-tutul/ Golam Mostafa Tutul WordPress Developer Golam Mostafa Tutul is a dedicated and detail-oriented WordPress developer with a strong focus on building fast, functional, and user-friendly websites. With hands-on experience in theme customization, Theme development, and site performance optimization, Tutul brings digital ideas to life with clean code and creative problem-solving. He specializes in developing custom WordPress solutions tailored to business goals, including directory websites, eCommerce integrations, speed optimization, and SEO-friendly architecture. Known for his proactive communication and client-first mindset, Tutul ensures that every project he touches is scalable, responsive, and secure. Whether it’s creating a new site from scratch, troubleshooting complex issues, or improving existing designs, Golam Mostafa Tutul delivers quality and consistency with every line of code. --- - Published: 2025-06-04 - Modified: 2025-10-31 - URL: https://www.hyperdogmedia.com/dawn-dabek/ Dawn Dabek Marketing Manager Dawn is a marketing and advertising specialist with expertise in search engine optimization (SEO), media analysis, communication, and CRM. As part of Hyper Dog Media’s strategic digital marketing campaigns, Dawn significantly increases website traffic, revenue, and overall online exposure for prominent clients. She ensures that Hyper Dog Media and its clients have an engaging online presence by creating, crafting, editing, and publishing compelling digital content. Not only does she craft effective advertising strategies for brands and events, but she also makes valuable contributions through articles and the implementation of SEO techniques. By combining her knowledge with the latest marketing techniques, Dawn continues to craft powerful marketing campaigns and strategies to yield visible results for clients at Hyper Dog Media. --- - Published: 2025-06-04 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/justin-green/ Justin Green Director of Advertising With over 10 years of experience in the digital marketing industry, Justin Green is a seasoned professional specializing in Search Engine Marketing (SEM), Pay-Per-Click (PPC) advertising, and comprehensive digital marketing strategies. For the past 5+ years, Justin has been a driving force at Hyper Dog Media, where he excels in strategizing and executing large-scale, multi-channel digital advertising campaigns. His expertise spans Google Ads, Facebook Business Advertising, Instagram Business Advertising, and LinkedIn Advertising. In his free time he is an avid Scuba diver, video game enthusiast, & passionate about travel. --- - Published: 2025-06-04 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/thanh-thu-nguyen/ Thanh Thu Nguyen Content Manager Thanh has been with Hyper Dog Media for four years. Where search engine rankings are significantly important, Thanh uses her knowledge and experience to oversee and help drive visibility to websites and blogs. Born and raised in Colorado, she received her BA in Kinesiology at the University of Boulder. Thanh is married with three children ages 10, 7, and 2. In her spare time she likes to enjoy the beautiful activities outside that Colorado has to offer! --- - Published: 2025-06-04 - Modified: 2025-11-13 - URL: https://www.hyperdogmedia.com/jim-kreinbrink/ Jim Kreinbrink Our Founder & Denver SEO Expert Jim Kreinbrink (aka Jim K. ) has been building websites and performing optimization since 1998. Jim Kreinbrink is the founder and president of Hyper Dog Media, creating a Denver-based digital marketing agency focused on ROI-driven SEO, PPC, and content strategy. Jim is at the forefront of helping brands show up in AI tools and modern search experiences, with a deep emphasis on GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AI search optimization across platforms like ChatGPT, Perplexity, and search-integrated LLMs. He also founded SearchCon, as well as AgencyCon the Denver SEO Meetup and Boulder SEO Meetup. Jim earned his BS degree from the University of Wyoming. --- - Published: 2025-05-24 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/ Growth-Focused Digital Marketing & Advertising Agency Partner with Hyper Dog Media – a results-driven digital marketing agency helping businesses grow across regions and industries. (From local markets to national reach – we’ve got you covered. ) Request A Quote Ready to grow? We’ll help you rank, reach, and convert Transforming Visibility Into Growth. Your Trusted Partner for Local, National or International Growth With decades of hands-on experience, Hyper Dog Media is a performance focused digital marketing agency dedicated to helping businesses thrive online. Our expert team delivers tailored strategies that: Increase brand visibility for the right prospects Drive revenue through online traffic from the right audiences Drive quality traffic that generates real, measurable results Recognized for excellence and reliability, we turn your online presence into a powerful growth engine. Why Choose Us? A Digital Marketing Agency That Delivers Measurable Results–Wherever You Are We craft strategic marketing plans tailored to help businesses get in front the audiences that drive revenue. Some of the tactics that we often recommend include:Search and AI Engine OptimizationPPC and Display AdvertisingRemarketing / Retargeting AdsSocial Ads on Meta/Facebook/Instagram, LinkedIn, RedditVideo Ads on Tiktok, Youtube and moreOur focus is on attracting the right audience and driving measurable growth. From startups to established enterprises, we work with companies of all sizes across diverse industries both nationally and internationally. Hyper Dog Media is proud to be recognized as a forward thinking marketing agency that delivers results through data-driven strategies and proven expertise. Our clients span regions across the United States, Australia and beyond, and we remain committed to helping each one of them achieve higher revenue, as well as stronger visibility and lasting success in competitive digital markets Professional Digital Marketing Services That Generate Revenue Pay-Per-Click advertising Drive instant traffic and generate qualified leads with our data-driven PPC advertising strategies. From Google Ads to Bing and social media platforms, we create and manage high-converting ad campaigns tailored to your goals. Our services include keyword research, ad copywriting, A/B testing, bid optimization, and ongoing performance tracking to maximize ROI and reduce wasted ad spend. Social Ads We manage all social platform advertising with a focus on precision and accountability. Every campaign is built around clear KPIs, measurable engagement, and transparent reporting. We ensure you know exactly where your budget goes and how it performs. By analyzing the details that drive ROI, we create strategies that not only capture attention but also deliver meaningful returns. Digital PR Strengthen your website’s authority with high-quality publicity. We secure links and brand exposure via press releases on relevant, reputable websites that enhance your domain authority, boost search rankings, and drive targeted referral traffic. We also reach out to journalists about your story! Our outreach driven approach to press coverage focuses on building real relationships and coverage. This coverage increases your brand visibility in front of your prospects and the AI bots that many of your prospects are using. eCommerce SEO Drive more sales with powerful eCommerce SEO strategies tailored for online stores. We optimize product pages, category structures, and technical elements to boost visibility, improve user experience, and increase conversions. From keyword-rich product descriptions to schema markup and speed optimization, our approach ensures your products get found and bought by the right customers. B2B SEO We manage all social platform advertising with a focus on... --- - Published: 2025-02-14 - Modified: 2025-02-14 - URL: https://www.hyperdogmedia.com/seo-audits-2/hubspot-seo-services/ Your website is a powerhouse for reaching and converting your audience. When optimized for search engines, it becomes even more effective. At Hyper Dog Media, we specialize in leveraging the HubSpot platform to elevate your SEO strategy, combining cutting-edge tools with tailored expertise to drive traffic, boost engagement, and increase your visibility on the web. Why Choose Hyper Dog Media for HubSpot SEO? HubSpot’s SEO capabilities are powerful, but navigating its advanced features requires an expert touch. Our team understands how to make every element of your HubSpot site work toward a comprehensive, high-performance SEO strategy. We’re not just setting up pages and keywords – we’re building an SEO framework that aligns perfectly with your brand goals and maximizes every opportunity HubSpot offers. HubSpot SEO Essentials We focus on five core pillars to create a robust SEO strategy for your HubSpot website: 1. SEO Tools Integration HubSpot’s built-in SEO tools provide actionable insights that make a real difference. From refining meta descriptions to adding alt text and enhancing internal linking, we utilize every feature to ensure your content is optimized to its fullest potential. Each recommendation aligns with search engine standards, giving your site a foundation for success right from the start. 2. Topic Clusters and Pillar Pages Effective SEO goes beyond single keywords; it’s about building authority around relevant topics. We structure your content using HubSpot’s topic clusters and pillar pages, creating a network that improves internal linking and communicates expertise to search engines. This approach not only helps your rankings but also guides visitors to the information they need, making it a win for both SEO and user experience. 3. Content Strategy and Optimization Great content is the backbone of any SEO strategy. Our team works with you to develop a content plan that reflects your brand’s voice and meets your audience’s search intent. HubSpot’s keyword tools, content analytics, and performance tracking help us make data-driven decisions, ensuring that your content consistently ranks high and stays relevant. 4. Technical SEO Features Technical SEO is essential to your site’s health and visibility. With HubSpot, we cover all the bases: Crawlability: Ensuring search engines can access and index your content. Dynamic Entity Schema: Implementing schema markup that enhances search engines’ understanding of your content. Internal Linking: Structuring internal links to boost authority on key pages and improve navigation. Optimization: Maintaining responsive design and quick loading times for an optimal user experience. Proper Redirects: Managing redirects to retain SEO value when URLs or content are updated. 5. Analytics and Reporting Tracking your SEO performance is crucial. HubSpot’s robust analytics give you a clear view of how your site is performing, from organic traffic and keyword rankings to user engagement. Our team translates these insights into actionable steps to continually refine your strategy, adapt to search engine algorithm changes, and keep your content competitive. Elevate Your HubSpot SEO Strategy with Hyper Dog Media HubSpot has the power to take your SEO to the next level – and with Hyper Dog Media, you’re partnering with experts who know how to make it happen. Our HubSpot SEO services are designed to fit seamlessly into your marketing goals and bring your brand the visibility it deserves. Ready to start? Contact us today to learn how we can transform your HubSpot site with a winning SEO... --- - Published: 2023-11-27 - Modified: 2023-11-27 - URL: https://www.hyperdogmedia.com/privacy-policy/ Who we are Our website address is: https://dev. hyperdogmedia. com. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic. com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Media If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. Cookies If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day. Embedded content from other websites Articles on this site may include embedded content (e. g. videos, images, articles, etc. ). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. We collect information about our users via cookies and use the information primarily to provide you with a personalized Internet experience that delivers the information, resources, and services that are most relevant and helpful to you. To opt out, email us at sales@dev. hyperdogmedia. com. Who we share your data with If you request a password reset, your IP address will be included in the reset email. How long we retain your data If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit... --- - Published: 2018-10-18 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/analytics-consulting-reporting-dashboards/ Analytics Consulting & Reporting Dashboards Smart Data Decisions Web analytics isn't just a tool—it’s the foundation of intelligent marketing decisions. Without clear data, you're flying blind. Modern analytics platforms help compare performance month-over-month and track progress against KPIs. If your website is your marketing engine, analytics is the dashboard that guides the way. Visual Insight Tools Gone are the days of boring, text-heavy reports. We build dashboards that bring your data to life—full of colorful pie charts, line graphs, and visual indicators. You'll see which keywords drive traffic, user engagement rates, bounce rates, and conversion metrics—all at a glance. Personalized Metric Training We don’t just deliver reports—we empower you to understand them. Our team offers free training sessions tailored to your goals, explaining which metrics matter most and how to interpret them. We work with top cloud-based platforms, and your dashboards are always one click away in a downloadable PDF. FAQ – Analytics Consulting & Reporting Dashboards What is web analytics and why is it important for my business ? Web analytics provides insights into user behavior, traffic sources, and conversion patterns—allowing you to make data-driven marketing and business decisions. How can dashboards help improve website performance ? Dashboards visualize critical data like traffic trends, bounce rates, and user engagement, helping you identify what’s working and what needs optimization. Which metrics should I track on my analytics dashboard ? Key metrics include traffic sources, average session duration, bounce rate, conversion rate, keyword performance, and goal completions. Do you offer training on how to read analytics reports ? Yes, we provide free, goal-oriented training to help you understand the data and make smarter decisions based on your analytics reports. Can I access my analytics dashboard anytime ? Absolutely. We use cloud-based platforms that are accessible 24/7 and support easy PDF export for sharing or offline review. What’s the difference between a report and a dashboard ? Reports are static summaries of data, while dashboards are interactive tools that let you explore metrics in real time and visualize trends. How often should I review my website analytics ? We recommend reviewing analytics weekly for active campaigns and monthly for overall performance monitoring to ensure timely improvements. Web analytics provides insights into user behavior, traffic sources, and conversion patterns—allowing you to make data-driven marketing and business decisions. Dashboards visualize critical data like traffic trends, bounce rates, and user engagement, helping you identify what’s working and what needs optimization. Key metrics include traffic sources, average session duration, bounce rate, conversion rate, keyword performance, and goal completions. Yes, we provide free, goal-oriented training to help you understand the data and make smarter decisions based on your analytics reports. Absolutely. We use cloud-based platforms that are accessible 24/7 and support easy PDF export for sharing or offline review. Reports are static summaries of data, while dashboards are interactive tools that let you explore metrics in real time and visualize trends. We recommend reviewing analytics weekly for active campaigns and monthly for overall performance monitoring to ensure timely improvements. --- - Published: 2018-10-18 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/pay-per-click-advertising/ Pay-per-click advertising PPC Boosts SEO Pay-per-click advertising (PPC) isn't just an alternative to SEO—it can actually complement it. Especially for new websites or businesses still identifying high-converting keywords, PPC offers immediate visibility. It helps fill the gap while your organic rankings build over time. For many clients, PPC is a strategic starting point that guides long-term SEO success. Perfect for Ecommerce If you run an ecommerce business, PPC can be your lead generation engine. It delivers fast, measurable traffic with high intent. We help businesses create and manage smart campaigns based on performance data. With deep ecommerce experience, we focus on ROI-driven strategies that reduce ad spend while increasing conversions. Faster Keyword Insights PPC is a powerful tool for discovering top-performing keywords without waiting months for SEO data. For brand-new websites, it also ensures you're seen while your site gains authority. As certified Google Ads specialists, we help you manage, optimize, and grow your campaigns—saving your time and improving results. FAQ – Pay-per-click Advertising What is pay-per-click advertising ? Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s commonly used to gain immediate visibility on search engines. How does PPC complement SEO? PPC delivers quick traffic while SEO builds organic presence over time. It helps test keywords and strategies instantly, which can later guide long-term SEO planning. Is PPC suitable for new websites ? Yes. PPC is ideal for newly launched websites that haven’t yet ranked organically. It ensures immediate visibility and helps attract traffic while SEO gains traction. Why is PPC important for ecommerce businesses ? For ecommerce, PPC can drive high-intent traffic that converts quickly. It enables precise targeting, seasonal campaign control, and real-time performance tracking. How do I know which keywords to target in PPC? PPC allows fast testing of keyword performance. We use campaign data to identify the highest-converting and most cost-effective keywords for your business. Can PPC help identify SEO opportunities ? Absolutely. By analyzing PPC performance metrics, we can pinpoint which keywords drive the most conversions and use that insight to enhance your SEO strategy. Why should I hire a PPC agency ? A qualified PPC agency like ours manages your campaigns efficiently—improving ROI, reducing wasted ad spend, and freeing up your time to focus on business growth. Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It's commonly used to gain immediate visibility on search engines. PPC delivers quick traffic while SEO builds organic presence over time. It helps test keywords and strategies instantly, which can later guide long-term SEO planning. Yes. PPC is ideal for newly launched websites that haven’t yet ranked organically. It ensures immediate visibility and helps attract traffic while SEO gains traction. For ecommerce, PPC can drive high-intent traffic that converts quickly. It enables precise targeting, seasonal campaign control, and real-time performance tracking. PPC allows fast testing of keyword performance. We use campaign data to identify the highest-converting and most cost-effective keywords for your business. Absolutely. By analyzing PPC performance metrics, we can pinpoint which keywords drive the most conversions and use that insight to enhance your SEO strategy. A qualified PPC agency like ours manages your campaigns efficiently—improving ROI, reducing wasted ad spend, and freeing up your... --- - Published: 2018-10-18 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/email-marketing/ Email marketing Strategic Email Engagement Email marketing is a powerful tool for turning casual visitors into loyal customers. While SEO draws people in, email nurtures them over time. Through personalized, targeted communication, email helps you build lasting relationships with your audience. With the right approach, your emails can become a trusted voice in your customers’ inboxes Optimized Campaign Performance We troubleshoot common email marketing challenges like list building, drip campaign setup, and content creation. Our goal is to increase open and click-through rates with compelling copy and beautifully designed emails. From branded templates to sender reputation improvement, we ensure every detail is optimized for success. Results-Driven Reporting Our analytics-driven process helps you track what’s working and replicate it. We focus on data—monitoring open rates, conversions, and engagement to fine-tune your strategy. With ongoing analysis, your email campaigns evolve into a high-performing channel that consistently drives results and strengthens customer loyalty. --- - Published: 2018-10-18 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/conversion-optimization/ Conversion Optimization Understanding Buyer Behavior Conversion Rate Optimization (CRO) isn’t just about numbers—it’s about understanding why your visitors aren’t converting. You might already have significant traffic, but if those users aren’t becoming leads or customers, something’s off. CRO dives deep into your buyers’ behavior to understand how they make decisions and what might be stopping them. This insight becomes the foundation for transforming your website into a conversion machine. Reducing Bounce Rates One of the first goals in CRO is minimizing bounce rates—when visitors leave quickly without taking action. A high bounce rate often means your message, layout, or usability is off. We work with experienced CRO partners to identify what’s driving users away and implement fixes that keep them engaged. Once we keep visitors on the page longer, we unlock opportunities to influence their journey toward conversion. Optimizing User Journey After solving bounce issues, the next step is refining your site’s user experience and conversion flow. That includes improving calls-to-action (CTAs), streamlining navigation, and making the site more intuitive. If your site visitors aren’t clicking “Request a Demo,” “Call Now,” or “Add to Cart,” we identify exactly why and test solutions. Rather than spend more money driving traffic, investing in CRO ensures you make the most of every visitor. FAQ – Conversion Optimization What is Conversion Rate Optimization (CRO) ? Conversion Rate Optimization is the process of improving your website to turn more visitors into leads or paying customers without increasing traffic. Why is my website traffic not converting ? Visitors might leave due to poor user experience, unclear messaging, slow loading times, or ineffective calls-to-action. How can reducing bounce rate improve conversions? Lower bounce rates mean visitors stay longer, increasing the chance they engage with your site and complete desired actions. What are common CRO techniques ? Improving site navigation, optimizing calls-to-action, A/B testing, enhancing page load speed, and personalizing user experience. How do I know if I need CRO ? If you have good traffic but low lead or sales conversion, or your visitors don’t respond to calls-to-action, CRO can help. How long does it take to see results from CRO ? Results can often be seen within weeks, but ongoing testing and optimization is key for sustained improvement. Is CRO more cost-effective than increasing traffic ? Yes, CRO maximizes the value of existing visitors, often providing better ROI than spending more on driving new traffic. Conversion Rate Optimization is the process of improving your website to turn more visitors into leads or paying customers without increasing traffic. Visitors might leave due to poor user experience, unclear messaging, slow loading times, or ineffective calls-to-action. Lower bounce rates mean visitors stay longer, increasing the chance they engage with your site and complete desired actions. Improving site navigation, optimizing calls-to-action, A/B testing, enhancing page load speed, and personalizing user experience. If you have good traffic but low lead or sales conversion, or your visitors don’t respond to calls-to-action, CRO can help. Results can often be seen within weeks, but ongoing testing and optimization is key for sustained improvement. Yes, CRO maximizes the value of existing visitors, often providing better ROI than spending more on driving new traffic. --- > Hyper Dog Media was founded in 2004 by Jim Kreinbrink. We are a dedicated, growing team passionate about customer service and SEO. - Published: 2018-10-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/about-us/our-team/ Our ExpErt Team Members Jim Kreinbrink Our Founder & Denver SEO Expert Jim Kreinbrink (aka Jim K. ) has been building websites and performing optimization since 1998. He loves computer programming and figuring out ways to get his clients’ websites to outrank their competitors... . Read more Dawn Dabek Marketing Manager Dawn is a marketing and advertising specialist with expertise in search engine optimization (SEO), media analysis, communication, and CRM. As part of Hyper Dog Media’s strategic digital marketing campaigns ... Read more Justin Green Director of Advertising With over 10 years of experience in the digital marketing industry, Justin Green is a seasoned professional specializing in Search Engine Marketing (SEM), Pay-Per-Click (PPC) advertising ... Read more Thanh Thu Nguyen Content Manager Thanh has been with Hyper Dog Media for four years. Where search engine rankings are significantly important, Thanh uses her knowledge and experience to oversee and help drive visibility to websites and blogs... . Read more S M Toriqul Islam SEO Analyst Toriqul is passionate about SEO and has completed a BSc in Computer Science and Engineering (CSE). He helps businesses grow online by improving website rankings, increasing traffic, and boosting conversions... . Read more Golam Mostafa Tutul WordPress Developer Golam Mostafa Tutul is a dedicated and detail-oriented WordPress developer with a strong focus on building fast, functional, and user-friendly websites. With hands-on experience in theme customization, Theme development... . Read more --- > Aside from our passion for search engine optimization (SEO) and long-tail keywords, we are also passionate about dogs. - Published: 2018-10-17 - Modified: 2018-10-17 - URL: https://www.hyperdogmedia.com/about-us/our-name/ Aside from our passion for search engine optimization (SEO) and long-tail keywords, we are also passionate about dogs. Frosty was our original hyper dog, and the company name was inspired in jest by her. We soon realized her traits were how we wanted to look at our life and business. If you're going to do it, do it with enthusiasm! Frosty lived almost 14 years, and we developed a soft spot for hyper dogs. Years later, we saw that same gleam in Sophie's eyes, and we rescued her from the Casper, WY Humane Society. Like Frosty and Sophie, we always aim to please and are hyper vigilant about creating fast, legitimate SEO results. In honor of hyper dogs everywhere, our Denver SEO agency and its members have donated or volunteered for a wide variety of animal-related causes, including the Foothill Animal Center (Lakewood, CO), Rocky Mountain Raptor Program (Fort Collins) and the Dove Key Ranch Wildlife Rehabilitation (Alleyton, Texas). After our clients learned about our love of dogs, they began sharing their pet stories and pictures with us which gave birth to the Hyper Dog Pet Gallery. We invite you to email us a picture of your pet to be proudly displayed in our online gallery. We prefer jpg files no larger than 300k. Email your photos and dog’s name to sales@dev. hyperdogmedia. com --- > We've helped many businesses succeed online over the years. See the clients that vouch for us! - Published: 2018-10-17 - Modified: 2018-10-17 - URL: https://www.hyperdogmedia.com/about-us/our-testimonials/ "Yes! Thanks to being ranked #1 on Google for "olympia doctor office" patients are coming to my clinic. I've only been open 2 months and patients are finding me because of the high ranking on their internet searches. Thank you, Hyper Dog Media! ! ! " Natalie Kather, MD “Not only is Jim an extremely talented web developer and designer, he is awesome to work with! Recently when I had a client come to me with an urgent development need, I went to Jim, and he quickly and successfully went to work resolving the issue - demonstrating his professionalism and strong commitment to customer service. I highly recommend Jim and will continue to tell my clients about him too! ” Joy M. “Jim Kreinbrink is one of the most creative, talented and efficient professionals with whom I have ever worked. Building a website with him was the best experience I have had in any of the three I have created. His ability to add functionality and aesthetic touches to the site exceeded my expectations and his on-time delivery of the site itself kept the entire project on schedule. ” Sandra Steiner, Executive Director, Adams County Education Consortium "Hyper Dog Media Rocks! I check almost daily and we have pos 1 and pos 2 , I bid jobs every week off the web and have some very good accounts because of your company. We are so busy right now that it’s getting to hard to handle we worked 4 people Saturday and Sunday to try and keep up. " Walter Orbach President/Owner, Vexor Custom Woodworking Tools --- > Our Pet Gallery contains photos of loved ones past and present. Send us your pet today! - Published: 2018-10-17 - Modified: 2019-02-18 - URL: https://www.hyperdogmedia.com/about-us/pet-gallery/ SophieDixieSpritzie, the Hyper Cat Send us your pet photos and we'll add them to our page. sales@dev. hyperdogmedia. com --- - Published: 2018-10-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/about-you/ About You What We Do? We help small, medium, and large organizations whether you're just starting out or scaling up achieve better visibility and more qualified traffic online. With monthly budgets typically ranging from $3,500 to $9,000, our clients trust us to deliver measurable results. If your ideal customer is actively searching for the products or services you offer, we help ensure they find you first. How We Do It We are at the forefront of digital marketing techniques that include Search Engine Optimization (SEO), AI Optimization, email marketing and PPC advertising, social media ads, and native digital advertising. Our approach blends innovative new techniques with proven, time-tested strategies. From smart keyword targeting and content optimization to advanced AI-driven insights, we make sure your brand stays ahead of the curve in today’s ever-evolving digital landscape. Why It Matters? Right now, your customers are online—searching for solutions that you provide. The question is, are you being found? With our strategic guidance and cutting-edge execution, you can outrank your competitors and capture attention before they do. Don’t just compete—lead. Partner with us and take control of your digital growth. --- > Hyper Dog Media offers competive keyword research, with decades of experience in many industries. - Published: 2018-10-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/services/seo-keyword-research/ SEO Keyword Research Keyword First It all starts with keyword research. In SEO, keywords are everything,they’re the signals that connect searchers to your business. Unfortunately, many businesses unknowingly target keywords that aren't driving results. That’s why our approach to keyword research is data-driven, pragmatic, and tailored to your goals. We start by identifying your primary high-performing keywords that offer the best opportunity for ranking and conversion. Smart Strategy Primary, then secondary. Once your site is ranking well on your main keywords, we expand into your secondary set-terms that support your growth. We use proven techniques including content development, internal optimization, and link building to build momentum across all tiers of your keyword strategy. Our focus is on balance: visibility, traffic, and conversions. Keyword Clarity Transparent, insightful planning. We go beyond discovery. We explain what makes a keyword valuable, which terms are bringing in traffic and sales, and how to identify and use negative keywords effectively. You’ll learn how your site currently ranks, what technical or content issues are holding it back, and how competitors are using keywords in ways you can outperform. With our help, you’ll understand and apply your perfect keyword mix. FAQ What is keyword research in SEO? Keyword research is the process of finding and analyzing search terms that people enter into search engines, which helps you understand what your target audience is looking for online. Why is keyword research important for SEO? It ensures you’re targeting the right terms—ones that can actually bring traffic, leads, and conversions. Without proper keyword research, your content may never reach the right audience. How do I know which keywords are best for my business? The best keywords are those with a balance of search volume, competition level, and relevance to your services. We identify these through analysis of your market, website, and competitors. What are high-performing keywords? High-performing keywords are those that drive significant traffic and conversions. These are usually specific, intent-based terms with a good balance of search volume and competition. How often should keyword research be updated? Keyword trends shift over time, especially with algorithm changes or evolving consumer behavior. We recommend revisiting your keyword strategy every 3-6 months. What is the difference between primary and secondary keywords? Primary keywords are the main terms you want to rank for, while secondary keywords support them by capturing broader or related search intent. Can I do SEO keyword research myself? Yes, but professional keyword research uses advanced tools, competitive insights, and conversion data that DIY methods often miss. Working with experts ensures higher ROI. Keyword research is the process of finding and analyzing search terms that people enter into search engines, which helps you understand what your target audience is looking for online. It ensures you're targeting the right terms—ones that can actually bring traffic, leads, and conversions. Without proper keyword research, your content may never reach the right audience. The best keywords are those with a balance of search volume, competition level, and relevance to your services. We identify these through analysis of your market, website, and competitors. High-performing keywords are those that drive significant traffic and conversions. These are usually specific, intent-based terms with a good balance of search volume and competition. Keyword trends shift over time, especially with algorithm changes or evolving consumer behavior. We recommend revisiting... --- > Search engines weigh the authority of your site by looking at WHO links to you. It's still the most powerful part of their algorithm, and we can help you with the task of getting high authority links. - Published: 2018-10-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/services/link-building/ Link building Link Building: Why It Matters If your website wants to rank on the first page of Google, building credibility is non-negotiable ,and Link Building is a crucial part of that journey. Especially when targeting highly competitive keywords, the presence of high-quality backlinks acts as a strong vote of confidence in your site’s authority. Link Building Works Best When:Your website sees sudden ranking fluctuations. You're in a fiercely competitive SEO landscape. You want long-term, sustainable search engine authority. Unlike “mass link buying” tactics used by some SEO providers, we follow a hand-reviewed, high-quality approach. Each link we build is manually selected, and we give clients a transparent list of every submission. We believe in honesty, not mystification. Our Link Building Arsenal: Content-Based Strategies We deploy a range of Content Marketing Tactics to build natural, authoritative backlinks that drive both traffic and SEO value. Guest BloggingPublishing articles on reputable blogs within your industry earns high-quality links, brings targeted traffic, and positions you as a thought leader. Content DistributionAlready have great content? We make it work harder. By distributing your infographics, videos, webinars, press releases, or even animations across relevant channels, we increase your visibility and links. Link Bait OpportunitiesWe create content designed to go viral. Whether it’s building relationships with . edu, . gov, or major industry sites, we craft outreach-ready content with serious link potential. Our goal: Use smart, creative content to attract links from the most trusted sources on the web. Business-Driven & Technical Link Strategies Not all links come from content. Many powerful backlinks are waiting to be discovered through business and relationship-based tactics. Sponsorships & Partnerships We identify local events, digital communities, and donation-driven link opportunities where your brand can gain visibility and SEO benefits. Relevant Conversations Whether in blogs or niche forums, we help you join the right discussions — where both engagement and backlinks await. Competitive Link Acquisition We analyze your competitors’ backlinks and go one step further by uncovering industry directories, associations, and non-competing brands linking to them. Then, we do it better. Link Repair & Optimization Got broken or outdated links? We fix anchor texts, replace URLs, and often secure stronger link placements by simply reaching out to site owners. Directories & Social Bookmarks From niche directories to platforms like Reddit, Digg, and StumbleUpon, we build diversified, natural-looking link profiles that enhance both authority and discoverability. Let us build a powerful link ecosystem around your site — driving rankings, trust, and traffic. Ready for hyper-fast SEO results? Let’s get started! FAQ – Link building What is link building and why is it important for SEO ? Link building is the process of acquiring hyperlinks from other websites to your own. It’s important for SEO because search engines use links to discover new pages and determine how well a page should rank in their results. High-quality backlinks serve as “votes of confidence” from other websites, signaling to Google that your content is trustworthy and authoritative. Is quality more important than