# Hyper Dog Media > Energize Your Marketing --- ## Pages - [Hubspot SEO Services](https://www.hyperdogmedia.com/about-you/hubspot-seo-services/): Your website is a powerhouse for reaching and converting your audience. When optimized for search engines, it becomes even more... - [Privacy Policy](https://www.hyperdogmedia.com/privacy-policy/): Who we are Our website address is: https://hyperdogmedia. com. Comments When visitors leave comments on the site we collect the... - [Other Marketing Services](https://www.hyperdogmedia.com/services/other-marketing-services/): - [SEO Agency Services](https://www.hyperdogmedia.com/services/advertising-agency-services/): - [Conversion Optimization](https://www.hyperdogmedia.com/services/other-marketing-services/conversion-optimization/): Website traffic not converting into enough paying customers? Perhaps the last thing you need is more website traffic. Conversion Rate... - [Social Media Optimization](https://www.hyperdogmedia.com/services/other-marketing-services/social-media-optimization/): Social media is a powerful way to connect to your prospects. You probably have accounts already set up on Facebook,... - [Email marketing](https://www.hyperdogmedia.com/services/other-marketing-services/email-marketing/): Email marketing, a digital relationship builder. Email marketing is an effective strategy for converting website visitors into paying customers. Together... - [Pay-per-click advertising](https://www.hyperdogmedia.com/services/pay-per-click-advertising/): Why use pay-per-click advertising if I’m doing SEO? Pay-per-click advertising (also known as PPC) is not for every situation or... - [Analytics Consulting & Reporting Dashboards](https://www.hyperdogmedia.com/services/other-marketing-services/analytics-consulting-reporting-dashboards/): Web analytics, your new best friend Surprisingly there are lots of websites out there with no available analytics. But if... - [Reputation Management](https://www.hyperdogmedia.com/services/other-marketing-services/reputation-management/): Righting reputations. There’s no getting around it, your professional and personal life is on display on the web. And there... - [Video SEO](https://www.hyperdogmedia.com/services/advertising-agency-services/video-seo/): News flash: The world is watching video online. According to Nielsen, 70% of global online consumers watch online video. But... - [Local SEO](https://www.hyperdogmedia.com/services/advertising-agency-services/local-seo/): For local businesses, being found in the local results of Google is vital. Let us help you optimize your site, your Google My Business Listing and more. - [eCommerce SEO](https://www.hyperdogmedia.com/services/advertising-agency-services/ecommerce-seo/): eCommerce has special needs - Are yours being served? Hyper Dog Media offers eCommerce SEO services to online businesses. - [Link building](https://www.hyperdogmedia.com/services/advertising-agency-services/link-building/): Search engines weigh the authority of your site by looking at WHO links to you. It's still the most powerful part of their algorithm, and we can help you with the task of getting high authority links. - [SEO Audits](https://www.hyperdogmedia.com/services/advertising-agency-services/seo-audits/): SEO Audits are a great place to start. Technical and content issues can prevent sites from reaching their prospective visitors, and an audit reveals exactly what to fix. - [SEO Keyword Research](https://www.hyperdogmedia.com/services/advertising-agency-services/seo-keyword-research/): Hyper Dog Media offers competive keyword research, with decades of experience in many industries. - [About You](https://www.hyperdogmedia.com/about-you/): We help small, medium and large organizations with budgets ranging $2500 - $8000/month gain increased ranking and qualified targeted traffic.... - [SEO Resellers / White Label SEO Partners](https://www.hyperdogmedia.com/about-you/seo-resellers-white-label-seo-partners/): Hyper Dog Media offers white label / private label SEO services to agencies throughout the USA. - [Enterprise SEO](https://www.hyperdogmedia.com/about-you/enterprise-seo/): Enterprise SEO is different - we get that, and we have the decades of experience to help you. Contact us to discuss your special needs! - [Small Business SEO](https://www.hyperdogmedia.com/about-you/small-business-seo/): Hyper Dog Media helps small businesses be found locally and nationally throughout the USA. - [Pet Gallery](https://www.hyperdogmedia.com/about-us/pet-gallery/): Our Pet Gallery contains photos of loved ones past and present. Send us your pet today! - [Our Testimonials](https://www.hyperdogmedia.com/about-us/our-testimonials/): We've helped many businesses succeed online over the years. See the clients that vouch for us! - [How we got our name](https://www.hyperdogmedia.com/about-us/our-name/): Aside from our passion for search engine optimization (SEO) and long-tail keywords, we are also passionate about dogs. - [Our Team](https://www.hyperdogmedia.com/about-us/our-team/): Hyper Dog Media was founded in 2004 by Jim Kreinbrink. We are a dedicated, growing team passionate about customer service and SEO. - [Blog](https://www.hyperdogmedia.com/blog/): - [Pricing](https://www.hyperdogmedia.com/pricing/): Pricing FAQ How much will it cost? Many factors can decide how much time and energy will be required to... - [Contact Us](https://www.hyperdogmedia.com/contacts/): Need an agency partner for your digital marketing project? Contact us today! Business Hours Monday – Friday 9am to 5pm... - [Services](https://www.hyperdogmedia.com/services/): SEO Services Keyword research Website audits Link building eCommerce SEO Local SEO Video SEO Reputation management Internet Marketing Services Analytics... - [About Us](https://www.hyperdogmedia.com/about-us/): Results. You want people to find you, and you want to know how they did. Hyper Dog Media does more... - [Connect With Your Best Prospects](https://www.hyperdogmedia.com/): --- ## Posts - [Hyper Dog Media Would Never Disavow a Link, Challenges Aging Best Practices](https://www.hyperdogmedia.com/hyper-dog-media-would-never-disavow-a-link-challenges-aging-best-practices/): Hyper Dog Media, an innovative digital marketing agency with a specialization in Search Engine Optimization (SEO), has recently taken a... - [Why We Would Never EVER Disavow a Link (Probably)](https://www.hyperdogmedia.com/why-we-would-never-ever-disavow-a-link-probably/): The dynamics of search engine algorithms are ever evolving, and our stance on the disavowal of links has changed over... - [Hyper Dog Media PPC Strategy](https://www.hyperdogmedia.com/hyper-dog-media-ppc-strategy/): Our approach is to always save the ad budget for our best prospects. We don't want broad campaigns to use... - [The only constant in Organic Search is change](https://www.hyperdogmedia.com/the-only-constant-in-organic-search-is-change/): October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made... - [Google My Business for Your Business](https://www.hyperdogmedia.com/google-my-business-for-your-business-summary-of-search/): Businesses thrive when they have an effective way for customers to find them on Google - the search engine most... - [6 Changes in Google Search](https://www.hyperdogmedia.com/6-changes-in-google-search/): Google has made many changes over the years, other engines have followed suit, and SEO has evolved along with these... - [4 Reasons Why Organic Traffic Can Stay the Same - Even When Rankings Go Up](https://www.hyperdogmedia.com/4-reasons-why-organic-traffic-can-stay-the-same-even-when-rankings-go-up-summary-of-search/): The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can... - [Speed is Everything](https://www.hyperdogmedia.com/speed-is-everything-summary-of-search/): Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a... - [Google Analytics Doesn't Provide all of the Answers](https://www.hyperdogmedia.com/google-analytics-doesnt-provide-all-of-the-answers-summary-of-search/): Google analytics has become a great source of data about visitors to your website - assuming your configuration is correct.... - [5 Vital Steps Toward Google's "Mobile First" Indexing](https://www.hyperdogmedia.com/5-vital-steps-toward-googles-mobile-first-indexing-summary-of-search/): "Mobile is exploding," said every headline for the last decade. Google is all about traffic and mobile is both largest... - [Preparing For SEO in 2017](https://www.hyperdogmedia.com/preparing-for-seo-in-2017-summary-of-search/): Every year brings new SEO challenges and surprises. The year 2017 won't be any different, but we do expect these... - [Penguin 4 has Arrived: What We Know](https://www.hyperdogmedia.com/penguin-4-has-arrived-what-we-know-summary-of-search/): It's been 2 years since the last Penguin Penalty update. The Penguin Penalties were known to destroy site traffic by... - [3 Persistent SEO Misconceptions](https://www.hyperdogmedia.com/3-persistent-seo-misconceptions-summary-of-search/): SEO has had many changes over the years. As marketers and small business owners have worked to understand its many... - [After Keyword Research - What do I do with these keywords?!](https://www.hyperdogmedia.com/after-keyword-research-what-do-i-do-with-these-keywords-summary-of-search/): Getting a keyword research report is just the first step in enhancing your on site SEO. Once the research is... - [Do Minisites still work?](https://www.hyperdogmedia.com/do-minisites-still-work-summary-of-search/): Minisites used to be a good technique, but is getting harder to make them work. Here are 3 challenges for... - [9 ways to get the sitelinks you want (and deserve!)](https://www.hyperdogmedia.com/9-ways-to-get-the-sitelinks-you-want-and-deserve-summary-of-search/): Organic sitelinks are the sub-links that appear under your homepage URL in search queries specific to your company. Matt Cutts... - [Can Google read JavaScript? Yes, but can it really?](https://www.hyperdogmedia.com/can-google-read-javascript-yes-but-can-it-really-summary-of-search/): Google will eventually crawl all JavaScript, but they haven't been indexing JavaScript pages very successfully. Every year, we hear the... - [The care and feeding of images: Optimizing your site's images](https://www.hyperdogmedia.com/the-care-and-feeding-of-images-optimizing-your-sites-images-summary-of-search/): SUMMARY OF SEARCH | April 2016 The care and feeding of images: Optimizing your site's images Google's recent changes to... - [Diversify and Conquer the Ever-Changing SERPs](https://www.hyperdogmedia.com/diversify-and-conquer-the-ever-changing-serps-summary-of-search/): Google is constantly changing their Search Engine Result Pages (SERPs), and recently caused a stir by removing ads from the... - [Title tags & Meta Descriptions: Technical SEO is the Foundation of Engagement SEO](https://www.hyperdogmedia.com/title-tags-meta-descriptions-technical-seo-is-the-foundation-of-engagement-seo-summary-of-search/): SEO still begins with being friendly to the bots. This "Technical SEO" is more focused on helping bots understand a... - [HTTPS is Quickly Becoming A "Must Have"](https://www.hyperdogmedia.com/https-is-quickly-becoming-a-must-have-summary-of-search/): Google is really pushing SSL, with some recent announcements aimed at getting the web secure. Those sites still on http... - [SEO Forecast 2016: What Needs To Be On Your Radar](https://www.hyperdogmedia.com/seo-forecast-2016-what-needs-to-be-on-your-radar-summary-of-search/): The Search Engine Optimization (SEO) world continues to evolve at break-neck speed. Constant change is the only constant, as even... - [Penguin Update Coming: An Ominous End to 2015](https://www.hyperdogmedia.com/penguin-update-coming-an-ominous-end-to-2015-monthly-summary-of-search/): Gary Illyes of Google indicated the next Penguin update is by end-of-year. While not acknowledged by G ary Illes, this... - [How Apple Is Changing The Mobile Internet](https://www.hyperdogmedia.com/how-apple-is-changing-the-mobile-internet-monthly-summary-of-search/): Remember back when Google focused on the user? Back before organic results were overtaken with PPC ads and knowledge graphs... - [5 Biggest SEO Fails seen in 100+ Web Redesigns, and 2 to watch out for!](https://www.hyperdogmedia.com/5-biggest-seo-fails-seen-in-100-web-redesigns-and-2-to-watch-out-for-monthly-summary-of-search/): With Hyper Dog Media turning 11 this month, we having been looking back at the most common SEO problems created... - [The Constant Evolution of Google: What's In, What's Out](https://www.hyperdogmedia.com/the-constant-evolution-of-google-whats-in-whats-out-monthly-summary-of-search/): Google is constantly evolving, as the internet itself has evolved. Some of the many questions Google has asked to keep... - [The SEO Implications of Getting "Hacked"](https://www.hyperdogmedia.com/the-seo-implications-of-getting-hacked-monthly-summary-of-search/): Websites are increasingly being hacked on autopilot. Intruders are using scripts to crawl the web and infect sites using outdated... - [Google's "Quality Update" Rewards Positive Behavior](https://www.hyperdogmedia.com/googles-quality-update-rewards-positive-behavior-monthly-summary-of-search/): Google's updates have been focused around penalizing bad behavior: low quality links, duplicate or thin content, ad heavy pages, doorway... - [Conversion is King](https://www.hyperdogmedia.com/conversion-is-king-summary-of-search/): Content is helpful, but conversion is everything. The point of content - and usability in general - is to meet... - [Kick-Start Your SEO in 2015](https://www.hyperdogmedia.com/kick-start-your-seo-in-2015/): The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates - and their... - [April 2015 Did you survive Google's Mobile-pocalypse?](https://www.hyperdogmedia.com/april-2015-did-you-survive-googles-mobile-pocalypse-monthly-summary-of-search/): One of Google's largest updates in years happened last month. Did your mobile rankings survive what many were hailing as... - [8 Things We Know About Google's Upcoming Mobile Update](https://www.hyperdogmedia.com/8-things-we-know-about-googles-upcoming-mobile-update-monthly-summary-of-search/): Google is implementing a mobile update come April 21. They have been releasing small details, and here is what we... - [Google, The Internet Police Force, Aims At Mobile](https://www.hyperdogmedia.com/google-the-internet-police-force-aims-at-mobile-monthly-summary-of-search/): Google is quickly becoming the self-appointed internet police force. To be fair, it sure is nice to have Google warn... - [Google: All about that mobile](https://www.hyperdogmedia.com/google-all-about-that-mobile/): Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more... - [Penguin 3.0: A year in the waiting](https://www.hyperdogmedia.com/penguin-3-0-a-year-in-the-waiting/): Google's "Penguin Updates" target the easiest link building practices. Since Google's algorithm uses links to determine whether a website deserves... - [“How do you write great title tags and meta descriptions?”](https://www.hyperdogmedia.com/how-do-you-write-great-title-tags-and-meta-descriptions/): “How do you write great title tags and meta descriptions? ” That is the question that clients ask me most... - [Summary of Search: Who is Syndicating Who? What to know about syndicating your blog.](https://www.hyperdogmedia.com/summary-of-search-who-is-syndicating-who-what-to-know-about-syndicating-your-blog/): SUMMARY OF SEARCH Google released a new Panda 4. 1 update this month and unique, relevant content and overall site... - [The Walking Dead, Google Authorship Edition](https://www.hyperdogmedia.com/the-walking-dead-google-authorship-edition/): Summary of Search Google recently announced the end of Google Authorship, a feature the SEO community thought might become a... - [Penalized: Even Web Giants Aren't Too Big To Fail](https://www.hyperdogmedia.com/penalized-even-web-giants-arent-too-big-to-fail/): In the early days of the web, having great search engine optimization meant increased visibility for a business. Outranking the... - [Doing the Pigeon (Update)](https://www.hyperdogmedia.com/doing-the-pigeon-update/): Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn't name... - [How to Keep Google's Panda from Ruining Your Rankings](https://www.hyperdogmedia.com/how-to-keep-googles-panda-from-ruining-your-rankings/): It used to be that Google let many crawling problems slide. Not anymore! Their Panda Updates, now almost 3 years... - [Make your content easily shared, linked and read](https://www.hyperdogmedia.com/make-your-content-easily-shared-linked-and-read/): Technical SEO is increasingly about helping people share content from a website. After all, content should be shared, linked to,... - [Google Moves Against Guest Blogging - March 2014](https://www.hyperdogmedia.com/google-moves-against-guest-blogging-march-2014-summary-of-search/): Google made two more moves against guest blogging in the last month: 1. Google penalizes a site connecting content marketers and webmasters Content... - [More fun and games than you think...](https://www.hyperdogmedia.com/more-fun-and-games-than-you-think/): - [February 2014 Summary of Search:
Do as I say, not as I do](https://www.hyperdogmedia.com/february-2014-summary-of-search-do-as-i-say-not-as-i-do/): "Do as I say, not as I do" Sometimes Google does things it warns others not to do: 1. Don't... - [Two announcements that may alter your online marketing strategy. January 2014 Summary of Search](https://www.hyperdogmedia.com/two-announcements-that-may-alter-your-online-marketing-strategy-january-2014-summary-of-search/): There were a couple of announcements from Google's Matt Cutts this month that shook the world of digital marketing. 1.... - [Spam-Fighting Always Continues - December 2013 Summary of Search](https://www.hyperdogmedia.com/spam-fighting-always-continues-december-2013-summary-of-search/): Spam-Fighting Always Continues Google's Matt Cutts promised a month free of major updates, but added that "spam-fighting always continues. ”... - [Summary of Search, October 2013](https://www.hyperdogmedia.com/summary-of-search-october-2013/): (Not provided) Google recently started encrypting all searches, and is now showing "(Not provided)" in Google Analytics for most organic... - [Summary of Search, September 2013](https://www.hyperdogmedia.com/summary-of-search-september-2013/): Google announced that it rewrote pretty much it's entire algorithm last month in that "unnamed update. " It's the biggest... - [Summary of Search, August 2013](https://www.hyperdogmedia.com/summary-of-search-august-2013/): Summary of Search Is Google backward compatible? The previous advice from Google, given in their 2008 Starter Guide for SEO,... - [Summary of Search, July 2013](https://www.hyperdogmedia.com/summary-of-search-july-2013/): Remember those tactics that worked so well? And what about the old recommendations in the webmaster guidelines? Well, it's time... - [Summary of Search Engine Optimization, June 2013](https://www.hyperdogmedia.com/summary-of-search-engine-optimization-june-2013/): The world of SEO is still reeling from Google's latest Penguin update, and many are questioning Google's new guidelines. Having... - [Summary of Search, May 2013](https://www.hyperdogmedia.com/summary-of-search-may-2013/): Around May 22nd, there was an update to Google's search algorithms. It's being called Penguin 2. 0 (or sometimes Penguin... - [Hyper Dog Media receives Partner of the Year Award from Adams County Education Consortium](https://www.hyperdogmedia.com/hyper-dog-media-receives-partner-of-the-year-award-from-adams-county-education-consortium/): - For Immediate Release - Hyper Dog Media receives Partner of the Year Award from Adams County Education Consortium Louisville,... - [Hyper Dog Media, a Sponsor of the 2013 BMA of Colorado Gold Key Awards](https://www.hyperdogmedia.com/hyper-dog-media-a-sponsor-of-the-2013-bma-of-colorado-gold-key-awards/): - For Immediate Release - Hyper Dog Media Sponsor of the 2013 BMA of Colorado Gold Key Awards Louisville, CO.... - [Summary of Search, February 2013](https://www.hyperdogmedia.com/summary-of-search-february-2013/): Some SEOs speculated a Panda update was in the works a couple of weeks ago, but none has been confirmed... - [Summary of Search, January 2013](https://www.hyperdogmedia.com/summary-of-search-january-2013/): Summary of Search, January 2013 It's almost been 2 years since the first Google Panda update, and it looks like... - [Summary of Search December 2012](https://www.hyperdogmedia.com/summary-of-search-december-2012/): In 2011, Google said they wouldn't make large changes around the Holidays. This year, all bets are off. Google released... - [October 2012: The only constant in Organic Search is change](https://www.hyperdogmedia.com/october-2012-the-only-constant-in-organic-search-is-change/): October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made... - [The month in Search](https://www.hyperdogmedia.com/the-month-in-search/): There haven't been any Penguin updates this last month, but Google Panda 3. 9. 1 happened on August 20, 2012.... - [Changes last month in the world of Organic Search](https://www.hyperdogmedia.com/changes-last-month-in-the-world-of-organic-search/): There weren't any Penguin updates this last month either, but Google Panda 3. 9 happened on July 24, 2012. We... - [July 2012 Changes in the World of Search Marketing](https://www.hyperdogmedia.com/july-2012-changes-in-the-world-of-search-marketing/): There weren't any Penguin updates this month, but a couple of Panda updates to "refresh". Google makes these updates and... - [Trouble with 3rd party Pagerank checking?](https://www.hyperdogmedia.com/trouble-with-3rd-party-pagerank-checking/): Many webmasters and advertisers still rely on Google pagerank as an important metric to determine value of their URLs, and... - [Notes on the Yahoo / Bing Transition](https://www.hyperdogmedia.com/notes-on-the-yahoo-bing-transition/): Yahoo advertisers received an email outlining a few more terms regarding the upcoming transition to the Microsoft Advertising adCenter platform.... - [Denver Search Engine Optimization Meetup - Don't Miss!](https://www.hyperdogmedia.com/denver-search-engine-optimization-meetup-dont-miss/): The Denver Search Engine Optimization Meetup is launching 2010 with a bang. The meetup has grown substantially over the last... - [4 reasons to 301 redirect old subpages ASAP](https://www.hyperdogmedia.com/4-reasons-to-301-redirect-old-subpages-asap/): After a major website redesign, it's not uncommon for page locations and even page extensions to change. Maybe you've switched... - [9 Video SEO Tips](https://www.hyperdogmedia.com/9-video-seo-tips/): Ever launch a video to the sound of crickets chirping? Video SEO is an emerging set of best practices to... - [Denver SEO / Colorado SEMPO communities flourishing](https://www.hyperdogmedia.com/denver-seo-colorado-sempo-communities-flourishing/): Denver SEO Meetup and the Colorado working group of SEMPO have seen tremendous growth in the last year. In the... - [13 Reasons Why Google Loves Blogs](https://www.hyperdogmedia.com/13-reasons-why-google-loves-blogs/): Google loves blogs. What is it about blogs that Google loves so very much? We've pinpointed 13 reasons why Google... - [Why Flash is still a problem in 2009](https://www.hyperdogmedia.com/why-flash-is-still-a-problem-in-2009/): Flash is less of a problem for search engines, but there are still caveats. Flash's problems can be easily mitigated... - [Colorado Search Marketing Training](https://www.hyperdogmedia.com/colorado-search-marketing-training/): Hyper Dog Media is presenting a day long Search Marketing Presentation in Las Animas, Colorado on February 6, 2009. Three... - [Denver SEMPO: InHouse vs. Agency - Search Engine Marketing Insights Panel](https://www.hyperdogmedia.com/denver-sempo-inhouse-vs-agency-search-engine-marketing-insights-panel/): Denver SEMPO is hosting an excellent panel discussion The Denver SEMPO Meetup is hosting a panel discussion of In-House Search... - [4 Places to find keywords for your SEO / PPC campaigns](https://www.hyperdogmedia.com/4-places-to-find-keywords-for-your-seo-ppc-campaigns/): What is an SEO or PPC campaign without the right keywords? Great keyword targets have a good amount of traffic,... - [Denver SEMPO Meetup / Denver SEO Meetup](https://www.hyperdogmedia.com/denver-sempo-meetup-denver-seo-meetup/): Why travel outside of Denver for great SEO and Search Engine Marketing events? Last week saw great attendance at the... - [Denver SEO Meetup - 1 Year Anniversary](https://www.hyperdogmedia.com/denver-seo-meetup-1-year-anniversary/): It's been one whole year since our President Jim Kreinbrink founded the Denver SEO Meetup. We have now had 13... - [9 ways Google is discovering the invisible web](https://www.hyperdogmedia.com/9-ways-google-is-discovering-the-invisible-web/): There are many parts of the web that Googlebot has not been able to access, but Google has been working... - [Fortifying External Links and Laundering Link Juice](https://www.hyperdogmedia.com/fortifying-external-links-and-laundering-link-juice/): This is a guest post by Everett Sizemore. I had an interesting discussion with a friend before publishing this about... - [5 web development techniques to prevent Google from crawling your HTML forms](https://www.hyperdogmedia.com/5-web-development-techniques-to-prevent-google-from-crawling-your-html-forms/): Google has recently decided to let it's Googlebot crawl through forms in an effort to index the "Deep Web". There... - [SES Denver 2008: Search Engine Strategies is coming](https://www.hyperdogmedia.com/ses-denver-2008-search-engine-strategies-is-coming/): SES is coming to Denver early next week. Search Engine Strategies is one of the most important Search Marketing conferences,... - [Denver SEO Meetup is a success!](https://www.hyperdogmedia.com/denver-seo-meetup-is-a-success/): Less than a year after starting the Denver SEO Meetup, we are pleased to announce that it is quite successful.... - [Upcoming Denver SEO Presentation: An Excellent Value](https://www.hyperdogmedia.com/upcoming-denver-seo-presentation-an-excellent-value/): Hyper Dog Media is providing Search Engine Optimization tips at the Association of Strategic Marketing's upcoming seminar. The full agenda... - [Denver Mobile SEO: Goes better with Chocolate, says Yahoo](https://www.hyperdogmedia.com/denver-mobile-seo-goes-better-with-chocolate-says-yahoo/): Yahoo's "Search Assist" tool is a hoot. Search for "Denver Mobile SEO". go ahead, I dare you. Now, I'm thinking... - [Web Development Roles in Internet Marketing Projects](https://www.hyperdogmedia.com/web-development-roles-in-internet-marketing-projects/): It takes many different web development / programming skill sets for a successful internet marketing project. For any website to... - [SMX Local & Mobile coming to Denver, October 1st & 2nd](https://www.hyperdogmedia.com/smx-local-mobile-coming-to-denver-october-1st-2nd/): Search Marketing Expo (SMX) is one of the USA's best conferences. This year's SMX Local and Mobile is being held... - [AOL's new advertising platform](https://www.hyperdogmedia.com/aols-new-advertising-platform/): AOL could become another internet marketing powerhouse. The company has recently announced it's new "Platform A", a mixture of the... - [Social Media Optimization: Important Real Estate](https://www.hyperdogmedia.com/social-media-optimization-important-real-estate/): If you haven't setup profiles for your organization on the larger social media websites, you might be missing out on... - [Mobile Search Optimization: About to become obsolete?](https://www.hyperdogmedia.com/mobile-search-optimization-about-to-become-obsolete/): Mobile Search Optimization has been a bit of a buzzword this last twelve months. Web sites have long ignored the... - [OS Commerce LinkConnector Contribution](https://www.hyperdogmedia.com/os-commerce-linkconnector-contribution/): We've developed a free contribution for OS Commerce, allowing the easy integration of LinkConnector’s affiliate code. OS Commerce is a... - [Link Connector Contribution Released For Zen Cart](https://www.hyperdogmedia.com/link-connector-contribution-released-for-zen-cart/): We just developed a free contribution for Zen Cart, allowing the easy integration of LinkConnector's affiliate code. Zen Cart and... - [4 essential questions when planning a web design](https://www.hyperdogmedia.com/4-essential-questions-when-planning-a-web-design/): Successful web development projects require a tremendous amount of planning, and planning starts with asking the right questions. Any web... - [6 PPC Secrets from a $100k campaign](https://www.hyperdogmedia.com/6-ppc-secrets-from-a-100k-campaign/): There was an excellent story in the San Francisco Gate in May about Lake Champlain Chocolates, and the lessons they've... - [Search Marketing Standard: Read it twice](https://www.hyperdogmedia.com/search-marketing-standard-read-it-twice/): I'm still getting two copies of Search Marketing Standard magazine, but I'm not reporting it. First off, it's so good... - [7 Web design techniques that are thankfully being retired](https://www.hyperdogmedia.com/7-web-design-techniques-that-are-thankfully-being-retired/): 1. Frames Frames were rarely done in a search-friendly manner. 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The... - [3 things NOT to do: The importance of titles in SEO](https://www.hyperdogmedia.com/3-things-not-to-do-the-importance-of-titles-in-seo/): Sometimes webdesigners get low blood sugar, or suffer minor head injuries. The effect? Bad HTML title tags. Title tags are... --- # # Detailed Content ## Pages ### Hubspot SEO Services - Published: 2025-02-14 - Modified: 2025-02-14 - URL: https://www.hyperdogmedia.com/about-you/hubspot-seo-services/ Your website is a powerhouse for reaching and converting your audience. When optimized for search engines, it becomes even more effective. At Hyper Dog Media, we specialize in leveraging the HubSpot platform to elevate your SEO strategy, combining cutting-edge tools with tailored expertise to drive traffic, boost engagement, and increase your visibility on the web. Why Choose Hyper Dog Media for HubSpot SEO? HubSpot’s SEO capabilities are powerful, but navigating its advanced features requires an expert touch. Our team understands how to make every element of your HubSpot site work toward a comprehensive, high-performance SEO strategy. We’re not just setting up pages and keywords – we’re building an SEO framework that aligns perfectly with your brand goals and maximizes every opportunity HubSpot offers. HubSpot SEO Essentials We focus on five core pillars to create a robust SEO strategy for your HubSpot website: 1. SEO Tools Integration HubSpot’s built-in SEO tools provide actionable insights that make a real difference. From refining meta descriptions to adding alt text and enhancing internal linking, we utilize every feature to ensure your content is optimized to its fullest potential. Each recommendation aligns with search engine standards, giving your site a foundation for success right from the start. 2. Topic Clusters and Pillar Pages Effective SEO goes beyond single keywords; it’s about building authority around relevant topics. We structure your content using HubSpot’s topic clusters and pillar pages, creating a network that improves internal linking and communicates expertise to search engines. This approach not only helps your rankings but also guides visitors to the information they need, making it a win for both SEO and user experience. 3. Content Strategy and Optimization Great content is the backbone of any SEO strategy. Our team works with you to develop a content plan that reflects your brand’s voice and meets your audience’s search intent. HubSpot’s keyword tools, content analytics, and performance tracking help us make data-driven decisions, ensuring that your content consistently ranks high and stays relevant. 4. Technical SEO Features Technical SEO is essential to your site’s health and visibility. With HubSpot, we cover all the bases: Crawlability: Ensuring search engines can access and index your content. Dynamic Entity Schema: Implementing schema markup that enhances search engines’ understanding of your content. Internal Linking: Structuring internal links to boost authority on key pages and improve navigation. Optimization: Maintaining responsive design and quick loading times for an optimal user experience. Proper Redirects: Managing redirects to retain SEO value when URLs or content are updated. 5. Analytics and Reporting Tracking your SEO performance is crucial. HubSpot’s robust analytics give you a clear view of how your site is performing, from organic traffic and keyword rankings to user engagement. Our team translates these insights into actionable steps to continually refine your strategy, adapt to search engine algorithm changes, and keep your content competitive. Elevate Your HubSpot SEO Strategy with Hyper Dog Media HubSpot has the power to take your SEO to the next level – and with Hyper Dog Media, you’re partnering with experts who know how to make it happen. Our HubSpot SEO services are designed to fit seamlessly into your marketing goals and bring your brand the visibility it deserves. Ready to start? Contact us today to learn how we can transform your HubSpot site with a winning SEO... --- ### Privacy Policy - Published: 2023-11-27 - Modified: 2023-11-27 - URL: https://www.hyperdogmedia.com/privacy-policy/ Who we are Our website address is: https://hyperdogmedia. com. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic. com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Media If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. Cookies If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day. Embedded content from other websites Articles on this site may include embedded content (e. g. videos, images, articles, etc. ). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. We collect information about our users via cookies and use the information primarily to provide you with a personalized Internet experience that delivers the information, resources, and services that are most relevant and helpful to you. To opt out, email us at sales@hyperdogmedia. com. Who we share your data with If you request a password reset, your IP address will be included in the reset email. How long we retain your data If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.... --- ### Other Marketing Services - Published: 2019-03-16 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/ --- ### SEO Agency Services - Published: 2019-03-16 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/ --- ### Conversion Optimization - Published: 2018-10-18 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/conversion-optimization/ Website traffic not converting into enough paying customers? Perhaps the last thing you need is more website traffic. Conversion Rate Optimization focuses on converting more visitors into leads or customers without increasing overall website traffic. At the heart of Conversion Rate Optimization is a deep understanding of how buyers buy your products/services. This understanding is critical for fixing your website so it can be a conversion “machine”. Together with our Conversion Rate Optimization partners, one of the first things we do is develop methods to decrease your visitor bounce rate, i. e. the frequency of visitors coming to your website for a short period of time and then leaving without a trace. Once we get bounce rates down, we then focus on more advanced conversion techniques, usually related to the website structure and experience. Conversion Rate Optimization is excellent for those who: Have plenty of visitors but are dissatisfied with the number converting into leads or customers Suspect their website experience is not user-friendly but are unsure of how to fix it See weak response to their calls to action (i. e. request a demo, chat live, call us). Before you throw more money at increasing website traffic, invest in Conversion Rate Optimization to make the most of every visitor. --- ### Social Media Optimization - Published: 2018-10-18 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/social-media-optimization/ Social media is a powerful way to connect to your prospects. You probably have accounts already set up on Facebook, LinkedIn, Twitter and others. But are these social outlets attracting your ideal customers? Social Media Optimization (SMO) is the sister of Search Engine Optimization (SEO). Together with our SMO partners, we focus on driving traffic to your website from sources other than search engines. And when you have an effectively managed SMO campaign that complements your SEO, you combine the word-of-mouth power of social media with the power of search engine searches to achieve maximum return on your online marketing investment. Social media optimization is best when you want to: Increase your overall followers, friends or connections Get re-tweeted, shared, liked and bookmarked more frequently Drive more targeted traffic to your website based on your best keywords Determine a strategy for balancing personal and business-related social media Efficiently manage your social media interactions and updating If you are using already social media, congratulations— now leapfrog your competitors and take it to the next level. --- ### Email marketing - Published: 2018-10-18 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/email-marketing/ Email marketing, a digital relationship builder. Email marketing is an effective strategy for converting website visitors into paying customers. Together with our email marketing partners, we help clients manage their customer and prospect communications with email marketing. We know from experience that SEO will attract visitors but email marketing will help cement the relationship. Email marketing issues we troubleshoot include: Building an opt-in list of email addresses Developing drip marketing and lead-nurturing campaigns Developing compelling email content Designing emails for higher open and click-through rates Designing a branded template that always renders correctly Enhancing (or correcting) your email sender reputation score Tracking and analyzing results so best practices can be replicated Imagine your website visitors signing up to receive email and being impressed with your communications. Are you ready to leverage your contact list and build customer relationships? --- ### Pay-per-click advertising - Published: 2018-10-18 - Modified: 2019-02-18 - URL: https://www.hyperdogmedia.com/services/pay-per-click-advertising/ Why use pay-per-click advertising if I’m doing SEO? Pay-per-click advertising (also known as PPC) is not for every situation or client but it’s often a good starting point for search engine optimization (SEO). PPC is right for those who: Are running an ecommerce business Have a new website that is not showing up in search engine results Don’t yet know which keywords are their best opportunities We routinely plan and manage PPC advertising for clients who want to gain immediate exposure on the search pages. If you are running an ecommerce business, PPC can be the lifeblood of your lead generation. Because of our deep experience in ecommerce, we understand the leading indicators and how to use them to cost effectively manage your PPC campaigns. PPC is particularly helpful for new websites that are not yet being crawled by the search engines. And we’ve found that PPC campaigns are a speedy diagnostic tool for identifying your highest-performing keywords without waiting weeks or months. Hyper Dog Media is one of the few Google AdWords Qualified Companies in Colorado, as well as a Yahoo Search Marketing Ambassador. If you already manage your own PPC campaigns, let us give you your time back and improve your PPC results. --- ### Analytics Consulting & Reporting Dashboards - Published: 2018-10-18 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/analytics-consulting-reporting-dashboards/ Web analytics, your new best friend Surprisingly there are lots of websites out there with no available analytics. But if your website is going to be your primary marketing machine, you need web analytics to compare results month after month. Gone are the days of tedious reports that talked about “hits” and offered no data visualization. You can have an analytics report (or dashboard) that has as many colors, pie charts, line graphs or bar graphs as your heart desires! You will see how many visits each keyword is producing, average time visitors spend on your website, how many visitors convert into leads, what percent of visitors are new visits and what percent of visitors are bouncing off your website (i. e. bounce rate). We work with a number of web analytics platforms that work in the cloud and easily download to PDF formats. We also offer free training on how to read your reports, including which metrics you should pay extra attention to depending on your goals and situation. There is real power in establishing and monitoring your web analytics, let us make it your new best friend. --- ### Reputation Management - Published: 2018-10-17 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/other-marketing-services/reputation-management/ Righting reputations. There’s no getting around it, your professional and personal life is on display on the web. And there will likely come a time when you need to deal with an online reputation problem. We deal primarily with two cases: 1. Someone has posted some negative content about you or your company and you want it to “go away” fast or 2. You, or your boss, have a common name and you don’t show up in the search rankings because others with the same name outrank you. In either case, online reputation management is one of our advanced SEO services. We can help mitigate or eliminate the problem all together. Help, I’ve just been “trashed” online! Sooner or later it’s very likely that someone may post something unflattering about you (or your company) online. And like Murphy’s Law this content will magically rise up in the search engine rankings outshining all the good stuff about you (or your company). We’ve dealt with it before, the proverbial online "trashing. " In these cases we can do one of two things: Get the content permanently removed from the web or get the content pushed so far down the search rankings it won’t be easily discovered. Since online reputations are a sensitive issue, we work very quickly to right your reputation. Help, I can’t be found in Google! For people with common first and last names we know it can be an uphill battle to “own” your own name online. Why? Because you’re actually competing with others with the same name but have more search engine “credibility”. And since it’s probably not your mission in life to be a well-kept secret online, we’ve created a clever reputation management solution. It involves building up your online assets so search engines see you as the most credible result when a name search is conducted. Raising your online visibility can usually be achieved in a matter of weeks, not months. There’s no need to wait, start getting an online reputation now! --- ### Video SEO - Published: 2018-10-17 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/video-seo/ News flash: The world is watching video online. According to Nielsen, 70% of global online consumers watch online video. But let’s face it, most business videos will never go viral. The good news is that you can boost your online video visibility and ranking with a little search engine optimization (SEO) help. Common issues we troubleshoot include: tagging videos with the right keywords, creating or fixing the transcriptions, posting to appropriate sites, link building and online promotion of your video. In other words, we spend a lot of time on video SEO because it is the future. If your video is not destined to go viral, call us and we’ll increase your online video traffic with SEO techniques that work. It always starts with you! --- ### Local SEO > For local businesses, being found in the local results of Google is vital. Let us help you optimize your site, your Google My Business Listing and more. - Published: 2018-10-17 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/local-seo/ Local SEO Is your website showing up on Google Maps? It can be frustrating to see a competitor show up more times on local search maps than you. Or worse, not see your business even make the map! We focus on innovative and legitimate ways to get your business to show up on those important local search maps, including Google Places, Bing maps and Yahoo maps. We do it by creating and maintaining your local map profiles so they are search-engine friendly, accurate and completely legitimate. Part of our approach is helping you fully leverage your own local reviews, images, videos and company profile language and submitting your local profile to all the relevant GPS directories. We work with over 400 GPS directories daily. GPS directories are a major source of information for Google and other search engines when verifying and validating business location information. If you sell in a local market, mastery of local SEO is critical to your success. --- ### eCommerce SEO > eCommerce has special needs - Are yours being served? Hyper Dog Media offers eCommerce SEO services to online businesses. - Published: 2018-10-17 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/ecommerce-seo/ eCommerce SEO: Buying online begins with being found online Ever wonder how some products online seem to be found “everywhere”? Is it by chance or by design? We don’t believe in taking any chances in eCommerce so we dedicate ourselves to making your ecommerce efforts search-engine friendly. There is a plethora of products available online and about a dozen search engines dedicated to finding them. Search engines like Google Product Search (formerly Froogle), NexTag, MSN Shopping, PriceGrabber, Shopping. com, Shopwiki, Shopzilla and TheFind. com. And just like your standard search engines, these shopping engines have potential customers searching for your products but you may not be listed in the results. That can translate into incalculable lost sales. Who wants that! ? We make your shopping cart system search-engine friendly so your products show up in online searches. We can assist you with every aspect of your eCommerce functionality, from server set-up issues, how to outrank competing products and how to be the preferred website when your product is also sold by others. Don’t leave your eCommerce SEO to chance. --- ### Link building > Search engines weigh the authority of your site by looking at WHO links to you. It's still the most powerful part of their algorithm, and we can help you with the task of getting high authority links. - Published: 2018-10-17 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/link-building/ Link building turbo-charges your SEO efforts Every website needs to establish credibility with the search engines if it wants to rank on the first page of search results. However, establishing credibility involving very popular keywords usually requires some level of legitimate Link Building. In our experience, Link Building is really best for: When your website experiences unpredictable ups and downs in its search engine rankings When your website competes against others who are SEO aggressive. And while some SEO providers will offer “mass” link building, we take a quality over quantity approach so that every inbound link will be seen as a high quality “vote” for your website. Every web property we link your website to is hand reviewed and we never “mass” buy links. And since we believe in no mutual-mystification, we provide our clients a list of all the links we’ve submitted on their behalf. Building quality links to your website is more important than ever. We have a variety of strategies and tactics in our “Link Building Arsenal”: Content Marketing Link Building Guest blogging While you may already be creating excellent content for your own site, have you thought about creating and distributing content for other sites? We can research and - where needed - contact guest bloggers. Great content on great blogs can produce relevant traffic, authority backlinks, and a reputation for thought leadership in your industry. Content distribution Excellent content is an investment of time and energy in itself, but often content is not distributed fully. To maximize existing content, we can assist in distributing it to various places. Examples of content that can be distributed include: infographics, widgets, webinars, videos, press releases, articles, presentations, animations, and other content. Our eye toward relevant traffic sources and authoritative backlinks make this an especially powerful tactic for search engine rankings and overall visibility. Link bait We can help identify opportunities for content creation that could generate a viral spike of traffic. Done correctly, your content can be spread throughout your industry and create links at important industry related sites. Google grants extra trust and authority to . edu and . gov websites, as well as others. Finding link opportunities on these sites can be demanding, and require new content to be developed. But with the right combination, these links can provide the authority to boost rankings significantly. When targeting a “link bait” opportunity, we can help you craft an email - or provide outreach services for you. Business Development Link Building Sponsorships There are many ways a business can invest in related local, virtual communities while maximizing SEO results. We research website sponsorships, event sponsorships, ads, donation opportunities, and more. Topical / Related conversations Blogs and Forums can be great sources of link authority, as well as your most engaged customers. We can help identify conversations you should be a part of - especially where they also may provide link opportunities. Brand / Product mentions One of the most frequently overlooked opportunities for links can be where your brand or products are mentioned, but without an actual link provided. Resource pages / Vertical directories / “Hub” pages These lists of valuable sites usually provide excellent human traffic, and communicate authority to search engines. Sometimes, competitors may even be linking to them! Link acquisition Competitive link acquisition We... --- ### SEO Audits > SEO Audits are a great place to start. Technical and content issues can prevent sites from reaching their prospective visitors, and an audit reveals exactly what to fix. - Published: 2018-10-17 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/seo-audits/ Websites: Always a work in progress. We get it, you built a website and now you are hoping you are “done”. And we know, a website audit can sound kind of scary. Clients often fear the worst. But rest assured, when we perform website audits, it's often in the details that you find the biggest opportunity for improvement. Often, these overlooked details just need a quick and easy fix to maximize your SEO. And many times these items are easy fixes. With all website audits our goal is the same— to optimize your website relative to the keywords your audience is using in their searches. And we pledge to make our audit process painless and eye-opening. When we audit your website, we look at a variety of criteria, including: Cleanliness of your code and overall structure Relevance of your website’s content How accessible your website is to the major search engines Popularity of your website Overall competitiveness of your website within its industry. And when we finish, you’ll get a practical and tactical audit report that you and your technical folks will actually understand, we guarantee it. --- ### SEO Keyword Research > Hyper Dog Media offers competive keyword research, with decades of experience in many industries. - Published: 2018-10-17 - Modified: 2019-03-16 - URL: https://www.hyperdogmedia.com/services/advertising-agency-services/seo-keyword-research/ It all starts with keyword research There’s no getting around it, keywords are the heartbeat of Search Engine Optimization (SEO). And chances are good that you are targeting keywords which are not your best-performing keywords. Our approach to keywords is pragmatic and flexible. And once we get your website ranking strongly on your primary set of keywords, we then shift our focus to your secondary set of keywords using a variety of techniques including link building. Usually clients want to understand their keyword targeting plan, so we take the time to make sure you understand: What makes a keyword a high-performer Which keywords are driving the most website traffic Which keywords are driving your leads and sales Negative keywords and their role How your website really ranks on your current keywords How to fix your website to fully leverage selected keywords How your competitors are using keywords What your unique combination of keywords should be How you can target your unique combination of keywords If you’re going to dive into SEO, let us help you avoid the most common keyword mistakes. --- ### About You - Published: 2018-10-17 - Modified: 2025-03-25 - URL: https://www.hyperdogmedia.com/about-you/ We help small, medium and large organizations with budgets ranging $2500 - $8000/month gain increased ranking and qualified targeted traffic. What better prospective customers to get, but customers searching for your products or services? We are on the cutting edge of search engine optimization, AI Optimization, advertising, mixing innovative new strategies with tried-and-true best practices. Your customers are searching for you now - are you being found? Beat your competition today! --- ### SEO Resellers / White Label SEO Partners > Hyper Dog Media offers white label / private label SEO services to agencies throughout the USA. - Published: 2018-10-17 - Modified: 2018-10-17 - URL: https://www.hyperdogmedia.com/about-you/seo-resellers-white-label-seo-partners/ A classic case of build or buy Let’s face it, keeping up with all the changes in the Search Engine Optimization (SEO) world is a fulltime job. That’s why marketing communication firms, search marketing specialists and web developers count on us for private label SEO services. Our best resellers are highly skilled in complementary areas and have clients who need a turnkey solution that includes SEO. Sure, you could muddle through SEO but sooner or later your clients will recognize that they could be doing better. Can you afford to lose a client over bad SEO? SEO is what we do all day, every day. We bring the leading edge experience, you bring the clients... it’s a win-win situation. And we make it easy for you the reseller to brand our SEO services as your own. Think of us as an extension of your team, your very own SEO department. We’ve done it many times and we have figured out a seamless system to minimize your time investment while making you look like an SEO pro. What are you waiting for? --- ### Enterprise SEO > Enterprise SEO is different - we get that, and we have the decades of experience to help you. Contact us to discuss your special needs! - Published: 2018-10-17 - Modified: 2018-10-17 - URL: https://www.hyperdogmedia.com/about-you/enterprise-seo/ Findability on the web is the new corporate battleground. We see it all the time: clients at large companies can’t get their search engine optimization efforts moved up IT’s priority list. Meanwhile, competitors creep up the search engine rankings and erode your share of the market on your very own keywords. To correct this, we’ve developed a seamless enterprise package that gets hyper fast results using only white hat techniques (your tech “geeks” will love it) and keep your website off the black lists. How do we do it? We start by understanding your real goals and challenges. We focus on the current and future landscape. We test and retest keywords. We audit your existing website for SEO opportunities. We monitor over 13,000 directories. We vigilantly develop a customized Keyword Targeting Plan just for you. And we communicate directly with our friend, Googlebot, over 10,000 times per day via our proprietary RSS network. It’s time to protect your search engine rankings and stop letting your competitors steal your visitors. It always starts with you! --- ### Small Business SEO > Hyper Dog Media helps small businesses be found locally and nationally throughout the USA. - Published: 2018-10-17 - Modified: 2018-10-17 - URL: https://www.hyperdogmedia.com/about-you/small-business-seo/ If you can’t be found online, you are leaving money on the table. We know that being a small business gets complicated at times and the last thing you need is a confusing search engine optimization (SEO) strategy. So, we’ve developed a very simple, streamlined process to save you headaches and quickly start yielding organic SEO results (often within 6 weeks! ). We start with understanding you and what you want your business to be known for in the market. Then we do a thorough keyword analysis to see how people are already searching for your business and similar products and services. Experience shows us that people search using a wide array of keywords but not all keywords are created equal: Some are more competitive than others. We help you discover which keywords are right for your situation. Once we really understand your best keywords, we then audit your existing web site to uncover SEO opportunities related to your targeted keywords. Finally, we develop a customized Targeted Keywords Plan to give us an SEO roadmap to follow. If you are on the fence about SEO or not happy with your current SEO partner, call us to explore your options. It always starts with you! --- ### Pet Gallery > Our Pet Gallery contains photos of loved ones past and present. Send us your pet today! - Published: 2018-10-17 - Modified: 2019-02-18 - URL: https://www.hyperdogmedia.com/about-us/pet-gallery/ SophieDixieSpritzie, the Hyper Cat Send us your pet photos and we'll add them to our page. sales@hyperdogmedia. com --- ### Our Testimonials > We've helped many businesses succeed online over the years. See the clients that vouch for us! - Published: 2018-10-17 - Modified: 2018-10-17 - URL: https://www.hyperdogmedia.com/about-us/our-testimonials/ "Yes! Thanks to being ranked #1 on Google for "olympia doctor office" patients are coming to my clinic. I've only been open 2 months and patients are finding me because of the high ranking on their internet searches. Thank you, Hyper Dog Media! ! ! " Natalie Kather, MD “Not only is Jim an extremely talented web developer and designer, he is awesome to work with! Recently when I had a client come to me with an urgent development need, I went to Jim, and he quickly and successfully went to work resolving the issue - demonstrating his professionalism and strong commitment to customer service. I highly recommend Jim and will continue to tell my clients about him too! ” Joy M. “Jim Kreinbrink is one of the most creative, talented and efficient professionals with whom I have ever worked. Building a website with him was the best experience I have had in any of the three I have created. His ability to add functionality and aesthetic touches to the site exceeded my expectations and his on-time delivery of the site itself kept the entire project on schedule. ” Sandra Steiner, Executive Director, Adams County Education Consortium "Hyper Dog Media Rocks! I check almost daily and we have pos 1 and pos 2 , I bid jobs every week off the web and have some very good accounts because of your company. We are so busy right now that it’s getting to hard to handle we worked 4 people Saturday and Sunday to try and keep up. " Walter Orbach President/Owner, Vexor Custom Woodworking Tools --- ### How we got our name > Aside from our passion for search engine optimization (SEO) and long-tail keywords, we are also passionate about dogs. - Published: 2018-10-17 - Modified: 2018-10-17 - URL: https://www.hyperdogmedia.com/about-us/our-name/ Aside from our passion for search engine optimization (SEO) and long-tail keywords, we are also passionate about dogs. Frosty was our original hyper dog, and the company name was inspired in jest by her. We soon realized her traits were how we wanted to look at our life and business. If you're going to do it, do it with enthusiasm! Frosty lived almost 14 years, and we developed a soft spot for hyper dogs. Years later, we saw that same gleam in Sophie's eyes, and we rescued her from the Casper, WY Humane Society. Like Frosty and Sophie, we always aim to please and are hyper vigilant about creating fast, legitimate SEO results. In honor of hyper dogs everywhere, our Denver SEO agency and its members have donated or volunteered for a wide variety of animal-related causes, including the Foothill Animal Center (Lakewood, CO), Rocky Mountain Raptor Program (Fort Collins) and the Dove Key Ranch Wildlife Rehabilitation (Alleyton, Texas). After our clients learned about our love of dogs, they began sharing their pet stories and pictures with us which gave birth to the Hyper Dog Pet Gallery. We invite you to email us a picture of your pet to be proudly displayed in our online gallery. We prefer jpg files no larger than 300k. Email your photos and dog’s name to sales@hyperdogmedia. com --- ### Our Team > Hyper Dog Media was founded in 2004 by Jim Kreinbrink. We are a dedicated, growing team passionate about customer service and SEO. - Published: 2018-10-17 - Modified: 2024-08-08 - URL: https://www.hyperdogmedia.com/about-us/our-team/ Jim Kreinbrink Our Founder & Denver SEO Expert Jim Kreinbrink (aka Jim K. ) has been building websites and performing optimization since 1998. He loves computer programming and figuring out ways to get his clients’ websites to outrank their competitors. Before launching his own Search Engine Optimization (SEO) Agency, Jim created web and multimedia projects for a variety of clients and industries using Macromedia Director, Flash, ActionScript, HTML, JavaScript, Perl, PHP and mySQL. His past and current client list includes companies in the education, technology and human resources industries. Having spent his entire career on the web, Jim understands that delicate balance between SEO strategies that appeal to search engine robots and those that will appeal to human website visitors. Jim is a sought-after speaker on the topic of SEO, he has presented to a variety of audiences including the SearchCon, meetups, conferences, the DaVinci Institute, Search Engine Marketing Professionals Organization (SEMPO) and the American Marketing Association (CO Chapter). He also has been featured on podcasts with the Business Marketing Association and Manufacturer Marketing Association. One thing most people don't know about Jim is that he is one of the world's most enthusiastic skiers, he's just not necessarily good. Jim is a Yahoo Search Marketing Ambassador and a certified Google AdWords Professional. He is also one of the founding members of the Colorado chapter of SEMPO (Search Engine Marketing Professionals Organization). He also founded SearchCon, as well as AgencyCon the Denver SEO Meetup and Boulder SEO Meetup. Jim earned his BS degree from the University of Wyoming. Dawn Dabek Marketing Manager Dawn is a marketing and advertising specialist with expertise in search engine optimization (SEO), media analysis, communication, and CRM. As part of Hyper Dog Media's strategic digital marketing campaigns, Dawn significantly increases website traffic, revenue, and overall online exposure for prominent clients. She ensures that Hyper Dog Media and its clients have an engaging online presence by creating, crafting, editing, and publishing compelling digital content. Not only does she craft effective advertising strategies for brands and events, but she also makes valuable contributions through articles and the implementation of SEO techniques. By combining her knowledge with the latest marketing techniques, Dawn continues to craft powerful marketing campaigns and strategies to yield visible results for clients at Hyper Dog Media. Justin Green Director of Advertising With over 10 years of experience in the digital marketing industry, Justin Green is a seasoned professional specializing in Search Engine Marketing (SEM), Pay-Per-Click (PPC) advertising, and comprehensive digital marketing strategies. For the past 5+ years, Justin has been a driving force at Hyper Dog Media, where he excels in strategizing and executing large-scale, multi-channel digital advertising campaigns. His expertise spans Google Ads, Facebook Business Advertising, Instagram Business Advertising, and LinkedIn Advertising. In his free time he is an avid Scuba diver, video game enthusiast, & passionate about travel. Thanh Thu Nguyen Content Manager Thanh has been with Hyper Dog Media for four years. Where search engine rankings are significantly important, Thanh uses her knowledge and experience to oversee and help drive visibility to websites and blogs. Born and raised in Colorado, she received her BA in Kinesiology at the University of Boulder. Thanh is married with three children ages 10, 7, and 2. In her spare time she likes to enjoy the beautiful activities... --- ### Blog - Published: 2015-11-19 - Modified: 2015-11-19 - URL: https://www.hyperdogmedia.com/blog/ --- ### Pricing - Published: 2015-11-19 - Modified: 2021-07-29 - URL: https://www.hyperdogmedia.com/pricing/ Pricing FAQ How much will it cost? Many factors can decide how much time and energy will be required to market effectively. In the world of SEO, it's like a horse race that depends as much on the health of your horse as what your competitors' are investing in their horses. And with Google constantly changing the track conditions, guessing budget is impossible. Our approach is to study before we recommend. Contact us today, and we'll analyze your site, research your competitors, and plan a strategy. Our typical client has a budget of $2500-6000/month. Do you have SEO packages? Even with almost two decades as an SEO agency, we've never had two projects that were exactly alike. Instead of trying to fit your site and goals into a predetermined mold, we tailor our services to your specific needs. --- ### Contact Us - Published: 2015-11-19 - Modified: 2024-06-01 - URL: https://www.hyperdogmedia.com/contacts/ Need an agency partner for your digital marketing project? Contact us today! Business Hours Monday – Friday 9am to 5pm Saturday – Closed Sunday – Closed sales@hyperdogmedia. com --- ### Services - Published: 2015-11-19 - Modified: 2023-11-24 - URL: https://www.hyperdogmedia.com/services/ SEO Services Keyword research Website audits Link building eCommerce SEO Local SEO Video SEO Reputation management Internet Marketing Services Analytics Pay-Per-Click advertising Email marketing Social media optimization Conversion optimization --- ### About Us - Published: 2015-11-19 - Modified: 2025-03-25 - URL: https://www.hyperdogmedia.com/about-us/ Results. You want people to find you, and you want to know how they did. Hyper Dog Media does more than understand the tools of online marketing. We anticipate. Innovate. This dog leads the pack. Hire us if you would like to work with a digital marketing agency that is using new techniques while others are still figuring out what didn’t work. In this new world of AI, AI Overviews, ChatGPT responses and so much more, you can't afford not to have an agency that can keep up! We build your online and AI presence with ethical tactics executed precisely. Websites are simply one of many marketing tools you will need to connect and converse. What do AI tools such as ChatGPT and SearchGPT think of your brand? We'll help you put all of the pieces together. Our approach is one of focus, reducing waste and providing the best results for your budget. --- ### Connect With Your Best Prospects - Published: 2015-11-19 - Modified: 2025-03-25 - URL: https://www.hyperdogmedia.com/ --- --- ## Posts ### Hyper Dog Media Would Never Disavow a Link, Challenges Aging Best Practices - Published: 2024-07-03 - Modified: 2024-07-03 - URL: https://www.hyperdogmedia.com/hyper-dog-media-would-never-disavow-a-link-challenges-aging-best-practices/ - Categories: Uncategorized Hyper Dog Media, an innovative digital marketing agency with a specialization in Search Engine Optimization (SEO), has recently taken a definitive position on a topic that has long sparked debate within the SEO community: the practice of link disavowal. In a comprehensive blog post, the agency debunks the necessity of disavowing links, stating that they would “never ever disavow a link—probably. ” This pronouncement is a reflection of the agency's allegiance to mastering Google's complex algorithms and best practices, highlighting their profound insight into the current dynamics of how search engines evaluate and attribute importance to backlinks. The foundation of Hyper Dog Media's perspective is a meticulous analysis of the progression of Google's algorithm over the years. Currently, Google's algorithm boasts advanced features that enable it to automatically discern the quality of links and penalize or ignore those identified as spam or of poor quality. The blog post explores the original intention behind the creation of Google's disavow tool, designed as a measure of last resort for websites that find themselves grappling with severe penalties due to an accumulation of harmful backlinks. However, the emphasis is on the hidden risks associated with the tool, which might not be immediately obvious upon first examination. “Google has made significant strides in how it evaluates links, making the disavow tool essentially redundant for the majority of SEO scenarios we encounter,” Jim Kreinbrink, the founder of Hyper Dog Media, explains. “Our stance is informed by a deep understanding of these technological advancements. Instead of relying on disavowal, we advocate for the development of resilient SEO strategies that preempt the need for such extreme measures, choosing rather to concentrate on the generation of high-caliber content and the fostering of trust through effective link building. ” Hyper Dog Media's blog post serves as a caution against precipitous decisions to use the disavow tool. The subtleties distinguishing harmful, neutral, and beneficial links are nuanced, and a misjudgment in this area could inadvertently sabotage a site's SEO performance. Aligning with advice from Google's own spokespeople, Hyper Dog Media concurs that the cons of disavowing links generally outweigh the pros unless there's a manual penalty applied directly by Google. “Our approach champions the pursuit of sustainable SEO success,” Kreinbrink continues. “Hasty decisions, such as the blanket disavowal of links, risk derailing the strategic objectives we've set for our clients. Our methodology is to adopt strategies that organically elevate our clients' online authority and reputation in a positive and lasting way. ” By articulating their insights and the rationale behind this critical policy, Hyper Dog Media seeks to cast light on their nuanced and sophisticated understanding of SEO. This policy informs their wide array of services, including but not limited to, pay-per-click advertising, conversion optimization, and social media optimization. Their comprehensive strategy is aimed at enhancing a business's online visibility without resorting to the expedient use of link disavowal. For more information about Hyper Dog Media and their services, visit their website. Such an approach is not only in accord with Google's evolving algorithms but also embodies best practices that define successful SEO strategies in the contemporary digital landscape. This alignment assures a forward-looking and dynamic digital marketing strategy that further underscores the importance of a deep, strategic understanding of SEO beyond superficial fixes. --- ### Why We Would Never EVER Disavow a Link (Probably) - Published: 2024-05-26 - Modified: 2024-07-03 - URL: https://www.hyperdogmedia.com/why-we-would-never-ever-disavow-a-link-probably/ - Categories: Uncategorized The dynamics of search engine algorithms are ever evolving, and our stance on the disavowal of links has changed over the years: it's now generally unnecessary and potentially harmful. This position stems from several key observations about the current state of SEO and the capabilities of Google's algorithm. Here are the reasons why disavowing links is a tactic we would (probably) never employ. The Evolution of Google's Algorithm Google’s algorithm has come a long way since the days when manual actions were frequently necessary to correct for the ranking impacts of poor-quality links. With the release of Google Penguin in 2012, the game changed significantly. This update started penalizing spammy links automatically and in real time, greatly diminishing the need for site owners to manually intervene. Over time, Penguin was incorporated into Google's core algorithm and began to operate in real time, further refining its ability to detect and devalue bad links rather than penalizing the linked sites. Several studies and expert commentaries have echoed this sentiment. Search Engine Land reported that with these advancements, Google no longer penalizes sites for bad links but instead devalues the spammy links themselves, without necessarily having input from the disavowal tool . Gary Illyes from Google also confirmed that their algorithms are now designed to prevent negative SEO attacks by automatically ignoring detrimental links, making the disavow tool redundant in many cases . Google's Intended Use of the Disavow Tool Google explicitly designed the disavow tool for extreme cases, particularly when a website might receive a manual penalty due to an overwhelming number of spammy or low-quality backlinks. SEOQuake's blog emphasizes that the disavow tool is not a regular maintenance tool but is intended for specific penalty situations . If your site has not received a manual penalty, using the disavow tool can be unnecessary and might lead to accidentally disavowing beneficial links. This could potentially harm your site's performance in search results rather than help it. The Risks of Disavowing The process of disavowing links is fraught with risk. It is alarmingly easy to misjudge which links are actually harming your site versus those that are neutral or even beneficial. A case discussed on SERoundtable highlights how some webmasters, relying on flawed third-party tools, ended up disavowing links that were positively affecting their rankings . This misstep underscores the danger of losing valuable link equity by indiscriminately disavowing links based on incomplete or incorrect data. Google's Advice Against Overusing the Disavow Tool In recent years, Google’s spokespeople, including John Mueller, have repeatedly advised against overusing the disavow tool. Mueller has stated that most sites don't need to disavow links and that if a tool can flag a link as bad, Google's algorithms are probably already ignoring it . Additionally, negative commentary on the disavow tool has been frequent from Google, suggesting that its use is more likely to cause harm than benefit . In light of these insights from Google and the evolution of its algorithms, it’s clear why we're am generally skeptical about the need to disavow links. Unless facing a direct manual penalty from Google, the risks and potential downsides of disavowing can outweigh the supposed benefits. As SEO practices continue to adapt to changes in search engine algorithms, it becomes increasingly important to rely on robust, organic strategies and... --- ### Hyper Dog Media PPC Strategy - Published: 2021-04-20 - Modified: 2021-04-20 - URL: https://www.hyperdogmedia.com/hyper-dog-media-ppc-strategy/ - Categories: PPC, PPC (Pay Per Click), SEM Our approach is to always save the ad budget for our best prospects. We don't want broad campaigns to use the budget and miss maximum visibility in front of the best prospects. We use settings such as Network, Location, Demographics, Audiences, Devices, Time of Day, Day of Week, and Negative Keywords to focus campaigns. We fully fund these focused campaigns, while running more broad campaigns only where needed. We don't want to starve the funnel, but ad networks made quite a bit of money on waste and broad targeting. Other aspects of our approach: - Favoring bidding methods with control and data. That means more favoring manual CPC and tight management with data over Google's automated bidding management and a black box. Some prospects would rather pay more per click instead of hiring a firm to manage: Automated bidding and the old "Adwords Express" were created for those people. Those aren't our prospects. - Testing EVERYTHING for conversions and Click Through Rate: Keywords, ad copy, landing pages. - Creating ads and landing pages for every kind of Call To Action. - Remarketing/retargeting to prospects, with ads and landing pages that