quantity in link building? To appear on Google Shopping, you need a Google Merchant Center account, a product feed, and a properly optimized eCommerce site that complies with Google’s guidelines. How can guest blogging help in link building ? Absolutely. One high-quality backlink from a trusted, relevant website is far more valuable than... --- > SEO Audits are a great place to start. Technical and content issues can prevent sites from reaching their prospective visitors, and an audit reveals exactly what to fix. - Published: 2018-10-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/services/seo-audits/ SEO Audits Websites Evolve We understand — you’ve built your website and you’re hoping it’s done. But in reality, websites are living systems, always evolving. A well-executed SEO audit isn’t about pointing fingers — it’s about uncovering hidden opportunities. Often, the biggest performance gains come from small technical or content tweaks. Purposeful & Painless Our SEO audits are designed to be simple, strategic, and stress-free. We focus on aligning your website with the exact search terms your ideal customers are using. The process is straightforward and collaborative — and our audit reports are written in plain English, not tech jargon. What We Check Here’s what we evaluate during an audit:Cleanliness of your website’s code and structureQuality and relevance of your contentSearch engine accessibilityOnline visibility and backlink profileCompetitive positioning within your nicheAt the end of the process, you’ll receive a clear, tactical SEO audit report , something your team can actually act on, immediately. FAQ What is an SEO audit and why is it important? An SEO audit is a complete analysis of your website’s technical setup, content, and overall search visibility. It helps identify issues that might be preventing your site from ranking higher in search engines and uncovers opportunities to boost traffic and conversions. How often should I perform an SEO audit? Ideally, you should conduct an SEO audit every 6–12 months, or after any major website update. Regular audits help keep your site in line with changing algorithms and ensure it remains competitive in search results. Will an SEO audit affect my current website performance? No, the audit itself won’t affect your site. It’s a diagnostic process. However, implementing the recommendations from the audit can significantly improve your website’s performance and visibility. What tools are used during an SEO audit? We use a combination of industry-leading tools (like Google Search Console, SEMrush, Screaming Frog, Ahrefs, etc. ) and our proprietary systems to check technical SEO, content quality, backlink profile, and keyword alignment. Do I need technical knowledge to understand the audit report? Not at all. Our audit report is written in a clear, easy-to-understand format with actionable steps. Whether you’re a developer or a business owner, you’ll know exactly what to do next. How long does an SEO audit take? Most SEO audits take 5–10 business days, depending on the size and complexity of your website. We prioritize accuracy and insight over speed. Can you help implement the audit recommendations? Absolutely! We offer full implementation support whether it’s technical fixes, content optimization, or keyword alignment. Our team ensures the audit turns into measurable results. An SEO audit is a complete analysis of your website’s technical setup, content, and overall search visibility. It helps identify issues that might be preventing your site from ranking higher in search engines and uncovers opportunities to boost traffic and conversions. Ideally, you should conduct an SEO audit every 6–12 months, or after any major website update. Regular audits help keep your site in line with changing algorithms and ensure it remains competitive in search results. No, the audit itself won’t affect your site. It’s a diagnostic process. However, implementing the recommendations from the audit can significantly improve your website’s performance and visibility. We use a combination of industry-leading tools (like Google Search Console, SEMrush, Screaming Frog, Ahrefs, etc. ) and our proprietary systems... --- - Published: 2018-10-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/services/video-seo/ Video SEO Video Visibility Strategy Everyone’s watching videos online over 70% of global internet users, according to Nielsen. But while video content is booming, most business videos don’t go viral. And honestly, they don’t need to. What matters is: Can your audience find your video when they’re searching? That’s where Video SEO steps in. With strategic optimization, your video can rank higher, draw in traffic, and support your brand’s digital presence, even if it’s not trending. SEO Optimization Essentials Just uploading a video isn’t enough anymore. If your video isn’t optimized, it gets lost in the noise. Here are the key areas we focus on to boost video performance:Inserting target keywords in titles, tags, and descriptionsWriting or correcting SEO-friendly transcriptsDistributing on the right platformsBuilding authoritative backlinks to boost rankingUsing schema markup and custom thumbnails to increase click-through ratesThis is how we turn your video from just another upload into a powerful search engine asset Targeted Traffic Delivery Going viral is great, but visibility is better, and it’s something we can control. With the right Video SEO techniques, we’ll help your videos rank across YouTube, Google, and other high-traffic platforms. We don’t just want views, we want the right views: engaged, relevant, and organic. Let’s take your video content further. We’ll make sure it’s not only seen, but seen by the right people. FAQ – Video SEO What is Video SEO and why is it important ? Video SEO is the process of optimizing video content to improve its visibility in search engines. It helps your videos reach the right audience, even if they don’t go viral. How can keywords improve my video ranking? Using the right keywords in your video’s title, description, and tags helps search engines understand the content, increasing the chances of showing up in relevant search results. Do I need transcripts for Video SEO ? Yes. Transcripts provide keyword-rich text that search engines can crawl, improving your video’s search ranking and accessibility. Which platforms are best for publishing SEO-optimized videos ? YouTube is the top choice due to its integration with Google, but other platforms like Vimeo, Wistia, and even your own website can also boost video SEO when properly optimized. How does backlinking help my video content? Backlinks from reputable websites act as “votes of confidence” for your video, increasing its authority and improving its chances of ranking higher on search engines. Can Video SEO work without going viral ? Absolutely. The goal is targeted visibility. Video SEO helps your content appear in front of the right audience—people actively searching for what you offer. What’s included in your Video SEO services ? Our services include keyword research, transcription optimization, video tagging, backlink creation, platform distribution, and performance tracking—all tailored to boost your video’s visibility and ROI. Video SEO is the process of optimizing video content to improve its visibility in search engines. It helps your videos reach the right audience, even if they don’t go viral. Using the right keywords in your video’s title, description, and tags helps search engines understand the content, increasing the chances of showing up in relevant search results. Yes. Transcripts provide keyword-rich text that search engines can crawl, improving your video’s search ranking and accessibility. YouTube is the top choice due to its integration with Google, but other platforms like Vimeo,... --- - Published: 2018-10-17 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/reputation-management/ Reputation Management Reputation Recovery Strategies Your personal and professional reputation is more visible than ever online. If negative content about you or your company appears in search results, it can damage trust and credibility fast. We specialize in rapid-response strategies to remove or suppress unwanted content. Whether it's a bad review, article, or comment, we work to either eliminate it or bury it deep in search results, out of sight and out of mind. Visibility Name Domination Do you or your company get lost in search results because of a common name? We solve this by building and optimizing digital assets, websites, profiles, and high-authority listings, that help you dominate the search rankings for your name. Our reputation-building approach makes you the most relevant and authoritative result Google wants to show. Ongoing Brand Protection Reputation management isn’t just a one-time fix it’s an ongoing strategy. We continuously monitor your search presence, reinforce your positive assets, and defend your digital brand from future threats. With proactive management and powerful SEO techniques, we help you stay visible, respected, and in control of your online identity. FAQ – Reputation Management What is online reputation management and how does it work ? Online reputation management (ORM) involves monitoring, improving, and protecting how individuals or businesses appear online. It includes removing or suppressing negative content, building positive assets, and improving search visibility. Can negative content be removed from Google search results ? In some cases, yes—if the content violates policies or laws. Otherwise, we work on suppression strategies: pushing negative results down by optimizing and promoting positive, authoritative content. How long does it take to fix a damaged online reputation ? Timelines vary based on the situation, but meaningful results typically begin within a few weeks. Serious suppression or ranking efforts can take 1–3 months, depending on the competition and content. What if I have a common name and can’t rank for it ? We use a targeted approach to build your authority online through high-quality content, profile optimization, and digital assets. This allows search engines to recognize you as the most relevant result for your name. Will people know I’m using a reputation management service ? No. All work is done ethically and confidentially. We focus on content creation, optimization, and strategic publishing that looks entirely organic and natural to users and search engines. Can you help remove bad reviews from Google or Yelp? We can’t directly delete reviews unless they violate platform policies, but we can help by responding strategically, increasing positive reviews, and creating content to offset the damage in search visibility. Is reputation management a one-time service or ongoing ? It can be both. If you’re solving a specific issue, it may be short-term. But we also offer ongoing monitoring and protection services to maintain your digital image and stay ahead of future risks. Online reputation management (ORM) involves monitoring, improving, and protecting how individuals or businesses appear online. It includes removing or suppressing negative content, building positive assets, and improving search visibility. In some cases, yes—if the content violates policies or laws. Otherwise, we work on suppression strategies: pushing negative results down by optimizing and promoting positive, authoritative content. Timelines vary based on the situation, but meaningful results typically begin within a few weeks. Serious suppression or ranking efforts can... --- - Published: 2015-11-19 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/about-us/ About Us Get Discovered You want your ideal customers to find you and you want to know exactly how they did. At Hyper Dog Media, we go beyond just using online marketing tools. We anticipate trends and innovate strategies before they become mainstream. While others are still analyzing what went wrong, we’re already executing what works. Lead With AI This dog leads the pack. In today’s world of AI Overviews, ChatGPT responses, and algorithm shifts, staying relevant requires constant evolution. That’s why we use cutting-edge digital marketing and AI-powered tactics to grow your online presence ethically and precisely. When you hire us, you're choosing a team that keeps up and leads the way. Think Beyond Websites A website is just one piece of the puzzle. What do AI tools like ChatGPT and SearchGPT think of your brand? What does your audience see first? We help you put all the pieces together into one cohesive digital strategy. Our approach focuses on efficiency, clarity, and maximum return on investment, helping you do more with every dollar. Meet Our Expert Team Members Jim Kreinbrink Our Founder & Denver SEO Expert Dawn Dabek Marketing Manager Justin Green Director of Advertising Thanh Thu Nguyen Content Manager S M Toriqul Islam SEO Analyst Golam Mostafa Tutul WordPress Developer --- - Published: 2015-11-19 - Modified: 2025-11-25 - URL: https://www.hyperdogmedia.com/services/ SEO Services Keyword Research Discover the keywords your customers are actually searching for. At Hyper Dog Media, we conduct in-depth keyword research to uncover high-value, low-competition terms tailored to your business goals. Our process includes analyzing search intent, competitor keywords, and trending topics to build a powerful keyword strategy that drives traffic and conversions. Whether you're targeting a local market or a global audience, we help you rank for the terms that matter. Let us guide your SEO success with smart, data-driven keyword planning. Get found by the right people - with the right keywords. Read More SEO Audits Is your website underperforming? Our in-depth SEO Audits identify exactly what’s holding you back. At Hyper Dog Media, we examine every aspect of your site, from technical structure and on-page optimization to backlink profile and content quality. You’ll receive a clear, actionable report highlighting issues and opportunities to improve your rankings, visibility, and overall performance. Whether you're preparing for a new campaign or need to fix declining traffic, our audits give you the insights you need to grow. Let’s diagnose the problem-then fix it fast. Read More Link Building Want to rank higher and gain real authority? At Hyper Dog Media, our Link Building strategies are designed to earn your website trustworthy, high-quality backlinks from relevant and reputable sources. We focus on white-hat techniques like guest posting, niche edits, and manual outreach to build a natural and powerful backlink profile. Each link we secure helps boost your domain authority, improve keyword rankings, and drive organic traffic. Don’t settle for spammy shortcuts. Trust Hyper Dog Media to build strong, lasting connections that search engines—and your audience respect. Read More eCommerce SEO Selling online? Let your products get discovered before your competitors’. At Hyper Dog Media, we specialize in eCommerce SEO that drives traffic, improves visibility, and increases conversions. From optimizing product pages, category structures, and meta tags to implementing schema markup and improving site speed—our strategies are tailored to match search intent and buying behavior. We also focus on mobile optimization, technical audits, and keyword-rich content that attracts ready-to-buy customers. Whether you're on Shopify, WooCommerce, Magento, or any other platform, our data-driven approach helps you rank higher and sell more. Partner with Hyper Dog Media and turn your online store into a search engine magnet—bringing customers to your digital shelves, 24/7. Read More Local SEO Want local customers to find you first? At Hyper Dog Media, our Local SEO strategies are designed to put your business on the map—literally. We optimize your Google Business Profile, local citations, reviews, and on-page elements to ensure you show up in local search results when it matters most. Whether you run a restaurant, law firm, clinic, or retail store, our tailored approach helps you dominate your local market. From geo-targeted keywords to mobile-first site optimization, we make sure nearby customers can find—and choose—you. With Hyper Dog Media, you don’t just get visibility. You get local authority, foot traffic, and real-world results. Let your neighborhood know who’s the best in town—starting with the search bar. Read More Video SEO Creating great videos is just the start—getting them found is where the real challenge lies. At Hyper Dog Media, our Video SEO services are built to help your content rank higher on YouTube and Google, drive traffic, and... --- - Published: 2015-11-19 - Modified: 2025-09-24 - URL: https://www.hyperdogmedia.com/contacts/ LET'S START A PARTNERSHIP Hyper Dog Media IS READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL. Get In Touch Our Locations Hyper Dog Media PO Box 588 Eastlake, CO 80614 sales@hyperdogmedia. com 720-650-1014 --- - Published: 2015-11-19 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/pricing/ Pricing FAQ How much will it cost ? Many factors can decide how much time and energy will be required to market effectively. In the world of SEO, it’s like a horse race that depends as much on the health of your horse as what your competitors’ are investing in their horses. And with Google constantly changing the track conditions, guessing budget is impossible. Our approach is to study before we recommend. Contact us today, and we’ll analyze your site, research your competitors, and plan a strategy. Our typical client has a budget of $2500-6000/month. Do you have SEO packages ? Even with almost two decades as an SEO agency, we’ve never had two projects that were exactly alike. Instead of trying to fit your site and goals into a predetermined mold, we tailor our services to your specific needs. Many factors can decide how much time and energy will be required to market effectively. In the world of SEO, it’s like a horse race that depends as much on the health of your horse as what your competitors’ are investing in their horses. And with Google constantly changing the track conditions, guessing budget is impossible. Our approach is to study before we recommend. Contact us today, and we’ll analyze your site, research your competitors, and plan a strategy. Our typical client has a budget of $2500-6000/month. Even with almost two decades as an SEO agency, we’ve never had two projects that were exactly alike. Instead of trying to fit your site and goals into a predetermined mold, we tailor our services to your specific needs. --- - Published: 2015-11-19 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/blog/ Our Latest Blogs & News --- --- ## Posts - Published: 2025-10-17 - Modified: 2025-10-20 - URL: https://www.hyperdogmedia.com/hyper-dog-media-study-reveals-which-u-s-states-are-most-engaged-with-chatgpt/ - Categories: Uncategorized Where Are ChatGPT’s Biggest Fans? Our New Study Reveals the Top U. S. States Exploring AI in Everyday Work When we set out to explore where Americans are most curious about ChatGPT — and how they’re using it for marketing, SEO, and content creation — we didn’t expect the findings to spark so much conversation. Recently, our research was completed highlighting the U. S. states showing the strongest engagement with ChatGPT-related searches. The takeaway? AI isn’t just for Silicon Valley anymore — it’s gone mainstream, coast to coast. The States Leading the AI Conversation Our analysis reviewed Google search volumes for 20 ChatGPT-related terms, including: “ChatGPT for SEO” “ChatGPT keyword research” “ChatGPT plugins” “ChatGPT marketing” “ChatGPT vs competitors” We compared monthly search data to 2025 population estimates to reveal which states are most “hooked” on ChatGPT. The Top 10 States Most Interested in ChatGPT: Top 10 U. S. States With Highest ChatGPT-Related Searches Rank State Total Searches Population (2025) Searches per 100,000 Residents % Above National Avg. 1 California 311,970 39,663,800 787 +65. 8% 2 Maryland 49,260 6,309,380 781 +64. 5% 3 Colorado 46,770 6,013,650 778 +63. 9% 4 New York 141,610 19,997,100 708 +49. 1% 5 Virginia 62,770 8,887,700 706 +48. 7% 6 Florida 165,970 23,839,600 696 +46. 6% 7 Massachusetts 49,980 7,205,770 694 +46. 2% 8 New Jersey 63,430 9,622,060 659 +38. 7% 9 Texas 208,870 31,853,800 656 +38. 1% 10 Connecticut 23,230 3,707,120 627 +32. 0% Source: Hyper Dog Media analysis of Google search data (2025). National average: 474. 8 searches per 100,000 residents. What This Means for Marketers and Brands The data paints a clear picture: ChatGPT adoption is strong, but highly regionalized. California leads by a wide margin — no surprise, given its AI startup density and tech-forward workforce. Maryland and Colorado’s top-tier engagement shows that proximity to innovation hubs (like D. C. and Denver) may be fueling faster adoption. Even traditionally slower adopters like West Virginia are now showing measurable interest — proof that AI literacy is spreading rapidly. For marketers, this insight is gold. It tells us where conversations about AI are already happening — and where education, events, or localized campaigns might find the most receptive audiences. From Curiosity to Capability As our spokesperson shared: “This data shows how quickly generative-AI narratives capture public attention across the U. S. , and where they resonate most strongly. With California, Maryland, and Colorado leading, these markets demonstrate exceptional intensity around practical prompts, integrations, and everyday use. For publishers, brands, and teams, the message is clear: tailor coverage to local interests, time updates around peak demand, and prioritize the specific ChatGPT queries users are making. ” That’s the key takeaway — AI curiosity is turning into capability. Professionals aren’t just asking “What is ChatGPT? ” anymore. They’re searching for “ChatGPT for SEO,” “ChatGPT for content writing,” and “ChatGPT for marketing. ” They’re not playing with the tool — they’re integrating it into their workflows. How the Study Was Conducted Hyper Dog Media analyzed monthly Google search volumes for 20 ChatGPT-related terms across all 50 U. S. states. By comparing those searches to 2025 population data, we calculated searches per 100,000 residents, allowing fair state-to-state comparisons. Why This Matters in 2025 At Hyper Dog Media, we’ve always believed the next phase of SEO is AI collaboration,... --- - Published: 2025-09-18 - Modified: 2025-10-20 - URL: https://www.hyperdogmedia.com/president-of-hyper-dog-media-to-speak-at-thrive-workplace-ai-panel/ - Categories: AI SEO / GEO, News, PR Hyper Dog Media announced that their President Jim Kreinbrink will be among the featured speakers at Thrive Workplace’s upcoming event, AI IRL: Real Tools for Real Business, taking place on Thursday, September 25, from 2:00–3:30 PM at Thrive's Centennial coworking location in south Denver. The panel will bring together prominent local business leaders to share practical insights on how artificial intelligence tools are being used to enhance productivity, streamline workflows, and improve marketing strategies. The event, hosted by Thrive Workplace, is designed for business owners, entrepreneurs, and professionals eager to learn how to apply AI in real-world scenarios without the risk of being replaced by it. Attendees will hear from experts who are actively leveraging platforms such as ChatGPT, Perplexity, Make, Lovable, Claude Code, Windsurf and many other AI tools to solve everyday business challenges. For Jim Kreinbrink, the opportunity to share his experiences will emphasize Hyper Dog Media’s ongoing role as a resource for effective digital strategies. “AI is no longer just a buzzword—it’s a set of tools that can be implemented immediately to save time and deliver measurable results,” Kreinbrink explained. “As part of the Thrive Workplace AI panel, I look forward to sharing with businesses how they can take advantage of these new innovations while keeping their human creativity and strategy at the core of their work. ” As President of Hyper Dog Media, Kreinbrink has guided organizations through the evolving landscape of search engine optimization, paid advertising, and digital branding. The company has consistently worked with businesses to build sustainable growth through online visibility. By combining advanced technologies with proven digital marketing expertise, Hyper Dog Media helps clients design and implement digital marketing strategy inside of a digital-first economy. The September panel will not only showcase how AI can be integrated into marketing, but also how it can support operations, customer service, and overall business efficiency. The session promises practical takeaways; ranging from ready-to-use prompts to time-saving workflows that attendees can apply immediately. Following the discussion, Thrive Workplace will host its Spritz Happy Hour at 3:30 PM — a casual member driven networking reception for attendees to continue the conversation and connect with local professionals. Community events like this highlight the importance of shared knowledge among Denver-area businesses. The inclusion of voices such as Kreinbrink’s provides attendees with a grounded perspective from another leader who is not only talking about AI but actively using it in their day-to-day work for the last few years. Hyper Dog Media’s participation reflects a larger commitment to helping organizations use technology to achieve meaningful, long-term results. “This event is about collaboration and learning,” Kreinbrink added. “No matter the industry or size of a business, AI can offer tools to work smarter, not harder. I’m excited to exchange ideas and provide practical resources that people can put into practice right away. ” Those interested in learning more about Hyper Dog Media’s digital marketing services can visit https://www. hyperdogmedia. com/ for additional information. --- - Published: 2024-07-03 - Modified: 2024-07-03 - URL: https://www.hyperdogmedia.com/hyper-dog-media-would-never-disavow-a-link-challenges-aging-best-practices/ - Categories: Uncategorized Hyper Dog Media, an innovative digital marketing agency with a specialization in Search Engine Optimization (SEO), has recently taken a definitive position on a topic that has long sparked debate within the SEO community: the practice of link disavowal. In a comprehensive blog post, the agency debunks the necessity of disavowing links, stating that they would “never ever disavow a link—probably. ” This pronouncement is a reflection of the agency's allegiance to mastering Google's complex algorithms and best practices, highlighting their profound insight into the current dynamics of how search engines evaluate and attribute importance to backlinks. The foundation of Hyper Dog Media's perspective is a meticulous analysis of the progression of Google's algorithm over the years. Currently, Google's algorithm boasts advanced features that enable it to automatically discern the quality of links and penalize or ignore those identified as spam or of poor quality. The blog post explores the original intention behind the creation of Google's disavow tool, designed as a measure of last resort for websites that find themselves grappling with severe penalties due to an accumulation of harmful backlinks. However, the emphasis is on the hidden risks associated with the tool, which might not be immediately obvious upon first examination. “Google has made significant strides in how it evaluates links, making the disavow tool essentially redundant for the majority of SEO scenarios we encounter,” Jim Kreinbrink, the founder of Hyper Dog Media, explains. “Our stance is informed by a deep understanding of these technological advancements. Instead of relying on disavowal, we advocate for the development of resilient SEO strategies that preempt the need for such extreme measures, choosing rather to concentrate on the generation of high-caliber content and the fostering of trust through effective link building. ” Hyper Dog Media's blog post serves as a caution against precipitous decisions to use the disavow tool. The subtleties distinguishing harmful, neutral, and beneficial links are nuanced, and a misjudgment in this area could inadvertently sabotage a site's SEO performance. Aligning with advice from Google's own spokespeople, Hyper Dog Media concurs that the cons of disavowing links generally outweigh the pros unless there's a manual penalty applied directly by Google. “Our approach champions the pursuit of sustainable SEO success,” Kreinbrink continues. “Hasty decisions, such as the blanket disavowal of links, risk derailing the strategic objectives we've set for our clients. Our methodology is to adopt strategies that organically elevate our clients' online authority and reputation in a positive and lasting way. ” By articulating their insights and the rationale behind this critical policy, Hyper Dog Media seeks to cast light on their nuanced and sophisticated understanding of SEO. This policy informs their wide array of services, including but not limited to, pay-per-click advertising, conversion optimization, and social media optimization. Their comprehensive strategy is aimed at enhancing a business's online visibility without resorting to the expedient use of link disavowal. For more information about Hyper Dog Media and their services, visit their website. Such an approach is not only in accord with Google's evolving algorithms but also embodies best practices that define successful SEO strategies in the contemporary digital landscape. This alignment assures a forward-looking and dynamic digital marketing strategy that further underscores the importance of a deep, strategic understanding of SEO beyond superficial fixes. --- - Published: 2024-05-26 - Modified: 2025-06-17 - URL: https://www.hyperdogmedia.com/why-we-would-never-ever-disavow-a-link-probably/ - Categories: Uncategorized The dynamics of search engine algorithms are ever evolving, and our stance on the disavowal of links has changed over the years: it's now generally unnecessary and potentially harmful. This position stems from several key observations about the current state of SEO and the capabilities of Google's algorithm. Here are the reasons why disavowing links is a tactic we would (probably) never employ. The Evolution of Google's Algorithm Google’s algorithm has come a long way since the days when manual actions were frequently necessary to correct for the ranking impacts of poor-quality links. With the release of Google Penguin in 2012, the game changed significantly. This update started penalizing spammy links automatically and in real time, greatly diminishing the need for site owners to manually intervene. Over time, Penguin was incorporated into Google's core algorithm and began to operate in real time, further refining its ability to detect and devalue bad links rather than penalizing the linked sites. Several studies and expert commentaries have echoed this sentiment. Search Engine Land reported that with these advancements, Google no longer penalizes sites for bad links but instead devalues the spammy links themselves, without necessarily having input from the disavowal tool . Gary Illyes from Google also confirmed that their algorithms are now designed to prevent negative SEO attacks by automatically ignoring detrimental links, making the disavow tool redundant in many cases . Google's Intended Use of the Disavow Tool Google explicitly designed the disavow tool for extreme cases, particularly when a website might receive a manual penalty due to an overwhelming number of spammy or low-quality backlinks. SEOQuake's blog emphasizes that the disavow tool is not a regular maintenance tool but is intended for specific penalty situations . If your site has not received a manual penalty, using the disavow tool can be unnecessary and might lead to accidentally disavowing beneficial links. This could potentially harm your site's performance in search results rather than help it. The Risks of Disavowing The process of disavowing links is fraught with risk. It is alarmingly easy to misjudge which links are actually harming your site versus those that are neutral or even beneficial. A case discussed on SERoundtable highlights how some webmasters, relying on flawed third-party tools, ended up disavowing links that were positively affecting their rankings . This misstep underscores the danger of losing valuable link equity by indiscriminately disavowing links based on incomplete or incorrect data. Google's Advice Against Overusing the Disavow Tool In recent years, Google’s spokespeople, including John Mueller, have repeatedly advised against overusing the disavow tool. Mueller has stated that most sites don't need to disavow links and that if a tool can flag a link as bad, Google's algorithms are probably already ignoring it . Additionally, negative commentary on the disavow tool has been frequent from Google, suggesting that its use is more likely to cause harm than benefit . In light of these insights from Google and the evolution of its algorithms, it’s clear why we're am generally skeptical about the need to disavow links. Unless facing a direct manual penalty from Google, the risks and potential downsides of disavowing can outweigh the supposed benefits. As SEO practices continue to adapt to changes in search engine algorithms, it becomes increasingly important to rely on robust, organic strategies and... --- - Published: 2021-04-20 - Modified: 2021-04-20 - URL: https://www.hyperdogmedia.com/hyper-dog-media-ppc-strategy/ - Categories: PPC, PPC (Pay Per Click), SEM Our approach is to always save the ad budget for our best prospects. We don't want broad campaigns to use the budget and miss maximum visibility in front of the best prospects. We use settings such as Network, Location, Demographics, Audiences, Devices, Time of Day, Day of Week, and Negative Keywords to focus campaigns. We fully fund these focused campaigns, while running more broad campaigns only where needed. We don't want to starve the funnel, but ad networks made quite a bit of money on waste and broad targeting. Other aspects of our approach: - Favoring bidding methods with control and data. That means more favoring manual CPC and tight management with data over Google's automated bidding management and a black box. Some prospects would rather pay more per click instead of hiring a firm to manage: Automated bidding and the old "Adwords Express" were created for those people. Those aren't our prospects. - Testing EVERYTHING for conversions and Click Through Rate: Keywords, ad copy, landing pages. - Creating ads and landing pages for every kind of Call To Action. - Remarketing/retargeting to prospects, with ads and landing pages that match where they are in their buyers journey. Using the lessons of PPC to inform SEO decisions 1. Title tags and meta descriptions. Clicks are expensive, so it's vital to use those lessons everywhere. We can raise organic CTR, which gets more visitors and may be a ranking factor (The "rank brain" part of Google's Algorithm watches what people are clicking! ) 2. Site structure We organize ad campaigns around types of prospects. Websites should be organized similarly into "silos". Google rewards this structure, and it makes sense. On an economic development website, there are existing business members, prospective members, and site selectors visiting. Each has unique needs and should have a unique area of the site. --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/google-moves-against-guest-blogging-march-2014-summary-of-search/ - Categories: blogosphere, Colorado SEO, colorado social media, Denver SEO, Google+, guest blogging, Link Building, SEM, Seo Google made two more moves against guest blogging in the last month:1. Google penalizes a site connecting content marketers and webmastersContent marketing is all about getting your information out to interested webmasters. Google recently penalized a site that simply connects those with content to those with websites. The content varied in form: guest posts, infographics, eBooks, etc. What was the issue exactly? ! Having a meeting place to connect great content with great websites SHOULD be win-win. It's a much better option than spam email hawking content or seeking links from any webmaster that will listen. So, is it wrong to try to connect authors and publishers? Is the editorial value of a link lessened where it was easier to connect to the webmaster? 2. Google penalizes an entire website based upon one guest post it considered off-topicDoc Sheldon, a longtime SEO copywriter, was penalized based on a single guest post he hosted. The posting was about social media to Hispanic audiences, but aroused the interest of Google. And not in a good way. Social media marketing is closely aligned with SEO, and the penalty feels arbitrary - if not confusing. Is Google spreading Fear, Uncertainty and Doubt? Only one thing is clear: Webmasters and business owners are being held accountable 100% for the content on their own website. So what to do? Create a content generating, curating, sharing machine. Sharing content can be a minefield these days, but a safe way forward is:1. Post full versions of your content to your site, but also Google+, LinkedIn, and promote your content at other relevant places around the web. 2. Tag your content with rich snippets, Facebook open graph, and Twitter cards to increase it's "sharability" and categorization. Get a free link for your business: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2018-11-27 - URL: https://www.hyperdogmedia.com/make-your-content-easily-shared-linked-and-read/ - Categories: Colorado SEO, Content Marketing, Internet Marketing, Jim Kreinbrink Technical SEO is increasingly about helping people share content from a website. After all, content should be shared, linked to, and - dare I say - read. Perhaps a more appropriate usage term is "consumed," since content strategy increasingly includes visuals, podcasts, webinars and multimedia. Many sites are not optimized to take full advantage of new and evolving distribution channels for existing content. The "Social Sharability" and "Social Visibility" of content can be maximized by using these techniques: Share buttons: To share the specific URL being viewed. Follow buttons: To follow the website's brand on social media networks. Facebook Open Graph tags, Twitter cards, Pinterest "Rich pins": These social networks have specific tags that can be added to on-page website code. Once implemented, posts about your website will feature larger images and tailor-made descriptions to make posts more visible in newsfeeds when shared. Schema. org: Google has indicated that implementation of Schema. org code on your website is of high importance. Much like the other social network cards, tags and pins, URLs using Schema. org code have much better presentation, draw more attention, and are shared more often. Schema. org can also maximize your site's presence in search results: These tags power the review stars and other features in the search results themselves. Content should be readable and consumable, especially on mobile devices. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/how-to-keep-googles-panda-from-ruining-your-rankings/ - Categories: googlebot, Get indexed in Google, Google Penguin Update, Search Engine Optimization It used to be that Google let many crawling problems slide. Not anymore! Their Panda Updates, now almost 3 years old, penalize websites for communicating poorly with Googlebot. Panda 4. 0 just rolled out last month, and has gotten quite a bit of press. Here are some tips to prevent a penalty on your clients' sites. Panda is always evolving, but typically penalizes:"Thin" content: If you heard "thin is in," think again: Google DISLIKES pages with little content. Before Panda, the recommendation was that articles should be around 250 words in length. After Panda, those were increased to a minimum of 450 words in length. As time has passed, some studies have shown Google favoring pages 1000 words in length! Of course, you shouldn't sacrifice readability to meet such a quota: Keep content easy to browse and skim. How do you Panda-proof content? Pages should be built out into 450-1000 words. Where that's not possible, try consolidating content. And don't forget to 301 redirect the old locations to the new URLs! Duplicate content: Google doesn't like to find two pages that say the exact same thing. Google doesn't like to find two pages that say the exact same... well, you get the point. It's easy for sites to accidentally expose duplicate content to search engines: Tag pages, categories, and search results within a website can all lead to duplicate content. Even homepages can sometimes be found at multiple URLs such as:https://dev. hyperdogmedia. com/https://dev. hyperdogmedia. com/https://dev. hyperdogmedia. com/index. htmlhttps://dev. hyperdogmedia. com/index. htmlThis can be very confusing to Googlebot. Which version should be shown? Do the inbound links point to one, but onsite links to another? Never fear, there are easy fixes: a. Block Googlebot from finding the content - Check and fix your internal links. Try to prevent Google from discovering duplicate content during crawling. - Use robots metatags with a "NOINDEX" attribute and/or use robots. txtb. Use 301 Redirects to redirect one location to another. 301 redirects are a special redirect that passes on link authority one from URL to another. The many other kinds of redirects simply send a visitor to a new location, and are usually not the right solution for duplicate content issues. c. Canonical tags can also help These tags help Google sort out the final, canonical URL for content it finds. Where content is on multiple websites, canonical tags are still the solution: They work cross-site! Sitemap. xml files in disarray Google allows webmasters to verify their identity and submit this special xml file full of useful information. Webmasters can list the pages they want Google to index, as well as: - Define their pages' modification dates - Set priorities for pages - Tell Google how often the page is usually updated Here we are able to actually define what Googlebot has been trying to figure out on its own for eons. But with great power comes great responsibility. For webmasters that submit (or have left submitted) an outdated sitemap. xml file full of errors, missing pages, duplicate or thin content the situation can become dire. The fix? Put your best foot forward and submit a good sitemap. xml file to Googlebot! a. Visit the most likely location for your sitemap. xml file: http://www. domain. com/sitemap. xmlb. Are the URLs good quality content, or is... --- - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/doing-the-pigeon-update/ - Categories: Colorado SEO, Colorado Mobile SEO, colorado web design, Content Marketing, Denver Mobile SEO, Denver SEO, denver social media, Internet Marketing, Link Building, Link Pruning, Local Search Optimization, Local SEO, mobile optimization, mobile search optimization, search engine crawlers, Search Engine Optimization, search marketing, SEM, Seo, SEO Conferences, Web Marketing Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn't name the update, Search Engine Land named this one the Google Pigeon Update. It's seemingly unrelated to Google's Pigeon Rank, an April Fools joke from back when Google did good and funny things. This update does not penalize sites, but does change how local results are shown: - Fewer queries are generating a map listing / "local pack" - More traditional SEO signals are used, such as title tags and quality inbound links. Some interesting things are happening with this update: - When a query includes the word "yelp", those listings on yelp. com are back at the top. This fixes a recent bug. - Web design and SEO companies are getting shown in local queries again! If you depend on local traffic, hopefully your results weren't negatively impacted by the update. The best approach for local visibility includes these tasks: - make sure to update and creat local directory listings on authority sites such as yelp. - Use the highest quality photo on your Google+ business profile, and get more reviews. You might make it into the Carousel listings at the top of Google for some queries. - Make sure your business Name, Address and Phone(NAP) are consistent on your site, google+ business page, and local directories. - Be sure your city/state is in site's title tags And now for something good, and funny: PSST! Need a Free Link? We'd like to help you promote your own business, hoping more work for you brings more work our way! Subscribe to the Hyper Dog Media SEO Newsletter HERE! Their site also provides an excellent backlink. You may even get human visitors, website projects and new partners. Now THAT's business development link building! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/penalized-even-web-giants-arent-too-big-to-fail/ - Categories: Colorado SEO, googlebot, Jim Kreinbrink In the early days of the web, having great search engine optimization meant increased visibility for a business. Outranking the competition could lead to higher sales. Any leads that came in via the website were icing on the cake. Now, a strong web presence, leads and web-based revenue have become a vital part of business. In today's world, the web represents a significant portion of even a brick-and-mortar's revenue. For companies such as ebay. com and retailmenot. com, losing Google’s traffic overnight due to a rule infraction can be a killer, but that is exactly what has happened in recent months. Ebay. com lost 33% of their organic traffic after being given a "manual penalty" from Google. Retailmenot. com lost 25% of their revenue, thanks to Google's Panda 4 Update. Other penalty stories and analysis continue rolling in after-the-fact. Only Google truly knows what eBay did wrong. Ebay employs some smart SEOs, but they may not truly know what everything to do - or undo. They can file a "reconsideration request", and wait. But we can only guess when the penalty will be lifted. It's unlikely that eBay will rise to its former position anytime soon, as the trick is up. Reailmenot, which is, ironically, funded in part by Google Ventures, has overall guidelines for content quality they can try to adhere to more closely. But these Panda penalties are not always cut and dry, either. SEO is becoming more and more about risk management. Could your business afford a substantial drop in rankings? Google's formula is continually being updated and even practices that were recommended by Google in years past are now being penalized. Looking at Google's future direction is more than a whimsical pastime for business leaders - it's vital to ensuring future growth or survival. With arbitrary rules and swift justice, it's important to future-proof your SEO as much as possible:Create content that your prospects will take the time to read, share, and discuss. Market your content to other sites using social media, outreach and good old fashioned business development. Don't get clever with Google. If Google hasn't already started penalizing a certain tactic, know that it will. Stay up to date on Google's ever-changing rules. Our Hyper Dog Media Monthly Summary of Search is a low bandwidth newsletter to keep you in Google's good graces. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/the-walking-dead-google-authorship-edition/ - Categories: branding, Colorado SEO, Denver Mobile SEO, Get indexed in Google, Google Panda Update, Google Penguin Update, googlebot, Internet Marketing, Jim Kreinbrink, Link Building, Local SEO, Seo, Web Marketing Summary of SearchGoogle recently announced the end of Google Authorship, a feature the SEO community thought might become a major part of Google's ranking formula. With Google Authorship, photos of writers were shown in Google's search results - when rel=”author” and rel=”me” tags were embedded pointing to their Google plus profile. In December 2013, Google reduced the amount of authorship photos showing in their search results. Then photos were removed altogether in June. And finally, Google completely removed Authorship from their search results last week. Low Adoption Rates by Webmaster and AuthorsAuthorship was sometimes difficult to implement, and not appropriate for all sites. Many brands didn't feel a person's photo was the best representation in Google's search results. Provided Low Value for SearchersSome studies showed an increase in click-throughs for listings with Google Authorship. But Google found users were often being distracted from the best content. Snippets that MatterGoogle's Representative John Mueller did provide Google's future direction: Expanding support of Schema. org: "This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results. " The rich snippets for "People" and "Organization" are certainly something to include where possible/applicable. Implications for Google PlusGoogle plus adoption is well below expectations, especially considering the tie in with popular services such as gmail and youtube. Google authorship was also tied in, and meant to improve the social rank in search results for those producing great content. With the death of Google Authorship, it looks like one more "nail in the coffin" for Google plus. Are Authors Important? Some interesting bits of information have been given away by Google. Amit Singhal, the head of Google Search, said that Author Rank was used for the “In-depth articles” section - which appears in 12% of Google’s search results. Google has also long been able to read bylines: These were used before Google patented "Author Rank" in 2007, are more naturally included where applicable, and are likely to continue being used. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/summary-of-search-who-is-syndicating-who-what-to-know-about-syndicating-your-blog/ - Categories: blogosphere, Colorado SEO, Denver SEO, Jim Kreinbrink, Link Building SUMMARY OF SEARCH Google released a new Panda 4. 1 update this month and unique, relevant content and overall site quality has never been more vital. Syndication actually plays a large part in what Google sees as duplicate content. Done correctly, syndication can mean new visitors, brand exposure, social shares, and links to your site (which are seen as "Votes" by Google). When implemented poorly, another site may look to Google like the authoritative source for your content - and your site is seen as a spammy "scraper" site. Why does it matter? Google prefers to show a piece of content only once in the top ten results. When Google finds the same content in two places on the internet, it will typically show the most authoritative site in the higher position, and other sites on page 2 or 3 (or 20). But a site with more authority doesn't necessarily deserve credit for all content it posts. Canonical tag A few years ago, Google helped create the "canonical tag" to provide authors a chance to specify the original source for articles that could be syndicated, scraped, or otherwise end up all over the web. It's a tag that can be placed on other websites, but point back to yours. This could work well, but many larger sites either 1. cannot (will not) accept a canonical tag pointing back to your website - or 2. They insert their own canonical tag pointing to their own site! What does Google do when two canonical tags are encountered for the same content? Revert back to looking at authority, and the smaller site loses out. If using business2community. com or LinkedIn to syndicate your content, your own site/blog is likely to lose the authority test! Syndication used to be much easier. In the "old days", the deal was that if you gave my site unique content, I gave you a link. In 2013, you could still get the link but it might be nofollow. In 2014, the deal is that you probably do not even get the canonical tag. What to do? Syndicating your content can provide amazing exposure for your business. Don't walk away from syndication, but certainly use it in a way that will not harm your own rankings. 1. Ask about policies with the canonical tag Some sites, such as business2community. com and linkedin. com do indeed want to place a canonical tag pointing to their own URL as the one true source of the content. 2. Post unique summaries on syndication sites Everyone wants unique content, so give it to 'em. Just, do it in summarized form. Post the long, full version of your article on your own website, with a summary or intro on the syndication websites. Both locations should have canonical tags and unique content. In this case, linkedin. com might have a canonical tag pointing to it's own page but it will be the only place that unique content is located. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/how-do-you-write-great-title-tags-and-meta-descriptions/ - Categories: Colorado SEO, googlebot, keyword research, Local SEO, Pagerank, Search Engine Optimization, Seo “How do you write great title tags and meta descriptions? ” That is the question that clients ask me most frequently. And it’s a complicated question, for sure! There are several components to writing great titles and descriptions, but there are also a few specifications that each company will want to consider for themselves. I’ll address the considerations first. The goal is to write title tags that are Google-bot-pleasing, but you also want to have titles and descriptions that are functional and helpful to the human visitors to your website. This can be tricky when the approach is different when thinking of writing for bots versus humans. My best advice: somewhere right in the middle is your best bet! Write naturally and use the same voice that you are using in your page content, but include keyword phrases that are specific to the page. Title tags must fall in a range of characters, but also need to fall into a size range to appear complete in Google search. This size range has to do with the number of pixels that a title tag takes up on the page. For example, if you’ve got a title tag with a couple of w’s in it, that will take up far more space than a title with several lower case l’s and i’s. Just look at this spacing difference: www lil. The three skinnier letters take up about as much space as one of the w’s! Why does this matter? Well, in Google search results, you are allotted a specific amount of space for the title of your page. This went into effect in early 2014 when Google updated its search results page. There was another update to the format of Google's search results in 2016. Now, search results have a bit more space on the page. Yay, but, wait, there are also some other things to consider: like how many words you use, where the break might show up in those words (if you use too many) and the fact that Google is now appending the brand name to the end of the title tag in some cases. You want your page titles to appear complete in the results, while getting you the most out of this limited function. Unfortunately, this all makes it really tricky to say that there is a specific number of characters that you should use for each title tag. Around 52-55 characters is probably a pretty safe bet, but if you think you might be using a lot of wide characters (or if you test and find that Google is appending your brand name to every title), choose to use a few less letters. Meta descriptions also have a size range that you want to target for full effect in Google search results. Meta descriptions are not used in Google's algorithm, but a good meta description raises your organic click-through-rate. Google can tell human searchers are clicking through to your site, and likely takes that into account with your ranking. Google also does see short or duplicate meta descriptions as a site quality issue - so I guess it is indeed part of their overall formula. Recently, Google has made some changes to how they display descriptions and in some cases, they are chopping up your beautiful... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/penguin-3-0-a-year-in-the-waiting/ - Categories: Google Penguin Update, Link Building, Negative SEO, Search Engine Optimization Google's "Penguin Updates" target the easiest link building practices. Since Google's algorithm uses links to determine whether a website deserves to rank, they use the Penguin Updates to punish sites that might be getting links in an automated fashion. Penguin Update 1: April 24, 2012, dubbed v1. 0Penguin Update 2: May 25, 2012Penguin Update 3: October 5, 2012Penguin Update 4 : May 22, 2013, dubbed v2. 0Penguin Update 5: October 4, 2013Penguin Update 6: October 17, 2014, dubbed v3. 0Penguin 3. 0 was the sixth Penguin Update from Google, and actually much smaller than the original Penguin Update. It started on October 17, and is still rolling out. But it hasn't been as much of a hit as previous updates:1. Google says less than 1% of queries will be affected. That's less than a third of the original Penguin Update. 2. No new "signals" have been added. It was more of a "refresh" than an update. For those sites that disavowed or removed heavy amounts of links, it was a welcome change. 3. Talk of a larger Penguin update has already started, expected in Spring of 2015. Vigilance and Risk ManagementLast year's update also opened sites up to more dirty tricks from competitors. Negative SEO has been possible for a long time, and only recently acknowledged by Google. The newest forms of Negative SEO put a competitor's site into Google's crosshairs with:- Links from the worst kinds of sites- Links targeting the worst kinds of keywords- Links targeting the right keywords, but in unnatural amountsPSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/google-all-about-that-mobile/ - Categories: Accessibility, Denver Mobile SEO, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Search Engine Optimization, Web Marketing Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more sites to be viewed on mobile devices, but the experience is usually much less pleasurable than viewing via desktop. Google wants to change that, and is again trying to move website design in the correct direction. Google and Bing are currently locked in a battle to be the best search engine for mobile. They know users will judge them by the sites suggested during a search. When searchers encounter unusable sites from their query, they change search engines. Wouldn't you rather have ten good sites given to you from a search than a hit-and-miss list? Mobile is growing fast: Comscore estimates that mobile usage will outpace desktop usage this year! Google has already started showing "Mobile Friendly" icons in search results - and has even tested "NOT Mobile Friendly" icons recently! So what to do? Here are some quick tips:1. View your site in mobileTry using this free testing tool from Google:https://www. google. com/webmasters/tools/mobile-friendly/Google tells you if fonts are too small, there are missing "viewport" metatags, and other mobile usability errors. 2. Easy URLsKeyword rich URLs have lost much of their power in the last few years, but are likely to lose much more: They aren't as easy to type into a smartphone. 3. Responsive designA responsive design is usable at any size. Previous efforts to provide different sites to different kinds of devices have failed as the many types of devices have exploded and crossed over into other categories, such as 2-in-1s and giant phones. Having several versions of your website might have also meant a nightmare in keeping all of them updated, and in sync. Googlebot in all it's wisdom couldn't figure out which version was canonical, either - and which to return a certain user to, based on their device. Google's new Mobile Usability reports (in Webmaster Tools) show the following issues:- Flash content,- missing viewport (a critical meta-tag for mobile pages),- tiny fonts,- fixed-width viewports,- content not sized to viewport,- clickable links/buttons too close to each other. 4. Access to site resourcesGooglebot and Bingbot both want to see into your JavaScript and CSS files. It used to be a best practice to block access, and many have. But as time has passed, bots have missed important information about user experience: Are there ads above the fold? Is the user being redirected, or shown irrelevant content? Bots need to know, all with the framework of ranking "better" sites higher. And you cannot be "better" on mobile if the experience is bad. Need a good interactive agency or website design firm? We've worked with many, and partnered with the best. Talk to us about your needs, and we'll introduce you to the right match! PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/google-the-internet-police-force-aims-at-mobile-monthly-summary-of-search/ - Categories: bing SEO, Colorado SEO, Denver Mobile SEO, Denver SEO, Local Search Optimization, Marketing, Search Engine Optimization, Seo Google is quickly becoming the self-appointed internet police force. To be fair, it sure is nice to have Google warn us when a website may be compromised and spreading malware. Google recently gave some false positives, but otherwise does a good job of keeping the internet a safe and happy place. Now Google is going a step further and is targeting mobile experience. With dramatic increases in mobile search over the last several years (and decreasing desktop search), Google is on a mission to identify mobile-friendly design and usability. Google is again changing the face of the web by mandating these features for sites that wish to rank highly in search results. Text vs Images In the early days of the web, browsers did not support multiple typefaces / fonts. Designers used jpg and gif images to create buttons for their menus and navigation, but search engines couldn't read the words - missing an important signal about the URLs being linked to. A compromise had to be made, and for designers it felt less than ideal. The advent of web fonts have breathed life back into web design, but it was a difficult transition for many. Site Speed Slow website loading times are repulsive to Google in a couple of different ways: Not only are Googlebot's crawlers tied up, but user experience suffers as well. Google can see bounce rates increase and knows they didn't deliver the "right result" in those ten blue links. Ads Above the Fold Google's own advertising system helped create a world of sites filled with ads. Users developed ad blindness and ad blockers, but usability still suffered. Having ads at the top of the page became a signal of poor quality to Google, and they rolled out an algorithm update specifically targeting these designs. Moving the ads meant a reduction in revenue for many sites, but changes were made to preserve the sweet flow of Google traffic. Mobile Google's latest improvement for the web is happening in mobile. Last fall, they started testing labeling which results were mobile friendly, showing tags next to sites on mobile devices. Google has announced a big change is coming in April for their mobile search results: sites will be severely penalized for a lack of mobile usability. Labels will be given to mobile friendly sites, too. It's likely that many sites will see a drop in ranking when this goes into effect. Google and Bing both understand mobile is their most important battleground for marketshare, and Google assures us the change means “users will find it easier to get relevant, high quality search results that are optimized for their devices. ” For businesses, it will be vital that all pages pass Google's Mobile friendly test, check Mobile Error Reports in Webmaster Tools and watch for common mistakes on mobile. Not sure of next steps for your site? Time to start testing - or maybe a redesign from that "good place". Need a good interactive agency or website design firm? We've worked with agencies and designers. And we partner with the best! Talk to us about your needs, and we'll introduce you to the right match. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/8-things-we-know-about-googles-upcoming-mobile-update-monthly-summary-of-search/ - Categories: Colorado SEO, Colorado Mobile SEO, Denver Mobile SEO Google is implementing a mobile update come April 21. They have been releasing small details, and here is what we know so far:1. The penalty is on a page-by-page basis: Instead of judging an entire site, Google will assess the mobile friendliness of each page. This is very unlike Google Panda's penalties: Usually a small section of a site can potentially impact the entire site by spewing duplicate and/or thin content. If your site is too difficult to change in time, worry first about your site's most important organic landing pages: Make sure they are mobile friendly, and disregard other areas of the site. 2. Google is currently showing labels for mobile-friendly sites in their mobile search results:Here is what the labels look like in mobile searches: This is actually the most important of all tests: If your pages are showing the label, you've passed the mobile friendly test. 3. Come April 21, sites will start to see the ranking changes: Mobile friendly pages will see increased rankings, while unfriendly pages will see a decrease in rankings. 4. Bigger than panda or penguin: Google has relayed that this update is going to be larger than Panda or Penguin. The rankings of many pages are likely to be effected. 5. The update starts on April 21, and rolls out over a week: Do not breathe a sigh of relief on April 21 and stop checking. Instead check mobile friendliness labels, rankings and traffic levels daily for the week. 6. There are not degrees of mobile friendliness: Binary: There are not degrees of mobile friendliness. Even one issue is detected, and the URL will be treated as NOT mobile friendly. 7. The update is ongoing: No need to wait a year after you've implemented the fix. Instead, changes will be sensed on the next crawl of your page. Of course, you'll want to use Google's Webmaster Tools features to get pages reindexed quickly! 8. Some tests are inconclusive: When you spot the "Mobile Friendly" label on your page in Google's mobile search results, you know your page is in the clear. But tool errors have been noted in Google's testing tools:If pages are flagged in Webmaster Tools as Mobile Unfriendly, it can take a while for the errors displayed to clear once fixes are implemented. Some tests can fail or report a false positive when resources such as CSS or JS are blocked. Google has never given notice of an impending deadline like this. It's a bold experiment to get the web moving in what is clearly the right direction. But can sites be changed in time? It's a tough deadline to meet for most companies. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/april-2015-did-you-survive-googles-mobile-pocalypse-monthly-summary-of-search/ - Categories: Misc One of Google's largest updates in years happened last month. Did your mobile rankings survive what many were hailing as the end times for mobile traffic? It may not be as bad as expected for your site - but certainly beaware of the risks and rewards to make an informed decision. Here are some questions to ask yourself:1. Are you indeed mobile friendly? If you see a "Mobile friendly" label next to your site in Google's mobile search results, you are definitely mobile friendly. If not, Google's tools may tell you what to fix. First, try Google's "Mobile Friendly Tool": https://www. google. com/webmasters/tools/mobile-friendly/But there are caveats: If resources such as CSS or JS are blocked, the tool could give a false positive. And if you aren't seeing those labels next to your site in Google's mobile search results, there must be a reason. So to be sure, run this tool on your site as well: https://developers. google. com/webmasters/mobile-sites/mobile-seo/? hl=enFor people that pass the mobile friendly test - and even those that have the label - this tool will give the next items you should be working on. Because staying ahead of Google's algorithm is a good investment of time and energy. 2. What percentage of organic traffic is on a "mobile device? " Everyone should know the percentage of their traffic on mobile. Many assume that tablets are included in the "mobile device" designation, but that isn't true. Google count tablets more like desktop users, and expects the desktop version of your design towork for many of them. To find the your site's mobile traffic percentage, click on Audience > Mobile > Overview in the left sidebar of Google Analytics. While you are in there, compare the percentage to last year: Your mobile traffic has likely grown greatly! 3. How soon can you fix the problem? If you missed the deadline, no worries: The update is ongoing. You can fix anytime, and google will notice shortly after. Unlike Penguin, no waiting a year on this update. Use Google Webmaster Tools to request a recrawl of fixed pages quickly. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/kick-start-your-seo-in-2015/ - Categories: blogosphere, colorado, Colorado Mobile SEO, Colorado SEO, colorado social media, Denver, Denver Mobile SEO, Google Panda Update, Google Penguin Update, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Local SEO, Marketing, mobile seo, search engine crawlers, Search Engine Optimization, search marketing, Seo, social media optimization The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates - and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what's working at the end of 2014, we see just how much everything has changed. Big changes in SEO will certainly continue for 2015 and beyond. Here are six things to focus your efforts on in 2015:1. MobileIf you haven't already, it's time to take a mobile-first approach with responsive website design. As mentioned in last month's blog all about mobile, Google has a new tool (and new expectations) around mobile friendliness. Test your site here:https://www. google. com/webmasters/tools/mobile-friendly/2. Rich SnippetsThese underlying webpage code elements help Google and other sites understand when to show review stars, customized descriptions, and more. All of which are vital to your site ranking and click through rate. Consider:A study last year showed an average rankings increase of 4 positions when rich snippets were implemented. In one case study, 30% more visitors clicked through from search results to a site with rich snippets. John Mueller of Google recently requested that examples of rich snippet "spam" in Google be sent directly to him. It must be working, and it must be valuable, if Google is looking for spam! There are many examples of different rich snippets at http://schema. org, a site and format created by Google, Yahoo and Bing. Some types include recipes, products, events, locations, people, ratings, etc. And other formats are also being provided by social media sites: Facebook open graph tags, LinkedIn cards, Twitter cards, and even Pinterest pincards. Consider how this tweet of a site using twitter cards looks better than the standard tweet: When twitter is given data in a twitter card format, they provide a much richer experience for viewers of that tweet. And there are many different types of twitter cards too: Galleries, large images, video players, etc. 3. Universal AnalyticsGoogle analytics is finally getting an upgrade. In the past, data about site visitors was lost if they visited several of a brand's website properties, switched devices, or had an extended period of time between visits. Universal Analytics fixes that and even allows custom dimensions, as well as extreme customization. The system came out of beta testing in 2014, and will be a requirement at some point. Is it on your radar to transition? If not, better get to it! Google will not be providing new features to regular analytics and will eventually force webmasters to make the switch. 4. Link DisavowalGoogle's Penguin penalty has made this a necessity. Do you know where your site has links? Most webmasters do not. And many links that were key in the past must now be disavowed in Google's Webmaster Tools. That is the price we pay for Google's ever-changing formula! Here are some possible sources of problematic links:“Site wide” footer linksAre other sites linking to you from every page or in their footer? Google no longer sees this as a positive thing. Links from 2004-2012If your SEO plan included creating links during this period, you should get a link analysis performed. Even if Google's guidelines were being followed, it's vital to make sure these links are still... --- - Published: 2018-11-27 - Modified: 2025-09-21 - URL: https://www.hyperdogmedia.com/conversion-is-king-summary-of-search/ - Categories: Accessibility, Colorado SEO, colorado social media, Denver Mobile SEO, denver social media, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Search Engine Optimization, search marketing, Seo, Web Marketing Content is helpful, but conversion is everything. The point of content - and usability in general - is to meet business objectives. Any business objective can be a conversion of sorts: bookmarking, social sharing/liking, video views, time on site, lead generation, add to cart, and hopefully even completing the sale! By measuring each step, brands can understand where their site can improve it's usability and contribute more to the bottom line. 1. It can be easier to increase conversion than to increase traffic Increasing conversion also increases revenue, and can be easier than increasing traffic - up to a point. 2. Even mobile apps can easily conduct conversion optimization tests Mobile testing platforms now allow conversion and usability testing without rolling out new versions of your app. Solutions exist from Optimizely ,Visual Website Optimizer (VWO), Liquid, and Artisan Optimize Mobile App. 3. You should test EVERYTHING User Experience professionals agree: Take their advice, but "always keep testing". Conversion case studies show all sorts of factors can influence conversion: Logos and headers Design style of the the site Product page designs Product descriptions and overall copy writing The text of your call to action buttons Images Use of video (usually boosts conversion, but not always! ) Purchasing path through the site 4. Website redesigns should use, not reset your data Now if the site is just awful, start with a redesign. But a website redesign that starts over can sometimes be a horrible waste: Another shot in the dark, with hope and prayer. Consider instead a redesign process based on evolving the website with small changes, continually tested for improvement. But definitely start from having your website in a "good place"! Not sure of next steps for your site? Time to start testing - or maybe a redesign from that "good place". Need a good interactive agency or website design firm? We've worked with agencies and designers. And we partner with the best! Talk to us about your needs, and we'll introduce you to the right match. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! See you at SearchCon 2015! SearchCon! Are you interested in learning about the latest in search from the experts? Join us at SearchCon 2015 - The Digital Marketing and SEO Conference! SearchCon is April 9th and 10th and will be held at Beaver Run Resort in beautiful Breckenridge, Colorado. Register before March 2nd and take advantage of early bird pricing! http://searchcon. events/ --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/googles-quality-update-rewards-positive-behavior-monthly-summary-of-search/ - Categories: Misc Google's updates have been focused around penalizing bad behavior: low quality links, duplicate or thin content, ad heavy pages, doorway pages, and more. But at the beginning of May, a mysterious Google update was released that looks to be more focused on boosting the right sites. Google officially claimed there was no update, then later admitted to a "quality update" - and to the core algorithm! 1. Good Design Structure of your site: Websites structured around their main audiences tend to be structured (with "silos") around their main keywords. This site structure makes it easy for both prospects and Googlebot to understand your site. With breadcrumb navigation, it's very easy to communicate site structure. And with schema support, it's an even better idea. Variety of content: Are you mixing in photos, videos, infographics, slides and the many other kinds of content? Consider this a quiz (which is another piece of content). Which of the types of content are on your site? 2. Good ContentOriginal content/not syndicated: Syndication is more confusing than ever, despite the existence of the canonical tag. Sharing on your site first is vital. For authority sites such as linkedin. com, business2community. com and others, the best results come with rewriting a unique shortened version of your content. Links to related content on your site: When a site visitor is reading about one topic, it's a great idea to showcase related articles. This too can have an effect, as you are linking to other articles about your main keyword or concept. Hummingbird can understand concepts, but it's always been valuable to talk around your main keywords. Having good content all around a certain topic makes a site the authority on that topic. Not too many ads, no deceptive ads: SEO Glen Gabe noticed sites with ads hidden in the content sunk in this Quality Update. Some sites were hiding ads in with their content, making ad links look very similar to links to content on the site. Gabe points this out in his excellent analysis of sites hit by the Quality Update stating, "I also saw deceiving ads that blended way too much with the content". Not thin: Thin content such as tag pages or short articles won't make the cut. It's ironic that tweets are now at the top of many Google search engine result pages, but that Google also abhors thin content. Don't be fooled by Google's new-found love for those 160 characters: Good articles tend to be fully thought out pieces of 1000 WORDS or more! You might get by with 450 words, but really try to make your content deeper articles of 650 words plus. Numbers are nearly as important as the quality of the piece though. No low quality user generated content: User generated content sounds like a dream come true for many site owners, but policing the quality of comments, uploads, and topics can become quite a task. Sites such as answers. com and wikihow. com were hit in the Quality Update, and, have begun cleanup as well. Want to learn more about the update? Visit Glenn Gabe's analysis or this great article at SEMPost. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/the-seo-implications-of-getting-hacked-monthly-summary-of-search/ - Categories: Security Websites are increasingly being hacked on autopilot. Intruders are using scripts to crawl the web and infect sites using outdated or insecure software. Including plugins, add-ons, and themes. Security is necessary for web marketing to be successful, and SEO is particularly vulnerable. 1. Spammy ContentIntruders typically want to use a website's existing authority in Google to push the most spammy content. Usually with affiliate links to casinos, adult content, pharmacies, etc. New pages, outside of the view of your normal website, are often created. Once Google finds this kind of spammy content on your site, your rankings can suffer. And your site might even be classified as "Adult in Nature. " That can mean a complete loss of search viability for prospects with "Safe Search" turned on in their search engine of choice! Google has said that even comments are taken into account when considering overall page content, so having entire sections of pages vulnerable can be particularly dangerous. 2. Thin and Duplicate Content PenaltiesThe pages that intruders create are usually low quality content. To build pages of unique content on hijacked websites, shortcuts are followed. These shortcuts can mean a Google Panda penalty for your site as well! Thin pages and duplicate content matching other hacked sites are enough to set off Google's alarms. 3. Ads and Affiliate linksWith Google's new updates centered around quality, it's easy to also set off alarms when your site is suddenly hosting ads and affiliate links for all sorts of things. Google's quality guidelines take into account various factors such as ads above the fold, links to known affiliate networks, etc. If these are in your intruder's monetization strategy, your rankings in Google are very likely to suffer! 4. Over Optimized ContentOutdated and aggressive SEO techniques are still often used by intruders, and that can mean over optimization penalties as well. Repeating a keyword several times in a title tag, or endlessly in page content, is an aggressive SEO technique that used to actually work. But not with modern Google! With spammy automated content created by an intruder, hacked websites are again vulnerable to Google penalties. 5. Growth and Loss of Indexed PagesFor years, Google has been wary of sites that grow their page count by a thousand percent overnight. And when the intrusion is fixed, it can look like a massive cull to Google, as 90% of the site's content is suddenly uncrawlable. This instability is bad both ways in the world of search engine crawlers, and can take a while to undo. 6. Spammy Inbound LinksTo get the intruder's pages to rank on search engines, an automated link campaign is often created. The words "automated link campaign" carry the connotation of low quality, and that's especially true here. Links can be from other compromised websites, adult sites, and just the absolute worst of the web! There are various ways to research what links have been created, but it's difficult to catch them all! Many will have been de-indexed by Google, but still counted. Link cleanup & disavowal could potentially go on for years. 7. Getting Onto a BlacklistThere are sites, including Google, that may be warning off potential visitors to your site. Google will warn potential visitors right from their search results! But Antivirus software programs from Norton, McAfee, and many... --- - Published: 2018-11-27 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/the-constant-evolution-of-google-whats-in-whats-out-monthly-summary-of-search/ - Categories: Misc Google is constantly evolving, as the internet itself has evolved. Some of the many questions Google has asked to keep itself relevant include:How are people searching? How should results be formatted? How many answers does the user want? Are recommendations from friends helpful in this search? Is this a local search? Website QualityGoogle just unveiled a Panda Update the SEO community is calling "Panda version 4. 2". While the update is just beginning a months-long rollout, it is likely to be looking at many of the same technical SEO issues as previous Panda updates. There are likely many more Website Quality criteria being evaluated by Google as well. User ExperienceMetrics such as Click-Through-Rate, Bounce Rate, and "Time On Site" all can give insight as to user experience on a site. These can be influenced with videos, widgets, and marketing. Do the presence of these mean a high quality site? Not always, but it's likely possible for Google to understand quite a bit - thanks to human "website quality raters", big data from analytics, YouTube, so much more. Inbound LinksGoogle has invested blood, sweat and tears into cleaning up the link ecosystem. Their previous policy of ignoring poor quality inbound links meant 10 years of quick-and-dirty link building. But in the last three years, link earning and content marketing have become the best way forward. Google isn't about to abandon inbound links as a major ranking factor in their algorithm at this point: They have invested too much into it! Recent comments from Googlers have included "I wouldn't focus on link building just now" and "never ask for a link" are easily misinterpreted. Google treats good quality inbound links as a positive review, and would rather have these happen organically - instead of part of a campaign. Links should happen because of the quality of content, the helpfulness of the site: Seeking undeserved positive reviews, and inbound links without earning them, has been out for some time. Google+ Less ImportantGoogle+ is no longer required on YouTube. This ramping down of Google+ has been happening since last year, with zero user backlash. Google+ usage was too low to provide great social signals data. Many people were forced to get an account, so the numbers were impressive - but engagement was always horribly low. It always seemed to us that SEOs, and other marketers, used it begrudgingly. Social signalsTwitter admitted 5% of it's users are likely fake, with other source setting the number at 10% instead. That's still pretty low. And if it's easy for an independent audit to measure, Google can easily see and disregard that data. In a user's social feed, they are curating content to help their audience. Links send traffic, and could be a ranking signal at some point. It's been two years since Google helped debunk a study showing social signals influenced rankings. The future is likely to have social signals as part of the formula for some audiences. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/5-biggest-seo-fails-seen-in-100-web-redesigns-and-2-to-watch-out-for-monthly-summary-of-search/ - Categories: Misc With Hyper Dog Media turning 11 this month, we having been looking back at the most common SEOproblems created by website redesigns. On some website redesigns, we've been on the team preventingthese SEO killers from happening. But in the vast majority of cases, we are brought in after a web redesign kills organic - and sometimes referral - traffic. Here are four potential problems we see time and again1. 301 redirects of old pagesAs website technologies have evolved, so have URLs. An oft forgotten part of website redesigns is the 301 redirecting of old page locations. Traffic can shrink instantly, but the conventional point of view was that Google will figure it out. I'm not sure if that approach ever worked - for anyone - but especially now it is absolutely vital to 301 redirect old page locations to their new equivalents. Not only should URLs be redirected from the previous version of the site, but of ALL previous versions of a site. Doing so helps these key visitor groups stay happy:Visitors that have bookmarked a page: Don't make these folks return to Google when they could stay on your site. Search engines that have ranked a page: If a page is ranking well, you don't want to lose that! Webmasters that have linked to your page: Dead links tend to get removed. But also, 301 redirects preserve the rankings boost from these inbound links. Visitors to other sites that have followed a link to your page: Referral visitors are notoriously impatient when links are dead. Having dynamic content in various stages of the web's development has often meant having various suffixes on URLs: . shtml, . pl, . php and/or many different parameters. Have you redirected these? Consider pulling ancient page URLs from analytics, archive. org, and even old backups. We've seen rankings boosts among clients that justify this level of obsession with 301 redirects! 2. Handling the development siteBlockingDuring the development phase, Google can sometimes discover new website versions. It is fascinating the many ways Google can discover content... until they find and penalize for duplicate content! UnblockingYou blocked the development version? Excellent. Now don't forget to unblock when you go live! Whether it's a robots. txt file, password authentication, or robots metatags on the pages, we've seen these blocking techniques go live with the new site. Make it part of your launch checklist to remove these. The consequences of lost indexed pages, traffic and rankings are severe and all too easy. RemovingIn the rush to launch a new website, the development server might be left behind. These old subdomains or subdirectories have a way of showing up, though! Make sure you nuke that old server (from space, it's the only way to be sure! ). Or, just take it offline. 3. 404 error pagesWith larger web development changes, the 404 error page can disappear. Or it might start returning a 302 redirect! If your site has changed CMS, web server, or scripting languages make sure a friendly 404 error page comes up for missing pages, has analytics code on it, and returns a code 404. 4. Canonical tagsCanonical tags are a wonderful way to prevent duplicate content penalties. Unfortunately, some things can go wrong. We've seen sites that describe every version of a page as canonical, which... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/how-apple-is-changing-the-mobile-internet-monthly-summary-of-search/ - Categories: Misc Remember back when Google focused on the user? Back before organic results were overtaken with PPC ads and knowledge graphs - and back before ads triggered by last night's searches? It was a simpler time. Apple's bold new moves hearken back to this simpler time, and their emphasis on user experience is likely to be a big win. 1. Ad blockingAs mobile has exploded, the rise of mobile advertising has meant big profits for Google. Ads have made the mobile experience somewhat undesirable, with bandwidth usage and speed being the primary factors. It's no wonder that one of the new "Ad blockers" allowed by Apple was named Peace. Click-through-rates on mobile have long been suspiciously high, thanks to the fingers of users navigating free apps filled with advertisements. We once audited a manufacturing company's PPC account to find the amazing clickthrough in their app ads were simply toddlers playing a construction game. This abuse is what prompted change. With one fell swoop, Apple allowed ad blockers at a level that both apps and browsers can be cleansed of ads. Early feedback is that mobile browsing is quite pleasant, and ad blocking is likely to go mainstream. This isn't just a big shift for mobile ads, but also for remarketing/retargeting ads. With remarketing, ads can be displayed based on sites you've visited, shopping carts you've abandoned, or even searches you've made. It's a great way to stay in front of - or even annoy - your audience. With one fell swoop, ad blocking apps are likely to snuff out remarketing opportunities as well. 2. Spotlight“Apple's spotlight is the stealth search engine you've been using,” says Jason Calacanis. Spotlight is fueled by Bing, and provides search as part of the operating system. No need to even visit a website to search. And app results are often prioritized above web results! There are also no ads in Spotlight, and no privacy concerns. It's hard to say how Spotlight will evolve, but "Applebot" has been crawling the web since Spring 2015. It even follows directives in robots. txt specifically for Googlebot! This is likely to make a small dent in Google's business, regardless. Reactions from the advertising industry are across the entire spectrum of responses: Some say users won't go to the trouble of setting up ad blocking, others see this as an ad-pocalypse. But with change always comes opportunity. And without ads everywhere, where to spend ad dollars? SEO (search engine optimization): As long as machines are trying to rank content, there will be place for SEO. Merchants will want their products to come up first on Amazon, Google, Etsy, and everywhere else buyers are searching. PPC (pay per click): Most ad blockers are likely not going to block PPC ads. But aren't Google and Facebook just giant ad networks with search/social features? ! ASO: App search optimization to get those deeplinks in apps in front of Spotlight. App developers will always want to outrank competitors in app stores, as well. Native Ads: Native ads look like content on the site itself. Advertorials, featured and sponsored content can be hard for both humans and software to pick out. A brave new world lies ahead! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/penguin-update-coming-an-ominous-end-to-2015-monthly-summary-of-search/ - Categories: Misc Gary Illyes of Google indicated the next Penguin update is by end-of-year. While not acknowledged by Gary Illes, this Penguin update is rumored to be continuous, and apermanent part of Google's algorithm. If the rumors are true, it will be welcome relief for manysites that are penalized, making amends (through disavowing, etc), and waiting up to a year to see the penalty lifted. There has actually been some confusion, spread by Google,as to whether these updates are "realtime & continuous" or not. Gone are the days where a penalty might be matched up between dates of Google updates and a sudden loss of rankings and traffic. 1. Use your keywords, in a natural wayBe relevant for your keywords, but don't get crazy. Make sure you are not over-optimizing on your site around a limited set of keywords. Consider that the more competitive the topic, the more content you need AROUND the topic. The wrong approach is becoming repetitive and beyond what feels like natural, human readable content. 2. Disavow bad linksLinks can go bad: Sites get penalized, or maybe Google changes their guidelines. Regardless, link disavowal is an important part of modern SEO. It can be hard to find all sources of links, but start with Webmaster Tools. We also subscribe to many tools for link research: Google hasn't found all of your site's bad links yet, and they also do not report all of the links they do find! 3. Maximize your good linksMany times pages move or removed from a site, and Google stops counting the inbound links (from other sites) to those pages. What a huge loss of authority this can be! Now is the time to maximize your existing link authority: Simply 301 redirect old links to their proper new locations. 4. Get more good linksGoogle weighs hundreds of factors in ranking websites, but links consistently have been shown to be a top factor. The best way to get great links is to be awesome, or produce awesome content - and then get the word out! And Google Panda is allegedly STILL rolling out - since July! So make sure your Technical SEO house is in order. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/seo-forecast-2016-what-needs-to-be-on-your-radar-summary-of-search/ - Categories: Misc The Search Engine Optimization (SEO) world continues to evolve at break-neck speed. Constant change is the only constant, as even the machine learning that governs the algorithms is in constant flux. The year 2016 will be no different, and here are the items to have on your radar. Here are 4 things to focus your efforts on in 2016:1. MobileMobile is seen as last year's concern in many ways but there is much to do beyond Google's mobile friendly tool: https://www. google. com/webmasters/tools/mobile-friendly/Speed is everything, and takes on extra importance for mobile. Marketers must make sure they pass Google's speed test: https://developers. google. com/speed/pagespeed/insights/Just because Google doesn't have a factor in it's own public test, doesn't mean Google doesn't notice. Internal tests, and the engagement metrics from actual users are influenced by speed, so it's increasingly vital. So take a good look at speed suggestions from 3rd party sources: https://gtmetrix. com/Searchmetrics recently released their first-ever Mobile Ranking Factors report, and found the 10 highest-ranking pages take an average of 1. 10 seconds to load! 2. Rich Snippets / SchemaSeen review stars in Google's results before? These are likely from "schema" code elements on the web page itself. Code elements such as Rich Snippets have been shown to boost a site's click-through-rate in organic results, increase visibility, increase sharing - but they also help communicate with Googlebot and other search engine crawlers. A variety of Rich Snippets should be employed on your site this year: Schema elements have been shown to increase rankings 4 places, and click-through rates 30% in various studies. Different schema rich snippet examples can be found at http://schema. org, which is a collaboration between the major search engines. Some types include products, ratings, events, recipes, locations, people, etc. Social media networks have come up with their ideas for Rich snippets as well:Facebook open graph tagsLinkedIn cardsTwitter cardsPinterest pincardsConsider how a Tweet of a site using Twitter cards looks better than the standard Tweet: It shows a larger image on Twitter, which provides a much richer experience for viewers of that Tweet. And there are many different types of Twitter cards too: Galleries, large images, video players, etc. As Google tries to answer many queries now right in it's search engine results, you may need to provide "Rich Answers" to Google. This can mean extra brand visibility, but less traffic to your site. Still, if Google is featuring a brand at the top of their results, you'll want it to be yours! 3. Distribute Your Content for Link AuthorityContent marketing is the new link building. And many brands are creating content, but not marketing it. Creating relevant content for your prospects is authentic marketing. With the right approach, that content is a valuable asset and can also boost rankings! When done correctly, content marketing brings:social sharingbrand visibilityinbound links (with authority)referral trafficSearch Engine Optimization will always be ever-changing: Technology is moving at breakneck speeds and search engines have ever-changing criteria and expectations. Having these six items on your radar will help carry you nicely into the New Year, and then some. The year 2016 may be completely different, but these are good solid investments of time and money. 4. Be Ready for More PenaltiesGoogle's Panda penalties are assessed against sites that do not have their house in order, and... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/https-is-quickly-becoming-a-must-have-summary-of-search/ - Categories: Misc Google is really pushing SSL, with some recent announcements aimed at getting the web secure. Those sites still on http - in whole or in part - need to migrate the entire site to SSL early this next year to stay in Google's good graces. With "Mobilepocalypse", we saw that Google makes an announcement before they bring the "beat down". So now is the time to start planning your migration. SSL is a good changeHaving SSL encryption between server and user eliminates eavesdropping and "man-in-the-middle" attacks that threaten both site visitors and the site itself! While SSL comes in different varieties of encryption, and has gone through a few security issues the last couple of years ("heartbleed", etc), it's an improvement for both privacy and security. More and more organic traffic is being counted as Direct traffic by Google. It's how they count anything that goes from an https site to http site, RFC 2676. We are seeing a sudden surge in this "some organic has become direct" across client accounts. It's a full website migrationChanging an entire site to https can be a pretty major website migration, as all URLs change. All internal and external links, scripts, images, iframes, stemap. xml URLs, canonical tags and other tags need to be checked. 301 redirectsIn the migration, all URLs that start with http will need to be 301 redirected to their https equivalent. And it needs to be a single hop. We've seen server configurations that have a whole chain of redirects going from 301 to a 302 back to a 301, so it's good to check redirects thoroughly. Without a single 301 redirect, link authority is discarded by Google - and that means rankings are not maximized. Links / References to http resources and URLsAfter the migration, all URLs should be 301 redirecting - and all references to them within the site's html should as well. We've seen many internal links that are actually absolute links such as:Contact Usinstead of relative links such asContact UsPage speedKeep an eye on page speed before and after the transition to SSL. The server's processor needs a bit more time for the SSL encryption and transactions. Server response times can increase a little or a lot based on it's configuration. And it's best to go in to the migration with a super-fast website. Google Search ConsoleIn Google Search Console (formerly Webmaster Tools), it's important to verify the SSL version of your website. If Bing is a significant source of traffic, you should also verify the SSL version of the site there. Inbound linksAfter the migration, it's a great idea to reach out to important sites linking to you. Not only is it an excellent way to keep those relationships, but having inbound links change to reference your https URLs maximizes link authority. And a direct link to the new URL is better than a 301 redirect. Consider a press releaseWhy not consider a press release afterward, professing your commitment to the security and privacy of your visitors? If you haven’t made the switch to HTTPS, now is the time to start. And if you have made the switch, be sure to have us double-check your work! PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/title-tags-meta-descriptions-technical-seo-is-the-foundation-of-engagement-seo-summary-of-search/ - Categories: Misc SEO still begins with being friendly to the bots. This "Technical SEO" is more focused on helping bots understand a page, so that humans get a chance to engage with it. Once visitors might see a page, Google can weigh more of the engagement metrics such as organic click-through-rate, bounce rate, time on site, conversion, etc. It's a mystery -and a controversy - as to whether the current Google algorithm uses these engagement metrics, but pretty much everyone agrees they will move in that direction. With title tags, there are nuances for the crawlers, nuances for the humans, and the sweet spot is where those two worlds connect. If the same title tag most appealing to crawlers is the same title tag your audience will find enticing in Google's search results, you are on the right path. Engagement SEO is the hard part, but let's start with the basic requirements, aka Technical SEO. Technical SEO1. Title tagsValid tags (No single quotes or trying anything cute)Not too long, not too short (50-55 characters is usually best)No duplicates: Every page should be unique, so every title tag should be too! Your keyword targets should be in your title tag, because your page is about them2. Meta DescriptionsValid tags (We only mention because we've seen some crazy code out there)Not too long, not too short (155 characters is the maximum)No duplicates: Every page should be unique, so every description tag should be too! Your keyword targets should be in your description, because your page is about themEngagement SEOEngagement SEO is user-focused, and only possible once a search engine has enough technical SEO requirements in place to give the site visibility. Engagement SEO maximizes whatever visibility the technical SEO provides and includes directives to maximize engagement in search results, landing pages, and throughout the entire buying journey of your prospect1. Title tagsIn most cases, Google uses your title tag as the blue link for your page in their search results. Use Adwords to test variations of ad titles. Put the best performing (and variations) into your title tags. No duplicates: Let the user know how this page differs from others you might have of a similar topic. Help them get the correct page first off. Know that Google is watching over their shoulder. Your keyword targets should be in your title tag, because your page is the answer to the user's query. When a user sees the keyword query they typed in -right there in your title tag - it's powerful. Google may not bold the keywords in the "ten blue links", but Bing and other engines do. Social media sites often use the title tag for their "blue link" when something is shared, too! 2. Meta DescriptionsIn most cases, Google uses your meta description as the black text snippet for your page in their search results. Use Adwords to test variations of meta descriptions, too. Maximize the research you can get from those PPC campaigns! Use calls to action, and entice your prospects to click. Did you know you can break most of the rules of Adwords here? (Don't get crazy on the exclamation marks though! ! )No duplicates: Describe and inform your user what query this description is meant to answer. Your keyword targets should be in your description, because your page... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/diversify-and-conquer-the-ever-changing-serps-summary-of-search/ - Categories: colorado, Colorado SEO, Content Marketing, Denver SEO Google is constantly changing their Search Engine Result Pages (SERPs), and recently caused a stir by removing ads from the right side. For years, organic positions have been changing: Traditional "organic text listings" have been shrinking, but ads have always had their place. And ads have increasingly dominated above the fold. With 4 ads on top, and no ads on the side, it's a big visual change for desktop search, but there are opportunities. Ad DominationWhen Google makes a change, we all know by now that the change has been tested thoroughly - and will help them expand on their already 74. 5 billion revenue. For some queries, it feels like ads are the new page 1. There might be local, images, news, and perhaps some organic. What we see above the fold in these cases feels like an interstitial; something that we need to click past. With organic position 4 sometimes now falling on page 2, it's another reason why traffic can decrease when rankings stay the same. Brand DominationThe last several years have seen bigger brands dominate both organic and ppc. Big brands get authority links more easily, and have bigger budgets on the ppc side as well. Google is not the level playing field it once seemed for small business, but is increasingly becoming a way to search for "things to buy from top brands". On the organic side, Google's updates have penalized the cheap link building of smaller businesses - while favoring brands in separate efforts. Now PPC will be feeling a crunch: Fewer spots near the top is likely o increase bid prices, while removing some bargain positions with traffic at ad position 5. OpportunitiesLook closely at the search results your best prospects are seeing. Trust Google's ever-changing algorithm is making the right decisions - eventually - and use it to your advantage; both organically and in your ad campaign. DiversifyCheck the SERPs for your favorite target keywords and ask yourself: "What content are prospects looking for with this query? " Luckily, Google has already measured for you! There are a variety of research tools to discover what content is getting clicked, linked, liked, shared, visited, etc. But Google is also figuring this out or you- and really has the final say. Consider the types of content Google has chosen for your query:- Images- News- In-depth Articles- Direct Answers- AppsAnd are images above organic text listings? That's Google telling what is most important to people conducting this query! What content you see should be taken into account with your SEO Strategy. Great opportunities abound with image search for most sites. On the PPC side, bargains tend to match Google's latest innovations. Inexpensive clicks are best found in the newest kinds of ads: Product Listing Ads, remarketing, video ads, etc. Smart advertisers implement these before the competition arrives. And by diversifying among different types of advertising, marketers can measure, compare and choose the most efficient. And are you using all of the features of PPC? Larry Kim pointed out that, since the change, "now all ads can use call-out extensions, sitelink extensions, location extensions, etc. " That's a huge opportunity to raise CTR in any position, especially if you implement before the ads next to yours. 2. PiggybackOrganic opportunities abound for those watching the SERPS. What... --- - Published: 2018-11-27 - Modified: 2025-09-21 - URL: https://www.hyperdogmedia.com/can-google-read-javascript-yes-but-can-it-really-summary-of-search/ - Categories: Colorado SEO, Denver SEO, Jim Kreinbrink, Misc, Search Engine Optimization, Seo, social media optimization, Web Design, Web Development, Web Marketing Google will eventually crawl all JavaScript, but they haven't been indexing JavaScript pages very successfully. Every year, we hear the same story: Google says it's getting better at crawling and indexing Javascript. Except crawling JavaScript, and crawling ALL JavaScript are clearly two different accomplishments. Google can crawl it, render it, but just doesn't seem to use it in the same way as optimized content. JavaScript pages can't seem to rank as well in search engines, from what we've seen. Title tags come through here and there, but not consistently. Although, with the ease of development that JavaScript frameworks offer, it can be difficult to justify optimization with plain text and images. Here are some important questions to consider: 1. Fail gracefully For visitors without JavaScript - either bot or human - offering some sort of page content has always been important. Showing plain text and image content when JavaScript is off embraces the best practice of "failing gracefully. " 2. How quickly do you want results? For many sites, faster rankings means a faster path to revenue. Where pure JavaScript offers a compelling business case, it could be prioritized over "search engine friendliness. " For most sites, the extra visibility is worth extra work optimizing in the most search-friendly ways possible. 3. Is Google responding correctly to a test The entire site doesn't have to be converted to JavaScript. Instead, use simple one page tests and check Google's 'crawlability. " Is Google understanding the DOM, and extracting titles, images and content correctly? 4. What other Google bots need to access your content? There are actually a variety of bots across Google's many services. Google employs specific bots for their image search, ad services, product listing feeds, etc. Try accessing these with your test. Also, definitely keep your schema/rich snippet code easily accessible: Google has specifically warned that it cannot be found inside of javascript objects. 5. Test with all of Google's tools: Speaking of Google's bots, try using Google's many tools for understanding and analyzing webpages. Seeing any problems here is a serious red flag for your JavaScript. But even if these render JavaScript, Google may not be ranking your pages as well as they would "search friendly" pages. Fetch and render https://www. google. com/webmasters/tools/googlebot-fetch (must be verified and logged into Google Search Console) Page speed Insights https://developers. google. com/speed/pagespeed/insights/ Mobile friendly https://www. google. com/webmasters/tools/mobile-friendly/ Keyword planner: https://adwords. google. com/ko/KeywordPlanner/Home (Ask Google to fetch the keywords from your landing page) Bing is rising Google isn't the only search engine in town. Even without Yahoo and AOL numbers, Bing’s market share has been increasing steadily year over year. Bing had 21. 4 percent market share last year, not counting partnerships with Apple, Yahoo or AOL. That's getting to be a huge chunk of users. Bing especially has trouble with images inside javascript objects. Bing's version of the fetch and render tool may display a rendered page, but bing isn't going to show images in its image results, and the regular results will be inconsistent. Social Media Plain text and image content is also ideal for social media sharing. When a page is shared, most social media sites and can parse the simple text description and image right out - unless there is JavaScript. For most social networks, rich snippets such as... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/the-care-and-feeding-of-images-optimizing-your-sites-images-summary-of-search/ - Categories: Misc SUMMARY OF SEARCH | April 2016The care and feeding of images: Optimizing your site's images Google's recent changes to search results means you can expect organic traffic to decline: There are more ads at the top for many queries, but Google may have also expanded the display in images in search results. There wasn't an official announcement, but anecdotal evidence from the last several weeks proves this to be true. Speedy Google loves speed. It's because users love speed. A search engine that delivers speedy results can certainly expect to dominate market share. With exponential rise of mobile search, speed is more important than ever. - Images should be sampled down to 72 dpi/ppi. If needed, 96 ppi should be the absolute maximum. In photo editing apps such as Adobe Photoshop, this is usually found in a menu item named "Image Settings. "- Try to scale images appropriately. Increase width if needed, but rely on recommendations from http://gtmetrix. com and https://developers. google. com/speed/pagespeed/insights/ to gauge the best size (one or both will recommend images are scaled down, if needed). Experimentation here will help optimize user experience for the best load times and that’s a great investment of time. When editing your photos, this is also found in “Image Settings” in your image editing app. RelevantGoogle's patents around reading text in images go way back. But they are not perfect, and if your image is of a certain item like a punching bag, there is no way for Google to instinctively "know" that. - Keywords used in the image filenames. Use dashes instead of spaces or underscores between words. It used to be hotly debated by techies, but now is mostly accepted that Google doesn't see underscores as spaces. Dashes are so much better, and an improvement for your human audience as well. Image filenames with a space between words can look like this to users:punching%20bag. jpginstead of the more pleasingpunching-bag. jpg - ALT tags with keywords describing the product. Use "punching bag" or "martial arts punching bag" instead of just "bag". Use model numbers and serial numbers in ALT tags where appropriate. But not every image needs an ALT tag. The decorative squiggle image your site might use in its footer doesn’t really need an ALT tag. - Use the Title attribute for imagesThe (lesser) title attribute for images can usually fill with the same content as the alt tag. In some browsers, this text will popup when a user hovers their mouse over the image. Consider situations where you might want text other than the ALT tag here, but they are often very similar. - Put captions below the photos. Text content in the same tag as the photo will help describe your images to Google. Or use the tag when using the tag for images. RankbrainGoogle's Rankbrain is an artificial intelligence system that helps Google return the most relevant search results for users. If users expect - and especially click - images for a certain query, Rankbrain is going to show more images for those queries. - Prioritize images for related queries. When someone types is a query "photos of dogs", Rankbrain correctly guesses that a large block of dog photos should be shown. PSST! Need a Free Link? Get a free link for your agency: Would you... --- - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/9-ways-to-get-the-sitelinks-you-want-and-deserve-summary-of-search/ - Categories: colorado, Colorado SEO, colorado social media, Denver Mobile SEO, Denver SEO, Get indexed in Google, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Marketing, search marketing, Seo, Web Design, Web Marketing Organic sitelinks are the sub-links that appear under your homepage URL in search queries specific to your company. Matt Cutts explaining how sitelinks are generated: A typical company listing has 4-6 sitelinks meant to help users navigate your site directly from the search engine results page, rather than having to click your primary URL to navigate. Some URLs may have up to 12 sitelinks below the primary search result! Organic sitelinks are great for users (and for you! ) There are many key benefits to organic sitelinks: Users can quickly and easily gain access to a better-suited landing page than the homepage. This quick navigation option is great for the user and it reduces your organic bounce rate too. Sitelinks provide a large presence on the search results pages. PPC Hero did some research into sitelinks, and found that, why they’re not clicked as often as the primary link, they do provide additional CTR and conversions. Read more the PPC Hero study. Showing 64% increases in PPC ad Click-Through-Rate with sitelinks Having numerous – and well-crafted – sitelinks helps to make your brand look more popular. Big brand tends to have more, and better, sitelinks. 