match where they are in their buyers journey. Using the lessons of PPC to inform SEO decisions 1. Title tags and meta descriptions. Clicks are expensive, so it's vital to use those lessons everywhere. We can raise organic CTR, which gets more visitors and may be a ranking factor (The "rank brain" part of Google's Algorithm watches what people are clicking! ) 2. Site structure We organize ad campaigns around types of prospects. Websites should be organized similarly into "silos". Google rewards this structure, and it makes sense. On an economic development website, there are existing business members, prospective members, and site selectors visiting. Each has unique needs and should have a unique area of the site. --- ### The only constant in Organic Search is change - Published: 2018-11-27 - Modified: 2018-11-27 - URL: https://www.hyperdogmedia.com/the-only-constant-in-organic-search-is-change/ - Categories: Misc October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made during August and September. Google also pushed out a new Penguin Update (v3) on October 5 – these Penguin updates penalize the overuse of keywords both on a website, and through links. We have had a few clients with really bad – and sometimes profane links. They may consider Google’s new disavow links tool, just released. But we recommend caution with the tool right now: Some SEOs are speculating Google may see this as a confession! Information also came out early in the month about Google penalizing domains that were more “keyword rich” than authoritative. This Google update (called EMD, or Exact Match Domain) is hitting domains like cheap-flights-from-denver. com. They would have been favored in the past for searches like “cheap flights from Denver”, but no longer. Authoritative sites were not hit though: ski. com still ranks #1 for “ski”. Google also had an update to its penalty for “Top Heavy” sites – those with too many ads at the tops of the page. Highlights of Google’s 65 recent changes include: 1. Changes to titles and snippets. Google is ever more treating the robots. txt directives, title and meta description tags as “suggestions” from webmasters. Sometimes this can be helpful – such as when titles have “comments on” or other generic phrases. Other times, Google’s choices may directly conflict with choices the webmaster has made. 2. Google is using more like terms, and expanding their autocomplete suggestions. A search for “telecom provider” returns results where the term “carrier” is bolded as well as “provider”. Google is sure getting smarter, and it’s a good time to diversify keywords! The Google webmaster guidelines were also updated this month, and reflect their move away from counting low-quality directory as well as low quality bookmarking sites. There wasn’t much news for Bing this last month, but a recent report from antivirus vendor Sophos found that Bing search results contained more than twice as many malware-infected pages as Google’s search results(which is still at a hefty 30%). --- ### Google My Business for Your Business - Published: 2018-11-27 - Modified: 2020-09-17 - URL: https://www.hyperdogmedia.com/google-my-business-for-your-business-summary-of-search/ - Categories: affiliate marketing, blogging, Google Analytic, Google+, Misc Businesses thrive when they have an effective way for customers to find them on Google - the search engine most frequently used by your future customers. One of the most effective ways to ensure your business is found is with citations. A citation is any mention of your business online. A structured citation is a mention of your business on a directory such as Google My Business or Yelp, and an unstructured citation is your business information (NAP: Name, Address, Phone Number) that is not in a business directory; this could be anything from an article about your company or a mention of your business on a vendor’s website. Citations are important for Local Search, as they give search engines your business information across the internet. If you want to rank in Google’s Map Pack, you’ll want to start by making sure your Google My Business (GMB) listing is properly optimized and maintained. Here’s how: Who Owns Your Listing? If you’re not sure who owns your GMB listing, or you don’t remember which email address you claimed it under, don’t worry! You can request ownership by creating a Google My Business account and searching for your business listing. If it’s already claimed, you can request ownership at this point, and if it isn’t claimed you can request a postcard be mailed to your business address to verify you are who you say you are, and this business is indeed yours. Search For Duplicate Listings. SEOs know there is nothing search engines hate more than an incorrect NAP on a citation listing. Second to that would be duplicate listings. Google looks at duplicate listings for a business, picks which one they like best (regardless if the information is correct or not) and shows that listing in search. So, how can you tell if you have a duplicate business listing in Google? It’s simple: search for your address and select Maps results. This will show every Google My Business listing for that location. If you see a duplicate of your business, you can claim this listing and merge it with the correct one. Is Your Map Marker Correct? There is nothing more frustrating as a user than finding incorrect information on a business listing. Wrong hours of operation, a listing for a business that is no longer at the address, and the dreaded map marker location. When users are getting directions to your business address, they’ll often look at your listing in maps to see where you are located. Especially if the user is familiar with the area in which your business is located, they may skip the directions altogether. Make sure your map marker is in the correct place by updating your correct address in your listing information and moving the map marker to the correct spot. Trust me, your users will appreciate it! Optimize Your Listing. Optimizing your Google My Business listing is a lot easier than it sounds. You want to make sure your business name is correct, your address and phone number are correct, and as we covered above, your map marker is in the correct place. Additionally, you want to make sure the correct business categories are selected so users know exactly what your business does. Make sure your hours of operation are correct and add additional... --- ### 6 Changes in Google Search - Published: 2018-11-27 - Modified: 2018-11-27 - URL: https://www.hyperdogmedia.com/6-changes-in-google-search/ - Categories: Misc Google has made many changes over the years, other engines have followed suit, and SEO has evolved along with these changes. Consider these 6 ways Google has changed over the last several years. 1. More pages are not necessarily better Google used to reward what would now be considered duplicate content. Endless search results pages, doorway pages, and many other techniques of the past are easily detected by the modern Googlebot. In today's world, these techniques can be ignored, or even penalized. Where quantity ruled supreme, now quality does. Many sites are pruning, combining, or redirecting the flood of URLs of the old days. If you are tempted by these old techniques, consider that you will likely have to undo the changes. 2. CSS and JS should not be blocked It used to be a best practice to block Google from JavaScript and CSS resources, as they could otherwise show in the index. And to have those as landing pages was just horrible. But modern Google is very smart: It wants access to everything and needs everything to fully render the page. In having to access these resources, Google analyzes mobile friendliness, speed, layout, and many other factors. 3. Get only good links From the start, Google has always weighed links very heavily. SEOs used to be able to get websites to rank without even improving the site! And in the old days, any link helped - and was disregarded at worst. In modern Google, links should come from the best sources. Links from penalized, unimportant or even new sites are risky and can now cause a Google penalty. A typical link profile of a site might have these and ratios should be monitored - but some low-quality links are best disavowed. A high ratio of any one type can be a red flag to Google. It's best to invest your time in getting the best links. 4. Google wants to understand you Google wants to understand concepts better, and wants to understand you better, too! With the advent of Hummingbird and RankBrain, Google is getting smarter and smarter. Hummingbird was Google's update to help with classifying content. RankBrain is an Artificial Intelligence update to help Google understand what sort of results a certain query would like to see. Consider that these similar queries are actually quite different: https://www. google. com/search? q=windows+update https://www. google. com/search? q=windows+replacement Think about your prospects' most important queries driving your traffic. Are you delivering what they are looking for? 5. It's not just 10 blue links Google has many changes over the years, and what began as a simple list of 10 blue links has evolved into a wide variety of results that could be returned. Results can now include answers, cards, carousels, images, videos, and more. And voice results are becoming increasingly valuable for some queries. Getting to "number one in Google" isn't quite the same as it was: Number one might be a block of images or an answer ABOVE the number 1 position. The modern approach is key to being successful in today's Google. Images should be named, tagged and captioned appropriately. Schema should be used to help Google understand and classify your content and even your site. For those that commit to helping Google understand their content, the reward is visibility... --- ### 4 Reasons Why Organic Traffic Can Stay the Same - Even When Rankings Go Up - Published: 2018-11-27 - Modified: 2019-02-16 - URL: https://www.hyperdogmedia.com/4-reasons-why-organic-traffic-can-stay-the-same-even-when-rankings-go-up-summary-of-search/ - Categories: Accessibility, AdSence, AdWords, blogging, branding, colorado, Colorado Mobile SEO, Colorado SEO, Content Marketing, Denver SEO, Jim Kreinbrink, keyword research, Link Building, Local Search Optimization, Local SEO, Seo, social media optimization, Web Design, Web Development, Web Marketing The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can mean fluctuations - or even decreases - while rankings are stable. Four Ads at the Top In the last year, Google has removed text ads from the side of their search engine results pages (SERPs) and placed up to four at the top. For many competitive queries, this means less visibility. In many cases, the #1 organic position is now below the fold! That dramatic shift in position means fewer clicks. According to a 2014 study, these are the percentage of clicks a listing can expect in each of Google's top 5 positions: 1 - 29% 2 - 15% 3 - 11% 4 - 7% 5 - 5% The dynamics change considerably when more ads push a number 2 position down to where it might receive 7% or 5% of the clicks! For many competitive keywords we are tracking, this is the most dramatic shift we've seen for organic traffic. It is also possible to "cannibalize" your organic traffic with PPC where your site was already at the top. So be careful out there, and check your most important SERPs. Search Volume has Decreased Another reason organic traffic can decrease is due to trends or seasonal fluctuations. Many businesses do have seasons, and Year-over-Year traffic is the better measurement. And don't forget to check https://trends. google. com/ for trends in the queries your visitors might be using. Organic Traffic Counted as Direct Traffic There are a few ways that organic traffic can show up as direct traffic. If it's a mystery as to why organic traffic is decreasing, check direct traffic in Google Analytics. Where direct traffic is soaring, Google Analytics may not be seeing the true source (aka referrer) of the traffic. There may be a couple of reasons: - Redirects We've seen many strange redirects over the years, enough that this is worth mentioning. Referrer information can be removed when redirects are done via programming languages, or even in a chain of redirects that cross to HTTPS and back. - Certain browsers block information There have been periods in which Safari blocked referrer information. On sites with heavy IOS traffic, the effect is easier to spot. But for many sites, this can be a difficult blip to locate. Decreased Number of Pages or Products For eCommerce sites that have dropped product lines for business reasons, eventually, a loss of organic traffic for those keywords will be seen. Pages that are redirecting or missing will eventually drop from Google's index - and organic traffic can suffer. However, if you are trimming low-quality pages, that is certainly worth the short-term decrease in your traffic! Quality is still king, and Google can see if a page is being visited, shared or linked to. So don't stop pruning your site. These four situations explain the cases we've found where rankings might stay the same (or even improve) with no commensurate increase in organic traffic numbers. Be sure to check this list next time you find yourself wondering,"Where did all of the Organic traffic go? " --- ### Speed is Everything - Published: 2018-11-27 - Modified: 2019-02-16 - URL: https://www.hyperdogmedia.com/speed-is-everything-summary-of-search/ - Categories: Accessibility, AdSence, AdWords, Awards, blogging, branding, colorado, Colorado Mobile SEO, Colorado SEO, colorado social media, colorado web design, Content Marketing, Denver, Denver Mobile Advertising, Denver Mobile SEO, Denver SEO, denver social media, Denver Web Design, Google Panda Update, Google Penguin Update, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Local Search Optimization, Local SEO, Marketing, mobile optimization, mobile search, mobile search optimization, Mobile SEM, mobile seo, search engine crawlers, Search Engine Optimization, search marketing, Seo, social media optimization, Web Marketing Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google's announcements the last few years. Mobile users are more impatient than ever, and Google provided stats last week regarding just how impatient mobile users are: - The average mobile page takes 22 seconds to load, but 53% of users leave after 3 seconds! - Even mobile landing pages in AdWords were found to take 10 seconds loading time. There are many easy changes available for sites to make, as the answer isn't always in purchasing a faster web server. Google's own analysis found that simply compressing images and text can be a "game changer"—30% of pages could save more than 250KB that way. 2. Ranking factor A few years back, Google made page speed a small ranking factor - or at least they were finally explicit about it being a ranking factor. Since page speed issues aren't given the exposure of crawl errors and other items in Google Search Console, it can be easy to put them on the "long list" of items to fix. Its addition as a ranking factor is a great signal that this needs to be prioritized. 3. Bounce rate Nice try, loading up your site with images that take forever to load. Unfortunately, that doesn't increase the duration of site visits. It just makes people angry. According to Google's analysis, every second of loading time, from 1 to 7 seconds, increases the chance of a bounce by 113%! Many SEOs believe that "engagement metrics" such as bounce rate could also be a ranking factor. And it makes sense: When Google sees a rise in organic bounce rate, they know human visitors are judging the content. How could Google not take this data into account? 4. Crawl rate In one recent test, increasing page speed across a site dramatically increased the site's crawl budget. Slower sites can be overwhelmed by crawl activity. But if you ever feel the need to put a crawl delay in your robots. txt, take that as a warning sign. After all, even reasonably fast sites can often need more crawl budget. Tools and Fixes Luckily there are remedies. Some can be quite easy, such as adding compression to your web server. Others might require a trip to Photoshop for your site's images. However, some items will not be worth fixing. Try to concentrate on the easiest tasks first. Run an analysis of your site through these two tools and see what you need to fix: Google's newest tool: Test how mobile-friendly your site is. GTmetrix. com features include a "waterfall" showing which page items load at which stage, history, monitoring, and more. Good luck and enjoy optimizing the speed of your site! --- ### Google Analytics Doesn't Provide all of the Answers - Published: 2018-11-27 - Modified: 2019-02-16 - URL: https://www.hyperdogmedia.com/google-analytics-doesnt-provide-all-of-the-answers-summary-of-search/ - Categories: Colorado SEO, colorado social media, Denver SEO, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Local Search Optimization, Local SEO, mobile seo, Search Engine Optimization, Seo, Web Marketing Google analytics has become a great source of data about visitors to your website - assuming your configuration is correct. Sometimes configuration issues inadvertently block your view of what is really happening.  Common issues can include... 1. Not having your analytics snippet in the correct place.    There are many legacy variations of the analytics snippets. In addition, what was the correct installation a couple of years ago may have dramatically changed, depending on if you have an asynchronous snippet, etc. We still run into snippets calling for urchin. js for their Google Analytics, which are quite a few years old. The best place - currently - to have your analytics code is inside the tag, and right before it ends with the tag. This will prevent interference with other scripts, which we have seen mess with bounce rates, conversion tracking, ROI, sleep schedules, general happiness, and more 2. Filters Your filters could have been created years ago and for long forgotten purposes. In Google Analytics, check your Admin area (under view, on the right halfway down) to see if you are filtering traffic. Look at the filters - do you know who created them and why they are present? Some have complicated REGEX rules and it can be difficult to decipher. Everyone should have at least one profile with no filters. We usually name this profile with RAW in the name. This system allows anyone to easily see if a filter has "gone rogue" and is filtering out good traffic. There are also these problems with getting good data, and you did not even cause them: 1. Incomplete data / views Most businesses are using the free version of Google Analytics, and sometimes experience "sampling" in important reports. Sampling in Google Analytics (or in any analytics software) refers to the practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set. Sampling is widely used in statistical analysis because analyzing a subset of data gives similar results to an analysis of a complete data set, while returning these results to you more quickly due to reduced processing time. In Analytics, sampling can occur in your reports, during your data collection, or in both place. (Image of sampling) 2. Organic keywords Years back, Google Analytics allowed you to see the query typed in by visitors. It was so powerful! It allowed you to see quite a bit of information about your prospects - perhaps too much. It has now become standard that search engines, browsers, and analytics itself is restricting this information. If you are new to analytics, you probably have not missed what you do not have. However, if you have been doing this a while, take a second to reflect on what was lost. We are right there with you. Hmph. 3. Referral spam, organic keyword spam, language spam In addition to losing out on good data, there is often too much noise in otherwise good data. Using fake browsers - bots that can run analytics code, all sorts of things are being inserted into your analytics. Some of the offenders might put - "Vitally was here" in the list of languages your visitors use - or make it look like visitors are coming in droves from some site you've never... --- ### 5 Vital Steps Toward Google's "Mobile First" Indexing - Published: 2018-11-27 - Modified: 2020-02-13 - URL: https://www.hyperdogmedia.com/5-vital-steps-toward-googles-mobile-first-indexing-summary-of-search/ - Categories: Colorado SEO, Colorado Mobile SEO, Content Marketing, Denver SEO, Get indexed in Google, mobile optimization, mobile search, mobile search optimization, mobile seo "Mobile is exploding," said every headline for the last decade. Google is all about traffic and mobile is both largest segment of traffic, as well as the fastest growing! Google's search results will be based on the mobile versions of web pages, including the results that are shown to desktop users. This is even if your prospects are primarily using desktop (if you are in manufacturing and a few other industries), desktop drives most of your actual conversions, or maybe you just like the look of your desktop site better. Up to now, Google has been indexing web pages as desktop browsers see them. With the new 'mobile first' approach, Google will start indexing web pages as mobile phones see them. The rankings will be calculated based on the mobile results. Google says there will be minimal rankings changes, but this is a pretty major announcement. It is likely that mobile-friendly sites will see minimal ranking changes, but mobile unfriendly sites are likely to see an increasing loss of visibility. Looking at your website's rankings in Google's mobile search results gives an indicator of whether your site is vulnerable to losing traffic and here are some important tips to make sure: 1. Check your mobile rankings, check your risk Looking at your website's rankings in Google's mobile search results gives an indicator of whether your site is vulnerable to losing traffic. It's only an indicator, however: Google is basing mobile rankings to some extent on crawls of the Desktop version of your site. So better keep reading... 2. Be accessible Some sites hide content behind popups / interstitials. Google is specifically planning on penalizing intrusive popups on January 10, 2017. If you have an email subscription popup or survey layer, you may be penalized. And we all experience frustration with those ads that come up when we are trying to read a news article. Some vendors, such as Ometrics have been on top of this since the day of Google's announcement! Make sure all of your vendors are. If you have a separate mobile site, make sure it is crawlable and be sure to register it in Google Search Console! Old best practices - blocking the duplicate content on a mobile version of your site - could potentially kill your traffic. 3. Be responsive Responsive mobile design allows for the best (compromise of) user experience across the many mobile, tablet and desktop displays. It adapts the page, and allows a single URL for mobile and desktop versions of the site. If you haven't changed to responsive mobile design, ask us for a list of great web designers. 4. Be fast Speed on mobile is quite important. Research has shown that 40% of consumers will leave a page that takes longer than three seconds to load. Wireless internet connections are usually not nearly as fast as wired connections that desktop users experience. Optimizing image file sizes and resolutions hasn't been this important since the days of the modem. 5. Don't mess up AMP Staying ahead of the curve takes advantage of the greatest opportunities: Being the first among your competitors to implement mobile-friendly, mobile responsive, schema and AMP creates traffic. The period in which your site is in Google's favor - and competitors are playing catch-up - can mean serious revenue.... --- ### Preparing For SEO in 2017 - Published: 2018-11-27 - Modified: 2019-02-16 - URL: https://www.hyperdogmedia.com/preparing-for-seo-in-2017-summary-of-search/ - Categories: Colorado Mobile SEO, Colorado SEO, Denver Mobile SEO, Denver SEO, denver social media, googlebot, Jim Kreinbrink, Local Search Optimization, Local SEO, Marketing, mobile optimization, mobile search, mobile search optimization, mobile seo, search engine crawlers, Search Engine Optimization, Seo, Web Marketing Every year brings new SEO challenges and surprises. The year 2017 won't be any different, but we do expect these topics to be important considerations in the new year: Interstitials / Popups on Mobile Devices We've all seen mobile sites with a popup covering the content we were trying to read. These popups will be punished by Google in early 2017. Like ads above the fold, Google feels these popups harm the user experience - and they do not want to send visitors to such sites. Many survey and tool vendors such as ometrics and surveygizmo have been proactive to make sure their clients are not at risk, but some vendors may not be aware. SSL / HTTPS Google is really pushing SSL, and this is the year they accelerate their plan to make the web secure. Having your entire website served over HTTPS used to be rare, and only credit card or health privacy transactions were secured. And even that was spotty. But Google has begun a campaign since 2014 to secure everything. Two years ago, Google introduced a rankings boost for sites entirely on SSL. Last year they provided better features in Search Console. And we started to see SSL as "must have". But progress has been voluntary in many regards, with other business objectives prioritized first. Next year, new developments will force your hand: Warnings will start appearing in Chrome. Come January 2017 the Chrome browser will show increasingly dire warnings for any site that hasn't moved to HTTPS. Starting with pages that have credit card or password fields: Initially, users will be warned: With more dire warnings for insecure sites later in 2017: JavaScript-based sites There are many great reasons to use one of the new JavaScript frameworks in a web app or site: They tend to be mobile friendly and give a superior user experience in many cases. You've seen JavaScript search widgets on ebay and amazon providing "faceted search" - allowing users to easily refine their searches by clicking a few checkboxes. Frameworks needing some help include Angular, Backbone, Meteor, and many of their child/related frameworks. Some frameworks, such as Angular v2, are getting better about being search engine friendly. And Google is crawling ever more javascript, but not well from what we've seen. And often sites need help implementing technologies such as prerender. io. We are increasingly seeing more of this kind of work, and expect it to accelerate in 2017. AMP (Accelerated Mobile Pages) AMP is the super-speedy loading of pages you've likely seen in some mobile results. After you setup AMP on your site, Googlebot places your content on it's super-fast servers - but making it look like your URL. AMP was just for news sites, but now Google has opened AMP up to other sorts of sites - and 700k+ sites have been using it! If mobile traffic is important to your site, AMP will likely become vital over the next year. Schema Google just loves schema. We've seen over this last year as schema has helped increase pages indexed, and expect it to play a greater role every year. As artificial intelligence is used more and more in the "Rank Brain" algorithm, sites that can be easily categorized by Google will received more visibility. I for one welcome our new overlords...... --- ### Penguin 4 has Arrived: What We Know - Published: 2018-11-27 - Modified: 2019-02-16 - URL: https://www.hyperdogmedia.com/penguin-4-has-arrived-what-we-know-summary-of-search/ - Categories: affiliate marketing, affiliate, blogging, branding, colorado, Colorado SEO, Content Marketing, Denver SEO, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Local Search Optimization, Local SEO, Marketing, Seo, Web Marketing It's been 2 years since the last Penguin Penalty update. The Penguin Penalties were known to destroy site traffic by placing sites - that were formerly on page 1 - onto page 4 or even page 9. Organic traffic would decrease sometimes to less than 10% of previous levels, and devastate revenue. Penguin is such a serious update for any site relying on organic traffic, that new insights are being gained daily. This update is a little bit different than previous Penguin updates. They appear to get increasingly more harsh. 1. Google still cares tremendously about links We've been expecting Google to use social media at some point for authority, but instead they keep using links as a powerful part of their algorithm. Looking at the amount of processing power, education, penalties and heat they have taken... well, we can assume links will be with us for a long time. And Google cares more about authority than popularity, freshness, content, spelling, valid html, or any of the other hundreds of factors they may (or may not) take into account. 2. It's now "realtime" As Google discovers links to your site, they will be judged as good, bad or somewhere in-between. Rankings will fluctuate accordingly. This system is long overdue: Previous penguin updates have meant years of waiting to see if link removal, disavowal, site pruning, 301 redirecting, gaining high authority links, and other strategies would be enough. It was a horribly unfair system for most small businesses, as years of lost traffic was particularly painful. 3. Realtime can mean weeks Few have done the math and research in this quora thread, but that sounds like it will be a few weeks. 4. Penguin penalties will now be on the page level, not site level Penguin used to penalize an entire site, impacting rankings for all keywords and on all pages. This was horribly unfair and we saw several clients over the years being penalized after an intruder built pages (and bad links to those pages). Months and years after the intrusion, site keyword rankings (and traffic! ) suffered greatly. 5. Bad links no longer penalize - they just don't count This is a return to the "old days", simpler times when webmasters didn't have to continually audit who was linking to them. One of the worst parts of previous penguin updates was the way that low quality links provided a "double whammy" to rankings: They stopped boosting rankings, and also penalized the site. 6. Disavow files are still recommended Google still recommends the disavow file is used. It helps Google identify low quality sites, as well as offering protection against a "manual penalty", where a human at Google has specifically penalized your site. In that case a disavow file can show that you are trying to distance your site from it's bad links. Every day brings more insight into how Penguin 4. 0 is impacting rankings and traffic. We'll keep you updated! --- ### 3 Persistent SEO Misconceptions - Published: 2018-11-27 - Modified: 2019-02-16 - URL: https://www.hyperdogmedia.com/3-persistent-seo-misconceptions-summary-of-search/ - Categories: Misc SEO has had many changes over the years. As marketers and small business owners have worked to understand its many complexities, several misconceptions have remained.   Misconception #1: SEO is "free traffic" Many small businesses are interested in SEO — they see it as "free traffic". Tired of the ever-increasing click costs of PPC, they are drawn to the siren call of a tactic that will bring free traffic — forever. But this is a giant misconception. Search engine optimization was once a simple process of using the keywords your audience is searching for. And that worked fine — until 2001 or so. But now, competitors are a bit savvier, and ranking in search engines is more like a horse race requiring effort: server configuration, mobile responsiveness, image optimization, tagging, schema, AMP, plenty of content, and — oh yeah — the content should be interesting. Misconception #2: SEO is one time (rules, competitors) In the old days of websites and SEO, getting your site "SEO-ed" could be a one-time process. While the web has changed substantially, this view of Search Engine Optimization has persisted. Modern SEO is indeed a horse race, in which competitors must constantly be bettered by: constantly adding awesome content  earning and seeking inbound links and we think probably: social sharing usability metrics Misconception #3: High-traffic keywords are the best ranking targets High traffic keywords can sometimes sound like the best keyword targets, but they are often the worst! High converting keywords are best in every case. Consider this example: Several years ago we received a call from a prospective client that wanted to rank #1 for "Travel". Wow, I thought: This could be Expedia or Travelocity on the line. But actually it was a Breckenridge Condominium property. Competing for rankings for the term "Travel" is a really bad idea for (at least) 4 reasons: People searching for "Travel" do not yet know where they want to go — they aren’t necessary looking for Breckenridge — and we don't know if they would want a condo. In a best-case scenario, the site could get to page eight — and that still doesn't mean any prospects would book a condo. Even page two is a ghost town, with page eight as quiet as deep space. They are competing at a huge level, way beyond what is necessary to rank number one for "Breckenridge Condo. ” It's crazy inefficient, like investing in a triple-crown champion horse when you just need a healthy horse to win the race. In a fantasy universe, a Breckenridge Condo would get to number one in Google — and receive an overwhelming amount of bad leads a day. Keyword targets are also a prequalifying process when done right. A better approach is for the condo company to first compete for exactly what they are: "Breckenridge Condo" "Breckenridge Condominium" (These are the keywords with a 100% chance of conversion) Only then should they look at broader terms likely to have some prospects: "Breckenridge Hotel" "Breckenridge Motel" "Summit County Condo" This phenomenon isn't just among condo owners — we all have daydreams of ranking for something that delivers huge traffic. Instead, focus on what your best customers are typing into search engines — just make sure it does have some search volume. SEO has changed much over the years, and has evolved from... --- ### After Keyword Research - What do I do with these keywords?! - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/after-keyword-research-what-do-i-do-with-these-keywords-summary-of-search/ - Categories: Colorado SEO, Denver SEO, Jim Kreinbrink, keyword research, Search Engine Optimization, Seo Getting a keyword research report is just the first step in enhancing your on site SEO. Once the research is complete, it is important to use those words to build out new pages - or improve tagging on existing pages. Domains Buying a keyword rich domain name is not as lucrative as it once was, but there are still good opportunities. See last month's article: Do Minisites still work? Naming Savvy business owners may use words and phrases found in their keyword research to name products, services, and even companies. There is no better way to show your audience that you have their solution than to name it (or the whole company! ) appropriately. Social Destinations Social sites can rank for your keywords and act as informational channels. While your best prospects are not likely searching Pintrest or YouTube for solutions, certain keyword searches might be good content channels. Even in the long buying cycles of business to business sales, social media content will help inform and qualify prospects. Consider which of these channels might work well for your keywords: - Pintrest boards - YouTube channels - LinkedIn groups - SlideShare presentations Consider that a keyword-focused social destination may not be appropriate for your entire brand: You may want a brand focused YouTube channel and a campaign channel focused on a specific keyword phrase. Blogging Topics Ranking at the top of search engine results for any competitive keyword phrase requires you to be "all about that phrase. " To be relevant for the many topics and categories of your targeted phrase, you will need many different pieces of content around that phrase. Consider online tools such as HubSpot's blog topic generator to help inspire your next article: http://www. hubspot. com/blog-topic-generator to generate "clickable" blogging ideas. Here is another nice post: https://www. authorityhacker. com/blog-post-ideas/ be sure to check that the blogging titles themselves have search volume. That's a nice bonus you don't want to pass up! Content Formats Some key phrases give away hints as to what kind of content would be best to produce. "How to" searches may lend themselves to tutorials and videos. Other topics are worthy of any entire channel or perhaps a white paper. For any keyword phrase you may want to target, taking the searchers' needs into account is always the best approach: Consider what content your audience is looking for with each query. A keyword research report is the beginning of any good SEO campaign. Depending on the site, audience and available resources any number of tactics could be deployed. For each of the above methods, however, focus should always come back to your target audience. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### Do Minisites still work? - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/do-minisites-still-work-summary-of-search/ - Categories: Colorado SEO, Denver SEO, Jim Kreinbrink, Search Engine Optimization, Web Marketing Minisites used to be a good technique, but is getting harder to make them work. Here are 3 challenges for the "Minisite Approach": Google doesn't value new websites. Google doesn't value 2-3 page websites. It's rare for small sites to have the depth of content that Google values. If this site cannot go into depth on a topic, it might not be seen as valuable - to Google bot, or to human visitors. You can overcome that with link authority, but it's tough. Google doesn't have a powerful "exact match bonus. " Google used to give easy rankings to "exact match domains," but lessened that 2-3 years ago. If someone was typing "iPhone ringtones" into Google, it was simple for iphoneringtones. com to rank at the top. In the newer version of Google's algorithm, exact match domains do not necessarily mean top rankings for little effort - although it is still helpful: Keywords will be bolded in the URL in some search engines. That can be very tempting to prospective visitors. Inbound links that use the domain as anchor text will experience a bonus for that keyword targeting. Anchor text is still powerful in Google’s algorithm. Here are some tips to make the most of your Minisite: - The content must be unique Minisites are often created to be a tangential offering of a brand, but shouldn't just be a copy/paste of the existing content from a site. Instead, the content should be created especially for the Minisite, with some thought given for how this audience might be unique. - The URLs need to not look spammy to your audience. So many keyword rich URLs can look that way these days. Test with PPC and see if your prospects want to click. No more than a single dash in the URL, only use . com, and two word phrases. For example, this is not a clickable URL: http://solve-your-sales-problems. biz But this is: http://salesmanship. com - The keyword phrase should have good search volume. Keyword phrases that do not show search volume in Google's Keyword Planner may not be worth investing in. One of the main advantages of a minisite on a custom domain is the "exact match domain" that should exactly match your prospects' query. Without search volume, that's one less compelling reason to do a minisite. - Don't rely on type in traffic. Prospects using Internet explorer when it was the dominant browser would type in "sales management" and be taken to salesmanagement. com. A few years ago, 12% of search traffic could arrive like that. Chrome is now dominant and it searches Google for what you type in. So that type in traffic isn't as prevalent as it was. - Buy keyword focused domains if there is good search volume. Test them with PPC (for both click through rate and conversion), and then build out larger sites of 20 pages, blog weekly on the site, have videos, get some good links etc. But this technique is not the easy road it once was. There are many fewer shortcuts in today's Google. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE!... --- ### 9 ways to get the sitelinks you want (and deserve!) - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/9-ways-to-get-the-sitelinks-you-want-and-deserve-summary-of-search/ - Categories: colorado, Colorado SEO, colorado social media, Denver Mobile SEO, Denver SEO, Get indexed in Google, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Marketing, search marketing, Seo, Web Design, Web Marketing Organic sitelinks are the sub-links that appear under your homepage URL in search queries specific to your company. Matt Cutts explaining how sitelinks are generated: https://www. youtube. com/watch? v=lpR34uwujeY A typical company listing has 4-6 sitelinks meant to help users navigate your site directly from the search engine results page, rather than having to click your primary URL to navigate. Some URLs may have up to 12 sitelinks below the primary search result! Organic sitelinks are great for users (and for you! ) There are many key benefits to organic sitelinks: Users can quickly and easily gain access to a better-suited landing page than the homepage. This quick navigation option is great for the user and it reduces your organic bounce rate too. Sitelinks provide a large presence on the search results pages. PPC Hero did some research into sitelinks, and found that, why they’re not clicked as often as the primary link, they do provide additional CTR and conversions. Read more the PPC Hero study. Showing 64% increases in PPC ad Click-Through-Rate with sitelinks Having numerous – and well-crafted – sitelinks helps to make your brand look more popular. Big brand tends to have more, and better, sitelinks. 9 tips to get the sitelinks you want (and deserve! ) Typical sitelinks include a Contact Us page, plus other pages that look important to Google. However, Google often misunderstands what the key pages are on your site! That’s why it’s crucial that companies watch over and adjust their sitelinks. While you can’t specify sitelinks directly to Google, and they don’t disclose exactly how they choose organic sitelinks, there are key tactics you can use to get the sitelinks you want (and deserve! ): Be #1! You will typically only get sitelinks for branded searches, such as for your company name. Sometimes the #1 result will get sitelinks as well, but it’s typically branded queries. Submit a sitemap. xml in Search Console (formerly Webmaster Tools). This appears to be a necessary step before sitelinks are “granted” by Google. Demote undesirable sitelinks in Search Console (formerly Webmaster Tools) if you find that any are showing up. To demote a sitelink URL: On the Search Console homepage, click the site you want. Under Search Appearance, click Sitelinks. In the For this search result box, complete the URL for which you don’t want a specific sitelink URL to appear. In the Demote this sitelink URL box, complete the URL of the sitelink you want to demote. You can demote up to 100 URLs, and demotions are effective for 90 days from your last visit to the demotion page (no need to resubmit – just revisit the page). Look at what you’re linking to sitewide (stop linking or do nofollow), especially in your main navigation elements. Googlebot seems to like lists of links, including H2 tags with links to sections or pages and bulleted lists of links. Learn more here: http://www. seerinteractive. com/blog/get-organic-google-sitelinks-long-form-content/ Use rel=nofollow. Sometimes, privacy policies show up as sitelinks because they have a link on every page of the site. Use a rel=nofollow on pages that Google is incorrectly choosing as sitelinks. Optimize your pages. Ideally, your best pages should already be optimized, but make sure titles and meta-descriptions are in order. Inbound links look at where other sites are linking to... --- ### Can Google read JavaScript? Yes, but can it really? - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/can-google-read-javascript-yes-but-can-it-really-summary-of-search/ - Categories: Colorado SEO, Denver SEO, Jim Kreinbrink, Misc, Search Engine Optimization, Seo, social media optimization, Web Design, Web Development, Web Marketing Google will eventually crawl all JavaScript, but they haven't been indexing JavaScript pages very successfully. Every year, we hear the same story: Google says it's getting better at crawling and indexing Javascript. Except crawling JavaScript, and crawling ALL JavaScript are clearly two different accomplishments. Google can crawl it, render it, but just doesn't seem to use it in the same way as optimized content. JavaScript pages can't seem to rank as well in search engines, from what we've seen. Title tags come through here and there, but not consistently. Although, with the ease of development that JavaScript frameworks offer, it can be difficult to justify optimization with plain text and images. Here are some important questions to consider: 1. Fail gracefully For visitors without JavaScript - either bot or human - offering some sort of page content has always been important. Showing plain text and image content when JavaScript is off embraces the best practice of "failing gracefully. " 2. How quickly do you want results? For many sites, faster rankings means a faster path to revenue. Where pure JavaScript offers a compelling business case, it could be prioritized over "search engine friendliness. " For most sites, the extra visibility is worth extra work optimizing in the most search-friendly ways possible. 3. Is Google responding correctly to a test The entire site doesn't have to be converted to JavaScript. Instead, use simple one page tests and check Google's 'crawlability. " Is Google understanding the DOM, and extracting titles, images and content correctly? 4. What other Google bots need to access your content? There are actually a variety of bots across Google's many services. Google employs specific bots for their image search, ad services, product listing feeds, etc. Try accessing these with your test. Also, definitely keep your schema/rich snippet code easily accessible: Google has specifically warned that it cannot be found inside of javascript objects. 5. Test with all of Google's tools: Speaking of Google's bots, try using Google's many tools for understanding and analyzing webpages. Seeing any problems here is a serious red flag for your JavaScript. But even if these render JavaScript, Google may not be ranking your pages as well as they would "search friendly" pages. Fetch and render https://www. google. com/webmasters/tools/googlebot-fetch (must be verified and logged into Google Search Console) Page speed Insights https://developers. google. com/speed/pagespeed/insights/ Mobile friendly https://www. google. com/webmasters/tools/mobile-friendly/ Keyword planner: https://adwords. google. com/ko/KeywordPlanner/Home (Ask Google to fetch the keywords from your landing page) Bing is rising Google isn't the only search engine in town. Even without Yahoo and AOL numbers, Bing’s market share has been increasing steadily year over year. Bing had 21. 4 percent market share last year, not counting partnerships with Apple, Yahoo or AOL. That's getting to be a huge chunk of users. Bing especially has trouble with images inside javascript objects. Bing's version of the fetch and render tool may display a rendered page, but bing isn't going to show images in its image results, and the regular results will be inconsistent. Social Media Plain text and image content is also ideal for social media sharing. When a page is shared, most social media sites and can parse the simple text description and image right out - unless there is JavaScript. For most social networks, rich snippets such as... --- ### The care and feeding of images: Optimizing your site's images - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/the-care-and-feeding-of-images-optimizing-your-sites-images-summary-of-search/ - Categories: Misc SUMMARY OF SEARCH | April 2016 The care and feeding of images: Optimizing your site's images Google's recent changes to search results means you can expect organic traffic to decline: There are more ads at the top for many queries, but Google may have also expanded the display in images in search results. There wasn't an official announcement, but anecdotal evidence from the last several weeks proves this to be true. Speedy Google loves speed. It's because users love speed. A search engine that delivers speedy results can certainly expect to dominate market share. With exponential rise of mobile search, speed is more important than ever. - Images should be sampled down to 72 dpi/ppi. If needed, 96 ppi should be the absolute maximum. In photo editing apps such as Adobe Photoshop, this is usually found in a menu item named "Image Settings. " - Try to scale images appropriately. Increase width if needed, but rely on recommendations from http://gtmetrix. com and https://developers. google. com/speed/pagespeed/insights/ to gauge the best size (one or both will recommend images are scaled down, if needed). Experimentation here will help optimize user experience for the best load times and that’s a great investment of time. When editing your photos, this is also found in “Image Settings” in your image editing app. Relevant Google's patents around reading text in images go way back. But they are not perfect, and if your image is of a certain item like a punching bag, there is no way for Google to instinctively "know" that. - Keywords used in the image filenames. Use dashes instead of spaces or underscores between words. It used to be hotly debated by techies, but now is mostly accepted that Google doesn't see underscores as spaces. Dashes are so much better, and an improvement for your human audience as well. Image filenames with a space between words can look like this to users: punching%20bag. jpg instead of the more pleasing punching-bag. jpg - ALT tags with keywords describing the product. Use "punching bag" or "martial arts punching bag" instead of just "bag". Use model numbers and serial numbers in ALT tags where appropriate. But not every image needs an ALT tag. The decorative squiggle image your site might use in its footer doesn’t really need an ALT tag. - Use the Title attribute for images The (lesser) title attribute for images can usually fill with the same content as the alt tag. In some browsers, this text will popup when a user hovers their mouse over the image. Consider situations where you might want text other than the ALT tag here, but they are often very similar. - Put captions below the photos. Text content in the same tag as the photo will help describe your images to Google. Or use the tag when using the tag for images. Rankbrain Google's Rankbrain is an artificial intelligence system that helps Google return the most relevant search results for users. If users expect - and especially click - images for a certain query, Rankbrain is going to show more images for those queries. - Prioritize images for related queries. When someone types is a query "photos of dogs", Rankbrain correctly guesses that a large block of dog photos should be shown. PSST! Need a Free Link? Get... --- ### Diversify and Conquer the Ever-Changing SERPs - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/diversify-and-conquer-the-ever-changing-serps-summary-of-search/ - Categories: colorado, Colorado SEO, Content Marketing, Denver SEO Google is constantly changing their Search Engine Result Pages (SERPs), and recently caused a stir by removing ads from the right side. For years, organic positions have been changing: Traditional "organic text listings" have been shrinking, but ads have always had their place. And ads have increasingly dominated above the fold. With 4 ads on top, and no ads on the side, it's a big visual change for desktop search, but there are opportunities. Ad Domination When Google makes a change, we all know by now that the change has been tested thoroughly - and will help them expand on their already 74. 5 billion revenue. For some queries, it feels like ads are the new page 1. There might be local, images, news, and perhaps some organic. What we see above the fold in these cases feels like an interstitial; something that we need to click past. With organic position 4 sometimes now falling on page 2, it's another reason why traffic can decrease when rankings stay the same. Brand Domination The last several years have seen bigger brands dominate both organic and ppc. Big brands get authority links more easily, and have bigger budgets on the ppc side as well. Google is not the level playing field it once seemed for small business, but is increasingly becoming a way to search for "things to buy from top brands". On the organic side, Google's updates have penalized the cheap link building of smaller businesses - while favoring brands in separate efforts. Now PPC will be feeling a crunch: Fewer spots near the top is likely o increase bid prices, while removing some bargain positions with traffic at ad position 5. Opportunities Look closely at the search results your best prospects are seeing. Trust Google's ever-changing algorithm is making the right decisions - eventually - and use it to your advantage; both organically and in your ad campaign. Diversify Check the SERPs for your favorite target keywords and ask yourself: "What content are prospects looking for with this query? " Luckily, Google has already measured for you! There are a variety of research tools to discover what content is getting clicked, linked, liked, shared, visited, etc. But Google is also figuring this out or you- and really has the final say. Consider the types of content Google has chosen for your query: - Images - News - In-depth Articles - Direct Answers - Apps And are images above organic text listings? That's Google telling what is most important to people conducting this query! What content you see should be taken into account with your SEO Strategy. Great opportunities abound with image search for most sites. On the PPC side, bargains tend to match Google's latest innovations. Inexpensive clicks are best found in the newest kinds of ads: Product Listing Ads, remarketing, video ads, etc. Smart advertisers implement these before the competition arrives. And by diversifying among different types of advertising, marketers can measure, compare and choose the most efficient. And are you using all of the features of PPC? Larry Kim pointed out that, since the change, "now all ads can use call-out extensions, sitelink extensions, location extensions, etc. " That's a huge opportunity to raise CTR in any position, especially if you implement before the ads next to yours.... --- ### Title tags & Meta Descriptions: Technical SEO is the Foundation of Engagement SEO - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/title-tags-meta-descriptions-technical-seo-is-the-foundation-of-engagement-seo-summary-of-search/ - Categories: Misc SEO still begins with being friendly to the bots. This "Technical SEO" is more focused on helping bots understand a page, so that humans get a chance to engage with it. Once visitors might see a page, Google can weigh more of the engagement metrics such as organic click-through-rate, bounce rate, time on site, conversion, etc. It's a mystery -and a controversy - as to whether the current Google algorithm uses these engagement metrics, but pretty much everyone agrees they will move in that direction. With title tags, there are nuances for the crawlers, nuances for the humans, and the sweet spot is where those two worlds connect. If the same title tag most appealing to crawlers is the same title tag your audience will find enticing in Google's search results, you are on the right path. Engagement SEO is the hard part, but let's start with the basic requirements, aka Technical SEO. Technical SEO 1. Title tags Valid tags (No single quotes or trying anything cute) Not too long, not too short (50-55 characters is usually best) No duplicates: Every page should be unique, so every title tag should be too! Your keyword targets should be in your title tag, because your page is about them 2. Meta Descriptions Valid tags (We only mention because we've seen some crazy code out there) Not too long, not too short (155 characters is the maximum) No duplicates: Every page should be unique, so every description tag should be too! Your keyword targets should be in your description, because your page is about them Engagement SEO Engagement SEO is user-focused, and only possible once a search engine has enough technical SEO requirements in place to give the site visibility. Engagement SEO maximizes whatever visibility the technical SEO provides and includes directives to maximize engagement in search results, landing pages, and throughout the entire buying journey of your prospect 1. Title tags In most cases, Google uses your title tag as the blue link for your page in their search results. Use Adwords to test variations of ad titles. Put the best performing (and variations) into your title tags. No duplicates: Let the user know how this page differs from others you might have of a similar topic. Help them get the correct page first off. Know that Google is watching over their shoulder. Your keyword targets should be in your title tag, because your page is the answer to the user's query. When a user sees the keyword query they typed in -right there in your title tag - it's powerful. Google may not bold the keywords in the "ten blue links", but Bing and other engines do. Social media sites often use the title tag for their "blue link" when something is shared, too! 2. Meta Descriptions In most cases, Google uses your meta description as the black text snippet for your page in their search results. Use Adwords to test variations of meta descriptions, too. Maximize the research you can get from those PPC campaigns! Use calls to action, and entice your prospects to click. Did you know you can break most of the rules of Adwords here? (Don't get crazy on the exclamation marks though! ! ) No duplicates: Describe and inform your user what query this description is... --- ### HTTPS is Quickly Becoming A "Must Have" - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/https-is-quickly-becoming-a-must-have-summary-of-search/ - Categories: Misc Google is really pushing SSL, with some recent announcements aimed at getting the web secure. Those sites still on http - in whole or in part - need to migrate the entire site to SSL early this next year to stay in Google's good graces. With "Mobilepocalypse", we saw that Google makes an announcement before they bring the "beat down". So now is the time to start planning your migration. SSL is a good change Having SSL encryption between server and user eliminates eavesdropping and "man-in-the-middle" attacks that threaten both site visitors and the site itself! While SSL comes in different varieties of encryption, and has gone through a few security issues the last couple of years ("heartbleed", etc), it's an improvement for both privacy and security. More and more organic traffic is being counted as Direct traffic by Google. It's how they count anything that goes from an https site to http site, RFC 2676. We are seeing a sudden surge in this "some organic has become direct" across client accounts. It's a full website migration Changing an entire site to https can be a pretty major website migration, as all URLs change. All internal and external links, scripts, images, iframes, stemap. xml URLs, canonical tags and other tags need to be checked. 301 redirects In the migration, all URLs that start with http will need to be 301 redirected to their https equivalent. And it needs to be a single hop. We've seen server configurations that have a whole chain of redirects going from 301 to a 302 back to a 301, so it's good to check redirects thoroughly. Without a single 301 redirect, link authority is discarded by Google - and that means rankings are not maximized. Links / References to http resources and URLs After the migration, all URLs should be 301 redirecting - and all references to them within the site's html should as well. We've seen many internal links that are actually absolute links such as: Contact Us instead of relative links such as Contact Us Page speed Keep an eye on page speed before and after the transition to SSL. The server's processor needs a bit more time for the SSL encryption and transactions. Server response times can increase a little or a lot based on it's configuration. And it's best to go in to the migration with a super-fast website. Google Search Console In Google Search Console (formerly Webmaster Tools), it's important to verify the SSL version of your website. If Bing is a significant source of traffic, you should also verify the SSL version of the site there. Inbound links After the migration, it's a great idea to reach out to important sites linking to you. Not only is it an excellent way to keep those relationships, but having inbound links change to reference your https URLs maximizes link authority. And a direct link to the new URL is better than a 301 redirect. Consider a press release Why not consider a press release afterward, professing your commitment to the security and privacy of your visitors? If you haven’t made the switch to HTTPS, now is the time to start. And if you have made the switch, be sure to have us double-check your work! PSST! Need a Free Link? Get... --- ### SEO Forecast 2016: What Needs To Be On Your Radar - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/seo-forecast-2016-what-needs-to-be-on-your-radar-summary-of-search/ - Categories: Misc The Search Engine Optimization (SEO) world continues to evolve at break-neck speed. Constant change is the only constant, as even the machine learning that governs the algorithms is in constant flux. The year 2016 will be no different, and here are the items to have on your radar. Here are 4 things to focus your efforts on in 2016: 1. Mobile Mobile is seen as last year's concern in many ways but there is much to do beyond Google's mobile friendly tool: https://www. google. com/webmasters/tools/mobile-friendly/ Speed is everything, and takes on extra importance for mobile. Marketers must make sure they pass Google's speed test: https://developers. google. com/speed/pagespeed/insights/ Just because Google doesn't have a factor in it's own public test, doesn't mean Google doesn't notice. Internal tests, and the engagement metrics from actual users are influenced by speed, so it's increasingly vital. So take a good look at speed suggestions from 3rd party sources: https://gtmetrix. com/ Searchmetrics recently released their first-ever Mobile Ranking Factors report, and found the 10 highest-ranking pages take an average of 1. 10 seconds to load! 2. Rich Snippets / Schema Seen review stars in Google's results before? These are likely from "schema" code elements on the web page itself. Code elements such as Rich Snippets have been shown to boost a site's click-through-rate in organic results, increase visibility, increase sharing - but they also help communicate with Googlebot and other search engine crawlers. A variety of Rich Snippets should be employed on your site this year: Schema elements have been shown to increase rankings 4 places, and click-through rates 30% in various studies. Different schema rich snippet examples can be found at http://schema. org, which is a collaboration between the major search engines. Some types include products, ratings, events, recipes, locations, people, etc. Social media networks have come up with their ideas for Rich snippets as well: Facebook open graph tags LinkedIn cards Twitter cards Pinterest pincards Consider how a Tweet of a site using Twitter cards looks better than the standard Tweet: It shows a larger image on Twitter, which provides a much richer experience for viewers of that Tweet. And there are many different types of Twitter cards too: Galleries, large images, video players, etc. As Google tries to answer many queries now right in it's search engine results, you may need to provide "Rich Answers" to Google. This can mean extra brand visibility, but less traffic to your site. Still, if Google is featuring a brand at the top of their results, you'll want it to be yours! 3. Distribute Your Content for Link Authority Content marketing is the new link building. And many brands are creating content, but not marketing it. Creating relevant content for your prospects is authentic marketing. With the right approach, that content is a valuable asset and can also boost rankings! When done correctly, content marketing brings: social sharing brand visibility inbound links (with authority) referral traffic Search Engine Optimization will always be ever-changing: Technology is moving at breakneck speeds and search engines have ever-changing criteria and expectations. Having these six items on your radar will help carry you nicely into the New Year, and then some. The year 2016 may be completely different, but these are good solid investments of time and money. 4. Be Ready for... --- ### Penguin Update Coming: An Ominous End to 2015 - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/penguin-update-coming-an-ominous-end-to-2015-monthly-summary-of-search/ - Categories: Misc Gary Illyes of Google indicated the next Penguin update is by end-of-year. While not acknowledged by G ary Illes, this Penguin update is rumored to be continuous, and a permanent part of Google's algorithm. If the rumors are true, it will be welcome relief for many sites that are penalized, making amends (through disavowing, etc), and waiting up to a year to see the penalty lifted. There has actually been some confusion, spread by Google,as to whether these updates are "realtime & continuous" or not. Gone are the days where a penalty might be matched up between dates of Google updates and a sudden loss of rankings and traffic. 1. Use your keywords, in a natural way Be relevant for your keywords, but don't get crazy. Make sure you are not over-optimizing on your site around a limited set of keywords. Consider that the more competitive the topic, the more content you need AROUND the topic. The wrong approach is becoming repetitive and beyond what feels like natural, human readable content. 2. Disavow bad links Links can go bad: Sites get penalized, or maybe Google changes their guidelines. Regardless, link disavowal is an important part of modern SEO. It can be hard to find all sources of links, but start with Webmaster Tools. We also subscribe to many tools for link research: Google hasn't found all of your site's bad links yet, and they also do not report all of the links they do find! 3. Maximize your good links Many times pages move or removed from a site, and Google stops counting the inbound links (from other sites) to those pages. What a huge loss of authority this can be! Now is the time to maximize your existing link authority: Simply 301 redirect old links to their proper new locations. 4. Get more good links Google weighs hundreds of factors in ranking websites, but links consistently have been shown to be a top factor. The best way to get great links is to be awesome, or produce awesome content - and then get the word out! And Google Panda is allegedly STILL rolling out - since July! So make sure your Technical SEO house is in order. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### How Apple Is Changing The Mobile Internet - Published: 2018-11-27 - Modified: 2019-02-16 - URL: https://www.hyperdogmedia.com/how-apple-is-changing-the-mobile-internet-monthly-summary-of-search/ - Categories: Misc Remember back when Google focused on the user? Back before organic results were overtaken with PPC ads and knowledge graphs - and back before ads triggered by last night's searches? It was a simpler time. Apple's bold new moves hearken back to this simpler time, and their emphasis on user experience is likely to be a big win. 1. Ad blocking As mobile has exploded, the rise of mobile advertising has meant big profits for Google. Ads have made the mobile experience somewhat undesirable, with bandwidth usage and speed being the primary factors. It's no wonder that one of the new "Ad blockers" allowed by Apple was named Peace. Click-through-rates on mobile have long been suspiciously high, thanks to the fingers of users navigating free apps filled with advertisements. We once audited a manufacturing company's PPC account to find the amazing clickthrough in their app ads were simply toddlers playing a construction game. This abuse is what prompted change. With one fell swoop, Apple allowed ad blockers at a level that both apps and browsers can be cleansed of ads. Early feedback is that mobile browsing is quite pleasant, and ad blocking is likely to go mainstream. This isn't just a big shift for mobile ads, but also for remarketing/retargeting ads. With remarketing, ads can be displayed based on sites you've visited, shopping carts you've abandoned, or even searches you've made. It's a great way to stay in front of - or even annoy - your audience. With one fell swoop, ad blocking apps are likely to snuff out remarketing opportunities as well. 2. Spotlight “Apple's spotlight is the stealth search engine you've been using,” says Jason Calacanis. Spotlight is fueled by Bing, and provides search as part of the operating system. No need to even visit a website to search. And app results are often prioritized above web results! There are also no ads in Spotlight, and no privacy concerns. It's hard to say how Spotlight will evolve, but "Applebot" has been crawling the web since Spring 2015. It even follows directives in robots. txt specifically for Googlebot! This is likely to make a small dent in Google's business, regardless. Reactions from the advertising industry are across the entire spectrum of responses: Some say users won't go to the trouble of setting up ad blocking, others see this as an ad-pocalypse. But with change always comes opportunity. And without ads everywhere, where to spend ad dollars? SEO (search engine optimization): As long as machines are trying to rank content, there will be place for SEO. Merchants will want their products to come up first on Amazon, Google, Etsy, and everywhere else buyers are searching. PPC (pay per click): Most ad blockers are likely not going to block PPC ads. But aren't Google and Facebook just giant ad networks with search/social features? ! ASO: App search optimization to get those deeplinks in apps in front of Spotlight. App developers will always want to outrank competitors in app stores, as well. Native Ads: Native ads look like content on the site itself. Advertorials, featured and sponsored content can be hard for both humans and software to pick out. A brave new world lies ahead! --- ### 5 Biggest SEO Fails seen in 100+ Web Redesigns, and 2 to watch out for! - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/5-biggest-seo-fails-seen-in-100-web-redesigns-and-2-to-watch-out-for-monthly-summary-of-search/ - Categories: Misc With Hyper Dog Media turning 11 this month, we having been looking back at the most common SEO problems created by website redesigns. On some website redesigns, we've been on the team preventing these SEO killers from happening. But in the vast majority of cases, we are brought in after a web redesign kills organic - and sometimes referral - traffic. Here are four potential problems we see time and again 1. 301 redirects of old pages As website technologies have evolved, so have URLs. An oft forgotten part of website redesigns is the 301 redirecting of old page locations. Traffic can shrink instantly, but the conventional point of view was that Google will figure it out. I'm not sure if that approach ever worked - for anyone - but especially now it is absolutely vital to 301 redirect old page locations to their new equivalents. Not only should URLs be redirected from the previous version of the site, but of ALL previous versions of a site. Doing so helps these key visitor groups stay happy: Visitors that have bookmarked a page: Don't make these folks return to Google when they could stay on your site. Search engines that have ranked a page: If a page is ranking well, you don't want to lose that! Webmasters that have linked to your page: Dead links tend to get removed. But also, 301 redirects preserve the rankings boost from these inbound links. Visitors to other sites that have followed a link to your page: Referral visitors are notoriously impatient when links are dead. Having dynamic content in various stages of the web's development has often meant having various suffixes on URLs: . shtml, . pl, . php and/or many different parameters. Have you redirected these? Consider pulling ancient page URLs from analytics, archive. org, and even old backups. We've seen rankings boosts among clients that justify this level of obsession with 301 redirects! 2. Handling the development site Blocking During the development phase, Google can sometimes discover new website versions. It is fascinating the many ways Google can discover content... until they find and penalize for duplicate content! Unblocking You blocked the development version? Excellent. Now don't forget to unblock when you go live! Whether it's a robots. txt file, password authentication, or robots metatags on the pages, we've seen these blocking techniques go live with the new site. Make it part of your launch checklist to remove these. The consequences of lost indexed pages, traffic and rankings are severe and all too easy. Removing In the rush to launch a new website, the development server might be left behind. These old subdomains or subdirectories have a way of showing up, though! Make sure you nuke that old server (from space, it's the only way to be sure! ). Or, just take it offline. 3. 404 error pages With larger web development changes, the 404 error page can disappear. Or it might start returning a 302 redirect! If your site has changed CMS, web server, or scripting languages make sure a friendly 404 error page comes up for missing pages, has analytics code on it, and returns a code 404. 4. Canonical tags Canonical tags are a wonderful way to prevent duplicate content penalties. Unfortunately, some things can go wrong. We've seen... --- ### The Constant Evolution of Google: What's In, What's Out - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/the-constant-evolution-of-google-whats-in-whats-out-monthly-summary-of-search/ - Categories: Misc Google is constantly evolving, as the internet itself has evolved. Some of the many questions Google has asked to keep itself relevant include: How are people searching? How should results be formatted? How many answers does the user want? Are recommendations from friends helpful in this search? Is this a local search? Website Quality Google just unveiled a Panda Update the SEO community is calling "Panda version 4. 2". While the update is just beginning a months-long rollout, it is likely to be looking at many of the same technical SEO issues as previous Panda updates. There are likely many more Website Quality criteria being evaluated by Google as well. User Experience Metrics such as Click-Through-Rate, Bounce Rate, and "Time On Site" all can give insight as to user experience on a site. These can be influenced with videos, widgets, and marketing. Do the presence of these mean a high quality site? Not always, but it's likely possible for Google to understand quite a bit - thanks to human "website quality raters", big data from analytics, YouTube, so much more. Inbound Links Google has invested blood, sweat and tears into cleaning up the link ecosystem. Their previous policy of ignoring poor quality inbound links meant 10 years of quick-and-dirty link building. But in the last three years, link earning and content marketing have become the best way forward. Google isn't about to abandon inbound links as a major ranking factor in their algorithm at this point: They have invested too much into it! Recent comments from Googlers have included "I wouldn't focus on link building just now" and "never ask for a link" are easily misinterpreted. Google treats good quality inbound links as a positive review, and would rather have these happen organically - instead of part of a campaign. Links should happen because of the quality of content, the helpfulness of the site: Seeking undeserved positive reviews, and inbound links without earning them, has been out for some time. Google+ Less Important Google+ is no longer required on YouTube. This ramping down of Google+ has been happening since last year, with zero user backlash. Google+ usage was too low to provide great social signals data. Many people were forced to get an account, so the numbers were impressive - but engagement was always horribly low. It always seemed to us that SEOs, and other marketers, used it begrudgingly. Social signals Twitter admitted 5% of it's users are likely fake, with other source setting the number at 10% instead. That's still pretty low. And if it's easy for an independent audit to measure, Google can easily see and disregard that data. In a user's social feed, they are curating content to help their audience. Links send traffic, and could be a ranking signal at some point. It's been two years since Google helped debunk a study showing social signals influenced rankings. The future is likely to have social signals as part of the formula for some audiences. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### The SEO Implications of Getting "Hacked" - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/the-seo-implications-of-getting-hacked-monthly-summary-of-search/ - Categories: Security Websites are increasingly being hacked on autopilot. Intruders are using scripts to crawl the web and infect sites using outdated or insecure software. Including plugins, add-ons, and themes. Security is necessary for web marketing to be successful, and SEO is particularly vulnerable. 1. Spammy Content Intruders typically want to use a website's existing authority in Google to push the most spammy content. Usually with affiliate links to casinos, adult content, pharmacies, etc. New pages, outside of the view of your normal website, are often created. Once Google finds this kind of spammy content on your site, your rankings can suffer. And your site might even be classified as "Adult in Nature. " That can mean a complete loss of search viability for prospects with "Safe Search" turned on in their search engine of choice! Google has said that even comments are taken into account when considering overall page content, so having entire sections of pages vulnerable can be particularly dangerous. 2. Thin and Duplicate Content Penalties The pages that intruders create are usually low quality content. To build pages of unique content on hijacked websites, shortcuts are followed. These shortcuts can mean a Google Panda penalty for your site as well! Thin pages and duplicate content matching other hacked sites are enough to set off Google's alarms. 3. Ads and Affiliate links With Google's new updates centered around quality, it's easy to also set off alarms when your site is suddenly hosting ads and affiliate links for all sorts of things. Google's quality guidelines take into account various factors such as ads above the fold, links to known affiliate networks, etc. If these are in your intruder's monetization strategy, your rankings in Google are very likely to suffer! 4. Over Optimized Content Outdated and aggressive SEO techniques are still often used by intruders, and that can mean over optimization penalties as well. Repeating a keyword several times in a title tag, or endlessly in page content, is an aggressive SEO technique that used to actually work. But not with modern Google! With spammy automated content created by an intruder, hacked websites are again vulnerable to Google penalties. 5. Growth and Loss of Indexed Pages For years, Google has been wary of sites that grow their page count by a thousand percent overnight. And when the intrusion is fixed, it can look like a massive cull to Google, as 90% of the site's content is suddenly uncrawlable. This instability is bad both ways in the world of search engine crawlers, and can take a while to undo. 6. Spammy Inbound Links To get the intruder's pages to rank on search engines, an automated link campaign is often created. The words "automated link campaign" carry the connotation of low quality, and that's especially true here. Links can be from other compromised websites, adult sites, and just the absolute worst of the web! There are various ways to research what links have been created, but it's difficult to catch them all! Many will have been de-indexed by Google, but still counted. Link cleanup & disavowal could potentially go on for years. 7. Getting Onto a Blacklist There are sites, including Google, that may be warning off potential visitors to your site. Google will warn potential visitors right from their search results! But Antivirus... --- ### Google's "Quality Update" Rewards Positive Behavior - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/googles-quality-update-rewards-positive-behavior-monthly-summary-of-search/ - Categories: Misc Google's updates have been focused around penalizing bad behavior: low quality links, duplicate or thin content, ad heavy pages, doorway pages, and more. But at the beginning of May, a mysterious Google update was released that looks to be more focused on boosting the right sites. Google officially claimed there was no update, then later admitted to a "quality update" - and to the core algorithm! 1. Good Design Structure of your site: Websites structured around their main audiences tend to be structured (with "silos") around their main keywords. This site structure makes it easy for both prospects and Googlebot to understand your site. With breadcrumb navigation, it's very easy to communicate site structure. And with schema support, it's an even better idea. Variety of content: Are you mixing in photos, videos, infographics, slides and the many other kinds of content? Consider this a quiz (which is another piece of content). Which of the types of content are on your site? 2. Good Content Original content/not syndicated: Syndication is more confusing than ever, despite the existence of the canonical tag. Sharing on your site first is vital. For authority sites such as linkedin. com, business2community. com and others, the best results come with rewriting a unique shortened version of your content. Links to related content on your site: When a site visitor is reading about one topic, it's a great idea to showcase related articles. This too can have an effect, as you are linking to other articles about your main keyword or concept. Hummingbird can understand concepts, but it's always been valuable to talk around your main keywords. Having good content all around a certain topic makes a site the authority on that topic. Not too many ads, no deceptive ads: SEO Glen Gabe noticed sites with ads hidden in the content sunk in this Quality Update. Some sites were hiding ads in with their content, making ad links look very similar to links to content on the site. Gabe points this out in his excellent analysis of sites hit by the Quality Update stating, "I also saw deceiving ads that blended way too much with the content". Not thin: Thin content such as tag pages or short articles won't make the cut. It's ironic that tweets are now at the top of many Google search engine result pages, but that Google also abhors thin content. Don't be fooled by Google's new-found love for those 160 characters: Good articles tend to be fully thought out pieces of 1000 WORDS or more! You might get by with 450 words, but really try to make your content deeper articles of 650 words plus. Numbers are nearly as important as the quality of the piece though. No low quality user generated content: User generated content sounds like a dream come true for many site owners, but policing the quality of comments, uploads, and topics can become quite a task. Sites such as answers. com and wikihow. com were hit in the Quality Update, and, have begun cleanup as well. Want to learn more about the update? Visit Glenn Gabe's analysis or this great article at SEMPost. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to... --- ### Conversion is King - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/conversion-is-king-summary-of-search/ - Categories: Accessibility, Colorado SEO, colorado social media, Denver Mobile SEO, denver social media, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Search Engine Optimization, search marketing, Seo, Web Marketing Content is helpful, but conversion is everything. The point of content - and usability in general - is to meet business objectives. Any business objective can be a conversion of sorts: bookmarking, social sharing/liking, video views, time on site, lead generation, add to cart, and hopefully even completing the sale! By measuring each step, brands can understand where their site can improve it's usability and contribute more to the bottom line. 1. It can be easier to increase conversion than to increase traffic Increasing conversion also increases revenue, and can be easier than increasing traffic - up to a point. 2. Even mobile apps can easily conduct conversion optimization tests Mobile testing platforms now allow conversion and usability testing without rolling out new versions of your app. Solutions exist from Optimizely ,Visual Website Optimizer (VWO), Liquid, and Artisan Optimize Mobile App. 3. You should test EVERYTHING User Experience professionals agree: Take their advice, but "always keep testing". Conversion case studies show all sorts of factors can influence conversion: Logos and headers Design style of the the site Product page designs Product descriptions and overall copy writing The text of your call to action buttons Images Use of video (usually boosts conversion, but not always! ) Purchasing path through the site 4. Website redesigns should use, not reset your data Now if the site is just awful, start with a redesign. But a website redesign that starts over can sometimes be a horrible waste: Another shot in the dark, with hope and prayer. Consider instead a redesign process based on evolving the website with small changes, continually tested for improvement. But definitely start from having your website in a "good place"! Not sure of next steps for your site? Time to start testing - or maybe a redesign from that "good place". Need a good interactive agency or website design firm? We've worked with agencies and designers. And we partner with the best! Talk to us about your needs, and we'll introduce you to the right match. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! See you at SearchCon 2015! Are you interested in learning about the latest in search from the experts? Join us at SearchCon 2015 - The Digital Marketing and SEO Conference! SearchCon is April 9th and 10th and will be held at Beaver Run Resort in beautiful Breckenridge, Colorado. Register before March 2nd and take advantage of early bird pricing! http://searchcon. events/ --- ### Kick-Start Your SEO in 2015 - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/kick-start-your-seo-in-2015/ - Categories: blogosphere, colorado, Colorado Mobile SEO, Colorado SEO, colorado social media, Denver, Denver Mobile SEO, Google Panda Update, Google Penguin Update, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Local SEO, Marketing, mobile seo, search engine crawlers, Search Engine Optimization, search marketing, Seo, social media optimization The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates - and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what's working at the end of 2014, we see just how much everything has changed. Big changes in SEO will certainly continue for 2015 and beyond. Here are six things to focus your efforts on in 2015: 1. Mobile If you haven't already, it's time to take a mobile-first approach with responsive website design. As mentioned in last month's blog all about mobile, Google has a new tool (and new expectations) around mobile friendliness. Test your site here: https://www. google. com/webmasters/tools/mobile-friendly/ 2. Rich Snippets These underlying webpage code elements help Google and other sites understand when to show review stars, customized descriptions, and more. All of which are vital to your site ranking and click through rate. Consider: A study last year showed an average rankings increase of 4 positions when rich snippets were implemented. In one case study, 30% more visitors clicked through from search results to a site with rich snippets. John Mueller of Google recently requested that examples of rich snippet "spam" in Google be sent directly to him. It must be working, and it must be valuable, if Google is looking for spam! There are many examples of different rich snippets at http://schema. org, a site and format created by Google, Yahoo and Bing. Some types include recipes, products, events, locations, people, ratings, etc. And other formats are also being provided by social media sites: Facebook open graph tags, LinkedIn cards, Twitter cards, and even Pinterest pincards. Consider how this tweet of a site using twitter cards looks better than the standard tweet: When twitter is given data in a twitter card format, they provide a much richer experience for viewers of that tweet. And there are many different types of twitter cards too: Galleries, large images, video players, etc. 3. Universal Analytics Google analytics is finally getting an upgrade. In the past, data about site visitors was lost if they visited several of a brand's website properties, switched devices, or had an extended period of time between visits. Universal Analytics fixes that and even allows custom dimensions, as well as extreme customization. The system came out of beta testing in 2014, and will be a requirement at some point. Is it on your radar to transition? If not, better get to it! Google will not be providing new features to regular analytics and will eventually force webmasters to make the switch. 4. Link Disavowal Google's Penguin penalty has made this a necessity. Do you know where your site has links? Most webmasters do not. And many links that were key in the past must now be disavowed in Google's Webmaster Tools. That is the price we pay for Google's ever-changing formula! Here are some possible sources of problematic links: “Site wide” footer links Are other sites linking to you from every page or in their footer? Google no longer sees this as a positive thing. Links from 2004-2012 If your SEO plan included creating links during this period, you should get a link analysis performed. Even if Google's guidelines were... --- ### April 2015 Did you survive Google's Mobile-pocalypse? - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/april-2015-did-you-survive-googles-mobile-pocalypse-monthly-summary-of-search/ - Categories: Misc One of Google's largest updates in years happened last month. Did your mobile rankings survive what many were hailing as the end times for mobile traffic? It may not be as bad as expected for your site - but certainly beaware of the risks and rewards to make an informed decision. Here are some questions to ask yourself: 1. Are you indeed mobile friendly? If you see a "Mobile friendly" label next to your site in Google's mobile search results, you are definitely mobile friendly. If not, Google's tools may tell you what to fix. First, try Google's "Mobile Friendly Tool": https://www. google. com/webmasters/tools/mobile-friendly/ But there are caveats: If resources such as CSS or JS are blocked, the tool could give a false positive. And if you aren't seeing those labels next to your site in Google's mobile search results, there must be a reason. So to be sure, run this tool on your site as well: https://developers. google. com/webmasters/mobile-sites/mobile-seo/? hl=en For people that pass the mobile friendly test - and even those that have the label - this tool will give the next items you should be working on. Because staying ahead of Google's algorithm is a good investment of time and energy. 2. What percentage of organic traffic is on a "mobile device? " Everyone should know the percentage of their traffic on mobile. Many assume that tablets are included in the "mobile device" designation, but that isn't true. Google count tablets more like desktop users, and expects the desktop version of your design towork for many of them. To find the your site's mobile traffic percentage, click on Audience > Mobile > Overview in the left sidebar of Google Analytics. While you are in there, compare the percentage to last year: Your mobile traffic has likely grown greatly! 3. How soon can you fix the problem? If you missed the deadline, no worries: The update is ongoing. You can fix anytime, and google will notice shortly after. Unlike Penguin, no waiting a year on this update. Use Google Webmaster Tools to request a recrawl of fixed pages quickly. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### 8 Things We Know About Google's Upcoming Mobile Update - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/8-things-we-know-about-googles-upcoming-mobile-update-monthly-summary-of-search/ - Categories: Colorado SEO, Colorado Mobile SEO, Denver Mobile SEO Google is implementing a mobile update come April 21. They have been releasing small details, and here is what we know so far: 1. The penalty is on a page-by-page basis: Instead of judging an entire site, Google will assess the mobile friendliness of each page. This is very unlike Google Panda's penalties: Usually a small section of a site can potentially impact the entire site by spewing duplicate and/or thin content. If your site is too difficult to change in time, worry first about your site's most important organic landing pages: Make sure they are mobile friendly, and disregard other areas of the site. 2. Google is currently showing labels for mobile-friendly sites in their mobile search results: Here is what the labels look like in mobile searches: This is actually the most important of all tests: If your pages are showing the label, you've passed the mobile friendly test. 3. Come April 21, sites will start to see the ranking changes: Mobile friendly pages will see increased rankings, while unfriendly pages will see a decrease in rankings. 4. Bigger than panda or penguin: Google has relayed that this update is going to be larger than Panda or Penguin. The rankings of many pages are likely to be effected. 5. The update starts on April 21, and rolls out over a week: Do not breathe a sigh of relief on April 21 and stop checking. Instead check mobile friendliness labels, rankings and traffic levels daily for the week. 6. There are not degrees of mobile friendliness: Binary: There are not degrees of mobile friendliness. Even one issue is detected, and the URL will be treated as NOT mobile friendly. 7. The update is ongoing: No need to wait a year after you've implemented the fix. Instead, changes will be sensed on the next crawl of your page. Of course, you'll want to use Google's Webmaster Tools features to get pages reindexed quickly! 8. Some tests are inconclusive: When you spot the "Mobile Friendly" label on your page in Google's mobile search results, you know your page is in the clear. But tool errors have been noted in Google's testing tools: If pages are flagged in Webmaster Tools as Mobile Unfriendly, it can take a while for the errors displayed to clear once fixes are implemented. Some tests can fail or report a false positive when resources such as CSS or JS are blocked. Google has never given notice of an impending deadline like this. It's a bold experiment to get the web moving in what is clearly the right direction. But can sites be changed in time? It's a tough deadline to meet for most companies. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### Google, The Internet Police Force, Aims At Mobile - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/google-the-internet-police-force-aims-at-mobile-monthly-summary-of-search/ - Categories: bing SEO, Colorado SEO, Denver Mobile SEO, Denver SEO, Local Search Optimization, Marketing, Search Engine Optimization, Seo Google is quickly becoming the self-appointed internet police force. To be fair, it sure is nice to have Google warn us when a website may be compromised and spreading malware. Google recently gave some false positives, but otherwise does a good job of keeping the internet a safe and happy place. Now Google is going a step further and is targeting mobile experience. With dramatic increases in mobile search over the last several years (and decreasing desktop search), Google is on a mission to identify mobile-friendly design and usability. Google is again changing the face of the web by mandating these features for sites that wish to rank highly in search results. Text vs Images In the early days of the web, browsers did not support multiple typefaces / fonts. Designers used jpg and gif images to create buttons for their menus and navigation, but search engines couldn't read the words - missing an important signal about the URLs being linked to. A compromise had to be made, and for designers it felt less than ideal. The advent of web fonts have breathed life back into web design, but it was a difficult transition for many. Site Speed Slow website loading times are repulsive to Google in a couple of different ways: Not only are Googlebot's crawlers tied up, but user experience suffers as well. Google can see bounce rates increase and knows they didn't deliver the "right result" in those ten blue links. Ads Above the Fold Google's own advertising system helped create a world of sites filled with ads. Users developed ad blindness and ad blockers, but usability still suffered. Having ads at the top of the page became a signal of poor quality to Google, and they rolled out an algorithm update specifically targeting these designs. Moving the ads meant a reduction in revenue for many sites, but changes were made to preserve the sweet flow of Google traffic. Mobile Google's latest improvement for the web is happening in mobile. Last fall, they started testing labeling which results were mobile friendly, showing tags next to sites on mobile devices. Google has announced a big change is coming in April for their mobile search results: sites will be severely penalized for a lack of mobile usability. Labels will be given to mobile friendly sites, too. It's likely that many sites will see a drop in ranking when this goes into effect. Google and Bing both understand mobile is their most important battleground for marketshare, and Google assures us the change means “users will find it easier to get relevant, high quality search results that are optimized for their devices. ” For businesses, it will be vital that all pages pass Google's Mobile friendly test, check Mobile Error Reports in Webmaster Tools and watch for common mistakes on mobile. Not sure of next steps for your site? Time to start testing - or maybe a redesign from that "good place". Need a good interactive agency or website design firm? We've worked with agencies and designers. And we partner with the best! Talk to us about your needs, and we'll introduce you to the right match. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO... --- ### Google: All about that mobile - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/google-all-about-that-mobile/ - Categories: Accessibility, Denver Mobile SEO, googlebot, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Search Engine Optimization, Web Marketing Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more sites to be viewed on mobile devices, but the experience is usually much less pleasurable than viewing via desktop. Google wants to change that, and is again trying to move website design in the correct direction. Google and Bing are currently locked in a battle to be the best search engine for mobile. They know users will judge them by the sites suggested during a search. When searchers encounter unusable sites from their query, they change search engines. Wouldn't you rather have ten good sites given to you from a search than a hit-and-miss list? Mobile is growing fast: Comscore estimates that mobile usage will outpace desktop usage this year! Google has already started showing "Mobile Friendly" icons in search results - and has even tested "NOT Mobile Friendly" icons recently! So what to do? Here are some quick tips: 1. View your site in mobile Try using this free testing tool from Google: https://www. google. com/webmasters/tools/mobile-friendly/ Google tells you if fonts are too small, there are missing "viewport" metatags, and other mobile usability errors. 2. Easy URLs Keyword rich URLs have lost much of their power in the last few years, but are likely to lose much more: They aren't as easy to type into a smartphone. 3. Responsive design A responsive design is usable at any size. Previous efforts to provide different sites to different kinds of devices have failed as the many types of devices have exploded and crossed over into other categories, such as 2-in-1s and giant phones. Having several versions of your website might have also meant a nightmare in keeping all of them updated, and in sync. Googlebot in all it's wisdom couldn't figure out which version was canonical, either - and which to return a certain user to, based on their device. Google's new Mobile Usability reports (in Webmaster Tools) show the following issues: - Flash content, - missing viewport (a critical meta-tag for mobile pages), - tiny fonts, - fixed-width viewports, - content not sized to viewport, - clickable links/buttons too close to each other. 4. Access to site resources Googlebot and Bingbot both want to see into your JavaScript and CSS files. It used to be a best practice to block access, and many have. But as time has passed, bots have missed important information about user experience: Are there ads above the fold? Is the user being redirected, or shown irrelevant content? Bots need to know, all with the framework of ranking "better" sites higher. And you cannot be "better" on mobile if the experience is bad. Need a good interactive agency or website design firm? We've worked with many, and partnered with the best. Talk to us about your needs, and we'll introduce you to the right match! PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### Penguin 3.0: A year in the waiting - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/penguin-3-0-a-year-in-the-waiting/ - Categories: Google Penguin Update, Link Building, Negative SEO, Search Engine Optimization Google's "Penguin Updates" target the easiest link building practices. Since Google's algorithm uses links to determine whether a website deserves to rank, they use the Penguin Updates to punish sites that might be getting links in an automated fashion. Penguin Update 1: April 24, 2012, dubbed v1. 0 Penguin Update 2: May 25, 2012 Penguin Update 3: October 5, 2012 Penguin Update 4 : May 22, 2013, dubbed v2. 0 Penguin Update 5: October 4, 2013 Penguin Update 6: October 17, 2014, dubbed v3. 0 Penguin 3. 0 was the sixth Penguin Update from Google, and actually much smaller than the original Penguin Update. It started on October 17, and is still rolling out. But it hasn't been as much of a hit as previous updates: 1. Google says less than 1% of queries will be affected. That's less than a third of the original Penguin Update. 2. No new "signals" have been added. It was more of a "refresh" than an update. For those sites that disavowed or removed heavy amounts of links, it was a welcome change. 3. Talk of a larger Penguin update has already started, expected in Spring of 2015. Vigilance and Risk Management Last year's update also opened sites up to more dirty tricks from competitors. Negative SEO has been possible for a long time, and only recently acknowledged by Google. The newest forms of Negative SEO put a competitor's site into Google's crosshairs with: - Links from the worst kinds of sites - Links targeting the worst kinds of keywords - Links targeting the right keywords, but in unnatural amounts PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### “How do you write great title tags and meta descriptions?” - Published: 2018-11-27 - Modified: 2018-11-27 - URL: https://www.hyperdogmedia.com/how-do-you-write-great-title-tags-and-meta-descriptions/ - Categories: Colorado SEO, googlebot, keyword research, Local SEO, Pagerank, Search Engine Optimization, Seo “How do you write great title tags and meta descriptions? ” That is the question that clients ask me most frequently. And it’s a complicated question, for sure! There are several components to writing great titles and descriptions, but there are also a few specifications that each company will want to consider for themselves. Where are those title tags? Find them in the tab of your browser. I’ll address the considerations first. The goal is to write title tags that are Google-bot-pleasing, but you also want to have titles and descriptions that are functional and helpful to the human visitors to your website. This can be tricky when the approach is different when thinking of writing for bots versus humans. My best advice: somewhere right in the middle is your best bet! Write naturally and use the same voice that you are using in your page content, but include keyword phrases that are specific to the page. Title tags must fall in a range of characters, but also need to fall into a size range to appear complete in Google search. This size range has to do with the number of pixels that a title tag takes up on the page. For example, if you’ve got a title tag with a couple of w’s in it, that will take up far more space than a title with several lower case l’s and i’s. Just look at this spacing difference: www lil. The three skinnier letters take up about as much space as one of the w’s! Why does this matter? Well, in Google search results, you are allotted a specific amount of space for the title of your page. This went into effect in early 2014 when Google updated its search results page. There was another update to the format of Google's search results in 2016. Now, search results have a bit more space on the page. Yay, but, wait, there are also some other things to consider: like how many words you use, where the break might show up in those words (if you use too many) and the fact that Google is now appending the brand name to the end of the title tag in some cases. You want your page titles to appear complete in the results, while getting you the most out of this limited function. Unfortunately, this all makes it really tricky to say that there is a specific number of characters that you should use for each title tag. Around 52-55 characters is probably a pretty safe bet, but if you think you might be using a lot of wide characters (or if you test and find that Google is appending your brand name to every title), choose to use a few less letters. The meta description appears in search results, it's that black text below the (green) website address. Meta descriptions also have a size range that you want to target for full effect in Google search results. Meta descriptions are not used in Google's algorithm, but a good meta description raises your organic click-through-rate. Google can tell human searchers are clicking through to your site, and likely takes that into account with your ranking. Google also does see short or duplicate meta descriptions as a site quality issue - so I guess... --- ### Summary of Search: Who is Syndicating Who? What to know about syndicating your blog. - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/summary-of-search-who-is-syndicating-who-what-to-know-about-syndicating-your-blog/ - Categories: blogosphere, Colorado SEO, Denver SEO, Jim Kreinbrink, Link Building SUMMARY OF SEARCH Google released a new Panda 4. 1 update this month and unique, relevant content and overall site quality has never been more vital. Syndication actually plays a large part in what Google sees as duplicate content. Done correctly, syndication can mean new visitors, brand exposure, social shares, and links to your site (which are seen as "Votes" by Google). When implemented poorly, another site may look to Google like the authoritative source for your content - and your site is seen as a spammy "scraper" site. Why does it matter? Google prefers to show a piece of content only once in the top ten results. When Google finds the same content in two places on the internet, it will typically show the most authoritative site in the higher position, and other sites on page 2 or 3 (or 20). But a site with more authority doesn't necessarily deserve credit for all content it posts. Canonical tag A few years ago, Google helped create the "canonical tag" to provide authors a chance to specify the original source for articles that could be syndicated, scraped, or otherwise end up all over the web. It's a tag that can be placed on other websites, but point back to yours. This could work well, but many larger sites either 1. cannot (will not) accept a canonical tag pointing back to your website - or 2. They insert their own canonical tag pointing to their own site! What does Google do when two canonical tags are encountered for the same content? Revert back to looking at authority, and the smaller site loses out. If using business2community. com or LinkedIn to syndicate your content, your own site/blog is likely to lose the authority test! Syndication used to be much easier. In the "old days", the deal was that if you gave my site unique content, I gave you a link. In 2013, you could still get the link but it might be nofollow. In 2014, the deal is that you probably do not even get the canonical tag. What to do? Syndicating your content can provide amazing exposure for your business. Don't walk away from syndication, but certainly use it in a way that will not harm your own rankings. 1. Ask about policies with the canonical tag Some sites, such as business2community. com and linkedin. com do indeed want to place a canonical tag pointing to their own URL as the one true source of the content. 2. Post unique summaries on syndication sites Everyone wants unique content, so give it to 'em. Just, do it in summarized form. Post the long, full version of your article on your own website, with a summary or intro on the syndication websites. Both locations should have canonical tags and unique content. In this case, linkedin. com might have a canonical tag pointing to it's own page but it will be the only place that unique content is located. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### The Walking Dead, Google Authorship Edition - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/the-walking-dead-google-authorship-edition/ - Categories: branding, Colorado SEO, Denver Mobile SEO, Get indexed in Google, Google Panda Update, Google Penguin Update, googlebot, Internet Marketing, Jim Kreinbrink, Link Building, Local SEO, Seo, Web Marketing Summary of Search Google recently announced the end of Google Authorship, a feature the SEO community thought might become a major part of Google's ranking formula. With Google Authorship, photos of writers were shown in Google's search results - when rel=”author” and rel=”me” tags were embedded pointing to their Google plus profile. In December 2013, Google reduced the amount of authorship photos showing in their search results. Then photos were removed altogether in June. And finally, Google completely removed Authorship from their search results last week. Low Adoption Rates by Webmaster and Authors Authorship was sometimes difficult to implement, and not appropriate for all sites. Many brands didn't feel a person's photo was the best representation in Google's search results. Provided Low Value for Searchers Some studies showed an increase in click-throughs for listings with Google Authorship. But Google found users were often being distracted from the best content. Snippets that Matter Google's Representative John Mueller did provide Google's future direction: Expanding support of Schema. org: "This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results. " The rich snippets for "People" and "Organization" are certainly something to include where possible/applicable. Implications for Google Plus Google plus adoption is well below expectations, especially considering the tie in with popular services such as gmail and youtube. Google authorship was also tied in, and meant to improve the social rank in search results for those producing great content. With the death of Google Authorship, it looks like one more "nail in the coffin" for Google plus. Are Authors Important? Some interesting bits of information have been given away by Google. Amit Singhal, the head of Google Search, said that Author Rank was used for the “In-depth articles” section - which appears in 12% of Google’s search results. Google has also long been able to read bylines: These were used before Google patented "Author Rank" in 2007, are more naturally included where applicable, and are likely to continue being used. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### Penalized: Even Web Giants Aren't Too Big To Fail - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/penalized-even-web-giants-arent-too-big-to-fail/ - Categories: Colorado SEO, googlebot, Jim Kreinbrink In the early days of the web, having great search engine optimization meant increased visibility for a business. Outranking the competition could lead to higher sales. Any leads that came in via the website were icing on the cake. Now, a strong web presence, leads and web-based revenue have become a vital part of business. In today's world, the web represents a significant portion of even a brick-and-mortar's revenue. For companies such as ebay. com and retailmenot. com, losing Google’s traffic overnight due to a rule infraction can be a killer, but that is exactly what has happened in recent months. Ebay. com lost 33% of their organic traffic after being given a "manual penalty" from Google. Retailmenot. com lost 25% of their revenue, thanks to Google's Panda 4 Update. Other penalty stories and analysis continue rolling in after-the-fact. Only Google truly knows what eBay did wrong. Ebay employs some smart SEOs, but they may not truly know what everything to do - or undo. They can file a "reconsideration request", and wait. But we can only guess when the penalty will be lifted. It's unlikely that eBay will rise to its former position anytime soon, as the trick is up. Reailmenot, which is, ironically, funded in part by Google Ventures, has overall guidelines for content quality they can try to adhere to more closely. But these Panda penalties are not always cut and dry, either. SEO is becoming more and more about risk management. Could your business afford a substantial drop in rankings? Google's formula is continually being updated and even practices that were recommended by Google in years past are now being penalized. Looking at Google's future direction is more than a whimsical pastime for business leaders - it's vital to ensuring future growth or survival. With arbitrary rules and swift justice, it's important to future-proof your SEO as much as possible: Create content that your prospects will take the time to read, share, and discuss. Market your content to other sites using social media, outreach and good old fashioned business development. Don't get clever with Google. If Google hasn't already started penalizing a certain tactic, know that it will. Stay up to date on Google's ever-changing rules. Our Hyper Dog Media Monthly Summary of Search is a low bandwidth newsletter to keep you in Google's good graces. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### Doing the Pigeon (Update) - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/doing-the-pigeon-update/ - Categories: Colorado SEO, Colorado Mobile SEO, colorado web design, Content Marketing, Denver Mobile SEO, Denver SEO, denver social media, Internet Marketing, Link Building, Link Pruning, Local Search Optimization, Local SEO, mobile optimization, mobile search optimization, search engine crawlers, Search Engine Optimization, search marketing, SEM, Seo, SEO Conferences, Web Marketing Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn't name the update, Search Engine Land named this one the Google Pigeon Update. It's seemingly unrelated to Google's Pigeon Rank, an April Fools joke from back when Google did good and funny things. This update does not penalize sites, but does change how local results are shown: - Fewer queries are generating a map listing / "local pack" - More traditional SEO signals are used, such as title tags and quality inbound links. Some interesting things are happening with this update: - When a query includes the word "yelp", those listings on yelp. com are back at the top. This fixes a recent bug. - Web design and SEO companies are getting shown in local queries again! If you depend on local traffic, hopefully your results weren't negatively impacted by the update. The best approach for local visibility includes these tasks: - make sure to update and creat local directory listings on authority sites such as yelp. - Use the highest quality photo on your Google+ business profile, and get more reviews. You might make it into the Carousel listings at the top of Google for some queries. - Make sure your business Name, Address and Phone(NAP) are consistent on your site, google+ business page, and local directories. - Be sure your city/state is in site's title tags And now for something good, and funny: PSST! Need a Free Link? We'd like to help you promote your own business, hoping more work for you brings more work our way! Subscribe to the Hyper Dog Media SEO Newsletter HERE! Their site also provides an excellent backlink. You may even get human visitors, website projects and new partners. Now THAT's business development link building! --- ### How to Keep Google's Panda from Ruining Your Rankings - Published: 2018-11-27 - Modified: 2024-05-18 - URL: https://www.hyperdogmedia.com/how-to-keep-googles-panda-from-ruining-your-rankings/ - Categories: googlebot, Get indexed in Google, Google Penguin Update, Search Engine Optimization It used to be that Google let many crawling problems slide. Not anymore! Their Panda Updates, now almost 3 years old, penalize websites for communicating poorly with Googlebot. Panda 4. 0 just rolled out last month, and has gotten quite a bit of press. Here are some tips to prevent a penalty on your clients' sites. Panda is always evolving, but typically penalizes: "Thin" content: If you heard "thin is in," think again: Google DISLIKES pages with little content. Before Panda, the recommendation was that articles should be around 250 words in length. After Panda, those were increased to a minimum of 450 words in length. As time has passed, some studies have shown Google favoring pages 1000 words in length! Of course, you shouldn't sacrifice readability to meet such a quota: Keep content easy to browse and skim. . How do you Panda-proof content? Pages should be built out into 450-1000 words. Where that's not possible, try consolidating content. And don't forget to 301 redirect the old locations to the new URLs! Duplicate content: Google doesn't like to find two pages that say the exact same thing. Google doesn't like to find two pages that say the exact same... well, you get the point. It's easy for sites to accidentally expose duplicate content to search engines: Tag pages, categories, and search results within a website can all lead to duplicate content. Even homepages can sometimes be found at multiple URLs such as: https://hyperdogmedia. com/ https://hyperdogmedia. com/ https://hyperdogmedia. com/index. html https://hyperdogmedia. com/index. htmlThis can be very confusing to Googlebot. Which version should be shown? Do the inbound links point to one, but onsite links to another? Never fear, there are easy fixes: a. Block Googlebot from finding the content - Check and fix your internal links. Try to prevent Google from discovering duplicate content during crawling. - Use robots metatags with a "NOINDEX" attribute and/or use robots. txt b. Use 301 Redirects to redirect one location to another. 301 redirects are a special redirect that passes on link authority one from URL to another. The many other kinds of redirects simply send a visitor to a new location, and are usually not the right solution for duplicate content issues. c. Canonical tags can also help These tags help Google sort out the final, canonical URL for content it finds. Where content is on multiple websites, canonical tags are still the solution: They work cross-site! Sitemap. xml files in disarray Google allows webmasters to verify their identity and submit this special xml file full of useful information. Webmasters can list the pages they want Google to index, as well as: - Define their pages' modification dates - Set priorities for pages - Tell Google how often the page is usually updated Here we are able to actually define what Googlebot has been trying to figure out on its own for eons. But with great power comes great responsibility. For webmasters that submit (or have left submitted) an outdated sitemap. xml file full of errors, missing pages, duplicate or thin content the situation can become dire. The fix? Put your best foot forward and submit a good sitemap. xml file to Googlebot! a. Visit the most likely location for your sitemap. xml file: http://www. domain. com/sitemap. xml b. Are the URLs good... --- ### Make your content easily shared, linked and read - Published: 2018-11-27 - Modified: 2018-11-27 - URL: https://www.hyperdogmedia.com/make-your-content-easily-shared-linked-and-read/ - Categories: Colorado SEO, Content Marketing, Internet Marketing, Jim Kreinbrink Technical SEO is increasingly about helping people share content from a website. After all, content should be shared, linked to, and - dare I say - read. Perhaps a more appropriate usage term is "consumed," since content strategy increasingly includes visuals, podcasts, webinars and multimedia. Many sites are not optimized to take full advantage of new and evolving distribution channels for existing content. The "Social Sharability" and "Social Visibility" of content can be maximized by using these techniques: Share buttons: To share the specific URL being viewed. Follow buttons: To follow the website's brand on social media networks. Facebook Open Graph tags, Twitter cards, Pinterest "Rich pins": These social networks have specific tags that can be added to on-page website code. Once implemented, posts about your website will feature larger images and tailor-made descriptions to make posts more visible in newsfeeds when shared. Schema. org: Google has indicated that implementation of Schema. org code on your website is of high importance. Much like the other social network cards, tags and pins, URLs using Schema. org code have much better presentation, draw more attention, and are shared more often. Schema. org can also maximize your site's presence in search results: These tags power the review stars and other features in the search results themselves. Content should be readable and consumable, especially on mobile devices. PSST! Need a Free Link? Get a free link for your agency: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### Google Moves Against Guest Blogging - March 2014 - Published: 2018-11-27 - Modified: 2019-02-18 - URL: https://www.hyperdogmedia.com/google-moves-against-guest-blogging-march-2014-summary-of-search/ - Categories: blogosphere, Colorado SEO, colorado social media, Denver SEO, Google+, guest blogging, Link Building, SEM, Seo Google made two more moves against guest blogging in the last month: 1. Google penalizes a site connecting content marketers and webmasters Content marketing is all about getting your information out to interested webmasters. Google recently penalized a site that simply connects those with content to those with websites. The content varied in form: guest posts, infographics, eBooks, etc.  What was the issue exactly? ! Having a meeting place to connect great content with great websites SHOULD be win-win. It's a much better option than spam email hawking content or seeking links from any webmaster that will listen. So, is it wrong to try to connect authors and publishers?  Is the editorial value of a link lessened where it was easier to connect to the webmaster? 2. Google penalizes an entire website based upon one guest post it considered off-topic Doc Sheldon, a longtime SEO copywriter, was penalized based on a single guest post he hosted. The posting was about social media to Hispanic audiences, but aroused the interest of Google. And not in a good way. Social media marketing is closely aligned with SEO, and the penalty feels arbitrary - if not confusing. Is Google spreading Fear, Uncertainty and Doubt? Only one thing is clear: Webmasters and business owners are being held accountable 100% for the content on their own website. So what to do? Create a content generating, curating, sharing machine. Sharing content can be a minefield these days, but a safe way forward is: 1.  Post full versions of your content to your site, but also Google+, LinkedIn, and promote your content at other relevant places around the web. 2.  Tag your content with rich snippets, Facebook open graph, and Twitter cards to increase it's "sharability" and categorization. Get a free link for your business: Would you like our monthly take on the changing world of SEO delivered to your inbox?  Subscribe to the Hyper Dog Media SEO Newsletter HERE!  When you subscribe, each newsletter will contain a link idea for your business! --- ### More fun and games than you think... - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/more-fun-and-games-than-you-think/ - Categories: silly comments --- ### February 2014 Summary of Search:
Do as I say, not as I do - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/february-2014-summary-of-search-do-as-i-say-not-as-i-do/ - Categories: colorado, Colorado SEO, Denver Mobile SEO, Denver SEO, eCommerce, Get indexed in Google, Google Panda Update, Google Penguin Update, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Search Engine Optimization, Seo, social media optimization, Web Marketing "Do as I say, not as I do" Sometimes Google does things it warns others not to do: 1. Don't be top heavy Google just updated it's "Top heavy" algorithm. For sites that show many ads at the top, or make users scroll to see content, penalties can apply. 2. Don't scrape content from other websites Matt Cutts of Google is actively seeking reports of what would be considered "scraper sites". One SEO responded with a screenshot of Google scraping wikipedia. :) http://www. seroundtable. com/google-scraper-site-report-18184. html In other news, Google will now start showing restaurant menus for those keyword searches. But the restaurant brands do not know exactly where Google is scraping this data from, and how to update it. Read the whole scoop here: http://searchengineland. com/now-official-google-adds-restaurant-menus-search-results-185708 3. Links on user generated content sites that pass pagerank For most sites, Google insists that links created by site visitors are "nofollow". But Google+ allows links that are curiously "dofollow". Other sites could indeed be penalized by this. 4. Sell Links Almost $17 billion of Google's almost $17 billion in revenue from last quarter was from "selling links". But of course, they aren't "dofollow". A couple more items have garnered Google's attention: 1. Rich snippets should be used for good, not evil Google has been levying a manual penalty against sites using rich snippets in a spammy fashion. http://www. link-assistant. com/news/rich-snippets-penalty. html 2. Don't try to insert too many keywords with your business listing There used to be an distinct advantage in having your keywords in your business name. Now Google wants to make sure the business name you use in your business listing matches you business name. - Your title should reflect your business's real-world title. - In addition to your business's real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers. - Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors. - Examples of acceptable titles with descriptors (in italics for demonstration purposes) are "Starbucks Downtown" or "Joe's Pizza Delivery". Examples that would not be accepted would be "#1 Seattle Plumbing", "Joe's Pizza Best Delivery", or "Joe's Pizza Restaurant Dallas". See more: https://support. google. com/places/answer/107528? hl=en So what to do? Create a content generating, curating, sharing machine. 1. Post full versions of your content to your site, but also Google+, linkedin, and promote your content at other relevant places around the web. 2. Tag your content with rich snippets, facebook open graph, twitter cards to increase it's "sharability" and categorization. PSST! Need a Free Link? We'd like to help you promote your own business, hoping more work for you brings more work our way! Join our newsletter for our suggestion this month: It's a site with a pagerank of 9! --- ### Two announcements that may alter your online marketing strategy. January 2014 Summary of Search - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/two-announcements-that-may-alter-your-online-marketing-strategy-january-2014-summary-of-search/ - Categories: silly comments There were a couple of announcements from Google's Matt Cutts this month that shook the world of digital marketing. 1. Guest blogging out? In calling out spammy guest blogging practices, Matt Cutts wrote about "the decay of a once-authentic way to reach people. " Guest blogging and multiple author blogs tend to do many things right, but Matt pointed out that some SEOs using guest blogging have gone to the dark side recently. Where they have gone wrong: Automation - Where online marketing practice becomes easy to automate, it becomes easy to abuse. Any gaming of Google's algorithm is really where abuse begins. Lack of relevance - Many guest bloggers were targeting any old blog, and spamming instead of outreaching. If high numbers are part of your guest blogging outreach, consider you may be spamming instead of trying to connect authentically. Good outreach means trying to build relationships, not creating large quantities. Doing it "just for the links" - Google doesn't have any problems with the marketing of quality content through outreach, content promotion, etc. When the content is high quality, it makes sense for it to be offered, shared, distributed. This test is key: Is the resource or practice helpful even when it doesn't provide links? Going forward, content marketing should be about the content, and should be about the marketing. See what I did there? Spread good content to relevant people and you'll never go wrong in Google's eyes. Probably. (See more http://www. mattcutts. com/blog/guest-blogging/) 2. Does social media effect rankings on Google? The short answer is "no". It's long been assumed that "social signals" referred to popularity and activity on sites like twitter and facebook. It turns out that is incorrect(in 2014). For some people, Matt Cutts dropped a bombshell when he announced that twitter and facebook were treated like any other site. Before you close your facebook account though, consider what this means: Of course, you should continue using social media. If you were involved before just to increase your rankings, you were offtrack. There are many reasons to use social media for connecting with prospects, partners, and content. Similarly, your email does not improve rankings, but you should still use it. In being treated like any other site, having a large number of pages on the site linking to yours can help bolster the authority of your own page. Let's call these other pages linking to your page "followers" or "follows", "friends" or even "retweets". That network of links can convey authority on any site. Unfortunately, facebook and twitter are blocking Google's crawling in many ways. Some might not even be necessary. So it will be interesting what information we uncover in the future. Google+ does not block Googlebot, of course. And the internal links from your circles and overall activity are indeed likely to be used in a future Google algorithm. Matt Cutts gave help debunking a study last summer that assumed a relationship between Google+ shares and higher rankings. The study redo concluded that both shares and rankings were correlations, and there wasn't a relationship of causation there. In the future, authority from inbound links may be replaced by Google+ social signals, authorship, etc. Google says maybe 10 years into the future, but that's 3 years in internet time. :) See more in... --- ### Spam-Fighting Always Continues - December 2013 Summary of Search - Published: 2018-11-26 - Modified: 2019-02-18 - URL: https://www.hyperdogmedia.com/spam-fighting-always-continues-december-2013-summary-of-search/ - Categories: colorado, Colorado SEO, colorado social media, Content Marketing, Denver, Denver SEO, eCommerce, Google Panda Update, Google Penguin Update, Internet Marketing, keyword research, Link Building, Link Pruning, Local SEO, Search Engine Optimization, search marketing, Seo, social media optimization, Web Marketing Spam-Fighting Always Continues Google's Matt Cutts promised a month free of major updates, but added that "spam-fighting always continues. ” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering traffic for blog links. To participate, you had to link to their Justin Bieber page. And somehow feel good about yourself. Oh, and send them the link. Rap Genius would then tweet your link to their followers, sending traffic to your blog. Google caught wind of the link scheme, and severely punished Rap Genius in the rankings. The moral is that Google will always, usually, catch you! So how do you invest in search engine traffic for the long term? 1. Create Content Google wants compelling content: images, blog posts, videos, podcasts, surveys and more. Good content is long (1000 words plus for articles) and holds your visitor's attention. Google does not want visitors leaving the site quickly (but will probably forgive if it's an ad click! ). 2. Tag Your Content Search engines are getting better at understanding what we humans create on the internet. But communication directly with "search engine bots" has never been easier. These technologies could be better implemented on almost every website: - Internal linking structures- Sitemap. xml- Title tags- Meta descriptions- Rich snippets - Authorship3. Get the Word Out Content outreach and marketing has never been more important. Content today is where websites were in 1998: Many build, and then are disappointed at the results. Good content competes against a dizzying array of distractions in an always-connected world, and must be actively marketed - even AGGRESSIVELY marketed - to make an impression. Content must be spread via social media (especially Google+), and marketed specifically for links. These are "earned links" and outreach for the purpose of links wonderful way to promote your content. As a bonus, this promotion of content will also promote rankings! Get a free link for your business: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! --- ### Summary of Search, October 2013 - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-october-2013/ - Categories: colorado, Colorado SEO, Content Marketing, Denver, Denver SEO, eCommerce, Get indexed in Google, Google Panda Update, Google Penguin Update, Internet Marketing (Not provided) Google recently started encrypting all searches, and is now showing "(Not provided)" in Google Analytics for most organic traffic. Some referral traffic will show up from Google. com, and is also organic traffic (But analytics cannot tell if the browser is being ultra-secure). There is no easy solution, but at the next Boulder SEO MeetUp we will be leading a presentation and discussion of alternatives. Penguin Update Around October 4th, there was an update to Google's search algorithms. It's being called Penguin 2. 1 (or sometimes Penguin 5) and is a major update. The Penguin updates penalize "over-optimization" and "web spam", both on websites and looking at website links. What is "over-optimization? " Using keywords too much in title tags and content Links with anchor-text (the blue underline) focused around too few phrases Anything with your site's link profile that does not show a narural amount of diversity (duplicate pages titles, inbound links only from press release sites, etc). What is "Web Spam"? Link networks / schemes Links from de-indexed and banned websites, including old directories, blogs & article sites. While the impact is supposed to be 1% of English queries, the effect is very large considering the number of Google keyword searches! The approach we recommend is: 1. Protect Authority link building is the only protection against both negative SEO and Penguin penalties in general. Authority links are gained primarily from great content, promotion and involvement. One authority link can beat hundreds of spammy links in the algorithm of "the new Google". 2. Defend Find and remove as many unnatural links as you can manually before disavowing the rest. Watch for "Negative SEO" campaigns where an unscrupulous competitor might be creating links to your site just to penalize you! 3. Build Over the long term, these strategies will also help protect from Google penalties, and are, of course, great marketing initiatives: Great content: Copy writing has gone through an evolution and cheap content is not going to cut it. Could it ever though? Promotion & Outreach for Social Media Marketing & Inbound Links: Since the web's inception, much content has been posted with little regard to promotion. Social, link building, and other outreach initiatives are vital to maximize dollars spent on premium content. Brand Name Searches: Google knows big brands are searched. Their "buzz" is a signal of authority, although not yet on par with link building. User Engagement: Once a visitor is onsite, engage them. Keep their interest and involvement. Good design and excellent content have never been so important. Google has been watching this for some time. Multi-tiered approaches: Spread marketing dollars broadly across many initiatives. It creates a variety of signals to Google that you are legit. Bing While Google+ is trying to understand social connections & influence from it's own network, Bing is leveraging Klout. Bing has announced deeper integration with Klout and more control regarding how profiles show up. Get a free link for your business: Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! When you subscribe, each newsletter will contain a link idea for your business! . --- ### Summary of Search, September 2013 - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-september-2013/ - Categories: colorado, Colorado Mobile SEO, Colorado SEO, Denver, Denver SEO, denver social media, Internet Marketing, keyword research, Link Building, Link Pruning, Local SEO, Marketing, Search Engine Optimization, Seo, Web Marketing Google announced that it rewrote pretty much it's entire algorithm last month in that "unnamed update. " It's the biggest change since 2001. Seventy percent of the Search Engine Results Pages were affected! Compare that to Penguin, in which something like 3 percent of SERPs were affected. The new Google algorithm is code-named "Hummingbird. " Many of the basics are the same: 1. Content should be accessible / easy to navigate for search engines. 2. Keywords should be properly tagged, with special boost to those using: a. Semantic markup b. Rich snippets c. Google authorship 3. Authoritative links According to one expert, "Quick SEO" is firmly in the past. We couldn't agree more: Google has been strongly advocating this direction for some time. And the Panda/Penguin updates began steering the industry more than 2 years ago. Panda & Penguin aren't going away: They are parts of the new algorithm and are likely to get additional updates in the future. Across our clients, we saw very little change. Certain keywords had light movement up or down on August 20, but not by much. If you follow Google's rules, you don't get hit. WHAT'S NEW IN HUMMINGBIRD? 1. Mobile/Voice/Location queries Google expanded it's ability to deal with mobile/voice & location based queries like: “What’s the closest place to buy the iPhone 5s? ” They also have more comparisons showing via the "knowledge graph" for queries like: "space needle versus empire state building" 2. "Entity search" In keyword based queries of yesteryear (and even "yestermonth"), google sometimes couldn't figure out queries like "windows replacement" and "windows 7 replacement": Is it a PC user or a homeowner asking? Google is using a database of facts about specific, unique entities (people, places, businesses, events, etc) to figure out how to return the best results. Think about the broad keywords you are targeting, and consider how you can "talk around" these topics. 3. Hashtag search The only posts that will show up on Google searches are those that were shared publicly, or shared with you (if you’re a Google+ user). Clicking on one of the Google+ posts leads you to Google+ where the search is reproduced. There are also links at the bottom of the sidebar to perform the hashtag search over at twitter or facebook, but these are bumped below the fold in less than 2 seconds - as new Google+ posts fill the sidebar. MOVING FORWARD: 1. Create content around your "entities" Engaging, shareable, linkable content is now more important than ever. Do you have every kind of content about your subject? Consider videos, images, lists, podcasts, infographics, and articles regarding the entities you want to be found for. These are likely your broad keywords, but don't go too broad. 2. Tag content with semantic markup & rich snippets Google is smart, indeed. But semantic markup & rich snippets make it easy for Google to understand the correct answers for their users questions. Rich snippets have grown in importance, and are now "must have" for search engine visibility. While Google is still working out the kinks in authorship for brands, it's becoming increasingly important that authorship be implemented. 3. Content Marketing Link Building & Social Media Marketing Having great content was never enough, and it still isn't. There are more ways than ever to... --- ### Summary of Search, August 2013 - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-august-2013/ - Categories: Content Marketing, colorado, Colorado SEO, Denver SEO, eCommerce, Google Panda Update, Google Penguin Update, Internet Marketing, keyword research, Link Building, Link Pruning, Seo, social media optimization, Web Marketing Summary of Search Is Google backward compatible? The previous advice from Google, given in their 2008 Starter Guide for SEO, is now "out the window. " Google previously recommended that the underlined text of a link (aka "anchortext") contained keywords, but now finds that somewhat spammy. The new Google direction is all about authority link building, not keyword-focused link building. It's nice to occasionally say: "There was only one major update this month in Google. " It's an as-yet unnamed update that changed the SERPs (Search Engine Results Pages) in a way similar to Penguin 1. 0. Google did, however, roll-out out an exciting new feature with this update: Special placement in search results for "high-quality, in-depth content" that is properly tagged. See their example: How do you take advantage of this special placement? Try this: Tag everything to make it easy for google to figure out: Use schema. org “article” markup: http://schema. org/Article Provide authorship markup: https://support. google. com/webmasters/answer/3280182 Include pagination markup, if applicable (rel=next and rel=prev) Create a Google Plus page, linked to your website: https://support. google. com/webmasters/answer/1708844 Provide information about your organization’s logo: (organization markup) http://googlewebmastercentral. blogspot. com/2013/05/using-schemaorg-markup-for-organization. html Create compelling in-depth content (so easy, right? ) Lengthy - Google has given no numbers, specifically, but we recommend text content of 1000-3000 words in length. Engaging - Google is likely looking at many metrics, including time on page, as signals of engagement. Popular - Content that is popular has inbound links, shares, likes, plus-ones, etc. And it probably has links to it from the site's homepage or other important pages on the site. See more about the announcement at: http://insidesearch. blogspot. com/2013/08/discover-great-in-depth-articles-on. html Google is communicating about penalties much better than in the past, too: They have added a feature to Webmaster Tools which will alert webmasters if a manual penalty has been levied. Recent interviews have revealed that disavowed links are not stored. This means that old disavowed links must be included in every new batch submitted. Disavowing some links appears to be a normal part of modern SEO. Multiple reconsideration requests are okay, and are considered independently of past requests every time. Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! --- ### Summary of Search, July 2013 - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-july-2013/ - Categories: Colorado SEO, colorado, Denver SEO, Get indexed in Google, Google Panda Update, Google Penguin Update, keyword research, Link Building, Link Pruning, Search Engine Optimization, Web Marketing Remember those tactics that worked so well? And what about the old recommendations in the webmaster guidelines? Well, it's time to take another look at all of those tactics with the new Google! Google released a "multi-week update" that continued into July, but the "Panda Recovery Update" got far more interest. Google Panda has been heavy handed since it's inception, and Google finally released a kinder, gentler version. Duplicate Content We see many different ways to deal with duplicate content. Based on results we have seen, we have this recommendation: Use canonical tags whenever possible to deal with duplicate content. Other methods like nofollow, noindex, and robots. txt are prone to leaks or are too aggressive. Despite many Google help articles recommending duplicate content be removed, Matt Cutts this month noted: "I wouldn't stress about this unless the content that you have duplicated is spammy or keyword stuffing. " Over-Optimization We are seeing more penalties for on-page over-optimization since Penguin 2. the good news is, they are easily reversed: Diversify those title tags! Limit yourself to 2 separators like the | (pipe) character in the title tag. Do not repeat anything more than once in a title tag. Do not use excessively long title tags. Try to stay between 60-69 characters. Look in your code for hidden comments, and usage of keywords with a dash between them (URLs, image names, etc). Consider whether excessive. Authority Links With Google's upcoming (and continued) emphasis on authority links, we recommend these long term strategies: Link Building for Business Development: Make connections that also build your Google rankings. Think trade shows, associations and resource pages. Content Marketing Link Building: Use compelling content to create brand awareness and links! Think videos, infographics and guest blogging. Would you like our monthly take on the changing world of SEO delivered to your inbox? Subscribe to the Hyper Dog Media SEO Newsletter HERE! --- ### Summary of Search Engine Optimization, June 2013 - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-engine-optimization-june-2013/ - Categories: colorado, Colorado SEO, Denver SEO, eCommerce, Google Panda Update, Google Penguin Update, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Seo, Web Marketing The world of SEO is still reeling from Google's latest Penguin update, and many are questioning Google's new guidelines. Having a well-known worldwide brand wasn't enough for the Salvation Army - nor was it enough for Dish! We added on two more link building techniques Penguin 2. 0 seems to penalize, for a total of 7 so far: 1. Exact match anchor text 2. Spammy links to subpages 3. Link networks / schemes 4. Links from de-indexed and banned websites, including old directories. 5. link velocity "spikes" 6. Paid Links 7. Sitewide links – especially blogroll and footer links Google updates in June: Even though Panda is now "rolled into the main Google algorithm", there was some sort of refresh event last month. Google is being very tight-lipped about updates lately, and would not comment on at least one event this month that looked like an update. Some updates are being said to rollout over the "next 1-2 months". Blackhat SEO - where SEOs attempt to fool search engines - are surviving these updates on some level. At a recent conference, Matt Cutts(Google's engineer in charge of combatting webspam) mentioned specific actions against sites ranking for "Payday loans" in Google UK. A few weeks later, paydayloansfrommrcutts. blog. co. uk started ranking in the top 3! We do not recommend black hat SEO for brands, companies or sites with longterm value - but these blackhats are definitely keeping google on their toes! With Google's upcoming (and continued) emphasis on authority links, we recommend the longterm strategies of 1. link building for business development, making connections that also build your google rankings 2. Content Marketing Link Building: Using compelling content to create brand awareness and links! --- ### Summary of Search, May 2013 - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-may-2013/ - Categories: colorado, Colorado SEO, Denver Mobile SEO, Denver SEO, eCommerce, Google Panda Update, Google Penguin Update, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Local SEO, Marketing, Seo, Web Marketing Around May 22nd, there was an update to Google's search algorithms. It's being called Penguin 2. 0 (or sometimes Penguin 4) and is a major update. Matt Cutts said in a recent video that compared to the original Penguin update, this one does go much deeper. While the impact is supposed to be 2. 3% of English queries, the effect is very large considering the number of Google keyword searches! Here is the full history: Penguin 1 on April 24, 2012 (impacting ~3. 1% of queries) Penguin 2 on May 26, 2012 (impacting less than 0. 1%) Penguin 3 on October 5, 2012 (impacting ~0. 3% of queries) Penguin 4 on May 22, 2013 (impacting 2. 3% of queries) Much of the analysis of Penguin 2. 0 is still in progress, but some big brands were hit, including SalvationArmy. org and even Dish. com. As far as we can tell so far, Penguin 2. 0 penalized: 1. Exact match anchor text 2. Spammy links to subpages 3. Link networks / schemes 4. Links from de-indexed and banned websites, including old directories. 5. link velocity "spikes" Penguin is impacting sites with unintentional webspam. We've seen scraper sites (targeting adsense keywords) delivering the worst links to clients' profiles. These sites weren't created for a link building campaign, but instead just adsense revenue for some site owner in a distant land. While they could be ignored before, they cannot be any longer. Now their penalties are our penalties. The approach we recommend is: 1. Protect Authority link building is the only protection against both negative SEO and Penguin penalties in general. Authority links are gained primarily from great content, promotion and involvement. One authority link can beat hundreds of spammy links in the algorithm of "the new Google". 