9 tips to get the sitelinks you want (and deserve! ) Typical sitelinks include a Contact Us page, plus other pages that look important to Google. However, Google often misunderstands what the key pages are on your site! That’s why it’s crucial that companies watch over and adjust their sitelinks. While you can’t specify sitelinks directly to Google, and they don’t disclose exactly how they choose organic sitelinks, there are key tactics you can use to get the sitelinks you want (and deserve! ): Be #1! You will typically only get sitelinks for branded searches, such as for your company name. Sometimes the #1 result will get sitelinks as well, but it’s typically branded queries. Submit a sitemap. xml in Search Console (formerly Webmaster Tools). This appears to be a necessary step before sitelinks are “granted” by Google. Demote undesirable sitelinks in Search Console (formerly Webmaster Tools) if you find that any are showing up. To demote a sitelink URL: On the Search Console homepage, click the site you want. Under Search Appearance, click Sitelinks. In the For this search result box, complete the URL for which you don’t want a specific sitelink URL to appear. In the Demote this sitelink URL box, complete the URL of the sitelink you want to demote. You can demote up to 100 URLs, and demotions are effective for 90 days from your last visit to the demotion page (no need to resubmit – just revisit the page). Look at what you’re linking to sitewide (stop linking or do nofollow), especially in your main navigation elements. Googlebot seems to like lists of links, including H2 tags with links to sections or pages and bulleted lists of links. Learn more here: http://www. seerinteractive. com/blog/get-organic-google-sitelinks-long-form-content/ Use rel=nofollow. Sometimes, privacy policies show up as sitelinks because they have a link on every page of the site. Use a rel=nofollow on pages that Google is incorrectly choosing as sitelinks. Optimize your pages. Ideally, your best pages should already be optimized, but make sure titles and meta-descriptions are in order. Inbound links look at where other sites are linking to (change your redirects or... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/do-minisites-still-work-summary-of-search/ - Categories: Colorado SEO, Denver SEO, Jim Kreinbrink, Search Engine Optimization, Web Marketing Minisites used to be a good technique, but is getting harder to make them work. Here are 3 challenges for the "Minisite Approach":Google doesn't value new websites. Google doesn't value 2-3 page websites. It's rare for small sites to have the depth of content that Google values. If this site cannot go into depth on a topic, it might not be seen as valuable - to Google bot, or to human visitors. You can overcome that with link authority, but it's tough. Google doesn't have a powerful "exact match bonus. "Google used to give easy rankings to "exact match domains," but lessened that 2-3 years ago. If someone was typing "iPhone ringtones" into Google, it was simple for iphoneringtones. com to rank at the top. In the newer version of Google's algorithm, exact match domains do not necessarily mean top rankings for little effort - although it is still helpful:Keywords will be bolded in the URL in some search engines. That can be very tempting to prospective visitors. Inbound links that use the domain as anchor text will experience a bonus for that keyword targeting. Anchor text is still powerful in Google’s algorithm. Here are some tips to make the most of your Minisite:- The content must be uniqueMinisites are often created to be a tangential offering of a brand, but shouldn't just be a copy/paste of the existing content from a site. Instead, the content should be created especially for the Minisite, with some thought given for how this audience might be unique. - The URLs need to not look spammy to your audience. So many keyword rich URLs can look that way these days. Test with PPC and see if your prospects want to click. No more than a single dash in the URL, only use . com, and two word phrases. For example, this is not a clickable URL:http://solve-your-sales-problems. bizBut this is:http://salesmanship. com- The keyword phrase should have good search volume. Keyword phrases that do not show search volume in Google's Keyword Planner may not be worth investing in. One of the main advantages of a minisite on a custom domain is the "exact match domain" that should exactly match your prospects' query. Without search volume, that's one less compelling reason to do a minisite. - Don't rely on type in traffic. Prospects using Internet explorer when it was the dominant browser would type in "sales management" and be taken to salesmanagement. com. A few years ago, 12% of search traffic could arrive like that. Chrome is now dominant and it searches Google for what you type in. So that type in traffic isn't as prevalent as it was. - Buy keyword focused domains if there is good search volume. Test them with PPC (for both click through rate and conversion), and then build out larger sites of 20 pages, blog weekly on the site, have videos, get some good links etc. But this technique is not the easy road it once was. There are many fewer shortcuts in today's Google. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link... --- - Published: 2018-11-27 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/after-keyword-research-what-do-i-do-with-these-keywords-summary-of-search/ - Categories: Colorado SEO, Denver SEO, Jim Kreinbrink, keyword research, Search Engine Optimization, Seo Getting a keyword research report is just the first step in enhancing your on site SEO. Once the research is complete, it is important to use those words to build out new pages - or improve tagging on existing pages. DomainsBuying a keyword rich domain name is not as lucrative as it once was, but there are still good opportunities. See last month's article: Do Minisites still work? NamingSavvy business owners may use words and phrases found in their keyword research to name products, services, and even companies. There is no better way to show your audience that you have their solution than to name it (or the whole company! ) appropriately. Social DestinationsSocial sites can rank for your keywords and act as informational channels. While your best prospects are not likely searching Pintrest or YouTube for solutions, certain keyword searches might be good content channels. Even in the long buying cycles of business to business sales, social media content will help inform and qualify prospects. Consider which of these channels might work well for your keywords:- Pintrest boards- YouTube channels- LinkedIn groups- SlideShare presentationsConsider that a keyword-focused social destination may not be appropriate for your entire brand: You may want a brand focused YouTube channel and a campaign channel focused on a specific keyword phrase. Blogging TopicsRanking at the top of search engine results for any competitive keyword phrase requires you to be "all about that phrase. " To be relevant for the many topics and categories of your targeted phrase, you will need many different pieces of content around that phrase. Consider online tools such as HubSpot's blog topic generator to help inspire your next article:http://www. hubspot. com/blog-topic-generator to generate "clickable" blogging ideas. Here is another nice post: https://www. authorityhacker. com/blog-post-ideas/ be sure to check that the blogging titles themselves have search volume. That's a nice bonus you don't want to pass up! Content FormatsSome key phrases give away hints as to what kind of content would be best to produce. "How to" searches may lend themselves to tutorials and videos. Other topics are worthy of any entire channel or perhaps a white paper. For any keyword phrase you may want to target, taking the searchers' needs into account is always the best approach: Consider what content your audience is looking for with each query. A keyword research report is the beginning of any good SEO campaign. Depending on the site, audience and available resources any number of tactics could be deployed. For each of the above methods, however, focus should always come back to your target audience. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/3-persistent-seo-misconceptions-summary-of-search/ - Categories: Misc SEO has had many changes over the years. As marketers and small business owners have worked to understand its many complexities, several misconceptions have remained. Misconception #1: SEO is "free traffic"Many small businesses are interested in SEO — they see it as "free traffic". Tired of the ever-increasing click costs of PPC, they are drawn to the siren call of a tactic that will bring free traffic — forever. But this is a giant misconception. Search engine optimization was once a simple process of using the keywords your audience is searching for. And that worked fine — until 2001 or so. But now, competitors are a bit savvier, and ranking in search engines is more like a horse race requiring effort: server configuration, mobile responsiveness, image optimization, tagging, schema, AMP, plenty of content, and — oh yeah — the content should be interesting. Misconception #2: SEO is one time (rules, competitors)In the old days of websites and SEO, getting your site "SEO-ed" could be a one-time process. While the web has changed substantially, this view of Search Engine Optimization has persisted. Modern SEO is indeed a horse race, in which competitors must constantly be bettered by:constantly adding awesome content earning and seeking inbound linksand we think probably:social sharingusability metricsMisconception #3: High-traffic keywords are the best ranking targetsHigh traffic keywords can sometimes sound like the best keyword targets, but they are often the worst! High converting keywords are best in every case. Consider this example: Several years ago we received a call from a prospective client that wanted to rank #1 for "Travel". Wow, I thought: This could be Expedia or Travelocity on the line. But actually it was a Breckenridge Condominium property. Competing for rankings for the term "Travel" is a really bad idea for (at least) 4 reasons:People searching for "Travel" do not yet know where they want to go — they aren’t necessary looking for Breckenridge — and we don't know if they would want a condo. In a best-case scenario, the site could get to page eight — and that still doesn't mean any prospects would book a condo. Even page two is a ghost town, with page eight as quiet as deep space. They are competing at a huge level, way beyond what is necessary to rank number one for "Breckenridge Condo. ” It's crazy inefficient, like investing in a triple-crown champion horse when you just need a healthy horse to win the race. In a fantasy universe, a Breckenridge Condo would get to number one in Google — and receive an overwhelming amount of bad leads a day. Keyword targets are also a prequalifying process when done right. A better approach is for the condo company to first compete for exactly what they are:"Breckenridge Condo""Breckenridge Condominium"(These are the keywords with a 100% chance of conversion)Only then should they look at broader terms likely to have some prospects:"Breckenridge Hotel""Breckenridge Motel""Summit County Condo"This phenomenon isn't just among condo owners — we all have daydreams of ranking for something that delivers huge traffic. Instead, focus on what your best customers are typing into search engines — just make sure it does have some search volume. SEO has changed much over the years, and has evolved from a one-time process of using high-search-volume keywords to using targeted keywords with... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/penguin-4-has-arrived-what-we-know-summary-of-search/ - Categories: affiliate marketing, affiliate, blogging, branding, colorado, Colorado SEO, Content Marketing, Denver SEO, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Local Search Optimization, Local SEO, Marketing, Seo, Web Marketing It's been 2 years since the last Penguin Penalty update. The Penguin Penalties were known to destroy site traffic by placing sites - that were formerly on page 1- onto page 4 or even page 9. Organic traffic would decrease sometimes to less than 10% of previous levels, and devastate revenue. Penguin is such a serious update for any site relying on organic traffic, that new insights are being gained daily. This update is a little bit different than previous Penguin updates. They appear to get increasingly more harsh. 1. Google still cares tremendously about linksWe've been expecting Google to use social media at some point for authority, but instead they keep using links as a powerful part of their algorithm. Looking at the amount of processing power, education, penalties and heat they have taken... well, we can assume links will be with us for a long time. And Google cares more about authority than popularity, freshness, content, spelling, valid html, or any of the other hundreds of factors they may (or may not) take into account. 2. It's now "realtime"As Google discovers links to your site, they will be judged as good, bad or somewhere in-between. Rankings will fluctuate accordingly. This system is long overdue: Previous penguin updates have meant years of waiting to see if link removal, disavowal, site pruning, 301 redirecting, gaining high authority links, and other strategies would be enough. It was a horribly unfair system for most small businesses, as years of lost traffic was particularly painful. 3. Realtime can mean weeksFew have done the math and research in this quora thread, but that sounds like it will be a few weeks. 4. Penguin penalties will now be on the page level, not site levelPenguin used to penalize an entire site, impacting rankings for all keywords and on all pages. This was horribly unfair and we saw several clients over the years being penalized after an intruder built pages (and bad links to those pages). Months and years after the intrusion, site keyword rankings (and traffic! ) suffered greatly. 5. Bad links no longer penalize - they just don't countThis is a return to the "old days", simpler times when webmasters didn't have to continually audit who was linking to them. One of the worst parts of previous penguin updates was the way that low quality links provided a "double whammy" to rankings: They stopped boosting rankings, and also penalized the site. 6. Disavow files are still recommendedGoogle still recommends the disavow file is used. It helps Google identify low quality sites, as well as offering protection against a "manual penalty", where a human at Google has specifically penalized your site. In that case a disavow file can show that you are trying to distance your site from it's bad links. Every day brings more insight into how Penguin 4. 0 is impacting rankings and traffic. We'll keep you updated! --- - Published: 2018-11-27 - Modified: 2025-09-20 - URL: https://www.hyperdogmedia.com/preparing-for-seo-in-2017-summary-of-search/ - Categories: Colorado Mobile SEO, Colorado SEO, Denver Mobile SEO, Denver SEO, denver social media, googlebot, Jim Kreinbrink, Local Search Optimization, Local SEO, Marketing, mobile optimization, mobile search, mobile search optimization, mobile seo, search engine crawlers, Search Engine Optimization, Seo, Web Marketing Every year brings new SEO challenges and surprises. The year 2017 won't be any different, but we do expect these topics to be important considerations in the new year:Interstitials / Popups on Mobile DevicesWe've all seen mobile sites with a popup covering the content we were trying to read. These popups will be punished by Google in early 2017. Like ads above the fold, Google feels these popups harm the user experience - and they do not want to send visitors to such sites. Many survey and tool vendors such as ometrics and surveygizmo have been proactive to make sure their clients are not at risk, but some vendors may not be aware. SSL / HTTPSGoogle is really pushing SSL, and this is the year they accelerate their plan to make the web secure. Having your entire website served over HTTPS used to be rare, and only credit card or health privacy transactions were secured. And even that was spotty. But Google has begun a campaign since 2014 to secure everything. Two years ago, Google introduced a rankings boost for sites entirely on SSL. Last year they provided better features in Search Console. And we started to see SSL as "must have". But progress has been voluntary in many regards, with other business objectives prioritized first. Next year, new developments will force your hand: Warnings will start appearing in Chrome. Come January 2017 the Chrome browser will show increasingly dire warnings for any site that hasn't moved to HTTPS. Starting with pages that have credit card or password fields:Initially, users will be warned:With more dire warnings for insecure sites later in 2017:JavaScript-based sitesThere are many great reasons to use one of the new JavaScript frameworks in a web app or site: They tend to be mobile friendly and give a superior user experience in many cases. You've seen JavaScript search widgets on ebay and amazon providing "faceted search" - allowing users to easily refine their searches by clicking a few checkboxes. Frameworks needing some help include Angular, Backbone, Meteor, and many of their child/related frameworks. Some frameworks, such as Angular v2, are getting better about being search engine friendly. And Google is crawling ever more javascript, but not well from what we've seen. And often sites need help implementing technologies such as prerender. io. We are increasingly seeing more of this kind of work, and expect it to accelerate in 2017. AMP (Accelerated Mobile Pages)AMP is the super-speedy loading of pages you've likely seen in some mobile results. After you setup AMP on your site, Googlebot places your content on it's super-fast servers - but making it look like your URL. AMP was just for news sites, but now Google has opened AMP up to other sorts of sites - and 700k+ sites have been using it! If mobile traffic is important to your site, AMP will likely become vital over the next year. SchemaGoogle just loves schema. We've seen over this last year as schema has helped increase pages indexed, and expect it to play a greater role every year. As artificial intelligence is used more and more in the "Rank Brain" algorithm, sites that can be easily categorized by Google will received more visibility. I for one welcome our new overlords... subject to future review. BacklinksLinks are still... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/5-vital-steps-toward-googles-mobile-first-indexing-summary-of-search/ - Categories: Colorado SEO, Colorado Mobile SEO, Content Marketing, Denver SEO, Get indexed in Google, mobile optimization, mobile search, mobile search optimization, mobile seo "Mobile is exploding," said every headline for the last decade. Google is all about traffic and mobile is both largest segment of traffic, as well as the fastest growing! Google's search results will be based on the mobile versions of web pages, including the results that are shown to desktop users. This is even if your prospects are primarily using desktop (if you are in manufacturing and a few other industries), desktop drives most of your actual conversions, or maybe you just like the look of your desktop site better. Up to now, Google has been indexing web pages as desktop browsers see them. With the new 'mobile first' approach, Google will start indexing web pages as mobile phones see them. The rankings will be calculated based on the mobile results. Google says there will be minimal rankings changes, but this is a pretty major announcement. It is likely that mobile-friendly sites will see minimal ranking changes, but mobile unfriendly sites are likely to see an increasing loss of visibility. Looking at your website's rankings in Google's mobile search results gives an indicator of whether your site is vulnerable to losing traffic and here are some important tips to make sure:1. Check your mobile rankings, check your riskLooking at your website's rankings in Google's mobile search results gives an indicator of whether your site is vulnerable to losing traffic. It's only an indicator, however: Google is basing mobile rankings to some extent on crawls of the Desktop version of your site. So better keep reading... 2. Be accessibleSome sites hide content behind popups / interstitials. Google is specifically planning on penalizing intrusive popups on January 10, 2017. If you have an email subscription popup or survey layer, you may be penalized. And we all experience frustration with those ads that come up when we are trying to read a news article. Some vendors, such as Ometrics have been on top of this since the day of Google's announcement! Make sure all of your vendors are. If you have a separate mobile site, make sure it is crawlable and be sure to register it in Google Search Console! Old best practices - blocking the duplicate content on a mobile version of your site - could potentially kill your traffic. 3. Be responsiveResponsive mobile design allows for the best (compromise of) user experience across the many mobile, tablet and desktop displays. It adapts the page, and allows a single URL for mobile and desktop versions of the site. If you haven't changed to responsive mobile design, ask us for a list of great web designers. 4. Be fastSpeed on mobile is quite important. Research has shown that 40% of consumers will leave a page that takes longer than three seconds to load. Wireless internet connections are usually not nearly as fast as wired connections that desktop users experience. Optimizing image file sizes and resolutions hasn't been this important since the days of the modem. 5. Don't mess up AMPStaying ahead of the curve takes advantage of the greatest opportunities: Being the first among your competitors to implement mobile-friendly, mobile responsive, schema and AMP creates traffic. The period in which your site is in Google's favor - and competitors are playing catch-up - can mean serious revenue. With these 5 tips, you will... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/google-analytics-doesnt-provide-all-of-the-answers-summary-of-search/ - Categories: Colorado SEO, colorado social media, Denver SEO, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Local Search Optimization, Local SEO, mobile seo, Search Engine Optimization, Seo, Web Marketing Google analytics has become a great source of data about visitors to your website - assuming your configuration is correct. Sometimes configuration issues inadvertently block your view of what is really happening. Common issues can include... 1. Not having your analytics snippet in the correct place. There are many legacy variations of the analytics snippets. In addition, what was the correct installation a couple of years ago may have dramatically changed, depending on if you have an asynchronous snippet, etc. We still run into snippets calling for urchin. js for their Google Analytics, which are quite a few years old. The best place - currently - to have your analytics code is inside the tag, and right before it ends with the tag. This will prevent interference with other scripts, which we have seen mess with bounce rates, conversion tracking, ROI, sleep schedules, general happiness, and more2. FiltersYour filters could have been created years ago and for long forgotten purposes. In Google Analytics, check your Admin area (under view, on the right halfway down) to see if you are filtering traffic. Look at the filters - do you know who created them and why they are present? Some have complicated REGEX rules and it can be difficult to decipher. Everyone should have at least one profile with no filters. We usually name this profile with RAW in the name. This system allows anyone to easily see if a filter has "gone rogue" and is filtering out good traffic. There are also these problems with getting good data, and you did not even cause them:1. Incomplete data / viewsMost businesses are using the free version of Google Analytics, and sometimes experience "sampling" in important reports. Sampling in Google Analytics (or in any analytics software) refers to the practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set. Sampling is widely used in statistical analysis because analyzing a subset of data gives similar results to an analysis of a complete data set, while returning these results to you more quickly due to reduced processing time. In Analytics, sampling can occur in your reports, during your data collection, or in both place. (Image of sampling)2. Organic keywordsYears back, Google Analytics allowed you to see the query typed in by visitors. It was so powerful! It allowed you to see quite a bit of information about your prospects - perhaps too much. It has now become standard that search engines, browsers, and analytics itself is restricting this information. If you are new to analytics, you probably have not missed what you do not have. However, if you have been doing this a while, take a second to reflect on what was lost. We are right there with you. Hmph. 3. Referral spam, organic keyword spam, language spamIn addition to losing out on good data, there is often too much noise in otherwise good data. Using fake browsers - bots that can run analytics code, all sorts of things are being inserted into your analytics. Some of the offenders might put- "Vitally was here" in the list of languages your visitors use- or make it look like visitors are coming in droves from some site you've never heard of (which is either selling SEO or... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/4-reasons-why-organic-traffic-can-stay-the-same-even-when-rankings-go-up-summary-of-search/ - Categories: Accessibility, AdSence, AdWords, blogging, branding, colorado, Colorado Mobile SEO, Colorado SEO, Content Marketing, Denver SEO, Jim Kreinbrink, keyword research, Link Building, Local Search Optimization, Local SEO, Seo, social media optimization, Web Design, Web Development, Web Marketing The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can mean fluctuations - or even decreases - while rankings are stable. Four Ads at the TopIn the last year, Google has removed text ads from the side of their search engine results pages (SERPs) and placed up to four at the top. For many competitive queries, this means less visibility. In many cases, the #1 organic position is now below the fold! That dramatic shift in position means fewer clicks. According to a 2014 study, these are the percentage of clicks a listing can expect in each of Google's top 5 positions:1 - 29%2 - 15%3 - 11%4 - 7%5 - 5% The dynamics change considerably when more ads push a number 2 position down to where it might receive 7% or 5% of the clicks! For many competitive keywords we are tracking, this is the most dramatic shift we've seen for organic traffic. It is also possible to "cannibalize" your organic traffic with PPC where your site was already at the top. So be careful out there, and check your most important SERPs. Search Volume has DecreasedAnother reason organic traffic can decrease is due to trends or seasonal fluctuations. Many businesses do have seasons, and Year-over-Year traffic is the better measurement. And don't forget to check https://trends. google. com/ for trends in the queries your visitors might be using. Organic Traffic Counted as Direct TrafficThere are a few ways that organic traffic can show up as direct traffic. If it's a mystery as to why organic traffic is decreasing, check direct traffic in Google Analytics. Where direct traffic is soaring, Google Analytics may not be seeing the true source (aka referrer) of the traffic. There may be a couple of reasons: - RedirectsWe've seen many strange redirects over the years, enough that this is worth mentioning. Referrer information can be removed when redirects are done via programming languages, or even in a chain of redirects that cross to HTTPS and back. - Certain browsers block informationThere have been periods in which Safari blocked referrer information. On sites with heavy IOS traffic, the effect is easier to spot. But for many sites, this can be a difficult blip to locate. Decreased Number of Pages or ProductsFor eCommerce sites that have dropped product lines for business reasons, eventually, a loss of organic traffic for those keywords will be seen. Pages that are redirecting or missing will eventually drop from Google's index - and organic traffic can suffer. However, if you are trimming low-quality pages, that is certainly worth the short-term decrease in your traffic! Quality is still king, and Google can see if a page is being visited, shared or linked to. So don't stop pruning your site. These four situations explain the cases we've found where rankings might stay the same (or even improve) with no commensurate increase in organic traffic numbers. Be sure to check this list next time you find yourself wondering,"Where did all of the Organic traffic go? " --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/speed-is-everything-summary-of-search/ - Categories: Accessibility, AdSence, AdWords, Awards, blogging, branding, colorado, Colorado Mobile SEO, Colorado SEO, colorado social media, colorado web design, Content Marketing, Denver, Denver Mobile Advertising, Denver Mobile SEO, Denver SEO, denver social media, Denver Web Design, Google Panda Update, Google Penguin Update, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Local Search Optimization, Local SEO, Marketing, mobile optimization, mobile search, mobile search optimization, Mobile SEM, mobile seo, search engine crawlers, Search Engine Optimization, search marketing, Seo, social media optimization, Web Marketing Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind:1. Rise of mobileThe importance of mobile can be seen in Google's announcements the last few years. Mobile users are more impatient than ever, and Google provided stats last week regarding just how impatient mobile users are:- The average mobile page takes 22 seconds to load, but 53% of users leave after 3 seconds! - Even mobile landing pages in AdWords were found to take 10 seconds loading time. There are many easy changes available for sites to make, as the answer isn't always in purchasing a faster web server. Google's own analysis found that simply compressing images and text can be a "game changer"—30% of pages could save more than 250KB that way. 2. Ranking factorA few years back, Google made page speed a small ranking factor - or at least they were finally explicit about it being a ranking factor. Since page speed issues aren't given the exposure of crawl errors and other items in Google Search Console, it can be easy to put them on the "long list" of items to fix. Its addition as a ranking factor is a great signal that this needs to be prioritized. 3. Bounce rateNice try, loading up your site with images that take forever to load. Unfortunately, that doesn't increase the duration of site visits. It just makes people angry. According to Google's analysis, every second of loading time, from 1 to 7 seconds, increases the chance of a bounce by 113%! Many SEOs believe that "engagement metrics" such as bounce rate could also be a ranking factor. And it makes sense: When Google sees a rise in organic bounce rate, they know human visitors are judging the content. How could Google not take this data into account? 4. Crawl rateIn one recent test, increasing page speed across a site dramatically increased the site's crawl budget. Slower sites can be overwhelmed by crawl activity. But if you ever feel the need to put a crawl delay in your robots. txt, take that as a warning sign. After all, even reasonably fast sites can often need more crawl budget. Tools and FixesLuckily there are remedies. Some can be quite easy, such as adding compression to your web server. Others might require a trip to Photoshop for your site's images. However, some items will not be worth fixing. Try to concentrate on the easiest tasks first. Run an analysis of your site through these two tools and see what you need to fix:Google's newest tool:Test how mobile-friendly your site is. GTmetrix. com features include a "waterfall" showing which page items load at which stage, history, monitoring, and more. Good luck and enjoy optimizing the speed of your site! --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/6-changes-in-google-search/ - Categories: Misc Google has made many changes over the years, other engines have followed suit, and SEO has evolved along with these changes. Consider these 6 ways Google has changed over the last several years. 1. More pages are not necessarily betterGoogle used to reward what would now be considered duplicate content. Endless search results pages, doorway pages, and many other techniques of the past are easily detected by the modern Googlebot. In today's world, these techniques can be ignored, or even penalized. Where quantity ruled supreme, now quality does. Many sites are pruning, combining, or redirecting the flood of URLs of the old days. If you are tempted by these old techniques, consider that you will likely have to undo the changes. 2. CSS and JS should not be blockedIt used to be a best practice to block Google from JavaScript and CSS resources, as they could otherwise show in the index. And to have those as landing pages was just horrible. But modern Google is very smart: It wants access to everything and needs everything to fully render the page. In having to access these resources, Google analyzes mobile friendliness, speed, layout, and many other factors. 3. Get only good linksFrom the start, Google has always weighed links very heavily. SEOs used to be able to get websites to rank without even improving the site! And in the old days, any link helped - and was disregarded at worst. In modern Google, links should come from the best sources. Links from penalized, unimportant or even new sites are risky and can now cause a Google penalty. A typical link profile of a site might have these and ratios should be monitored - but some low-quality links are best disavowed. A high ratio of any one type can be a red flag to Google. It's best to invest your time in getting the best links. 4. Google wants to understand youGoogle wants to understand concepts better, and wants to understand you better, too! With the advent of Hummingbird and RankBrain, Google is getting smarter and smarter. Hummingbird was Google's update to help with classifying content. RankBrain is an Artificial Intelligence update to help Google understand what sort of results a certain query would like to see. Consider that these similar queries are actually quite different:https://www. google. com/search? q=windows+updatehttps://www. google. com/search? q=windows+replacementThink about your prospects' most important queries driving your traffic. Are you delivering what they are looking for? 5. It's not just 10 blue linksGoogle has many changes over the years, and what began as a simple list of 10 blue links has evolved into a wide variety of results that could be returned. Results can now include answers, cards, carousels, images, videos, and more. And voice results are becoming increasingly valuable for some queries. Getting to "number one in Google" isn't quite the same as it was: Number one might be a block of images or an answer ABOVE the number 1 position. The modern approach is key to being successful in today's Google. Images should be named, tagged and captioned appropriately. Schema should be used to help Google understand and classify your content and even your site. For those that commit to helping Google understand their content, the reward is visibility in a multitude of ways. 6. Keywords? Not... --- - Published: 2018-11-27 - Modified: 2025-09-21 - URL: https://www.hyperdogmedia.com/google-my-business-for-your-business-summary-of-search/ - Categories: affiliate marketing, blogging, Google Analytic, Google+, Misc Businesses thrive when they have an effective way for customers to find them on Google - the search engine most frequently used by your future customers. One of the most effective ways to ensure your business is found is with citations. A citation is any mention of your business online. A structured citation is a mention of your business on a directory such as Google My Business or Yelp, and an unstructured citation is your business information (NAP: Name, Address, Phone Number) that is not in a business directory; this could be anything from an article about your company or a mention of your business on a vendor’s website. Citations are important for Local Search, as they give search engines your business information across the internet. If you want to rank in Google’s Map Pack, you’ll want to start by making sure your Google My Business (GMB) listing is properly optimized and maintained. Here’s how: Who Owns Your Listing? If you’re not sure who owns your GMB listing, or you don’t remember which email address you claimed it under, don’t worry! You can request ownership by creating a Google My Business account and searching for your business listing. If it’s already claimed, you can request ownership at this point, and if it isn’t claimed you can request a postcard be mailed to your business address to verify you are who you say you are, and this business is indeed yours. Search For Duplicate Listings. SEOs know there is nothing search engines hate more than an incorrect NAP on a citation listing. Second to that would be duplicate listings. Google looks at duplicate listings for a business, picks which one they like best (regardless if the information is correct or not) and shows that listing in search. So, how can you tell if you have a duplicate business listing in Google? It’s simple: search for your address and select Maps results. This will show every Google My Business listing for that location. If you see a duplicate of your business, you can claim this listing and merge it with the correct one. Is Your Map Marker Correct? There is nothing more frustrating as a user than finding incorrect information on a business listing. Wrong hours of operation, a listing for a business that is no longer at the address, and the dreaded map marker location. When users are getting directions to your business address, they’ll often look at your listing in maps to see where you are located. Especially if the user is familiar with the area in which your business is located, they may skip the directions altogether. Make sure your map marker is in the correct place by updating your correct address in your listing information and moving the map marker to the correct spot. Trust me, your users will appreciate it! Optimize Your Listing. Optimizing your Google My Business listing is a lot easier than it sounds. You want to make sure your business name is correct, your address and phone number are correct, and as we covered above, your map marker is in the correct place. Additionally, you want to make sure the correct business categories are selected so users know exactly what your business does. Make sure your hours of operation are correct and add additional... --- - Published: 2018-11-27 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/the-only-constant-in-organic-search-is-change/ - Categories: Misc October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made during August and September. Google also pushed out a new Penguin Update (v3) on October 5 – these Penguin updates penalize the overuse of keywords both on a website, and through links. We have had a few clients with really bad – and sometimes profane links. They may consider Google’s new disavow links tool, just released. But we recommend caution with the tool right now: Some SEOs are speculating Google may see this as a confession! Information also came out early in the month about Google penalizing domains that were more “keyword rich” than authoritative. This Google update (called EMD, or Exact Match Domain) is hitting domains like cheap-flights-from-denver. com. They would have been favored in the past for searches like “cheap flights from Denver”, but no longer. Authoritative sites were not hit though: ski. com still ranks #1 for “ski”. Google also had an update to its penalty for “Top Heavy” sites – those with too many ads at the tops of the page. Highlights of Google’s 65 recent changes include:1. Changes to titles and snippets. Google is ever more treating the robots. txt directives, title and meta description tags as “suggestions” from webmasters. Sometimes this can be helpful – such as when titles have “comments on” or other generic phrases. Other times, Google’s choices may directly conflict with choices the webmaster has made. 2. Google is using more like terms, and expanding their autocomplete suggestions. A search for “telecom provider” returns results where the term “carrier” is bolded as well as “provider”. Google is sure getting smarter, and it’s a good time to diversify keywords! The Google webmaster guidelines were also updated this month, and reflect their move away from counting low-quality directory as well as low quality bookmarking sites. There wasn’t much news for Bing this last month, but a recent report from antivirus vendor Sophos found that Bing search results contained more than twice as many malware-infected pages as Google’s search results(which is still at a hefty 30%). --- - Published: 2018-11-26 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/two-announcements-that-may-alter-your-online-marketing-strategy-january-2014-summary-of-search/ - Categories: silly comments There were a couple of announcements from Google's Matt Cutts this month that shook the world of digital marketing. 