2. Defend Find and remove as many unnatural links as you can manually before disavowing the rest. 3. Build Over the long term, these strategies will also help protect from Google penalties, and are of course great marketing initiatives: a. Great content Copy writing has gone through an evolution and cheap content is not going to cut it. Could it ever though? b. Promotion & Outreach for Social Media Marketing & Inbound Links Since the web's inception, much content has been posted with little regard to promotion. Social, link building, and other outreach initiatives are vital to maximize dollars spent on premium content. c. Brand Name Searches Google knows big brands are searched. Their "buzz" is a signal of authority, although not yet on par with link building. d. User Engagement Once a visitor is onsite, engage them. Keep their interest and involvement. Good design and excellent content have never been so important. Google has been watching this for some time. e. Multi-tiered approaches Spread marketing dollars broadly across many initiatives. It creates a variety of signals to Google that you are legit. --- ### Hyper Dog Media receives Partner of the Year Award from Adams County Education Consortium - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/hyper-dog-media-receives-partner-of-the-year-award-from-adams-county-education-consortium/ - Categories: Press Releases - For Immediate Release - Hyper Dog Media receives Partner of the Year Award from Adams County Education Consortium Louisville, CO. (April 26, 2013) -- Hyper Dog Media, a metro Denver area search engine optimization and website analytics company, was named Adams County Education Consortium (ACEC) Partner of the Year at an April 25th luncheon. The Partner of the Year Award recognizes the great work of the ACEC partner who collaborated to make the greatest contribuition to enhancement of local academic development and career preparadness. This award provides inspiration to other local business leaders and educators to come together to support the mission of the ACEC. The award was presented at the Adams County Economic Development (ACED) Annual Awards Luncheon to be held on Thursday, April 25th at the Plaza at the Denver Mart. Hyper Dog Media shares the 2013 Partner of the Year Award with The Hanson Group in recognition of both firms contributions to the Experience 9 to 5 program website. ABOUT ADAMS COUNTY ECONOMIC DEVELOPMENT Adams County Economic Development, Inc. (ACED) is a private, nonprofit full service economic development organization serving Adams County, which is predicted to be the fastest growing county in Colorado over the next 20 years. Adams County includes 1,192 square miles, nine municipalities, 8,346 businesses and a total population of 377,261. ACED is dedicated to playing a leadership role in aggressively driving economic vitality and sustainable business development in the region. For more information on ACED, visit our web site at http://www. adamscountyed. com/ ABOUT ADAMS COUNTY EDUCATION CONSORTIUM The Adams County Education Consortium’s (ACEC) mission is to develop a county wide partnership that will enhance the academic skills development, career knowledge and exploration, and relevant work ready skills for all learner groups in Adams County. The group includes representation from the Adams County school districts, post secondary education, local governments, community based organizations, and the business community. The ACEC executive committee is comprised of the area superintendents and community college presidents who unanimously support the initiative. The director of the ACEC is located at Front Range Community College and reports to ACED. You can find the ACEC online at http://www. adamscountyeducation. org/ ABOUT HYPER DOG MEDIA Hyper Dog Media is a professional search engine optimization agency located in Louisville, Colorado. They help small, medium and large organizations in the Denver, Colorado metro area achieve increased search ranking and targeted website traffic. Hyper Dog Media is on the cutting edge of search engine optimization, mixing innovative new strategies with tried-and-true best practices. Contact: Jim Kreinbrink President, Hyper Dog Media 720-489-3790 or sales@hyperdogmedia. com --- ### Hyper Dog Media, a Sponsor of the 2013 BMA of Colorado Gold Key Awards - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/hyper-dog-media-a-sponsor-of-the-2013-bma-of-colorado-gold-key-awards/ - Categories: Sponsor, Awards, B2B, BMA, BMA Colorado, Marketing - For Immediate Release - Hyper Dog Media Sponsor of the 2013 BMA of Colorado Gold Key Awards Louisville, CO. (April 26, 2013) -- Hyper Dog Media, a metro Denver area search engine optimization and website analytics company, was a sponsor of the 2013 Business Marketing Association of Colorado Gold Key Awards. The BMA Gold Key Awards honor the great work of creative Colorado companies, a notable achievement for the winners while also striving to provide inspiration to other local business leaders. The award-winning work was presented and celebrated at a banquet was held on April 26, 2013 at the Seawell Ballroom in the Denver Center of Performing Arts in Denver, Colorado. This is the second year that Hyper Dog Media sponsored the BMA Gold Key Awards at the Ingot level. About the Business Marketing Association The Colorado Business Marketing Association provides a forum for marketing, advertising and communications professionals to learn, network and collaborate. Members receive access to a wide variety of eductaional resources including outstanding speakers, BMA publications, webinars, white papers and case studies. Members may also become certified through the BMA's industry leading marketing professional certification. Local members utilize a plethora of in-person networking events as well as online tools for nation-wide collaboration. About the Gold Key Awards The BMA Gold Key Awards are held in high esteem, due in large part to the prestigious panel of judges who review and score the submitted work. Each entry is scored on creativity, production, selling proposition and results. Scoring is totaled to determine winners of the Gold Key and Silver Key awards. The leadership of the BMA Gold Key Awards hopes to foster an environment where it is evident that members love what they do and this drives them to success. In highlighting these great results, the BMA Gold Key Awards inspire local professionals to work with passion and creativity to achieve great things. About Hyper Dog Media Hyper Dog Media is a professional search engine optimization agency located in Louisville, Colorado. They help small, medium and large organizations in the Denver, Colorado metro area achieve increased search ranking and targeted website traffic. Hyper Dog Media is on the cutting edge of search engine optimization, mixing innovative new strategies with tried-and-true best practices. Contact: Jim Kreinbrink President, Hyper Dog Media 720-489-3790 or sales@hyperdogmedia. com --- ### Summary of Search, February 2013 - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-february-2013/ - Categories: Colorado SEO, Denver SEO, Google Panda Update, Google Penguin Update, Internet Marketing, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Search Engine Optimization, Seo Some SEOs speculated a Panda update was in the works a couple of weeks ago, but none has been confirmed by Google. It's actually been a pretty calm month in the world of Organic SEO. What does Google want these days? ! Overall trends and our collaboration with other SEOs reveal four important trends: 1. Google wants content published by Brands Keyword rich domains have lost much value in the last year. Google is giving preference to brands. They expect constant publishing and distribution of content. 2. Google plus is gaining in importance Will the Google plus economy replace the link economy? It's too soon to say. But with the increasing importance of Google plus, it is becoming more vital to have profiles built out and maintained. 3. Negative SEO is alive and well One of our Black Hat SEOs on the panel has a thriving business doing "Negative SEO" for clients. Instead of building up his client's authority with links, he's creating as many horrible links as possible to competitors. The process is phenomenally easy, and the results mean a scary new chapter for SEO. Building sufficient authority with good links is the only possible defense. 4. Links from authority sites are more important than ever Getting links from important sites, whether in the niche or just more important overall, is a sign of confidence affecting rankings now more than ever. Moving Forward To reiterate last month's emphasis on the New Google, and add on a 4th item: 1. Google continues to reward branding, social signals, and links from authority websites. 2. Even larger brands have to pay ever more attention to their technical SEO. No longer can duplicate content or thin content be overlooked. 3. Google expects sites that engage users: Videos, images, animations, and other forms of engaging media are important in the new Google. And content needs to match keyword targets wherever possible. 4. The more that media can be spread and leveraged, the better. New SEO Approaches: If you have a content creation initiative (or can get one started), our Content Marketing Link Building is the best way to go. If not, see our Business Development SEO Cycle. 1. "Content Marketing" Link Building involves gaining links for clients based upon their excellent content. 2. "Business Development Link Building" gains links through regular business development activities: providing sponsorships, getting listed on resource pages/"hub pages" in a vertical, and being involved in related conversations in forums and blogs. --- ### Summary of Search, January 2013 - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-january-2013/ - Categories: Colorado SEO, Denver SEO, eCommerce, Get indexed in Google, Google Panda Update, Google Penguin Update, Jim Kreinbrink, keyword research, Link Building, Link Pruning, Search Engine Optimization, Seo Summary of Search, January 2013 It's almost been 2 years since the first Google Panda update, and it looks like there is a new update about every 4 weeks now. Update 24 was released on Jan 22nd, impacting 1. 2% of English queries. Branding and Content Other updates have included a "brand signal update" on the 17th. Some felt this update more than the Panda update 5 days later! Image search Google rolled out changes to their image search interface, touting these changes as better for webmasters. The consensus among webmasters has been that visitors from image search are down, and that's not a good thing. Google hasn't been forthcoming in how this was to help - were they trying to help reduce server bandwidth? ! At any rate, Google is not likely to change image search interface back. Moving Forward Businesses expect perhaps less marketing over time, that there will be efficiencies and even possibly a "maintenance mode" for online marketing. With the new Google, nothing could be further from the truth: 1. Google continues to reward branding expertise, social signals, and authority linking. 2. Even larger brands have to pay ever more attention to their technical SEO. No longer can duplicate content or thin content be overlooked. 3. Google expects sites that engage users: Videos, images, animations, and other forms of engaging media are important in the new Google. New SEO Approaches: If you have a content creation initiative (or can get one started), our Content Marketing Link Building is the best way to go. If not, see our Business Development SEO Cycle. 1. "Content Marketing" Link Building cycle: KW Research Help with analysis. Content Creation Integrate/tag with keywords, as well as connect you with copywriters. Content Publishing Make sure content being posted is being indexed by search engines. Content Sharing & Distribution Get content indexed, and create links to the content to build authority. Share and distribute to maximize link authority. Campaign measurement Provide analysis, always optimizing the approach. 2. "Business Development" SEO cycle: KW Research Send possible link ideas every month, based on your keyword targets and industry. Business Development Link Building Provide possible sponsorships, "hub pages" in your vertical, and related conversations in forums and blogs. Link Contact Information Provide the best contact/submission info, which can be as hard to find as the link! Link Outreach Strategies Suggest approach, based on our experience in link outreach. For companies, link outreach is best done in-house - but let us know if you need us to do the outreach instead. Campaign measurement Our end-of-month reports will help measure and optimize the approach for each next month. --- ### Summary of Search December 2012 - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/summary-of-search-december-2012/ - Categories: Colorado SEO, bing SEO, Denver SEO, eCommerce, Jim Kreinbrink, Local SEO, Seo In 2011, Google said they wouldn't make large changes around the Holidays. This year, all bets are off. Google released Panda update 23 on December 21, impacting 1. 3% of English queries. Another change Google made on December 13 attracted quite a bit of attention. Google could not confirm there was an update, but the most logical assessment might be seomoz's idea that it was a "PMD update" affecting domains that partially used their targeted keywords. Last month, we summarized 3 kinds of content that Google Panda updates penalize: Scraped content, thin content that isn't unique, other forms of duplicate content. Befriending Google Panda 1. Improve the site's text content Remove all lower quality content. Invest in good copywriting, written for prospects instead of search engines. Copy should connect with the right audience, solving problems and informing them. Keywords should be used naturally, prominently, but not according to any specific density formulas. If you need help finding a copywriter, let us know: We recommend Laurie Macomber at Blue Skies Marketing. 2. Fix the site. Broken links, grammatical errors, misspellings, and other aspects of the site must be fixed. 3. Enhance the "richness" of the site. Use internal links to communicate keyword relevance. Videos, images, animations and other forms of media can also communicate relevance. Google's Penguin update SERoundtable recently conducted a Penguin Recovery Poll: 94% Of Google Penguin Victims Did Not Fully Recover http://www. seroundtable. com/google-penguin-poll-16162. html 81% said they had no recovery while 13% claim a partial recovery and only 6% claim a full recovery. That is based on over 500 responses to our poll. Disavowing links 1. Disavowing links may be seen as a confession. Consider carefully before using the tool. 2. If your site only has spammy links, do not disavow them: You will have no links. Bing snapshot is much like Google's knowledge graph. Google's weakness appears to be freshness of data, but only time will tell which service has the most accurate up-to-date answers at the top of SERPs. --- ### October 2012: The only constant in Organic Search is change - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/october-2012-the-only-constant-in-organic-search-is-change/ - Categories: Colorado SEO, Denver SEO, Link Building, Link Pruning October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made during August and September. Google also pushed out a new Penguin Update (v3) on October 5 - these Penguin updates penalize the overuse of keywords both on a website, and through links. We have had a few clients with really bad - and sometimes profane links. They may consider Google's new disavow links tool, just released. But we recommend caution with the tool right now: Some SEOs are speculating Google may see this as a confession! Information also came out early in the month about Google penalizing domains that were more "keyword rich" than authoritative. This Google update (called EMD, or Exact Match Domain) is hitting domains like cheap-flights-from-denver. com. They would have been favored in the past for searches like "cheap flights from denver", but no longer. Authoritative sites were not hit though: ski. com still ranks #1 for "ski". Google also had an update to it's penalty for "Top Heavy" sites - those with too many ads at the tops of the page. Highlights of Google's 65 recent changes include: 1. Changes to titles and snippets. Google is ever more treating the robots. txt directives, title and meta description tags as "suggestions" from webmasters. Sometimes this can be helpful - such as when titles have "comments on" or other generic phrases. Other times, Google's choices may directly conflict with choices the webmaster has made. 2. Google is using more like terms, and expanding their autocomplete suggestions. A search for "telecom provider" returns results where the term "carrier" is bolded as well as "provider". Google is sure getting smarter, and it's a good time to diversify keywords! The Google webmaster guidelines were also updated this month, and reflect their move away from counting low quality directory as well as low quality bookmarking sites. There wasn't much news for Bing this last month, but a recent report from antivirus vendor Sophos found that Bing search results contained more than twice as many malware-infected pages as Google's search results(which is still at a hefty 30%). --- ### The month in Search - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/the-month-in-search/ - Categories: colorado, Colorado Mobile SEO, Colorado SEO, Denver, Denver SEO, denver social media, Google Panda Update, Google Penguin Update, Jim Kreinbrink, Link Building, Link Pruning, LinkConnector, Local SEO, SEM, Seo There haven't been any Penguin updates this last month, but Google Panda 3. 9. 1 happened on August 20, 2012. We didn't see any impact to most client rankings. Penguin v1. 2 update is still expected to happen any day now, and (Google Spokesperson) Matt Cutts says to expect a bumpy ride. The early revisions of Panda were wild and somewhat "wooly". Is page 1 top 7 now? ! Around mid-month, Google started showing only 7 results, and from fewer sites, for a good chunk of queries(Estimated: 18%). Page 1 now means "top 7" for many searches. The percentage of users clicking through from positions 8-10 has been negligible in most studies, but this is a major change in how results are displayed and another clear departure from the 10 blue links of yesteryear. Change is the rule Rankings are more volatile than ever. One SEO shared: "Something like 80% of the Top 10 SERPs we measure change every night, to some degree. " On August 10, Google posted 86 changes they made in June and July. Many were small, but those of interest to us involve the boosting of "trusted sites" (usually means large brands) as well as changes to sitelinks. The new clustering and boosting of trusted sites is often creating monopolies for larger brands. Google used to only show 2-3 links maximum from the same website. Now it is possible for larger brands to dominate the top 7 or 8 results. "Transition Rank" Patent Application Google has a new patent application regarding "transition rank. " It's aimed at punishing Black Hat SEO techniques through random ranking changes: "Some of the techniques used by rank-modifying spammers include keyword stuffing, invisible text, tiny text, page redirects, META tags stuffing, and link-based manipulation. " Many SEOs are speculating this has been part of the algorithm for some time. --- ### Changes last month in the world of Organic Search - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://www.hyperdogmedia.com/changes-last-month-in-the-world-of-organic-search/ - Categories: colorado, Colorado Mobile SEO, Colorado SEO, Denver, Denver Mobile SEO, Denver SEO, Google Panda Update, Google Penguin Update, Link Building, Link Pruning, Local Search Optimization, Local SEO, mobile search optimization There weren't any Penguin updates this last month either, but Google Panda 3. 9 happened on July 24, 2012. We didn't see any impact to client rankings. But Google Panda updates should be a constant reminder: Have you added to your site lately? Have you added something of real value to your visitors, something that will interest them, and something they will "Like" (or plus one! ) Penguin v1. 2 update is expected to happen any day now. With Google Penguin, websites are more vulnerable to competitors practicing "Negative SEO" than ever before. Since Google Penguin Update actually penalizes websites for links that may have not been created by them, or for them, it is a change for the SEO industry. Some SEO companies are offering "link pruning" services, but it is quite time consuming. Webmasters on these bad websites are bordering on extortion: Asking for compensation to remove links. Bing, for it's part, has created a tool to disavow bad links. Google claims to be working on a similar feature in Google Webmaster Tools, but no news yet on when it will be ready. Some expect the tool's release to coincide wih the next Penguin update. Google sent out 20,000 "unnatural link" warnings last month, but then created some confusion by telling webmasters to ignore them. Google's Matt Cutts explains: "Fundamentally, it means we're distrusting some links to your site. We often take this action when we see a site that is mostly good but might be might have some spammy or artificial links pointing to it. " The link building techniques he identified are: 1. "widgetbait" This is where sites distribute a badge or other graphic with a link back to their website. Some web stats sites send these out, and Google has noticed. 2. "paid links" Google wants to be the only site selling links, I think. Or maybe they just want to make sure that advertising related links do not help rankings. 3. "blog spam" Blog entries and comments that are spammy detract from the web. 4. "guestbook spam" Guestbook / forum postings that have nothing to do with the conversation are certainly annoying, and Google does not want to encourage them with it's algorithm. 5. "excessive article directory submissions" We do not submit to article sites. Many SEO firms have been submitted "spun" articles that resemble gibberish. Google does not see this as a good thing for the web, and also is seeking diversity of link types. 6. "excessive link exchanges" Google knows webmasters are likely to exchange links where it makes sense, but do not want to see this on a mass scale. 7. "other types of linkspam" There are always going to be new types of linkspam. Every time there is a new type of website! Google+ Google is also rewarding sites using their Google+ social network. If you haven't created a profile and/or switched over your Google Local/Maps profile, this is a good time to get it rolling. Need help? Let us know: We'll steer you to the right partner or help you ourselves. --- ### July 2012 Changes in the World of Search Marketing - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/july-2012-changes-in-the-world-of-search-marketing/ - Categories: Negative SEO, Colorado SEO, Denver SEO, Google Panda Update, Google Penguin Update, Jim Kreinbrink, Link Pruning, Web Marketing There weren't any Penguin updates this month, but a couple of Panda updates to "refresh". Google makes these updates and claims 1% of queries are affected. It sounds small, but is actually billions of queries. Google has in the past used a team of Quality Raters to examine certain search engine results pages, and has expanded that concept to regular web users. There are recent sightings of Google popups asking about the quality of the results. This could be tied into Google+, and could become a powerful social search feature over time. Google Penguin is perhaps a greater threat than Google Panda lately, and a Google Penguin Update v1. 2 is likely coming soon. While Google Panda targets thin and low value content, Google Penguin targeted content and links that have been over-optimized. Google Penguin seems to penalize: Over optimization, where keywords are used too much on a page or site. "Spammy links", like comments on blogs/forums that don't seem relevant. Anchortext of links that is too homogenous. Links from spam/malware/bad neighborhood sites Footer links In order to Penguin-proof future Google rankings, we are recommending diversifying links in these areas: Diversity in anchor text Branded anchor text Diversity in the kinds of links acquired. Balance low and high PageRank links. Mix in some image links and nofollow links too. Google just last week said they do not look at how many nofollow links a site though. We have seen nofollow links as well as 302 redirects showing up in webmaster tools lately. So there may be changes in the works as to how Google deals with these. Since Google Penguin Update actually penalizes websites for links that may have not been created by them, for them, or for their best interests - the "Negative SEO" industry is getting quite a boost. Some SEO companies are also offering "link pruning" services, where they take the time consuming task of contacting websites to ask them to STOP linking - with varying results. Bing, for it's part, has created a tool to disavow bad links. Google is said to be working on a similar feature in Google Webmaster Tools. --- ### Trouble with 3rd party Pagerank checking? - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/trouble-with-3rd-party-pagerank-checking/ - Categories: Link Building, Pagerank Many webmasters and advertisers still rely on Google pagerank as an important metric to determine value of their URLs, and may have noticed that their 3rd party tools are not functioning. Dave Naylor, who runs a leading UK SEO Agency, informs that the lookup URL has merely changed from: http://toolbarqueries. google. com/search? client=navclient-auto&features=Rank&ch=8f3b58e04&q=info:www. hyperdogmedia. com to http://toolbarqueries. google. com/tbr? client=navclient-auto&features=Rank&ch=8f3b58e04&q=info:www. hyperdogmedia. com Hopefully you see the part to change. Some third party pagerank checking tools are probably not being updated, and their users may feel left out in the cold. For everyone else, be sure to check with your vendor for their next update. --- ### Notes on the Yahoo / Bing Transition - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/notes-on-the-yahoo-bing-transition/ - Categories: colorado, Colorado Mobile SEO, Colorado SEO, colorado social media, colorado web design, Denver, Denver SEO, denver social media, Search Engine Optimization, search marketing, Seo Yahoo advertisers received an email outlining a few more terms regarding the upcoming transition to the Microsoft Advertising adCenter platform. Some quick points: 1. A Tab will show up in "YSM later this month", so be sure to login and look around. 2. Yours ads can server in adCenter right away when you transition. 3. Silverlight will continue being used. I still need to test and see what functionality might be missing when I login from my iPhone or an older mac. I hope whatever missing features degrade well! 4. The upcoming changes to organic search are later this month. We anticipate a rocky ride, as Microsoft will likely need to make ongoing tweaks. Dear Advertiser, As your transition to the Microsoft Advertising adCenter platform approaches, we have more details to share to help you prepare for the changes to come. Considerations for your upcoming transition adCenter account Soon, you'll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, you'll see an "adCenter" tab within your Yahoo! Search Marketing account. Clicking there will take you to the beginning of the account transition process, where we'll walk you through the simple steps to create or link accounts. Budgeting Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you'll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly. Microsoft Silverlight With Silverlight installed, you'll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now. Organic search transition Yahoo! organic search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you'll want to make sure that you're prepared for this change. For more details, check out this blog post. As we’ve stated previously, our primary goal is to provide a quality transition experience for advertisers in the U. S. and Canada in 2010, while protecting the holiday season. However, please remember that as we continue to go through our series of checkpoints, if we conclude that it would improve the overall experience, we may choose to defer the transition to 2011. We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance. Sincerely, Your Partners in the Search Alliance, Yahoo! and Microsoft --- ### Denver Search Engine Optimization Meetup - Don't Miss! - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-search-engine-optimization-meetup-dont-miss/ - Categories: Jim Kreinbrink, Misc The Denver Search Engine Optimization Meetup is launching 2010 with a bang. The meetup has grown substantially over the last two years, and is collaborating with two other meetups for the January 21, 1010 event. The Denver SEMPO Meetup is hosting a presentation from Todd Barrs of Spyglass, LLC (a local Conversion Optimization Consultant). This event will also be the start of a new Denver/Boulder Conversion Optimization January Meetup , to cover website conversion topics every month. From the meetup page: Join us at the January Denver SEMPO meetup for a fantastic introduction to conversion optimization! Google’s introduction of Website Optimizer in 2006 has since increased the awareness and availability of conversion testing in the marketplace. Yet, so many organizations still fail to harness the power that a properly executed conversion strategy can bring to a website. Successful conversion strategies begin with a thorough customer analysis, and the alignment of website goals with visitors’ needs. Hope to see you there! Jim Kreinbrink --- ### 4 reasons to 301 redirect old subpages ASAP - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/4-reasons-to-301-redirect-old-subpages-asap/ - Categories: colorado, Colorado SEO, colorado social media, colorado web design, Denver, Denver SEO, search engine crawlers, Search Engine Optimization, Seo After a major website redesign, it's not uncommon for page locations and even page extensions to change. Maybe you've switched web development languages, or changed your website's structure into a SEO friendly themed set of silos. Whatever the reason page locations have changed, it's vital that the old page locations are 301 redirected to the appropriate new pages. It's time sensitive for the developers to make the change, as: 1. Pages will start dropping out of the index (Google hates sending visitors to bad pages, and can see the bounce rate skyrocket). When Googlebot comes to visit your site, it will probably receive a "404 Error Page" as well as a 404 HTTP error code. A 404 error code is the surefire way to get a page out of Google's index. 2. Humans that have bookmarked the old page will be stranded. Depending on the 404 error page (Your server's default is simply awful), your loyal return visitor may think the entire site is down. 3. Search engines will stop counting the power of the links coming into broken pages, and rankings will drop. Search engines do not count links to missing pages. The wonderfully diverse link profile you've built over the years can disappear as links to subpages are no longer counted. 4. Webmasters linking into subpages might notice the 404 and remove their links. Some webmasters routinely monitor where they are linking to, and remove links to broken destinations. Don't make the most common of 301 redirect errors: Sending everything to the home page. to preserve a diverse link profile, you'll want to keep those links spread naturally across your site's homepage AND subpages. Happy 301 redirecting! --- ### 9 Video SEO Tips - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/9-video-seo-tips/ - Categories: Colorado SEO, Denver, Denver SEO, Seo, social media optimization, Video SEO Ever launch a video to the sound of crickets chirping? Video SEO is an emerging set of best practices to help videos get found, understood, and popularized across the internet. Here are 9 quick tips to improve your Video SEO: 1. Use an high quality embedded player like wimpywasp. com’s player. Avoid embedding youtube's player in your site, as it directs traffic away from your site - and provides a less professional impression to your visitors. 2. Each video should have it’s own page. This page should have it's title tag, h1 heading, and meta description focused on the targeted keywords. Text and text links that can be crawled should also be on the page. 3. Provide the video in several of the major formats, including FLV, MOV, MPG, MP4, AVI, WMV. 4. Use the keyword opportunities when naming the video files themselves, as well as in any keyword, title, and author fields. 5. Provide a text transcript of the video, and either link to the transcript of the video from your targeted page - or include the text at the bottom of the targeted page itself. This provides additional content that - hopefully - includes your targeted keywords. 6. Distribute the video everywhere: youtube, blinkx, metacafe, Aol Video etc. 7. Offer a video rss feed and a video sitemap to sites like Yahoo video. Be sure to link to the RSS feed properly from each video page. 8. Provide links to Social Bookmarking sites, for easy bookmarking and sharing. 9. If appropriate, offer the option to embed your video in other sites. This really encourages people to spread the video around. --- ### Denver SEO / Colorado SEMPO communities flourishing - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-seo-colorado-sempo-communities-flourishing/ - Categories: AdWords, colorado, Colorado SEO, colorado web design, Denver, Denver SEO, Local SEO, PPC, PPC (Pay Per Click), Search Engine Optimization, Seo, social media optimization Denver SEO Meetup and the Colorado working group of SEMPO have seen tremendous growth in the last year. In the ever developing world of search marketing, the meetups have become excellent resources for search marketing professionals looking to network - as well as the professional development opportunities provided by SEMPO's excellent speakers. Last week, our president Jim Kreinbrink spoke about "Driving traffic to your blog with SEO techniques". It was a technical presentation that gave away many great tidbits. The audience was full of experienced search marketers, and we hoped to show the value of collaboration and community. The previous month, two excellent PPC case studies were presented by Alex Porter from Location 3 Media. Seeing the approaches Location 3 took for two PPC campaigns, and the results attained, were very exciting. Search marketing is growing in a recession, so expect a packed house. The focus on measurable, trackable results makes it particularly appealing to agencies and advertisers alike. All this means that the Denver search marketing coomunity will continue to grow and flourish. --- ### 13 Reasons Why Google Loves Blogs - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/13-reasons-why-google-loves-blogs/ - Categories: AdWords, colorado, Colorado Mobile SEO, Colorado SEO, colorado social media, colorado web design, Denver, Denver Mobile SEO, Denver SEO, denver social media, Internet Marketing, Local Search Optimization, Local SEO, mobile search optimization, PPC, PPC (Pay Per Click), Search Engine Optimization, Web Marketing Google loves blogs. What is it about blogs that Google loves so very much? We've pinpointed 13 reasons why Google may give - or appear to give - sites with blogs a little extra boost in rankings. Of course, the list is broken down into our framework of looking at good quality sites as being accessible, relevant, and popular. Accessibility: Search Engine robots must be able to find your content. These reasons help the bots find your postings without a lot of muss or fuss. 1. Pinging Most blog software sends out a "ping" when there is a new post. Instead of waiting for a search engine crawler to come across your site's new content - either via a routine crawling or via a link - a notification is sent out to sites like pingomatic, technorati, and even google blog search. This notification tells the search engine robots to come and fetch some fresh (crunchy) content. 2. RSS feeds provide deep links to content RSS Feeds are useful for so many, many things. They contain links to your latest postings, but also consider that they contain links right to the postings themselves. Even crawlers that aren't that smart (you know who you are, little bots! ) can figure out how to find a link in a list. That's essentially all an RSS Feed is: A list of links in a predictable format. Hint: You subscribed to your feed in iGoogle, didn't you? 3. Standard sitemap. xml provide deep links to content If an RSS feed isn't enough, use a sitemap. xml file to notify search engines about your site, including any new posts. A great thing about sitemap. xml files is that they can communicate additional information about a link, like how often a search engine robot should visit and what priority the page has in relation to your site. 4. Based on modern HTML design standards Most blogging software was created or updated very recently, and doesn't use outdated HTML methods like nested tables, frames, or other HTML methods that can cause a bot to pause. Relevance: Once found, search engines must be able to see the importance of your content to your desired audience. 5. Fresh content, updated often Nothing quite gets the attention of a search engine robot like fresh content. It encourages frequent repeat visits from both humans and robots alike! 6. Fresh comments, updated often Of course, the blogosphere is a very social place. Googlebot is likely to come back often to posts that are evolving over time, with fresh new comments being added constantly. 7. Keyword Rich Categories, Tags, URLs Invariably, some of your best keywords are likely to be used in the tags and categories on your blog. If you aren't using keyword rich categories and tags, you really should be. Popular: Google looks at what other sites link to your site, how important they are, and what anchortext is used. 8. RSS Feeds provide syndication RSS Feeds can help your content and links get spread all around the internet. Provide an easy path to syndication for the possibility of links and, of course, human traffic. 