1. Guest blogging out? In calling out spammy guest blogging practices, Matt Cutts wrote about "the decay of a once-authentic way to reach people. " Guest blogging and multiple author blogs tend to do many things right, but Matt pointed out that some SEOs using guest blogging have gone to the dark side recently. Where they have gone wrong:Automation - Where online marketing practice becomes easy to automate, it becomes easy to abuse. Any gaming of Google's algorithm is really where abuse begins. Lack of relevance - Many guest bloggers were targeting any old blog, and spamming instead of outreaching. If high numbers are part of your guest blogging outreach, consider you may be spamming instead of trying to connect authentically. Good outreach means trying to build relationships, not creating large quantities. Doing it "just for the links" - Google doesn't have any problems with the marketing of quality content through outreach, content promotion, etc. When the content is high quality, it makes sense for it to be offered, shared, distributed. This test is key: Is the resource or practice helpful even when it doesn't provide links? Going forward, content marketing should be about the content, and should be about the marketing. See what I did there? Spread good content to relevant people and you'll never go wrong in Google's eyes. Probably. (See more http://www. mattcutts. com/blog/guest-blogging/) 2. Does social media effect rankings on Google? The short answer is "no". It's long been assumed that "social signals" referred to popularity and activity on sites like twitter and facebook. It turns out that is incorrect(in 2014). For some people, Matt Cutts dropped a bombshell when he announced that twitter and facebook were treated like any other site. Before you close your facebook account though, consider what this means:Of course, you should continue using social media. If you were involved before just to increase your rankings, you were offtrack. There are many reasons to use social media for connecting with prospects, partners, and content. Similarly, your email does not improve rankings, but you should still use it. In being treated like any other site, having a large number of pages on the site linking to yours can help bolster the authority of your own page. Let's call these other pages linking to your page "followers" or "follows", "friends" or even "retweets". That network of links can convey authority on any site. Unfortunately, facebook and twitter are blocking Google's crawling in many ways. Some might not even be necessary. So it will be interesting what information we uncover in the future. Google+ does not block Googlebot, of course. And the internal links from your circles and overall activity are indeed likely to be used in a future Google algorithm. Matt Cutts gave help debunking a study last summer that assumed a relationship between Google+ shares and higher rankings. The study redo concluded that both shares and rankings were correlations, and there wasn't a relationship of causation there. In the future, authority from inbound links may be replaced by Google+ social signals, authorship, etc. Google says maybe 10 years into the future, but that's 3 years in internet time. :)See more in Matt's video at:... --- - Published: 2018-11-26 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/february-2014-summary-of-search-do-as-i-say-not-as-i-do/ - Categories: colorado, Colorado SEO, Denver Mobile SEO, Denver SEO, eCommerce, Get indexed in Google, Google Panda Update, Google Penguin Update, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Search Engine Optimization, Seo, social media optimization, Web Marketing "Do as I say, not as I do"Sometimes Google does things it warns others not to do:1. Don't be top heavyGoogle just updated it's "Top heavy" algorithm. For sites that show many ads at the top, or make users scroll to see content, penalties can apply. 2. Don't scrape content from other websitesMatt Cutts of Google is actively seeking reports of what would be considered "scraper sites". One SEO responded with a screenshot of Google scraping wikipedia. :)http://www. seroundtable. com/google-scraper-site-report-18184. htmlIn other news, Google will now start showing restaurant menus for those keyword searches. But the restaurant brands do not know exactly where Google is scraping this data from, and how to update it. Read the whole scoop here: http://searchengineland. com/now-official-google-adds-restaurant-menus-search-results-1857083. Links on user generated content sites that pass pagerankFor most sites, Google insists that links created by site visitors are "nofollow". But Google+ allows links that are curiously "dofollow". Other sites could indeed be penalized by this. 4. Sell LinksAlmost $17 billion of Google's almost $17 billion in revenue from last quarter was from "selling links". But of course, they aren't "dofollow". A couple more items have garnered Google's attention:1. Rich snippets should be used for good, not evilGoogle has been levying a manual penalty against sites using rich snippets in a spammy fashion. http://www. link-assistant. com/news/rich-snippets-penalty. html2. Don't try to insert too many keywords with your business listingThere used to be an distinct advantage in having your keywords in your business name. Now Google wants to make sure the business name you use in your business listing matches you business name. - Your title should reflect your business's real-world title. - In addition to your business's real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers. - Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors. - Examples of acceptable titles with descriptors (in italics for demonstration purposes) are "Starbucks Downtown" or "Joe's Pizza Delivery". Examples that would not be accepted would be "#1 Seattle Plumbing", "Joe's Pizza Best Delivery", or "Joe's Pizza Restaurant Dallas". See more: https://support. google. com/places/answer/107528? hl=enSo what to do? Create a content generating, curating, sharing machine. 1. Post full versions of your content to your site, but also Google+, linkedin, and promote your content at other relevant places around the web. 2. Tag your content with rich snippets, facebook open graph, twitter cards to increase it's "sharability" and categorization. PSST! Need a Free Link? We'd like to help you promote your own business, hoping more work for you brings more work our way! Join our newsletter for our suggestion this month: It's a site with a pagerank of 9! --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/changes-last-month-in-the-world-of-organic-search/ - Categories: colorado, Colorado Mobile SEO, Colorado SEO, Denver, Denver Mobile SEO, Denver SEO, Google Panda Update, Google Penguin Update, Link Building, Link Pruning, Local Search Optimization, Local SEO, mobile search optimization There weren't any Penguin updates this last month either, but Google Panda 3. 9 happened on July 24, 2012. We didn't see any impact to client rankings. But Google Panda updates should be a constant reminder: Have you added to your site lately? Have you added something of real value to your visitors, something that will interest them, and something they will "Like" (or plus one! ) Penguin v1. 2 update is expected to happen any day now. With Google Penguin, websites are more vulnerable to competitors practicing "Negative SEO" than ever before. Since Google Penguin Update actually penalizes websites for links that may have not been created by them, or for them, it is a change for the SEO industry. Some SEO companies are offering "link pruning" services, but it is quite time consuming. Webmasters on these bad websites are bordering on extortion: Asking for compensation to remove links. Bing, for it's part, has created a tool to disavow bad links. Google claims to be working on a similar feature in Google Webmaster Tools, but no news yet on when it will be ready. Some expect the tool's release to coincide wih the next Penguin update. Google sent out 20,000 "unnatural link" warnings last month, but then created some confusion by telling webmasters to ignore them. Google's Matt Cutts explains: "Fundamentally, it means we're distrusting some links to your site. We often take this action when we see a site that is mostly good but might be might have some spammy or artificial links pointing to it. " The link building techniques he identified are: 1. "widgetbait" This is where sites distribute a badge or other graphic with a link back to their website. Some web stats sites send these out, and Google has noticed. 2. "paid links" Google wants to be the only site selling links, I think. Or maybe they just want to make sure that advertising related links do not help rankings. 3. "blog spam" Blog entries and comments that are spammy detract from the web. 4. "guestbook spam" Guestbook / forum postings that have nothing to do with the conversation are certainly annoying, and Google does not want to encourage them with it's algorithm. 5. "excessive article directory submissions" We do not submit to article sites. Many SEO firms have been submitted "spun" articles that resemble gibberish. Google does not see this as a good thing for the web, and also is seeking diversity of link types. 6. "excessive link exchanges" Google knows webmasters are likely to exchange links where it makes sense, but do not want to see this on a mass scale. 7. "other types of linkspam" There are always going to be new types of linkspam. Every time there is a new type of website! Google+ Google is also rewarding sites using their Google+ social network. If you haven't created a profile and/or switched over your Google Local/Maps profile, this is a good time to get it rolling. Need help? Let us know: We'll steer you to the right partner or help you ourselves. --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/the-month-in-search/ - Categories: colorado, Colorado Mobile SEO, Colorado SEO, Denver, Denver SEO, denver social media, Google Panda Update, Google Penguin Update, Jim Kreinbrink, Link Building, Link Pruning, LinkConnector, Local SEO, SEM, Seo There haven't been any Penguin updates this last month, but Google Panda 3. 9. 1 happened on August 20, 2012. We didn't see any impact to most client rankings. Penguin v1. 2 update is still expected to happen any day now, and (Google Spokesperson) Matt Cutts says to expect a bumpy ride. The early revisions of Panda were wild and somewhat "wooly". Is page 1 top 7 now? ! Around mid-month, Google started showing only 7 results, and from fewer sites, for a good chunk of queries(Estimated: 18%). Page 1 now means "top 7" for many searches. The percentage of users clicking through from positions 8-10 has been negligible in most studies, but this is a major change in how results are displayed and another clear departure from the 10 blue links of yesteryear. Change is the rule Rankings are more volatile than ever. One SEO shared: "Something like 80% of the Top 10 SERPs we measure change every night, to some degree. " On August 10, Google posted 86 changes they made in June and July. Many were small, but those of interest to us involve the boosting of "trusted sites" (usually means large brands) as well as changes to sitelinks. The new clustering and boosting of trusted sites is often creating monopolies for larger brands. Google used to only show 2-3 links maximum from the same website. Now it is possible for larger brands to dominate the top 7 or 8 results. "Transition Rank" Patent Application Google has a new patent application regarding "transition rank. " It's aimed at punishing Black Hat SEO techniques through random ranking changes: "Some of the techniques used by rank-modifying spammers include keyword stuffing, invisible text, tiny text, page redirects, META tags stuffing, and link-based manipulation. " Many SEOs are speculating this has been part of the algorithm for some time. --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/october-2012-the-only-constant-in-organic-search-is-change/ - Categories: Colorado SEO, Denver SEO, Link Building, Link Pruning October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made during August and September. Google also pushed out a new Penguin Update (v3) on October 5 - these Penguin updates penalize the overuse of keywords both on a website, and through links. We have had a few clients with really bad - and sometimes profane links. They may consider Google's new disavow links tool, just released. But we recommend caution with the tool right now: Some SEOs are speculating Google may see this as a confession! Information also came out early in the month about Google penalizing domains that were more "keyword rich" than authoritative. This Google update (called EMD, or Exact Match Domain) is hitting domains like cheap-flights-from-denver. com. They would have been favored in the past for searches like "cheap flights from denver", but no longer. Authoritative sites were not hit though: ski. com still ranks #1 for "ski". Google also had an update to it's penalty for "Top Heavy" sites - those with too many ads at the tops of the page. Highlights of Google's 65 recent changes include: 1. Changes to titles and snippets. Google is ever more treating the robots. txt directives, title and meta description tags as "suggestions" from webmasters. Sometimes this can be helpful - such as when titles have "comments on" or other generic phrases. Other times, Google's choices may directly conflict with choices the webmaster has made. 2. Google is using more like terms, and expanding their autocomplete suggestions. A search for "telecom provider" returns results where the term "carrier" is bolded as well as "provider". Google is sure getting smarter, and it's a good time to diversify keywords! The Google webmaster guidelines were also updated this month, and reflect their move away from counting low quality directory as well as low quality bookmarking sites. There wasn't much news for Bing this last month, but a recent report from antivirus vendor Sophos found that Bing search results contained more than twice as many malware-infected pages as Google's search results(which is still at a hefty 30%). --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-december-2012/ - Categories: Colorado SEO, bing SEO, Denver SEO, eCommerce, Jim Kreinbrink, Local SEO, Seo In 2011, Google said they wouldn't make large changes around the Holidays. This year, all bets are off. Google released Panda update 23 on December 21, impacting 1. 3% of English queries. Another change Google made on December 13 attracted quite a bit of attention. Google could not confirm there was an update, but the most logical assessment might be seomoz's idea that it was a "PMD update" affecting domains that partially used their targeted keywords. Last month, we summarized 3 kinds of content that Google Panda updates penalize: Scraped content, thin content that isn't unique, other forms of duplicate content. Befriending Google Panda 1. Improve the site's text content Remove all lower quality content. Invest in good copywriting, written for prospects instead of search engines. Copy should connect with the right audience, solving problems and informing them. Keywords should be used naturally, prominently, but not according to any specific density formulas. If you need help finding a copywriter, let us know: We recommend Laurie Macomber at Blue Skies Marketing. 2. Fix the site. Broken links, grammatical errors, misspellings, and other aspects of the site must be fixed. 3. Enhance the "richness" of the site. Use internal links to communicate keyword relevance. Videos, images, animations and other forms of media can also communicate relevance. Google's Penguin update SERoundtable recently conducted a Penguin Recovery Poll: 94% Of Google Penguin Victims Did Not Fully Recover http://www. seroundtable. com/google-penguin-poll-16162. html 81% said they had no recovery while 13% claim a partial recovery and only 6% claim a full recovery. That is based on over 500 responses to our poll. Disavowing links 1. Disavowing links may be seen as a confession. Consider carefully before using the tool. 2. If your site only has spammy links, do not disavow them: You will have no links. Bing snapshot is much like Google's knowledge graph. Google's weakness appears to be freshness of data, but only time will tell which service has the most accurate up-to-date answers at the top of SERPs. --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-january-2013/ - Categories: Colorado SEO, Denver SEO, eCommerce, Get indexed in Google, Google Panda Update, Google Penguin Update, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Search Engine Optimization, Seo Summary of Search, January 2013 It's almost been 2 years since the first Google Panda update, and it looks like there is a new update about every 4 weeks now. Update 24 was released on Jan 22nd, impacting 1. 2% of English queries. Branding and Content Other updates have included a "brand signal update" on the 17th. Some felt this update more than the Panda update 5 days later! Image search Google rolled out changes to their image search interface, touting these changes as better for webmasters. The consensus among webmasters has been that visitors from image search are down, and that's not a good thing. Google hasn't been forthcoming in how this was to help - were they trying to help reduce server bandwidth? ! At any rate, Google is not likely to change image search interface back. Moving Forward Businesses expect perhaps less marketing over time, that there will be efficiencies and even possibly a "maintenance mode" for online marketing. With the new Google, nothing could be further from the truth: 1. Google continues to reward branding expertise, social signals, and authority linking. 2. Even larger brands have to pay ever more attention to their technical SEO. No longer can duplicate content or thin content be overlooked. 3. Google expects sites that engage users: Videos, images, animations, and other forms of engaging media are important in the new Google. New SEO Approaches: If you have a content creation initiative (or can get one started), our Content Marketing Link Building is the best way to go. If not, see our Business Development SEO Cycle. 1. "Content Marketing" Link Building cycle: KW Research Help with analysis. Content Creation Integrate/tag with keywords, as well as connect you with copywriters. Content Publishing Make sure content being posted is being indexed by search engines. Content Sharing & Distribution Get content indexed, and create links to the content to build authority. Share and distribute to maximize link authority. Campaign measurement Provide analysis, always optimizing the approach. 2. "Business Development" SEO cycle: KW Research Send possible link ideas every month, based on your keyword targets and industry. Business Development Link Building Provide possible sponsorships, "hub pages" in your vertical, and related conversations in forums and blogs. Link Contact Information Provide the best contact/submission info, which can be as hard to find as the link! Link Outreach Strategies Suggest approach, based on our experience in link outreach. For companies, link outreach is best done in-house - but let us know if you need us to do the outreach instead. Campaign measurement Our end-of-month reports will help measure and optimize the approach for each next month. --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-february-2013/ - Categories: Colorado SEO, Denver SEO, Google Panda Update, Google Penguin Update, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Search Engine Optimization, Seo Some SEOs speculated a Panda update was in the works a couple of weeks ago, but none has been confirmed by Google. It's actually been a pretty calm month in the world of Organic SEO. What does Google want these days? ! Overall trends and our collaboration with other SEOs reveal four important trends: 1. Google wants content published by Brands Keyword rich domains have lost much value in the last year. Google is giving preference to brands. They expect constant publishing and distribution of content. 2. Google plus is gaining in importance Will the Google plus economy replace the link economy? It's too soon to say. But with the increasing importance of Google plus, it is becoming more vital to have profiles built out and maintained. 3. Negative SEO is alive and well One of our Black Hat SEOs on the panel has a thriving business doing "Negative SEO" for clients. Instead of building up his client's authority with links, he's creating as many horrible links as possible to competitors. The process is phenomenally easy, and the results mean a scary new chapter for SEO. Building sufficient authority with good links is the only possible defense. 4. Links from authority sites are more important than ever Getting links from important sites, whether in the niche or just more important overall, is a sign of confidence affecting rankings now more than ever. Moving Forward To reiterate last month's emphasis on the New Google, and add on a 4th item: 1. Google continues to reward branding, social signals, and links from authority websites. 2. Even larger brands have to pay ever more attention to their technical SEO. No longer can duplicate content or thin content be overlooked. 3. Google expects sites that engage users: Videos, images, animations, and other forms of engaging media are important in the new Google. And content needs to match keyword targets wherever possible. 4. The more that media can be spread and leveraged, the better. New SEO Approaches: If you have a content creation initiative (or can get one started), our Content Marketing Link Building is the best way to go. If not, see our Business Development SEO Cycle. 1. "Content Marketing" Link Building involves gaining links for clients based upon their excellent content. 2. "Business Development Link Building" gains links through regular business development activities: providing sponsorships, getting listed on resource pages/"hub pages" in a vertical, and being involved in related conversations in forums and blogs. --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/hyper-dog-media-receives-partner-of-the-year-award-from-adams-county-education-consortium/ - Categories: Press Releases - For Immediate Release - Hyper Dog Media receives Partner of the Year Award from Adams County Education Consortium Louisville, CO. (April 26, 2013) -- Hyper Dog Media, a metro Denver area search engine optimization and website analytics company, was named Adams County Education Consortium (ACEC) Partner of the Year at an April 25th luncheon. The Partner of the Year Award recognizes the great work of the ACEC partner who collaborated to make the greatest contribuition to enhancement of local academic development and career preparadness. This award provides inspiration to other local business leaders and educators to come together to support the mission of the ACEC. The award was presented at the Adams County Economic Development (ACED) Annual Awards Luncheon to be held on Thursday, April 25th at the Plaza at the Denver Mart. Hyper Dog Media shares the 2013 Partner of the Year Award with The Hanson Group in recognition of both firms contributions to the Experience 9 to 5 program website. ABOUT ADAMS COUNTY ECONOMIC DEVELOPMENT Adams County Economic Development, Inc. (ACED) is a private, nonprofit full service economic development organization serving Adams County, which is predicted to be the fastest growing county in Colorado over the next 20 years. Adams County includes 1,192 square miles, nine municipalities, 8,346 businesses and a total population of 377,261. ACED is dedicated to playing a leadership role in aggressively driving economic vitality and sustainable business development in the region. For more information on ACED, visit our web site at http://www. adamscountyed. com/ ABOUT ADAMS COUNTY EDUCATION CONSORTIUM The Adams County Education Consortium’s (ACEC) mission is to develop a county wide partnership that will enhance the academic skills development, career knowledge and exploration, and relevant work ready skills for all learner groups in Adams County. The group includes representation from the Adams County school districts, post secondary education, local governments, community based organizations, and the business community. The ACEC executive committee is comprised of the area superintendents and community college presidents who unanimously support the initiative. The director of the ACEC is located at Front Range Community College and reports to ACED. You can find the ACEC online at http://www. adamscountyeducation. org/ ABOUT HYPER DOG MEDIA Hyper Dog Media is a professional search engine optimization agency located in Louisville, Colorado. They help small, medium and large organizations in the Denver, Colorado metro area achieve increased search ranking and targeted website traffic. Hyper Dog Media is on the cutting edge of search engine optimization, mixing innovative new strategies with tried-and-true best practices. Contact: Jim Kreinbrink President, Hyper Dog Media 720-489-3790 or sales@dev. hyperdogmedia. com --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/hyper-dog-media-a-sponsor-of-the-2013-bma-of-colorado-gold-key-awards/ - Categories: Sponsor, Awards, B2B, BMA, BMA Colorado, Marketing - For Immediate Release - Hyper Dog Media Sponsor of the 2013 BMA of Colorado Gold Key Awards Louisville, CO. (April 26, 2013) -- Hyper Dog Media, a metro Denver area search engine optimization and website analytics company, was a sponsor of the 2013 Business Marketing Association of Colorado Gold Key Awards. The BMA Gold Key Awards honor the great work of creative Colorado companies, a notable achievement for the winners while also striving to provide inspiration to other local business leaders. The award-winning work was presented and celebrated at a banquet was held on April 26, 2013 at the Seawell Ballroom in the Denver Center of Performing Arts in Denver, Colorado. This is the second year that Hyper Dog Media sponsored the BMA Gold Key Awards at the Ingot level. About the Business Marketing Association The Colorado Business Marketing Association provides a forum for marketing, advertising and communications professionals to learn, network and collaborate. Members receive access to a wide variety of eductaional resources including outstanding speakers, BMA publications, webinars, white papers and case studies. Members may also become certified through the BMA's industry leading marketing professional certification. Local members utilize a plethora of in-person networking events as well as online tools for nation-wide collaboration. About the Gold Key Awards The BMA Gold Key Awards are held in high esteem, due in large part to the prestigious panel of judges who review and score the submitted work. Each entry is scored on creativity, production, selling proposition and results. Scoring is totaled to determine winners of the Gold Key and Silver Key awards. The leadership of the BMA Gold Key Awards hopes to foster an environment where it is evident that members love what they do and this drives them to success. In highlighting these great results, the BMA Gold Key Awards inspire local professionals to work with passion and creativity to achieve great things. About Hyper Dog Media Hyper Dog Media is a professional search engine optimization agency located in Louisville, Colorado. They help small, medium and large organizations in the Denver, Colorado metro area achieve increased search ranking and targeted website traffic. Hyper Dog Media is on the cutting edge of search engine optimization, mixing innovative new strategies with tried-and-true best practices. Contact: Jim Kreinbrink President, Hyper Dog Media 720-489-3790 or sales@dev. hyperdogmedia. com --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-may-2013/ - Categories: colorado, Colorado SEO, Denver Mobile SEO, Denver SEO, eCommerce, Google Panda Update, Google Penguin Update, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Local SEO, Marketing, Seo, Web Marketing Around May 22nd, there was an update to Google's search algorithms. It's being called Penguin 2. 0 (or sometimes Penguin 4) and is a major update. Matt Cutts said in a recent video that compared to the original Penguin update, this one does go much deeper. While the impact is supposed to be 2. 3% of English queries, the effect is very large considering the number of Google keyword searches! Here is the full history: Penguin 1 on April 24, 2012 (impacting ~3. 1% of queries) Penguin 2 on May 26, 2012 (impacting less than 0. 1%) Penguin 3 on October 5, 2012 (impacting ~0. 3% of queries) Penguin 4 on May 22, 2013 (impacting 2. 3% of queries) Much of the analysis of Penguin 2. 0 is still in progress, but some big brands were hit, including SalvationArmy. org and even Dish. com. As far as we can tell so far, Penguin 2. 0 penalized: 1. Exact match anchor text 2. Spammy links to subpages 3. Link networks / schemes 4. Links from de-indexed and banned websites, including old directories. 5. link velocity "spikes" Penguin is impacting sites with unintentional webspam. We've seen scraper sites (targeting adsense keywords) delivering the worst links to clients' profiles. These sites weren't created for a link building campaign, but instead just adsense revenue for some site owner in a distant land. While they could be ignored before, they cannot be any longer. Now their penalties are our penalties. The approach we recommend is: 1. Protect Authority link building is the only protection against both negative SEO and Penguin penalties in general. Authority links are gained primarily from great content, promotion and involvement. One authority link can beat hundreds of spammy links in the algorithm of "the new Google". 2. Defend Find and remove as many unnatural links as you can manually before disavowing the rest. 3. Build Over the long term, these strategies will also help protect from Google penalties, and are of course great marketing initiatives: a. Great content Copy writing has gone through an evolution and cheap content is not going to cut it. Could it ever though? b. Promotion & Outreach for Social Media Marketing & Inbound Links Since the web's inception, much content has been posted with little regard to promotion. Social, link building, and other outreach initiatives are vital to maximize dollars spent on premium content. c. Brand Name Searches Google knows big brands are searched. Their "buzz" is a signal of authority, although not yet on par with link building. d. User Engagement Once a visitor is onsite, engage them. Keep their interest and involvement. Good design and excellent content have never been so important. Google has been watching this for some time. e. Multi-tiered approaches Spread marketing dollars broadly across many initiatives. It creates a variety of signals to Google that you are legit. --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-engine-optimization-june-2013/ - Categories: colorado, Colorado SEO, Denver SEO, eCommerce, Google Panda Update, Google Penguin Update, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Seo, Web Marketing The world of SEO is still reeling from Google's latest Penguin update, and many are questioning Google's new guidelines. Having a well-known worldwide brand wasn't enough for the Salvation Army - nor was it enough for Dish! We added on two more link building techniques Penguin 2. 0 seems to penalize, for a total of 7 so far: 1. Exact match anchor text 2. Spammy links to subpages 3. Link networks / schemes 4. Links from de-indexed and banned websites, including old directories. 5. link velocity "spikes" 6. Paid Links 7. Sitewide links – especially blogroll and footer links Google updates in June: Even though Panda is now "rolled into the main Google algorithm", there was some sort of refresh event last month. Google is being very tight-lipped about updates lately, and would not comment on at least one event this month that looked like an update. Some updates are being said to rollout over the "next 1-2 months". Blackhat SEO - where SEOs attempt to fool search engines - are surviving these updates on some level. At a recent conference, Matt Cutts(Google's engineer in charge of combatting webspam) mentioned specific actions against sites ranking for "Payday loans" in Google UK. A few weeks later, paydayloansfrommrcutts. blog. co. uk started ranking in the top 3! We do not recommend black hat SEO for brands, companies or sites with longterm value - but these blackhats are definitely keeping google on their toes! With Google's upcoming (and continued) emphasis on authority links, we recommend the longterm strategies of 1. link building for business development, making connections that also build your google rankings 2. Content Marketing Link Building: Using compelling content to create brand awareness and links! --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-july-2013/ - Categories: Colorado SEO, colorado, Denver SEO, Get indexed in Google, Google Panda Update, Google Penguin Update, keyword research, Link Building, Link Pruning, Search Engine Optimization, Web Marketing Remember those tactics that worked so well? And what about the old recommendations in the webmaster guidelines? Well, it's time to take another look at all of those tactics with the new Google! Google released a "multi-week update" that continued into July, but the "Panda Recovery Update" got far more interest. Google Panda has been heavy handed since it's inception, and Google finally released a kinder, gentler version. Duplicate Content We see many different ways to deal with duplicate content. Based on results we have seen, we have this recommendation: Use canonical tags whenever possible to deal with duplicate content. Other methods like nofollow, noindex, and robots. txt are prone to leaks or are too aggressive. Despite many Google help articles recommending duplicate content be removed, Matt Cutts this month noted: "I wouldn't stress about this unless the content that you have duplicated is spammy or keyword stuffing. " Over-Optimization We are seeing more penalties for on-page over-optimization since Penguin 2. the good news is, they are easily reversed: Diversify those title tags! Limit yourself to 2 separators like the | (pipe) character in the title tag. Do not repeat anything more than once in a title tag. Do not use excessively long title tags. Try to stay between 60-69 characters. Look in your code for hidden comments, and usage of keywords with a dash between them (URLs, image names, etc). Consider whether excessive. Authority Links With Google's upcoming (and continued) emphasis on authority links, we recommend these long term strategies: Link Building for Business Development: Make connections that also build your Google rankings. Think trade shows, associations and resource pages. Content Marketing Link Building: Use compelling content to create brand awareness and links! Think videos, infographics and guest blogging. Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! --- - Published: 2018-11-26 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/summary-of-search-august-2013/ - Categories: Content Marketing, colorado, Colorado SEO, Denver SEO, eCommerce, Google Panda Update, Google Penguin Update, Internet Marketing, keyword research, Link Building, Link Pruning, Seo, social media optimization, Web Marketing Summary of SearchIs Google backward compatible? The previous advice from Google, given in their 2008 Starter Guide for SEO, is now "out the window. " Google previously recommended that the underlined text of a link (aka "anchortext") contained keywords, but now finds that somewhat spammy. The new Google direction is all about authority link building, not keyword-focused link building. It's nice to occasionally say: "There was only one major update this month in Google. " It's an as-yet unnamed update that changed the SERPs (Search Engine Results Pages) in a way similar to Penguin 1. 0. Google did, however, roll-out out an exciting new feature with this update: Special placement in search results for "high-quality, in-depth content" that is properly tagged. See their example: How do you take advantage of this special placement? Try this:Tag everything to make it easy for google to figure out:Use schema. org “article” markup: http://schema. org/ArticleProvide authorship markup: https://support. google. com/webmasters/answer/3280182Include pagination markup, if applicable (rel=next and rel=prev)Create a Google Plus page, linked to your website: https://support. google. com/webmasters/answer/1708844Provide information about your organization’s logo: (organization markup) http://googlewebmastercentral. blogspot. com/2013/05/using-schemaorg-markup-for-organization. htmlCreate compelling in-depth content (so easy, right? )Lengthy - Google has given no numbers, specifically, but we recommend text content of 1000-3000 words in length. Engaging - Google is likely looking at many metrics, including time on page, as signals of engagement. Popular - Content that is popular has inbound links, shares, likes, plus-ones, etc. And it probably has links to it from the site's homepage or other important pages on the site. See more about the announcement at: http://insidesearch. blogspot. com/2013/08/discover-great-in-depth-articles-on. htmlGoogle is communicating about penalties much better than in the past, too:They have added a feature to Webmaster Tools which will alert webmasters if a manual penalty has been levied. Recent interviews have revealed that disavowed links are not stored. This means that old disavowed links must be included in every new batch submitted. Disavowing some links appears to be a normal part of modern SEO. Multiple reconsideration requests are okay, and are considered independently of past requests every time. Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-september-2013/ - Categories: colorado, Colorado Mobile SEO, Colorado SEO, Denver, Denver SEO, denver social media, Internet Marketing, keyword research, Link Building, Link Pruning, Local SEO, Marketing, Search Engine Optimization, Seo, Web Marketing Google announced that it rewrote pretty much it's entire algorithm last month in that "unnamed update. " It's the biggest change since 2001. Seventy percent of the Search Engine Results Pages were affected! Compare that to Penguin, in which something like 3 percent of SERPs were affected. The new Google algorithm is code-named "Hummingbird. " Many of the basics are the same: 1. Content should be accessible / easy to navigate for search engines. 2. Keywords should be properly tagged, with special boost to those using: a. Semantic markup b. Rich snippets c. Google authorship 3. Authoritative links According to one expert, "Quick SEO" is firmly in the past. We couldn't agree more: Google has been strongly advocating this direction for some time. And the Panda/Penguin updates began steering the industry more than 2 years ago. Panda & Penguin aren't going away: They are parts of the new algorithm and are likely to get additional updates in the future. Across our clients, we saw very little change. Certain keywords had light movement up or down on August 20, but not by much. If you follow Google's rules, you don't get hit. WHAT'S NEW IN HUMMINGBIRD? 1. Mobile/Voice/Location queries Google expanded it's ability to deal with mobile/voice & location based queries like: “What’s the closest place to buy the iPhone 5s? ” They also have more comparisons showing via the "knowledge graph" for queries like: "space needle versus empire state building" 2. "Entity search" In keyword based queries of yesteryear (and even "yestermonth"), google sometimes couldn't figure out queries like "windows replacement" and "windows 7 replacement": Is it a PC user or a homeowner asking? Google is using a database of facts about specific, unique entities (people, places, businesses, events, etc) to figure out how to return the best results. Think about the broad keywords you are targeting, and consider how you can "talk around" these topics. 3. Hashtag search The only posts that will show up on Google searches are those that were shared publicly, or shared with you (if you’re a Google+ user). Clicking on one of the Google+ posts leads you to Google+ where the search is reproduced. There are also links at the bottom of the sidebar to perform the hashtag search over at twitter or facebook, but these are bumped below the fold in less than 2 seconds - as new Google+ posts fill the sidebar. MOVING FORWARD: 1. Create content around your "entities" Engaging, shareable, linkable content is now more important than ever. Do you have every kind of content about your subject? Consider videos, images, lists, podcasts, infographics, and articles regarding the entities you want to be found for. These are likely your broad keywords, but don't go too broad. 2. Tag content with semantic markup & rich snippets Google is smart, indeed. But semantic markup & rich snippets make it easy for Google to understand the correct answers for their users questions. Rich snippets have grown in importance, and are now "must have" for search engine visibility. While Google is still working out the kinks in authorship for brands, it's becoming increasingly important that authorship be implemented. 3. Content Marketing Link Building & Social Media Marketing Having great content was never enough, and it still isn't. There are more ways than ever to... --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-october-2013/ - Categories: colorado, Colorado SEO, Content Marketing, Denver, Denver SEO, eCommerce, Get indexed in Google, Google Panda Update, Google Penguin Update, Internet Marketing (Not provided) Google recently started encrypting all searches, and is now showing "(Not provided)" in Google Analytics for most organic traffic. Some referral traffic will show up from Google. com, and is also organic traffic (But analytics cannot tell if the browser is being ultra-secure). There is no easy solution, but at the next Boulder SEO MeetUp we will be leading a presentation and discussion of alternatives. Penguin Update Around October 4th, there was an update to Google's search algorithms. It's being called Penguin 2. 1 (or sometimes Penguin 5) and is a major update. The Penguin updates penalize "over-optimization" and "web spam", both on websites and looking at website links. What is "over-optimization? " Using keywords too much in title tags and content Links with anchor-text (the blue underline) focused around too few phrases Anything with your site's link profile that does not show a narural amount of diversity (duplicate pages titles, inbound links only from press release sites, etc). What is "Web Spam"? Link networks / schemes Links from de-indexed and banned websites, including old directories, blogs & article sites. While the impact is supposed to be 1% of English queries, the effect is very large considering the number of Google keyword searches! The approach we recommend is: 1. Protect Authority link building is the only protection against both negative SEO and Penguin penalties in general. Authority links are gained primarily from great content, promotion and involvement. One authority link can beat hundreds of spammy links in the algorithm of "the new Google". 2. Defend Find and remove as many unnatural links as you can manually before disavowing the rest. Watch for "Negative SEO" campaigns where an unscrupulous competitor might be creating links to your site just to penalize you! 3. Build Over the long term, these strategies will also help protect from Google penalties, and are, of course, great marketing initiatives: Great content: Copy writing has gone through an evolution and cheap content is not going to cut it. Could it ever though? Promotion & Outreach for Social Media Marketing & Inbound Links: Since the web's inception, much content has been posted with little regard to promotion. Social, link building, and other outreach initiatives are vital to maximize dollars spent on premium content. Brand Name Searches: Google knows big brands are searched. Their "buzz" is a signal of authority, although not yet on par with link building. User Engagement: Once a visitor is onsite, engage them. Keep their interest and involvement. Good design and excellent content have never been so important. Google has been watching this for some time. Multi-tiered approaches: Spread marketing dollars broadly across many initiatives. It creates a variety of signals to Google that you are legit. Bing While Google+ is trying to understand social connections & influence from it's own network, Bing is leveraging Klout. Bing has announced deeper integration with Klout and more control regarding how profiles show up. Get a free link for your business: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! . --- - Published: 2018-11-26 - Modified: 2025-06-18 - URL: https://www.hyperdogmedia.com/spam-fighting-always-continues-december-2013-summary-of-search/ - Categories: colorado, Colorado SEO, colorado social media, Content Marketing, Denver, Denver SEO, eCommerce, Google Panda Update, Google Penguin Update, Internet Marketing, keyword research, Link Building, Link Pruning, Local SEO, Search Engine Optimization, search marketing, Seo, social media optimization, Web Marketing Spam-Fighting Always ContinuesGoogle's Matt Cutts promised a month free of major updates, but added that "spam-fighting always continues. ” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering traffic for blog links. To participate, you had to link to their Justin Bieber page. And somehow feel good about yourself. Oh, and send them the link. Rap Genius would then tweet your link to their followers, sending traffic to your blog. Google caught wind of the link scheme, and severely punished Rap Genius in the rankings. The moral is that Google will always, usually, catch you! So how do you invest in search engine traffic for the long term? 1. Create ContentGoogle wants compelling content: images, blog posts, videos, podcasts, surveys and more. Good content is long (1000 words plus for articles) and holds your visitor's attention. Google does not want visitors leaving the site quickly (but will probably forgive if it's an ad click! ). 2. Tag Your ContentSearch engines are getting better at understanding what we humans create on the internet. But communication directly with "search engine bots" has never been easier. These technologies could be better implemented on almost every website:- Internal linking structures- Sitemap. xml- Title tags- Meta descriptions- Rich snippets - Authorship3. Get the Word OutContent outreach and marketing has never been more important. Content today is where websites were in 1998: Many build, and then are disappointed at the results. Good content competes against a dizzying array of distractions in an always-connected world, and must be actively marketed - even AGGRESSIVELY marketed - to make an impression. Content must be spread via social media (especially Google+), and marketed specifically for links. These are "earned links" and outreach for the purpose of links wonderful way to promote your content. As a bonus, this promotion of content will also promote rankings! Get a free link for your business: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/social-media-optimization-important-real-estate/ - Categories: colorado social media, denver social media, online reputation management, social media, social media optimization If you haven't setup profiles for your organization on the larger social media websites, you might be missing out on an important opportunity for branding and online reputation management. 1. Branding URLs exist on many social media websites Major companies are increasingly spreading URLs like http://myspace. com/microsoft in their marketing campaigns, and these destinations have become important virtual real estate. Losing control of such a visible page location could damage a company's online reputation and negatively influence branding campaigns. 2. Social Media destinations may be difficult to reclaim Myspace urges users to choose their profile destination wisely, saying it can NEVER be changed. That's right - NEVER. If you are the first Corey Ryder or David Soard on a social media site, then you are the first. I think that's more of a function of customer service than technology, but expect it to be a lengthy process possibly involving lawyers if you ever want to change your name. It's much better now to spend an hour creating profiles on social media websites. And while you're there, take a look around. Did your competitors think to create their profiles? 3. Think carefully about your brand before adding content As important as it is to claim your profiles, be careful of the message your profile may send. A local telecommunications company had "Does not want children" in their myspace profile. Not only is this harmful to the brand, but also detracts from the main message. And remember: archive. org makes anything posted on the internet live FOREVER. With new social media websites popping up everyday, where should you focus? Make a list of social media websites where your branding is most important. What sites would your potential customers and partners visit? What sites have the most visibility? Now that you have your list, spend that Friday afternoon staking your claims - your online reputation will thank you! --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/aols-new-advertising-platform/ - Categories: search marketing, SEM, Web Marketing AOL could become another internet marketing powerhouse. The company has recently announced it's new "Platform A", a mixture of the technological successes of Advertising. com, TACODA, Third Screen Media, Lightningcast, and ADTECH's global ad serving platform. Platform A is poised to be a powerhouse of ad distribution through tightly defined niches like mobile advertising, video ads, behavioral targeting, and more. AOL has noticed CPM advertising is requiring more than just selling a bundle of clicks. Internet Advertisers and search marketers are requiring more demographic information before purchasing CPM these days. Without the right targeting, return on investment for CPM can be difficult to track(or realize! ). But Platform A also has the breadth of distribution to compete with Google: Platform A already reaches more than 90% of the domestic online audience, according to comScore. It will be interesting to test the two internet ad networks side by side: Each will likely have their own flavor, but one is going to clearly emerge as the leader. The competition will be good, but I doubt Google will be toppled just yet. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/smx-local-mobile-coming-to-denver-october-1st-2nd/ - Categories: Local Search Optimization, Local SEO, SEO Conferences Search Marketing Expo (SMX) is one of the USA's best conferences. This year's SMX Local and Mobile is being held right here in Denver, Colorado. The focus on local SEO and mobile SEO couldn't come at a better time: local search is very hot with small and large businesses alike. Mobile SEO is becoming ever more important as consumers race to the internet via handheld devices. What will your website look like to them? Mobile SEO is important until companies respond to what consumers really want - a desktop experience via their phone! Visit the SMX website to register today! --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/web-development-roles-in-internet-marketing-projects/ - Categories: colorado web design, Denver Web Design, Search Engine Optimization, social media optimization, Usability, Web Design, Web Development It takes many different web development / programming skill sets for a successful internet marketing project. For any website to be successful on the web, it requires a combination of stunning web design, usability, web conversion, bulletproof web development, search engine optimization, and project management. A failure at any of these points can destroy the potential of any internet marketing project. The roles each require very specialized skills: Web Design Web designers are popping up everywhere these days, but it is still very hard to find website designers who have stunning artistic and layout skills and just enough web knowledge to make it all work. Implementing some designs on the web can be impossible. It's important to have a web designer who understands the limits and potential of each web technology. Web designers must also know enough CSS (Cascading Style Sheets) to create web friendly designs that will look great in any web browser. Usability Usability is very important to any website. Web site visitors must be able to understand the navigate the site. Most usability professionals are not great designers, but have a knack at understanding human behavior and expectations on web sites. Having a site that is highly usable encourages repeat visits - or "stickiness". Conversion Web site conversion is a very important consideration: How do YOU want visitors to use the site? Web site visitors should be eased and encouraged to follow a "desired action" on your website. The action might be to purchase a product, send an email, sign up for a newsletter, or even pickup the phone. Having a great website is still pointless if it does not drive sales, lead capture, or some other desired action. Web Development Web developers are programmers. They create programs that allow interaction with human visitors, like shopping carts, RSS Feeds, image uploading and more. Web development requires a tremendous skill set that is always in need of expansion and updating. Web development languages like PHP, Perl, Flash Actionscript, and the many Java technologies require constant upkeep and training as they develop. Search Engine Optimization Search engine optimization is a set of guidelines, technologies and procedures for ranking well in search engines. The first step is determining which keywords can drive quality traffic to the website. What are prospective visitors searching for? Search engine optimization (SEO) specialists research keywords and optimize the pages to show how relevant the site is to visiting search engines. Denver SEO Specialists are skilled at showing the natural relevance of pages and securing better search rankings. Since many search engines also weigh the amount and quality of links to a website, SEO firms will often create and request links from other websites. Social Media Optimization With the creation of social media websites like myspace, digg, facebook and friendster, websites have an opportunity to capture amazing amounts of targeted web visitors. With millions of searches starting on myspace, it has become an important opportunity for certain niches. There is a social media website for nearly every niche, however. Finding the correct niche full of prospective buyers can drive tremendous amounts of sales. Project Management Project management allows all of the other skill sets to shine. By communicating between clients and the other roles, the project manager helps balance the many roles in the project with... --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-mobile-seo-goes-better-with-chocolate-says-yahoo/ - Categories: Web Marketing, Colorado Mobile SEO, Denver, Denver Mobile Advertising, Denver Mobile SEO, Internet Marketing, mobile optimization, mobile search, mobile search optimization, Mobile SEM, mobile seo, Search Engine Optimization, Usability, Web Design, Web Development Yahoo's "Search Assist" tool is a hoot. Search for "Denver Mobile SEO". go ahead, I dare you. Now, I'm thinking Yahoo knows me a little better than I'd like. Is this behavioral targeting? Profiling? Something even more sinister? Or is it just that Mobile SEO always goes better when plenty of chocolate is at hand. Now look through the related queries for "Chocolate". Go ahead - I'll wait. It appears many of us are writing about chocolate and writing about mobile seo in the same places. I'm going to bet more people are writing about chocolate, and I don't blame them: Mobile SEO is the (sometimes thankless) task of making sure websites look good on all sorts of mobile devices, including handhelds, cell phones, zunes, and the new ipod touch(which is probably a "no brainer"). Few mobile seo simulators are available online, which means field testing. And then page tweaking. It can be a time consuming and arduous task. It's best accompanied with plenty of chocolate. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/upcoming-denver-seo-presentation-an-excellent-value/ - Categories: colorado, colorado web design, Denver, Denver Mobile Advertising, Denver Web Design, Get indexed in Google, Internet Marketing, Local Search Optimization, PPC, PPC (Pay Per Click), Search Engine Optimization, Seo, Web Marketing Hyper Dog Media is providing Search Engine Optimization tips at the Association of Strategic Marketing's upcoming seminar. The full agenda includes information from experts in PPC (Pay Per Click), Web Analytics, and more: Proven Strategies for Improving Your Search Engine Marketing Are you optimizing your greatest asset? Website content is an essential part of online success. Help search engines see the relevance of your pages, articles, press releases and more. Learn to identify and target ranking opportunities with titles, headings, bolding and additional techniques. Also, HTML can be used to communicate the relevance of your website and content to search engines. You don't need to be an HTML whiz either! Once you have the content, you must know how to maximize your search engine exposure. Find out how aggressive search engine submission may harm your ability to get into Google's listings, as well as modern strategies on how to get your site indexed safely. Learn how to take an active role in getting pages indexed quickly in the major search engines as you add new content. Finally, links from other websites are an important source of traffic and search rankings. Several kinds of links will be discussed and you are sure to leave with new link building ideas! 5 reasons to attend! Translate the user experience to all online channels Learn about online measurement and analytics tools Use your SEM campaign to maximize your ROI Ensure you are paying for profitable clicks Discover 26 sources of links to target BONUS! Free manual with registration Hope to see you there! --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-seo-meetup-is-a-success/ - Categories: colorado, Colorado Mobile SEO, Local Search Optimization, Local SEO, mobile seo, Search Engine Optimization Less than a year after starting the Denver SEO Meetup, we are pleased to announce that it is quite successful. The Denver SEO Meetup is a great place for Search Engine Optimization professionals throughout Colorado to network and socialize. Both freelance and agency Denver SEO folks are encouraged to attend. The environment is a very friendly, even laid back. Are you a Denver SEO firm or practicioner? Come on down to our Denver SEO meetup! If you are a web developer, web designer, webmaster, or business owner interested in learning more about SEO, we highly recommend the training program at the SEMPO Institute instead of the meetup. The courses were created by some of the industry's leading Search Marketing professionals, and can help you build your online business. And coming soon: Those professionals belonging to SEMPO will soon have a Colorado SEMPO group available! --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/ses-denver-2008-search-engine-strategies-is-coming/ - Categories: colorado, Colorado Mobile SEO, colorado social media, Denver Mobile SEO, Search Engine Optimization, search marketing, Seo, SEO Conferences SES is coming to Denver early next week. Search Engine Strategies is one of the most important Search Marketing conferences, and the May event seems particularly tuned for small business needs. The two tracks of training are: Track A: Local Search Engine Marketing 101 Advanced Keyword Research Track B: Search Engine Optimization Workshop How to Effectively Use Social Media for Search Marketing Campaigns Of course, the track you should choose depends highly upon your own search marketing goals. I encourage any small business owners to attend SEO training whenever possible. When implemented correctly, Search Engine Optimization can yield a tremendous return on investment. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/5-web-development-techniques-to-prevent-google-from-crawling-your-html-forms/ - Categories: colorado web design, googlebot, Security, Web Design, Web Development Google has recently decided to let it's Googlebot crawl through forms in an effort to index the "Deep Web". There are numerous stories about wayward crawlers deleting and changing content through submitting forms, and it's about to get worse. Googlebot is about to start submitting forms in an effort to get to your website's deeper data. So what's a web developer to do? 1. Use GET and POST requests correctly Use GET requests in forms to look up information, use POST requests to make changes. Google will only be crawling forms via GET requests, so following this "Best Practice" for forms is vital. 2. Make sure your POST forms do not respond to GET requests It sounds so simple, but many sites are being exploited for XSS (Cross Site Scripting) vulnerabilities because they respond (and return HTML) to both GET and POST requests. Be sure to check your form input carefully on the backend, and for heaven's sake - do not use globals! 3. Use robots. txt to keep robots OUT robots. txt file keeps Googlebot out of where it doesn't belong. Luckily, Googlebot will continue it's excellent support of robots. txt directives when it goes crawling through forms. Be sure not to accidentally restrict your website too much, however. Keep the directives simple, excluding by directory if possible. And test, test, test in Google's Webmaster Tools! 4. Use robots metatag directives Using the robots metatag directives for more refined control. We recommend "nofollow" and "noindex" directives for both the form submission page and search results pages you want Google to stay out of, even though Google says disallowing the form submission page is enough. Consider using tags and category pages that are Google friendly instead. 5. Use a CAPTCHA where possible Googlebot isn't going to fill out a CAPTCHA, so it's an easy way to make sure some bot isn't filling out your form. Googlebot is, of course, the nicest bot you can hope to have visit your website. This provides a chance to secure forms and take necessary precautions before other - not so polite - bots visit your forms. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/fortifying-external-links-and-laundering-link-juice/ - Categories: colorado, Colorado Mobile SEO, Denver, Denver Mobile SEO, Search Engine Optimization, search marketing This is a guest post by Everett Sizemore. I had an interesting discussion with a friend before publishing this about what the title of the article should be, and how I should present the tactic. Should I present it the way I use it personally (fortifying external links) or what it could be used for (laundering link juice)? In the end I decided to do a bit of both since it is essentially the same tactic with different implementations and intentions. Fortifying External Links: The process of second-degree link building by which an SEO builds links into sites that already link to them for the purpose of increasing the page rank of those sites, thus indirectly increasing their own page rank. The first step in fortifying external links is to find those links. This is the easiest part. Use Google Webmaster Tools, Yahoo Site Explorer or your favorite linkbuilding tool to find out who is linking to you. I’ve found the best way to go about this is by doing the link:yourdomain. com command in Google Blog Search or using a tool like SEO Spyglass to uncover blogs that have linked to you that are in danger of going supplemental (i. e. no-to-low PR, way back in the archives... ) or that link to you with your favorite anchor-text. Once you have decided which pages you want to drive links into, the second step is to devise a plan for getting those links. There are several dozens of ways to build links into someone’s domain, but that’s not the topic of this article. Regardless of your means, the end result is that you are driving more links – thus page rank – into the pages that already link to you, thus increasing your own page rank and ensuring that those pages don’t go supplemental. I wouldn’t do this to dozens or hundreds of pages at once. Instead, use Google Alerts and/or Yahoo Alerts to subscribe to link:yourdomain. com so you know whenever someone links to you naturally. If you think the post/page isn’t going to get any page-rank on its own, give it a little help by linking to it from a distributed article, a thoughtful dofollow comment on another site, a social bookmarking profile or any number of linking opportunities. Laundering Link Juice: Creating a degree of separation between your site and less-than-white-hat link building tactics by driving those links into pages that already link to you naturally instead of sending them to your own site. Google makes it a point to say they “try” very hard not to let people harm other domains by using link sabotage. Nevertheless, you should be respectful of sites that link to you. If someone gives you a bit of link love from their unknown blog, please don’t do anything that you know could get their site banned. I have found this tactic to be most effective when used along with white-to-gray linkbuilding techniques like manually submitted blog comments and article distributions. Abuse this and Google – if they don’t already – WILL eventually learn to find the common denominator (a link to your site) among all of these relatively unknown, otherwise clean blogs that you’re laundering link juice through. Call it “fortifying external links”, “laundering link juice” or just common-sense SEO, but... --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/9-ways-google-is-discovering-the-invisible-web/ - Categories: Accessibility, AdWords, colorado, Colorado Mobile SEO, colorado social media, Denver, Denver Mobile SEO, Denver Web Design, Search Engine Optimization, Seo There are many parts of the web that Googlebot has not been able to access, but Google has been working to shrink that. Google wants to find content, and while many webmasters do not make it easy, Googlebot finds a way. 1. Crawling flash! Adobe announced today that they have released technology and information to Google and Yahoo enabling them to crawl flash files. It may take the search engines some time before they are able to integrate and implement these abilities, but a time is coming where rich media is less of a liability. I wonder if MSN/Live was left out to prevent them from reverse engineering Flash for their new silverlight competitor? At any rate, MSN is still working on accessing text links, so let's not swamp them. 2. Crawling forms Googlebot recently started filling out forms on the web in an attempt to discover content hidden behind jump menus and other forms. See our previous article if you'd like to keep Google out of your forms. 3. Working with Government entities to make information more accessible A year or so ago, Google started providing training to government agencies to assist them in getting their information onto the web. I'm assuming much of the information has been hidden by URLs with large amounts of parameters. 4. Crawling JavaScript Many menus and other dynamic navigation features have been created in JavaScript, and googlebot has started crawling those as well. Instead of relying on webmasters to provide search friendly navigation, Google is finally getting to access sites created by neophyte webmasters that haven't been paying attention. 5. Google's patent to read text in images Google also knows many newbie webmasters use text buttons for navigation. By attempting to read text in images, the Googlebot will once again be able to open up previously inaccessible areas of a site. 6. Inbound links Of course, Googlebot has always been great at following inbound links to new content. Much of the invisible web has been discovered just through humans linking to a previously unknown resource. 7. Submission Of course, you can always submit a page location of currently invisible content to Google. This is usually the slowest way, especially compared to inbound links. 8. Google toolbar visits, analytics Recently, many Denver SEO professionals have noticed links being indexed that have not been submitted. The only plausible explanation was that Google has been mining it's toolbar and analytics for information about new URLs. Be careful - Google is watching and sees all! 9. Sitemap. xml files The somewhat new stemap. xml protocol is very helpful for webmasters and googlebots alike in getting formerly invisible content into google's hands. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-seo-meetup-1-year-anniversary/ - Categories: Seo, Colorado SEO, Denver, Denver Mobile SEO, Denver SEO, Jim Kreinbrink, Local Search Optimization, Local SEO, Search Engine Optimization, SEO Conferences It's been one whole year since our President Jim Kreinbrink founded the Denver SEO Meetup. We have now had 13 meetups, with 119 members and growing. Expectations about the number and types of SEOs we'd meet have been exceeded, as noted Denver SEO professionals large and small have attended. Among our top lessons: 1. We have great synergies with attendees from related industries Several great contributors to the Denver SEO Meetup aren't even SEOs - they are affiliate or internet marketing professionals from the Denver/ Boulder area. Or SEO folks looking to hire/ be hired. While the group is targeted toward full-time SEO professionals, it's been a happy accident that we've also attracted so many other great members. 2. Denver Web Designers and Webmasters attend, expecting a learning group Several webmasters have attended or joined the group, and left disappointed when free SEO training wasn't offered. All Denver SEO experts started as beginners at some point, but the meetup is really targeted toward socializing - not educating. Unfortunately, there have been hurt feelings. We have heard the cries, and are working in conjunction with Colorado SEMPO to provide a mixture of educational programs in addition to this social event. 3. SEOs like beer, wine and socializing, not laser tag The Denver SEO meetup was initially a lasertag group. Of one. It didn't take long to figure out that should change. 4. Denver SEOs are normal people. Even the "Black Hats". Especially the "Black Hats". Denver SEOs have families, pet sites, hobbies, etc. Even the black hats. More than just search engine optimization rules their worlds. Some of the best SEO conversations have started about families, pets, travel, and things without any acronyms whatsoever. If you are a Denver SEO Firm, search marketing agency, SEO freelancer - or a curious Black Hat - consider this an invitation to join the group. To socialize, network, and relax a little. Hope to see you there! --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-sempo-meetup-denver-seo-meetup/ - Categories: colorado, Colorado Mobile SEO, colorado social media, colorado web design, Denver, Denver Mobile Advertising, Denver Mobile SEO, denver social media, Local Search Optimization, Search Engine Optimization, search marketing, SEM, Seo, SEO Conferences, social media optimization Why travel outside of Denver for great SEO and Search Engine Marketing events? Last week saw great attendance at the new Denver SEMPO Meetup (Created by the members of SEMPO's Colorado Working Group). This week's Denver SEMPO meetup was an excellent educational program provided by Jim Brown, Online Marketing guru for Quark (of QuarkXPress fame). The presentation focused on opportunities in Social Media. Jim provided great information regarding Twitter, Facebook, and Facebook ads. While his presentation was friendly to all audiences, even seasoned Denver SEO professionals left with a new trick or two. And most valuable were the brand ambassador experiences Jim relayed to the group. The Denver SEO Meetup followed, just a few blocks away. Many members attended both meetup groups. The Denver SEO Meetup is not an educational program, but a social function - founded our our President Jim Kreinbrink. Many notable SEO professionals regularly attend, but Search Marketing, Advertising, and Affiliate marketing professionals are also frequenting the meetup. Several SEOs noticed glitches in running Google ranking reports for clients that week, and it was nice to exchange what was working and not working in small informal conversations. Of course, don't come to the Denver SEO Meetup hoping to learn all about SEO: It's a more relaxing networking function, not an educational opportunity. With SEO / SEM knowledge and professional networking available in here in Colorado, why travel to search marketing and ad industry conferences every weekend? --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/4-places-to-find-keywords-for-your-seo-ppc-campaigns/ - Categories: AdWords, colorado, Colorado SEO, colorado social media, colorado web design, denver social media What is an SEO or PPC campaign without the right keywords? Great keyword targets have a good amount of traffic, and a hopefully small amount of competition. Before you can even start measuring such things, however, you must create a broad list of keywords. Here's where to start: 1. Keyword research / suggestion services Services like WordTracker, KeywordDiscovery and even Google Suggest can give a great idea of the traffic surrounding certain keywords, as well as the variations of keywords a site should target. 2. Analytics / Statistics If you currently have analytics or web visitor statistics on your website, it is very helpful to look at how existing customers have found your site. If you haven't loaded Google Analytics, it is quite easy - and free! 3. Brainstorming / Asking customers Great keywords can also be found, just be interviewing current customers with "How did you find us? " Even a quick glance at your business plan can lead you to a few new ideas on how prospective customers might find you. 4. Competitors Competitor websites can be a treasure trove of keywords. Scan their source code for a keywords metatag, if present. Also look at the keywords in their page titles by searching google for: site:competitor. com These four methods should lead you to plenty of keywords for your next campaign. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-sempo-inhouse-vs-agency-search-engine-marketing-insights-panel/ - Categories: AdWords, colorado, Colorado Mobile SEO, Colorado SEO, Denver, Denver Mobile Advertising, Denver SEO, denver social media, Internet Marketing, Local Search Optimization, mobile optimization, mobile search optimization, PPC, PPC (Pay Per Click), Search Engine Optimization, search marketing, Web Design, Web Development Denver SEMPO is hosting an excellent panel discussion The Denver SEMPO Meetup is hosting a panel discussion of In-House Search Marketing vs. Search Marketing Agencies this month. For all you interested in SEO / SEM, this program will have some valuable information and experiences shared. The panelists are among some of the best SEOs from both sides of the isle. As a top Denver SEO Agency, Hyper Dog Media is also a sponsor of the program. It's going to be at the Tivoli Center on the Auraria campus. You can see details below and on our Denver SEMPO Meet Up page. There is also a charge of $25 for the program. It will be a good very informative meeting. We'd love to see you there. Date: October 23 -- 5:30-7:30 Go to Denver SEMPO Meet Up page: Denver SEMPO Meetup Group InHouse vs. Agency - Search Engine Marketing Insights Panel > Is there a difference between an internet marketing campaign created by an In-House Marketer vs. an Agency Marketer? > Are the challenges different? > Which is more likely to be successful? Learn the perspectives from both sides of the fence! Instead of the normal Denver SEMPO Meet Up we are going to have a panel discussion concerning the difference between in-house search marketers and those from agencies. Your paid RSVP gives you access to an evening of great networking opportunities with likeminded SEM'ers, light refreshments and the chance to "pick the brains" of some of the top people in our profession. The following search marketing professionals will be taking questions from attendees and sharing their professional knowledge and experience in establishing, growing and maintaining their search marketing campaigns: In-House Search Engine Marketers: * Everett Sizemore - Gaiam * Jim Brown – Quark (SEMPO) * Joe Gira – Regis University Agency Search Engine Marketers: * Steve Riegel – Faction Media Digital Marketing Agency (SEMPO) * Jason Lehman – Hyper Dog Media (SEMPO) * Nicholas Yorchak – Lee Ready (SEMPO) The evening is certain to be worth your while. Save the date and spread the word. To Register: Denver SEMPO Panel Discussion Registration --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/colorado-search-marketing-training/ - Categories: AdWords, colorado, Colorado Mobile SEO, Colorado SEO, Denver Mobile SEO, Denver SEO, PPC, PPC (Pay Per Click), Search Engine Optimization, Web Marketing Hyper Dog Media is presenting a day long Search Marketing Presentation in Las Animas, Colorado on February 6, 2009. Three sessions will cover the basics of Search Engine Optimization, Pay Per Click Advertising, and a revolutionary "Solutions Clinic" - providing quick fixes to attendees' websites in real time. The first session, Search Engine Optimization, addresses increasing web site rankings in Google, Yahoo, and more. SEO is all about helping the search engines see and understand the content of your website. Search engines want to be successful in directing visitors to quality destinations, and SEO should be focused on connecting with the right visitors. The second session focuses on targeting potential customers with PPC (Pay Per Click) and other advertising. It's possible to waste enormous amounts of money on Pay Per Click advertising networks like Google AdWords. this session will show how to make your limited budget work most efficiently for your business. The third session builds on the first two. The Solution Clinic is for businesses that already have a web site and want real time evaluation and solutions for their site. Bring your hosting information, and we might just be able to fix it on the spot! The training is sponsored by Southeast Business Retention, Expansion, and Attraction. For more information or to register, call the SEBREA office at 719-336-1523. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/why-flash-is-still-a-problem-in-2009/ - Categories: AdWords, colorado, Colorado SEO, colorado social media, Denver, Denver Mobile SEO, Denver SEO, denver social media, Web Marketing Flash is less of a problem for search engines, but there are still caveats. Flash's problems can be easily mitigated by offering footer links, and regular html text content on any pages with flash. It's only an issue when no alternative content or navigation is offered. Here's the longer story: Flash's problems depend on the implementation: If developers do not implement Flash detection, pages can appear broken to visitors. They leave the site and/or do not convert to prospects/leads/sales. If flash detection is done poorly, it can be seen as cloaking to search engines - which is returning different content for search engines than for visitors. This is rare, but possible. If flash is the sole navigation for search engines and human visitors to follow, search engines cannot spider the site. This is the kiss of death you've probably heard about. Some claim it isn't a problem any more because: Adobe has implemented better accessibility in the last few versions. But these links are still hard to follow and rarely rank well in the engines. MSN/LIVE has enough problems with HTML links, and probably will not find the content. Also, the landing page where visitors would land sometimes doesn't show properly - it could be a part of a flash animation that doesn't load, etc. Google made a deal with flash that allows flash to be crawled more easily. But again, these links are still hard to follow and rarely rank well in the engines. Google seems to be looking more for hidden redirects and other black hat techniques with their Adobe API deal. So what can you do to make sure your content is accessible to search engines, and seen as a valuable landing page for organic search visitors? Nothing beats good old fashioned HTML: Links that can be followed, and relevant keywords marking the content from it's anchor text and title tags down to it's keyword density. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/13-reasons-why-google-loves-blogs/ - Categories: AdWords, colorado, Colorado Mobile SEO, Colorado SEO, colorado social media, colorado web design, Denver, Denver Mobile SEO, Denver SEO, denver social media, Internet Marketing, Local Search Optimization, Local SEO, mobile search optimization, PPC, PPC (Pay Per Click), Search Engine Optimization, Web Marketing Google loves blogs. What is it about blogs that Google loves so very much? We've pinpointed 13 reasons why Google may give - or appear to give - sites with blogs a little extra boost in rankings. Of course, the list is broken down into our framework of looking at good quality sites as being accessible, relevant, and popular. Accessibility: Search Engine robots must be able to find your content. These reasons help the bots find your postings without a lot of muss or fuss. 1. Pinging Most blog software sends out a "ping" when there is a new post. Instead of waiting for a search engine crawler to come across your site's new content - either via a routine crawling or via a link - a notification is sent out to sites like pingomatic, technorati, and even google blog search. This notification tells the search engine robots to come and fetch some fresh (crunchy) content. 2. RSS feeds provide deep links to content RSS Feeds are useful for so many, many things. They contain links to your latest postings, but also consider that they contain links right to the postings themselves. Even crawlers that aren't that smart (you know who you are, little bots! ) can figure out how to find a link in a list. That's essentially all an RSS Feed is: A list of links in a predictable format. Hint: You subscribed to your feed in iGoogle, didn't you? 3. Standard sitemap. xml provide deep links to content If an RSS feed isn't enough, use a sitemap. xml file to notify search engines about your site, including any new posts. A great thing about sitemap. xml files is that they can communicate additional information about a link, like how often a search engine robot should visit and what priority the page has in relation to your site. 4. Based on modern HTML design standards Most blogging software was created or updated very recently, and doesn't use outdated HTML methods like nested tables, frames, or other HTML methods that can cause a bot to pause. Relevance: Once found, search engines must be able to see the importance of your content to your desired audience. 5. Fresh content, updated often Nothing quite gets the attention of a search engine robot like fresh content. It encourages frequent repeat visits from both humans and robots alike! 6. Fresh comments, updated often Of course, the blogosphere is a very social place. Googlebot is likely to come back often to posts that are evolving over time, with fresh new comments being added constantly. 7. Keyword Rich Categories, Tags, URLs Invariably, some of your best keywords are likely to be used in the tags and categories on your blog. If you aren't using keyword rich categories and tags, you really should be. Popular: Google looks at what other sites link to your site, how important they are, and what anchortext is used. 8. RSS Feeds provide syndication RSS Feeds can help your content and links get spread all around the internet. Provide an easy path to syndication for the possibility of links and, of course, human traffic. 9. Extra links from blog & RSS Feed directories The first blog I ever started was for the possibility of a link from a blog directory. But... --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-seo-colorado-sempo-communities-flourishing/ - Categories: AdWords, colorado, Colorado SEO, colorado web design, Denver, Denver SEO, Local SEO, PPC, PPC (Pay Per Click), Search Engine Optimization, Seo, social media optimization Denver SEO Meetup and the Colorado working group of SEMPO have seen tremendous growth in the last year. In the ever developing world of search marketing, the meetups have become excellent resources for search marketing professionals looking to network - as well as the professional development opportunities provided by SEMPO's excellent speakers. Last week, our president Jim Kreinbrink spoke about "Driving traffic to your blog with SEO techniques". It was a technical presentation that gave away many great tidbits. The audience was full of experienced search marketers, and we hoped to show the value of collaboration and community. The previous month, two excellent PPC case studies were presented by Alex Porter from Location 3 Media. Seeing the approaches Location 3 took for two PPC campaigns, and the results attained, were very exciting. Search marketing is growing in a recession, so expect a packed house. The focus on measurable, trackable results makes it particularly appealing to agencies and advertisers alike. All this means that the Denver search marketing coomunity will continue to grow and flourish. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/9-video-seo-tips/ - Categories: Colorado SEO, Denver, Denver SEO, Seo, social media optimization, Video SEO Ever launch a video to the sound of crickets chirping? Video SEO is an emerging set of best practices to help videos get found, understood, and popularized across the internet. Here are 9 quick tips to improve your Video SEO: 1. Use an high quality embedded player like wimpywasp. com’s player. Avoid embedding youtube's player in your site, as it directs traffic away from your site - and provides a less professional impression to your visitors. 2. Each video should have it’s own page. This page should have it's title tag, h1 heading, and meta description focused on the targeted keywords. Text and text links that can be crawled should also be on the page. 3. Provide the video in several of the major formats, including FLV, MOV, MPG, MP4, AVI, WMV. 4. Use the keyword opportunities when naming the video files themselves, as well as in any keyword, title, and author fields. 5. Provide a text transcript of the video, and either link to the transcript of the video from your targeted page - or include the text at the bottom of the targeted page itself. This provides additional content that - hopefully - includes your targeted keywords. 6. Distribute the video everywhere: youtube, blinkx, metacafe, Aol Video etc. 7. Offer a video rss feed and a video sitemap to sites like Yahoo video. Be sure to link to the RSS feed properly from each video page. 8. Provide links to Social Bookmarking sites, for easy bookmarking and sharing. 9. If appropriate, offer the option to embed your video in other sites. This really encourages people to spread the video around. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/4-reasons-to-301-redirect-old-subpages-asap/ - Categories: colorado, Colorado SEO, colorado social media, colorado web design, Denver, Denver SEO, search engine crawlers, Search Engine Optimization, Seo After a major website redesign, it's not uncommon for page locations and even page extensions to change. Maybe you've switched web development languages, or changed your website's structure into a SEO friendly themed set of silos. Whatever the reason page locations have changed, it's vital that the old page locations are 301 redirected to the appropriate new pages. It's time sensitive for the developers to make the change, as: 1. Pages will start dropping out of the index (Google hates sending visitors to bad pages, and can see the bounce rate skyrocket). When Googlebot comes to visit your site, it will probably receive a "404 Error Page" as well as a 404 HTTP error code. A 404 error code is the surefire way to get a page out of Google's index. 2. Humans that have bookmarked the old page will be stranded. Depending on the 404 error page (Your server's default is simply awful), your loyal return visitor may think the entire site is down. 3. Search engines will stop counting the power of the links coming into broken pages, and rankings will drop. Search engines do not count links to missing pages. The wonderfully diverse link profile you've built over the years can disappear as links to subpages are no longer counted. 4. Webmasters linking into subpages might notice the 404 and remove their links. Some webmasters routinely monitor where they are linking to, and remove links to broken destinations. Don't make the most common of 301 redirect errors: Sending everything to the home page. to preserve a diverse link profile, you'll want to keep those links spread naturally across your site's homepage AND subpages. Happy 301 redirecting! --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-search-engine-optimization-meetup-dont-miss/ - Categories: Jim Kreinbrink, Misc The Denver Search Engine Optimization Meetup is launching 2010 with a bang. The meetup has grown substantially over the last two years, and is collaborating with two other meetups for the January 21, 1010 event. The Denver SEMPO Meetup is hosting a presentation from Todd Barrs of Spyglass, LLC (a local Conversion Optimization Consultant). This event will also be the start of a new Denver/Boulder Conversion Optimization January Meetup , to cover website conversion topics every month. From the meetup page: Join us at the January Denver SEMPO meetup for a fantastic introduction to conversion optimization! Google’s introduction of Website Optimizer in 2006 has since increased the awareness and availability of conversion testing in the marketplace. Yet, so many organizations still fail to harness the power that a properly executed conversion strategy can bring to a website. Successful conversion strategies begin with a thorough customer analysis, and the alignment of website goals with visitors’ needs. Hope to see you there! Jim Kreinbrink --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/notes-on-the-yahoo-bing-transition/ - Categories: colorado, Colorado Mobile SEO, Colorado SEO, colorado social media, colorado web design, Denver, Denver SEO, denver social media, Search Engine Optimization, search marketing, Seo Yahoo advertisers received an email outlining a few more terms regarding the upcoming transition to the Microsoft Advertising adCenter platform. Some quick points: 1. A Tab will show up in "YSM later this month", so be sure to login and look around. 2. Yours ads can server in adCenter right away when you transition. 3. Silverlight will continue being used. I still need to test and see what functionality might be missing when I login from my iPhone or an older mac. I hope whatever missing features degrade well! 4. The upcoming changes to organic search are later this month. We anticipate a rocky ride, as Microsoft will likely need to make ongoing tweaks. Dear Advertiser, As your transition to the Microsoft Advertising adCenter platform approaches, we have more details to share to help you prepare for the changes to come. Considerations for your upcoming transition adCenter account Soon, you'll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, you'll see an "adCenter" tab within your Yahoo! Search Marketing account. Clicking there will take you to the beginning of the account transition process, where we'll walk you through the simple steps to create or link accounts. Budgeting Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you'll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly. Microsoft Silverlight With Silverlight installed, you'll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now. Organic search transition Yahoo! organic search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you'll want to make sure that you're prepared for this change. For more details, check out this blog post. As we’ve stated previously, our primary goal is to provide a quality transition experience for advertisers in the U. S. and Canada in 2010, while protecting the holiday season. However, please remember that as we continue to go through our series of checkpoints, if we conclude that it would improve the overall experience, we may choose to defer the transition to 2011. We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance. Sincerely, Your Partners in the Search Alliance, Yahoo! and Microsoft --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/trouble-with-3rd-party-pagerank-checking/ - Categories: Link Building, Pagerank Many webmasters and advertisers still rely on Google pagerank as an important metric to determine value of their URLs, and may have noticed that their 3rd party tools are not functioning. Dave Naylor, who runs a leading UK SEO Agency, informs that the lookup URL has merely changed from: http://toolbarqueries. google. com/search? client=navclient-auto&features=Rank&ch=8f3b58e04&q=info:dev. hyperdogmedia. com to http://toolbarqueries. google. com/tbr? client=navclient-auto&features=Rank&ch=8f3b58e04&q=info:dev. hyperdogmedia. com Hopefully you see the part to change. Some third party pagerank checking tools are probably not being updated, and their users may feel left out in the cold. For everyone else, be sure to check with your vendor for their next update. --- - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/july-2012-changes-in-the-world-of-search-marketing/ - Categories: Negative SEO, Colorado SEO, Denver SEO, Google Panda Update, Google Penguin Update, Jim Kreinbrink, Link Pruning, Web Marketing There weren't any Penguin updates this month, but a couple of Panda updates to "refresh". Google makes these updates and claims 1% of queries are affected. It sounds small, but is actually billions of queries. Google has in the past used a team of Quality Raters to examine certain search engine results pages, and has expanded that concept to regular web users. There are recent sightings of Google popups asking about the quality of the results. This could be tied into Google+, and could become a powerful social search feature over time. Google Penguin is perhaps a greater threat than Google Panda lately, and a Google Penguin Update v1. 2 is likely coming soon. While Google Panda targets thin and low value content, Google Penguin targeted content and links that have been over-optimized. Google Penguin seems to penalize: Over optimization, where keywords are used too much on a page or site. "Spammy links", like comments on blogs/forums that don't seem relevant. Anchortext of links that is too homogenous. Links from spam/malware/bad neighborhood sites Footer links In order to Penguin-proof future Google rankings, we are recommending diversifying links in these areas: Diversity in anchor text Branded anchor text Diversity in the kinds of links acquired. Balance low and high PageRank links. Mix in some image links and nofollow links too. Google just last week said they do not look at how many nofollow links a site though. We have seen nofollow links as well as 302 redirects showing up in webmaster tools lately. So there may be changes in the works as to how Google deals with these. Since Google Penguin Update actually penalizes websites for links that may have not been created by them, for them, or for their best interests - the "Negative SEO" industry is getting quite a boost. Some SEO companies are also offering "link pruning" services, where they take the time consuming task of contacting websites to ask them to STOP linking - with varying results. Bing, for it's part, has created a tool to disavow bad links. Google is said to be working on a similar feature in Google Webmaster Tools. --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/know-thy-audience/ - Categories: Misc, Web Marketing Slashdot has an interesting discussion about the Ultimate Blog Post. If you want to reap the traffic(and/or server downtime) that can result from a post on slashdot, digg or stumbleupon, it is important to consider what stories get the most exposure. Also consider whether your affiliate ads or products/services are correctly targeted to the demographic that will be visiting. --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/ppc-advertisers-are-tolerant-of-some-fraud/ - Categories: PPC (Pay Per Click), Web Marketing A couple of high profile lawsuits against Google and Yahoo Search Marketing have made smaller advertisers stop and think about how much fraud might be happening in their PPC campaigns. After stopping and thinking, however, many search advertisers are willing to live with click fraud. How to investigate click fraud Several AdWords consultants we work with will not even investigate click fraud for clients without a certain minimum of AdWords business (think thousands per month). It just isn't worth the effort, unfortunately. To investigate, precise traffic measurements and testing procedures must be enacted. This is beyond most AdWords consultants, as it is more of a technical process than a marketing one. Who are these PPC clickers / fraudsters? A few reports have appeared in the news the last few years highlighting houswives in India making $300/month extra income by clicking ads. A Black Hat SEO technique is to click your competitor's ads until their daily budget is expended. While Google and Yahoo Search Marketing do make efforts to prevent click fraud, obviously more could be done. As long as money is to be made in Google Adwords, most advertisers are going to be too busy honing their campaigns instead of focusing on click fraud. --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/targeting-the-adsense-bot/ - Categories: Misc, AdSence Some page content can give Google’s AdSense the wrong impression of what your page may be about. On a page with multiple topics, your AdSense ads can come up with ads that are neither relevant nor profitable. To get around this problem, Google AdSense has a little known feature called “Section Targeting”. To particularly emphasize a section, enclose the text in these tags: The text to be emphasized is here To have a section of text ignored, use this variation: Text to ignore goes here There is currently no limit as to how often you can use these tags. However, it may take one or two weeks before you see any changes. It is important to give AdSense big chunks of text to work with - avoid giving sections of text that are too small. --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/keeping-track-of-multiple-passwords/ - Categories: Misc, Security RSA Security's newest password management survey found that one of the greatest threats to corporate security is the weak password. Employees that change their too often, or have to juggle too many passwords for login to various services, are likely to choose weak passwords or even write them on a scrap of paper near their station. I am a little suspicious a survey that highlights RSA security as the solution to this problem, but it is valuable to stop and ask yourself "Do I have too many passwords to keep track of? ". Sure, too many passwords lead to "irresponsible password behavior". A single login and password for every service is usually a bad idea, too. Once an intruder has access, they could wreak tremendous havoc. A sensible alternative is to choose Four passwords that you can actually remember. Make each password incrementally more random, if possible. Choose the weakest password, and use it to sign up for services that only need a password for the most rudimentary of tasks. Use the "second level" password for sites that may have some personal information - your name, address, etc. Save the "third level" password for sites that have your credit card on file. The final password is to be used only in online banking and/or paypal. Gee, so simple. But who can keep track of Four passwords, anyway? ! Good luck out there - no one ever said good security was easy! (More information on the password survey) --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/how-to-go-after-a-competitive-niche-top-10-cameras-on-flickr/ - Categories: Misc A new article titled Top Ten Cameras on Flickr is a brilliant idea. The article has already been featured on Slashdot. org. The website it resides on will receive both excellent exposure(from a great demographic! ), and tremendous page relevancy for the keywords "Top Ten Cameras". It is hard for me to think this happened by accident, of course! What makes the article much more compelling than other articles circulating on the internet with that topic? Well, this article uses info from Flickr to automatically generate the list. Without that nugget, this list would be the same as every other "Top Ten Cameras" on every other Camera review blog. With such an interesting twist, this article is a coup for a very competitive keyphrase. How could you create such a list for your website? What unique twist would captivate your audience? --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/brand-your-site-with-a-favicon/ - Categories: Web Marketing, News, Web Design, Web Development Favicons are the small icons you might see for sites in your favorites / web bookmarks. While they have been around a while, some browsers show them to you more prominently than others. IE 7, due out any time now, uses the tabbed browsing features that have made Firefox, Flock and Safari such popular browsers. IE7's tabs will show your favicon (if you have one), and give your site a boost in professionalism among your visitors. If your site was developed by Hyper Dog Media, rest assured your site already has a favicon: We make it standard issue of the sites we develop. If you need a favicon, you may find this free favicon generator tool to be helpful. --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/yahoo-warns-growth-of-internet-advertising-sales-slowing-in-key-sectors/ - Categories: AdSence, Misc, PPC (Pay Per Click), Web Marketing Terry Semel, chairman and chief executive officer (CEO) of Yahoo warned that ad sales were growing in two key sectors, but not growing as quickly as they had hoped. Semel's warning was about the Auto and Financial services sectors. He added: "But Yahoo was careful to note that it cannot tell whether the current slowdown is a sign of broader trouble or is limited to ads from the auto and financial sectors. " --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/moving-toward-the-semantic-web/ - Categories: AdSence, Misc, PPC (Pay Per Click), Search Engine Optimization, Web Marketing Site Reference has a new article on Google's new semantic indexing in it's algorithm. While search engines have traditionally focused on keyword density and link popularity, the semantic web promises relevancy based on natural language. The article is a great introduction to the concepts of semantic indexing. --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/how-are-you-handling-404-pages/ - Categories: Misc, Web Design, Web Development, Web Marketing Yahoo has incorporated a new feature in it's slurp bot to find how your website is handling missing pages. Yahoo occasionally may be requesting random gibberish URLs on your server - usually with slurpconfirm404 in them - to see how missing pages are being handled on your server. Understanding how Search Engine robots are crawling and responding to your site is vital in communicating the accessibility and relevancy of your content. What is a 404 error? A 404 error is a low level code that is supposed to be sent by a webserver when the page that has been requested is not found on the server. It communicates to the web browser (or search engine robot) that the content couldn't be found. Even a missing graphic should return a 404 error. Don't worry, your site correctly returns a 404 error unless you (or your "web guy") has intentionally manipulated it to do otherwise. What should be returned when an item is missing? It makes sense to stick with predictable behaviors when dealing with both users and search engines alike. Some sites may have gotten away from sending 404 errors because that is ALL they were sending. It isn't very user-friendly to send a page that simply says "404 error", but with a little tweaking a sitemap and branded page can be sent to your user. This simple step will help you keep more visitors, and communicate to search engines when they have requested missing content. See more about Yahoo and slurpconfirm404. --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/yahoo-warns-growth-of-internet-advertising-sales-slowing-in-key-sectors-2/ - Categories: AdSence, Misc, PPC (Pay Per Click), Web Marketing Terry Semel, chairman and chief executive officer (CEO) of Yahoo warned that ad sales were growing in two key sectors, but not growing as quickly as they had hoped. Semel's warning was about the Auto and Financial services sectors. He added: "But Yahoo was careful to note that it cannot tell whether the current slowdown is a sign of broader trouble or is limited to ads from the auto and financial sectors. " --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/make-sure-your-site-is-accessible-when-googlebot-visits/ - Categories: Misc, Accessibility, Search Engine Optimization, Web Design, Web Development, Web Marketing For all of the attention paid to "On-Page Relevance" and "Link Popularity", SEO begins with accessiblity. Are your websites search engine friendly? Follow our checklist below to measure: A. Search Engine Point of View Surf your site from a search engine's point of view. Download and Install Firefox and the Fangs Extension. By experiencing the web as a non-sighted user, you are also experiencing the web as a search engine would. Can you navigate your site easily? Experienced SEOs already have the tools and knowledge to examine a site for the items below, but beginners may find our free tool at the SEO Diagnostic website quite helpful. 1. HTTP codes When any web page is accessed, the server hosting the page responds with a code. Most visitors are familiar with error 404, returned when a page is missing, but many users are not aware of the full range of HTTP codes that can be returned. Are your pages returning a code 200, indicating "OK"? Don't know where to start? Test your site at http://www. seodiagnostic. com. 2. Page size The size of your HTML page - including all images, stylesheets, and external scripts - should never exceed 90k. A recent study shows only 63% of Americans are online - an even smaller number have a broadband connection. If your target market includes consumers, or impatient business users, it is imperative to keep the size of your pages(including images, scripts and stylesheets) under control. 3. Frames Frames have usability and accesibility challenges that are rarely overcome. If your site's HTML code uses frames, you should have an experienced SEO see if they can make it navigable inside a NOFRAMES tag. You may also require a site redesign. 4. Flash Flash navigation cannot be followed easily by search engines. While flash is becoming more friendly, it still poses challenges to search engine indexing. Where flash is used on a site, make sure that html text links also exist. 5. JavaScript navigation JavaScript menus and rollover images make for stunning visual elements, but be sure to include navigation for your visitors that are not capable of executing JavaScript! While a NOSCRIPT tag may be indexed by some search engines, not all are created equal. 6. Dynamic URLs Google's webmaster guidelines advise against dynamic URLs. Humans don't like 'em, and search engine spiders don't either! Use Apache's modrewrite - hire an expert if you need to - but get rid of those dynamic URLs! 7. Robot Metatags /robots. txt While it may not seem that robots. txt is always necessary, consider adding a very basic robots. txt file that welcomes all spiders to index the site. Consider the relatively "open arms" policy our site has, reflected in our robots. txt: # All robots will spider the domain User-agent: * Disallow: User-Agent: googlebot Disallow: # Disallow directory /cgi-bin/ User-agent: * Disallow: /cgi-bin/ 8. Google Sitemap. xml Google's new sitemap features allow your site to specify page locations and how often to "check back". For large sites, this can be a dream come true. For smaller sites, it can be an opportunity to see your site as Google sees it. Once your Google sitemap is active, Google will disclose any problems it had with your website. Get started in the Google Webmaster Area. 9. Yahoo Site... --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/3-common-surprising-ways-to-get-banned-by-google/ - Categories: Misc, Search Engine Optimization, Web Design, Web Development 1. Hidden text in the name of accessibility Many web designers are using a CSS technique that hides text - allegedly for accessibility. The technique uses a background-image to replace text. It is a common CSS technique touted as a way to maintain accessibility while still displaying a graphic instead of the text header. Unfortunately, it fails in many screen readers (see above article), and it is considered by the search engines to be hidden text! 2. Unintentionally spamming keywords Many sites use words in their keywords, title and description that are not ever used on the page. Most webmasters insert keywords into these tags that aren't used anywhere on the page. The problem occurs when keywords are brainstormed separately from content development. Good SEO involves doing the two techniques together. Don't expect Google to just trust that you are relevant for these keywords. How relevant could you be for your keywords if you never use them, anyway? ! 3. Excessive Links Webmasters have become obsessed with their Google Pagerank, and are trading links at an ever furious pace. Having too many outbound links on a single page makes your site look more like a "link farm" than a legitimate website. You should try not to place too many outbound links on a single page. If you do need to link to 100 or more sites, place the links on separate pages. Instead of focusing on an unhealthy amount of links, create quality content and allow the links to flow in NATURALLY. That is what Google wants to see anyway. For Google's webmaster guidelines, visit http://www. google. com/webmasters/guidelines. html What to do if you are banned? Google's Matt Cutts has the answer: After you have fixed your site, file a reincluson request. --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/newest-search-engine-msdewey-com/ - Categories: Misc MsDewey. com - The search results seem to be from msn / live, but the entertainment is priceless. Warning: Men find her entertaining, women tend to find her annoying. Whatever target market they are going for, it is odd that there are no advertisements shown. Is this yet another search engine without a profit strategy? Do a few searches for "gun", and watch her performance change each time. She also had some choice words to say about my searches for "dating" and "how old are you? " Turn down your speakers when you see her with a power tool or loaded weapon. Our office hound thought we were under attack, and a barking fit ensued. --- - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/google-pagerank-interesting-facts/ - Categories: Misc, Search Engine Optimization, Web Marketing An interesting sets of facts about Google PageRank, originally posted at netconcepts: "Each web page within a website has its own PageRank score. PageRank scores run from 0 to 10 on a logarithmic scale, meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 3 and a 4 is quite small, whereas the gap between 7 and 8 is huge in comparison. As such, boosting your PageRank from a 3 to 4 would be quite easy, and going from a 7 to 8 would be quite hard. Another logarithmic scale you might be familiar with is the Richter scale. As you probably know, a 5. 5 on the Richter scale isn’t such a huge deal, whereas a 7. 0 is a very big deal indeed. " I think going from a 4 or 5 PR is probably very similar to a 7 on the Richter scale - better have your server ready for the jolt! --- ---