9. Extra links from blog & RSS Feed directories The first blog I ever started was for the possibility of a link from a blog directory. But... --- ### Why Flash is still a problem in 2009 - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/why-flash-is-still-a-problem-in-2009/ - Categories: AdWords, colorado, Colorado SEO, colorado social media, Denver, Denver Mobile SEO, Denver SEO, denver social media, Web Marketing Flash is less of a problem for search engines, but there are still caveats. Flash's problems can be easily mitigated by offering footer links, and regular html text content on any pages with flash. It's only an issue when no alternative content or navigation is offered. Here's the longer story: Flash's problems depend on the implementation: If developers do not implement Flash detection, pages can appear broken to visitors. They leave the site and/or do not convert to prospects/leads/sales. If flash detection is done poorly, it can be seen as cloaking to search engines - which is returning different content for search engines than for visitors. This is rare, but possible. If flash is the sole navigation for search engines and human visitors to follow, search engines cannot spider the site. This is the kiss of death you've probably heard about. Some claim it isn't a problem any more because: Adobe has implemented better accessibility in the last few versions. But these links are still hard to follow and rarely rank well in the engines. MSN/LIVE has enough problems with HTML links, and probably will not find the content. Also, the landing page where visitors would land sometimes doesn't show properly - it could be a part of a flash animation that doesn't load, etc. Google made a deal with flash that allows flash to be crawled more easily. But again, these links are still hard to follow and rarely rank well in the engines. Google seems to be looking more for hidden redirects and other black hat techniques with their Adobe API deal. So what can you do to make sure your content is accessible to search engines, and seen as a valuable landing page for organic search visitors? Nothing beats good old fashioned HTML: Links that can be followed, and relevant keywords marking the content from it's anchor text and title tags down to it's keyword density. --- ### Colorado Search Marketing Training - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/colorado-search-marketing-training/ - Categories: AdWords, colorado, Colorado Mobile SEO, Colorado SEO, Denver Mobile SEO, Denver SEO, PPC, PPC (Pay Per Click), Search Engine Optimization, Web Marketing Hyper Dog Media is presenting a day long Search Marketing Presentation in Las Animas, Colorado on February 6, 2009. Three sessions will cover the basics of Search Engine Optimization, Pay Per Click Advertising, and a revolutionary "Solutions Clinic" - providing quick fixes to attendees' websites in real time. The first session, Search Engine Optimization, addresses increasing web site rankings in Google, Yahoo, and more. SEO is all about helping the search engines see and understand the content of your website. Search engines want to be successful in directing visitors to quality destinations, and SEO should be focused on connecting with the right visitors. The second session focuses on targeting potential customers with PPC (Pay Per Click) and other advertising. It's possible to waste enormous amounts of money on Pay Per Click advertising networks like Google AdWords. this session will show how to make your limited budget work most efficiently for your business. The third session builds on the first two. The Solution Clinic is for businesses that already have a web site and want real time evaluation and solutions for their site. Bring your hosting information, and we might just be able to fix it on the spot! The training is sponsored by Southeast Business Retention, Expansion, and Attraction. For more information or to register, call the SEBREA office at 719-336-1523. --- ### Denver SEMPO: InHouse vs. Agency - Search Engine Marketing Insights Panel - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-sempo-inhouse-vs-agency-search-engine-marketing-insights-panel/ - Categories: AdWords, colorado, Colorado Mobile SEO, Colorado SEO, Denver, Denver Mobile Advertising, Denver SEO, denver social media, Internet Marketing, Local Search Optimization, mobile optimization, mobile search optimization, PPC, PPC (Pay Per Click), Search Engine Optimization, search marketing, Web Design, Web Development Denver SEMPO is hosting an excellent panel discussion The Denver SEMPO Meetup is hosting a panel discussion of In-House Search Marketing vs. Search Marketing Agencies this month. For all you interested in SEO / SEM, this program will have some valuable information and experiences shared. The panelists are among some of the best SEOs from both sides of the isle. As a top Denver SEO Agency, Hyper Dog Media is also a sponsor of the program. It's going to be at the Tivoli Center on the Auraria campus. You can see details below and on our Denver SEMPO Meet Up page. There is also a charge of $25 for the program. It will be a good very informative meeting. We'd love to see you there. Date: October 23 -- 5:30-7:30 Go to Denver SEMPO Meet Up page: Denver SEMPO Meetup Group InHouse vs. Agency - Search Engine Marketing Insights Panel > Is there a difference between an internet marketing campaign created by an In-House Marketer vs. an Agency Marketer? > Are the challenges different? > Which is more likely to be successful? Learn the perspectives from both sides of the fence! Instead of the normal Denver SEMPO Meet Up we are going to have a panel discussion concerning the difference between in-house search marketers and those from agencies. Your paid RSVP gives you access to an evening of great networking opportunities with likeminded SEM'ers, light refreshments and the chance to "pick the brains" of some of the top people in our profession. The following search marketing professionals will be taking questions from attendees and sharing their professional knowledge and experience in establishing, growing and maintaining their search marketing campaigns: In-House Search Engine Marketers: * Everett Sizemore - Gaiam * Jim Brown – Quark (SEMPO) * Joe Gira – Regis University Agency Search Engine Marketers: * Steve Riegel – Faction Media Digital Marketing Agency (SEMPO) * Jason Lehman – Hyper Dog Media (SEMPO) * Nicholas Yorchak – Lee Ready (SEMPO) The evening is certain to be worth your while. Save the date and spread the word. To Register: Denver SEMPO Panel Discussion Registration --- ### 4 Places to find keywords for your SEO / PPC campaigns - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/4-places-to-find-keywords-for-your-seo-ppc-campaigns/ - Categories: AdWords, colorado, Colorado SEO, colorado social media, colorado web design, denver social media What is an SEO or PPC campaign without the right keywords? Great keyword targets have a good amount of traffic, and a hopefully small amount of competition. Before you can even start measuring such things, however, you must create a broad list of keywords. Here's where to start: 1. Keyword research / suggestion services Services like WordTracker, KeywordDiscovery and even Google Suggest can give a great idea of the traffic surrounding certain keywords, as well as the variations of keywords a site should target. 2. Analytics / Statistics If you currently have analytics or web visitor statistics on your website, it is very helpful to look at how existing customers have found your site. If you haven't loaded Google Analytics, it is quite easy - and free! 3. Brainstorming / Asking customers Great keywords can also be found, just be interviewing current customers with "How did you find us? " Even a quick glance at your business plan can lead you to a few new ideas on how prospective customers might find you. 4. Competitors Competitor websites can be a treasure trove of keywords. Scan their source code for a keywords metatag, if present. Also look at the keywords in their page titles by searching google for: site:competitor. com These four methods should lead you to plenty of keywords for your next campaign. --- ### Denver SEMPO Meetup / Denver SEO Meetup - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-sempo-meetup-denver-seo-meetup/ - Categories: colorado, Colorado Mobile SEO, colorado social media, colorado web design, Denver, Denver Mobile Advertising, Denver Mobile SEO, denver social media, Local Search Optimization, Search Engine Optimization, search marketing, SEM, Seo, SEO Conferences, social media optimization Why travel outside of Denver for great SEO and Search Engine Marketing events? Last week saw great attendance at the new Denver SEMPO Meetup (Created by the members of SEMPO's Colorado Working Group). This week's Denver SEMPO meetup was an excellent educational program provided by Jim Brown, Online Marketing guru for Quark (of QuarkXPress fame). The presentation focused on opportunities in Social Media. Jim provided great information regarding Twitter, Facebook, and Facebook ads. While his presentation was friendly to all audiences, even seasoned Denver SEO professionals left with a new trick or two. And most valuable were the brand ambassador experiences Jim relayed to the group. The Denver SEO Meetup followed, just a few blocks away. Many members attended both meetup groups. The Denver SEO Meetup is not an educational program, but a social function - founded our our President Jim Kreinbrink. Many notable SEO professionals regularly attend, but Search Marketing, Advertising, and Affiliate marketing professionals are also frequenting the meetup. Several SEOs noticed glitches in running Google ranking reports for clients that week, and it was nice to exchange what was working and not working in small informal conversations. Of course, don't come to the Denver SEO Meetup hoping to learn all about SEO: It's a more relaxing networking function, not an educational opportunity. With SEO / SEM knowledge and professional networking available in here in Colorado, why travel to search marketing and ad industry conferences every weekend? --- ### Denver SEO Meetup - 1 Year Anniversary - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-seo-meetup-1-year-anniversary/ - Categories: Seo, Colorado SEO, Denver, Denver Mobile SEO, Denver SEO, Jim Kreinbrink, Local Search Optimization, Local SEO, Search Engine Optimization, SEO Conferences It's been one whole year since our President Jim Kreinbrink founded the Denver SEO Meetup. We have now had 13 meetups, with 119 members and growing. Expectations about the number and types of SEOs we'd meet have been exceeded, as noted Denver SEO professionals large and small have attended. Among our top lessons: 1. We have great synergies with attendees from related industries Several great contributors to the Denver SEO Meetup aren't even SEOs - they are affiliate or internet marketing professionals from the Denver/ Boulder area. Or SEO folks looking to hire/ be hired. While the group is targeted toward full-time SEO professionals, it's been a happy accident that we've also attracted so many other great members. 2. Denver Web Designers and Webmasters attend, expecting a learning group Several webmasters have attended or joined the group, and left disappointed when free SEO training wasn't offered. All Denver SEO experts started as beginners at some point, but the meetup is really targeted toward socializing - not educating. Unfortunately, there have been hurt feelings. We have heard the cries, and are working in conjunction with Colorado SEMPO to provide a mixture of educational programs in addition to this social event. 3. SEOs like beer, wine and socializing, not laser tag The Denver SEO meetup was initially a lasertag group. Of one. It didn't take long to figure out that should change. 4. Denver SEOs are normal people. Even the "Black Hats". Especially the "Black Hats". Denver SEOs have families, pet sites, hobbies, etc. Even the black hats. More than just search engine optimization rules their worlds. Some of the best SEO conversations have started about families, pets, travel, and things without any acronyms whatsoever. If you are a Denver SEO Firm, search marketing agency, SEO freelancer - or a curious Black Hat - consider this an invitation to join the group. To socialize, network, and relax a little. Hope to see you there! --- ### 9 ways Google is discovering the invisible web - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/9-ways-google-is-discovering-the-invisible-web/ - Categories: Accessibility, AdWords, colorado, Colorado Mobile SEO, colorado social media, Denver, Denver Mobile SEO, Denver Web Design, Search Engine Optimization, Seo There are many parts of the web that Googlebot has not been able to access, but Google has been working to shrink that. Google wants to find content, and while many webmasters do not make it easy, Googlebot finds a way. 1. Crawling flash! Adobe announced today that they have released technology and information to Google and Yahoo enabling them to crawl flash files. It may take the search engines some time before they are able to integrate and implement these abilities, but a time is coming where rich media is less of a liability. I wonder if MSN/Live was left out to prevent them from reverse engineering Flash for their new silverlight competitor? At any rate, MSN is still working on accessing text links, so let's not swamp them. 2. Crawling forms Googlebot recently started filling out forms on the web in an attempt to discover content hidden behind jump menus and other forms. See our previous article if you'd like to keep Google out of your forms. 3. Working with Government entities to make information more accessible A year or so ago, Google started providing training to government agencies to assist them in getting their information onto the web. I'm assuming much of the information has been hidden by URLs with large amounts of parameters. 4. Crawling JavaScript Many menus and other dynamic navigation features have been created in JavaScript, and googlebot has started crawling those as well. Instead of relying on webmasters to provide search friendly navigation, Google is finally getting to access sites created by neophyte webmasters that haven't been paying attention. 5. Google's patent to read text in images Google also knows many newbie webmasters use text buttons for navigation. By attempting to read text in images, the Googlebot will once again be able to open up previously inaccessible areas of a site. 6. Inbound links Of course, Googlebot has always been great at following inbound links to new content. Much of the invisible web has been discovered just through humans linking to a previously unknown resource. 7. Submission Of course, you can always submit a page location of currently invisible content to Google. This is usually the slowest way, especially compared to inbound links. 8. Google toolbar visits, analytics Recently, many Denver SEO professionals have noticed links being indexed that have not been submitted. The only plausible explanation was that Google has been mining it's toolbar and analytics for information about new URLs. Be careful - Google is watching and sees all! 9. Sitemap. xml files The somewhat new stemap. xml protocol is very helpful for webmasters and googlebots alike in getting formerly invisible content into google's hands. --- ### Fortifying External Links and Laundering Link Juice - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/fortifying-external-links-and-laundering-link-juice/ - Categories: colorado, Colorado Mobile SEO, Denver, Denver Mobile SEO, Search Engine Optimization, search marketing This is a guest post by Everett Sizemore. I had an interesting discussion with a friend before publishing this about what the title of the article should be, and how I should present the tactic. Should I present it the way I use it personally (fortifying external links) or what it could be used for (laundering link juice)? In the end I decided to do a bit of both since it is essentially the same tactic with different implementations and intentions. Fortifying External Links: The process of second-degree link building by which an SEO builds links into sites that already link to them for the purpose of increasing the page rank of those sites, thus indirectly increasing their own page rank. The first step in fortifying external links is to find those links. This is the easiest part. Use Google Webmaster Tools, Yahoo Site Explorer or your favorite linkbuilding tool to find out who is linking to you. I’ve found the best way to go about this is by doing the link:yourdomain. com command in Google Blog Search or using a tool like SEO Spyglass to uncover blogs that have linked to you that are in danger of going supplemental (i. e. no-to-low PR, way back in the archives... ) or that link to you with your favorite anchor-text. Once you have decided which pages you want to drive links into, the second step is to devise a plan for getting those links. There are several dozens of ways to build links into someone’s domain, but that’s not the topic of this article. Regardless of your means, the end result is that you are driving more links – thus page rank – into the pages that already link to you, thus increasing your own page rank and ensuring that those pages don’t go supplemental. I wouldn’t do this to dozens or hundreds of pages at once. Instead, use Google Alerts and/or Yahoo Alerts to subscribe to link:yourdomain. com so you know whenever someone links to you naturally. If you think the post/page isn’t going to get any page-rank on its own, give it a little help by linking to it from a distributed article, a thoughtful dofollow comment on another site, a social bookmarking profile or any number of linking opportunities. Laundering Link Juice: Creating a degree of separation between your site and less-than-white-hat link building tactics by driving those links into pages that already link to you naturally instead of sending them to your own site. Google makes it a point to say they “try” very hard not to let people harm other domains by using link sabotage. Nevertheless, you should be respectful of sites that link to you. If someone gives you a bit of link love from their unknown blog, please don’t do anything that you know could get their site banned. I have found this tactic to be most effective when used along with white-to-gray linkbuilding techniques like manually submitted blog comments and article distributions. Abuse this and Google – if they don’t already – WILL eventually learn to find the common denominator (a link to your site) among all of these relatively unknown, otherwise clean blogs that you’re laundering link juice through. Call it “fortifying external links”, “laundering link juice” or just common-sense SEO, but... --- ### 5 web development techniques to prevent Google from crawling your HTML forms - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/5-web-development-techniques-to-prevent-google-from-crawling-your-html-forms/ - Categories: colorado web design, googlebot, Security, Web Design, Web Development Google has recently decided to let it's Googlebot crawl through forms in an effort to index the "Deep Web". There are numerous stories about wayward crawlers deleting and changing content through submitting forms, and it's about to get worse. Googlebot is about to start submitting forms in an effort to get to your website's deeper data. So what's a web developer to do? 1. Use GET and POST requests correctly Use GET requests in forms to look up information, use POST requests to make changes. Google will only be crawling forms via GET requests, so following this "Best Practice" for forms is vital. 2. Make sure your POST forms do not respond to GET requests It sounds so simple, but many sites are being exploited for XSS (Cross Site Scripting) vulnerabilities because they respond (and return HTML) to both GET and POST requests. Be sure to check your form input carefully on the backend, and for heaven's sake - do not use globals! 3. Use robots. txt to keep robots OUT robots. txt file keeps Googlebot out of where it doesn't belong. Luckily, Googlebot will continue it's excellent support of robots. txt directives when it goes crawling through forms. Be sure not to accidentally restrict your website too much, however. Keep the directives simple, excluding by directory if possible. And test, test, test in Google's Webmaster Tools! 4. Use robots metatag directives Using the robots metatag directives for more refined control. We recommend "nofollow" and "noindex" directives for both the form submission page and search results pages you want Google to stay out of, even though Google says disallowing the form submission page is enough. Consider using tags and category pages that are Google friendly instead. 5. Use a CAPTCHA where possible Googlebot isn't going to fill out a CAPTCHA, so it's an easy way to make sure some bot isn't filling out your form. Googlebot is, of course, the nicest bot you can hope to have visit your website. This provides a chance to secure forms and take necessary precautions before other - not so polite - bots visit your forms. --- ### SES Denver 2008: Search Engine Strategies is coming - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/ses-denver-2008-search-engine-strategies-is-coming/ - Categories: colorado, Colorado Mobile SEO, colorado social media, Denver Mobile SEO, Search Engine Optimization, search marketing, Seo, SEO Conferences SES is coming to Denver early next week. Search Engine Strategies is one of the most important Search Marketing conferences, and the May event seems particularly tuned for small business needs. The two tracks of training are: Track A: Local Search Engine Marketing 101 Advanced Keyword Research Track B: Search Engine Optimization Workshop How to Effectively Use Social Media for Search Marketing Campaigns Of course, the track you should choose depends highly upon your own search marketing goals. I encourage any small business owners to attend SEO training whenever possible. When implemented correctly, Search Engine Optimization can yield a tremendous return on investment. --- ### Denver SEO Meetup is a success! - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-seo-meetup-is-a-success/ - Categories: colorado, Colorado Mobile SEO, Local Search Optimization, Local SEO, mobile seo, Search Engine Optimization Less than a year after starting the Denver SEO Meetup, we are pleased to announce that it is quite successful. The Denver SEO Meetup is a great place for Search Engine Optimization professionals throughout Colorado to network and socialize. Both freelance and agency Denver SEO folks are encouraged to attend. The environment is a very friendly, even laid back. Are you a Denver SEO firm or practicioner? Come on down to our Denver SEO meetup! If you are a web developer, web designer, webmaster, or business owner interested in learning more about SEO, we highly recommend the training program at the SEMPO Institute instead of the meetup. The courses were created by some of the industry's leading Search Marketing professionals, and can help you build your online business. And coming soon: Those professionals belonging to SEMPO will soon have a Colorado SEMPO group available! --- ### Upcoming Denver SEO Presentation: An Excellent Value - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/upcoming-denver-seo-presentation-an-excellent-value/ - Categories: colorado, colorado web design, Denver, Denver Mobile Advertising, Denver Web Design, Get indexed in Google, Internet Marketing, Local Search Optimization, PPC, PPC (Pay Per Click), Search Engine Optimization, Seo, Web Marketing Hyper Dog Media is providing Search Engine Optimization tips at the Association of Strategic Marketing's upcoming seminar. The full agenda includes information from experts in PPC (Pay Per Click), Web Analytics, and more: Proven Strategies for Improving Your Search Engine Marketing Are you optimizing your greatest asset? Website content is an essential part of online success. Help search engines see the relevance of your pages, articles, press releases and more. Learn to identify and target ranking opportunities with titles, headings, bolding and additional techniques. Also, HTML can be used to communicate the relevance of your website and content to search engines. You don't need to be an HTML whiz either! Once you have the content, you must know how to maximize your search engine exposure. Find out how aggressive search engine submission may harm your ability to get into Google's listings, as well as modern strategies on how to get your site indexed safely. Learn how to take an active role in getting pages indexed quickly in the major search engines as you add new content. Finally, links from other websites are an important source of traffic and search rankings. Several kinds of links will be discussed and you are sure to leave with new link building ideas! 5 reasons to attend! Translate the user experience to all online channels Learn about online measurement and analytics tools Use your SEM campaign to maximize your ROI Ensure you are paying for profitable clicks Discover 26 sources of links to target BONUS! Free manual with registration Hope to see you there! --- ### Denver Mobile SEO: Goes better with Chocolate, says Yahoo - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/denver-mobile-seo-goes-better-with-chocolate-says-yahoo/ - Categories: Web Marketing, Colorado Mobile SEO, Denver, Denver Mobile Advertising, Denver Mobile SEO, Internet Marketing, mobile optimization, mobile search, mobile search optimization, Mobile SEM, mobile seo, Search Engine Optimization, Usability, Web Design, Web Development Yahoo's "Search Assist" tool is a hoot. Search for "Denver Mobile SEO". go ahead, I dare you. Now, I'm thinking Yahoo knows me a little better than I'd like. Is this behavioral targeting? Profiling? Something even more sinister? Or is it just that Mobile SEO always goes better when plenty of chocolate is at hand. Now look through the related queries for "Chocolate". Go ahead - I'll wait. It appears many of us are writing about chocolate and writing about mobile seo in the same places. I'm going to bet more people are writing about chocolate, and I don't blame them: Mobile SEO is the (sometimes thankless) task of making sure websites look good on all sorts of mobile devices, including handhelds, cell phones, zunes, and the new ipod touch(which is probably a "no brainer"). Few mobile seo simulators are available online, which means field testing. And then page tweaking. It can be a time consuming and arduous task. It's best accompanied with plenty of chocolate. --- ### Web Development Roles in Internet Marketing Projects - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/web-development-roles-in-internet-marketing-projects/ - Categories: colorado web design, Denver Web Design, Search Engine Optimization, social media optimization, Usability, Web Design, Web Development It takes many different web development / programming skill sets for a successful internet marketing project. For any website to be successful on the web, it requires a combination of stunning web design, usability, web conversion, bulletproof web development, search engine optimization, and project management. A failure at any of these points can destroy the potential of any internet marketing project. The roles each require very specialized skills: Web Design Web designers are popping up everywhere these days, but it is still very hard to find website designers who have stunning artistic and layout skills and just enough web knowledge to make it all work. Implementing some designs on the web can be impossible. It's important to have a web designer who understands the limits and potential of each web technology. Web designers must also know enough CSS (Cascading Style Sheets) to create web friendly designs that will look great in any web browser. Usability Usability is very important to any website. Web site visitors must be able to understand the navigate the site. Most usability professionals are not great designers, but have a knack at understanding human behavior and expectations on web sites. Having a site that is highly usable encourages repeat visits - or "stickiness". Conversion Web site conversion is a very important consideration: How do YOU want visitors to use the site? Web site visitors should be eased and encouraged to follow a "desired action" on your website. The action might be to purchase a product, send an email, sign up for a newsletter, or even pickup the phone. Having a great website is still pointless if it does not drive sales, lead capture, or some other desired action. Web Development Web developers are programmers. They create programs that allow interaction with human visitors, like shopping carts, RSS Feeds, image uploading and more. Web development requires a tremendous skill set that is always in need of expansion and updating. Web development languages like PHP, Perl, Flash Actionscript, and the many Java technologies require constant upkeep and training as they develop. Search Engine Optimization Search engine optimization is a set of guidelines, technologies and procedures for ranking well in search engines. The first step is determining which keywords can drive quality traffic to the website. What are prospective visitors searching for? Search engine optimization (SEO) specialists research keywords and optimize the pages to show how relevant the site is to visiting search engines. Denver SEO Specialists are skilled at showing the natural relevance of pages and securing better search rankings. Since many search engines also weigh the amount and quality of links to a website, SEO firms will often create and request links from other websites. Social Media Optimization With the creation of social media websites like myspace, digg, facebook and friendster, websites have an opportunity to capture amazing amounts of targeted web visitors. With millions of searches starting on myspace, it has become an important opportunity for certain niches. There is a social media website for nearly every niche, however. Finding the correct niche full of prospective buyers can drive tremendous amounts of sales. Project Management Project management allows all of the other skill sets to shine. By communicating between clients and the other roles, the project manager helps balance the many roles in the project with... --- ### SMX Local & Mobile coming to Denver, October 1st & 2nd - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/smx-local-mobile-coming-to-denver-october-1st-2nd/ - Categories: Local Search Optimization, Local SEO, SEO Conferences Search Marketing Expo (SMX) is one of the USA's best conferences. This year's SMX Local and Mobile is being held right here in Denver, Colorado. The focus on local SEO and mobile SEO couldn't come at a better time: local search is very hot with small and large businesses alike. Mobile SEO is becoming ever more important as consumers race to the internet via handheld devices. What will your website look like to them? Mobile SEO is important until companies respond to what consumers really want - a desktop experience via their phone! Visit the SMX website to register today! --- ### AOL's new advertising platform - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/aols-new-advertising-platform/ - Categories: search marketing, SEM, Web Marketing AOL could become another internet marketing powerhouse. The company has recently announced it's new "Platform A", a mixture of the technological successes of Advertising. com, TACODA, Third Screen Media, Lightningcast, and ADTECH's global ad serving platform. Platform A is poised to be a powerhouse of ad distribution through tightly defined niches like mobile advertising, video ads, behavioral targeting, and more. AOL has noticed CPM advertising is requiring more than just selling a bundle of clicks. Internet Advertisers and search marketers are requiring more demographic information before purchasing CPM these days. Without the right targeting, return on investment for CPM can be difficult to track(or realize! ). But Platform A also has the breadth of distribution to compete with Google: Platform A already reaches more than 90% of the domestic online audience, according to comScore. It will be interesting to test the two internet ad networks side by side: Each will likely have their own flavor, but one is going to clearly emerge as the leader. The competition will be good, but I doubt Google will be toppled just yet. --- ### Social Media Optimization: Important Real Estate - Published: 2018-11-24 - Modified: 2018-11-24 - URL: https://www.hyperdogmedia.com/social-media-optimization-important-real-estate/ - Categories: colorado social media, denver social media, online reputation management, social media, social media optimization If you haven't setup profiles for your organization on the larger social media websites, you might be missing out on an important opportunity for branding and online reputation management. 1. Branding URLs exist on many social media websites Major companies are increasingly spreading URLs like http://myspace. com/microsoft in their marketing campaigns, and these destinations have become important virtual real estate. Losing control of such a visible page location could damage a company's online reputation and negatively influence branding campaigns. 2. Social Media destinations may be difficult to reclaim Myspace urges users to choose their profile destination wisely, saying it can NEVER be changed. That's right - NEVER. If you are the first Corey Ryder or David Soard on a social media site, then you are the first. I think that's more of a function of customer service than technology, but expect it to be a lengthy process possibly involving lawyers if you ever want to change your name. It's much better now to spend an hour creating profiles on social media websites. And while you're there, take a look around. Did your competitors think to create their profiles? 3. Think carefully about your brand before adding content As important as it is to claim your profiles, be careful of the message your profile may send. A local telecommunications company had "Does not want children" in their myspace profile. Not only is this harmful to the brand, but also detracts from the main message. And remember: archive. org makes anything posted on the internet live FOREVER. With new social media websites popping up everyday, where should you focus? Make a list of social media websites where your branding is most important. What sites would your potential customers and partners visit? What sites have the most visibility? Now that you have your list, spend that Friday afternoon staking your claims - your online reputation will thank you! --- ### Mobile Search Optimization: About to become obsolete? - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/mobile-search-optimization-about-to-become-obsolete/ - Categories: mobile optimization, Denver, mobile search optimization, mobile seo, Search Engine Optimization, search marketing, SEM, Seo, Usability, Web Marketing Mobile Search Optimization has been a bit of a buzzword this last twelve months. Web sites have long ignored the cellphone-based web surfer, but lately there has been much interest. There may be huge opportunities for websites optimized for cellphones, PDAs, toasters, and all of the other crazy devices visitors might be using to surf the web. More and more consumers are requiring email and even web access on their cellphones. Initiatives are merging local search, coupons, and even GPS. Mobile search optimization surely is the next huge possibility for traffic. Is your website ready? It may not matter. With Apple's impending introduction of the iPhone, everything may change. Again. Consider: 1. There will be a whole new set of expectations for how a phone should browse. With the iPod, Apple defined the niche. Competitors were weighed against Apple's offering. With the introduction of full-featured browsing via the iPhone, consumers are about to demand more from their phones. They won't demand a better mobile experience. They are demanding the full desktop experience in a mobile phone. 2. Who would visit a . mobi site, when the full featured experience of a . com is available? In most cases, I would be too lazy to attempt a . mobi surf - since I KNOW the . com is available. We all just want to get our data and get on our way. Only hobbyist surfers would want to go check out the . mobi sites. Who wants to look at a dumbed-down webpage? Was mobile search optimization a waste of time? Having a few major companies optimize their websites for cellphones probably didn't make much of a blip on the radar. It's hard to say what the ROI was for their efforts, but it was likely more of a bet for the future. What do you think - Is mobile search optimization worthwhile for your company or clients? --- ### OS Commerce LinkConnector Contribution - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/os-commerce-linkconnector-contribution/ - Categories: affiliate marketing, affiliate, OS Commerce, Web Development We've developed a free contribution for OS Commerce, allowing the easy integration of LinkConnector’s affiliate code. OS Commerce is a popular free eCommerce system with excellent features. Get Setup: Signup for a LinkConnector Merchant Account Download the OS Commerce LinkConnector Contribution --- ### Link Connector Contribution Released For Zen Cart - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/link-connector-contribution-released-for-zen-cart/ - Categories: affiliate, affiliate marketing, LinkConnector, Zen Cart We just developed a free contribution for Zen Cart, allowing the easy integration of LinkConnector's affiliate code. Zen Cart and LinkConnector are an excellent match: 1. Both help eCommerce store owners avoid the sizable fees associated with opening and operating a store. 2. LinkConnector offers a two month grace period for setup and recruiting affiliates before they charge their low ($50/mo for self managed) fee. 3. Their "Naked Link" technology helps INCREASE your search engine rankings. Get Setup: Signup for a LinkConnector Merchant Account Download the Zen Cart LinkConnector Contribution 11-21-2007 UPDATE: Changed Link Connector Fees --- ### 4 essential questions when planning a web design - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/4-essential-questions-when-planning-a-web-design/ - Categories: Denver, colorado, colorado web design, Misc, Usability, Web Design, Web Development, Web Marketing Successful web development projects require a tremendous amount of planning, and planning starts with asking the right questions. Any web design benefits from extra planning, but 4 questions should define the entire project from the start: 1. Who is my target audience? Too many websites try to be all things to all people. Instead, think of your most important visitors and design according to their tastes. They may or may not appreciate animation. They may be on dialup connections or they may be visiting the site via a cell phone. Knowing your website's target audience is vital to the project, even before a web site design has been created. 2. What do I want them to do? If the purpose of your website is to get prospective customers to call, be sure your phone number is prominently displayed. A link to the "Contact Us" page should also be prominently displayed. Other websites may want to capture email addresses or newsletter signups. Ecommerce websites want to make a sale. Whatever the objective, make it as easy as possible for your customers. 3. How will they get to my site? With competition among websites growing daily, it's important to plan how you will increase the visibility of your website. Will you blog? Or participate in forums? You might even use pay-per-click advertising on Google AdWords. There are many ways to bring targeted visitors to your website, but they won't come just because you've launched a new website design. Plan ahead, and watch your website bring you new business! 4. How can I measure the project's success? Many smaller website owners do not measure their web site metrics or statistics. Without an idea of traffic patterns and popular keywords, it is difficult to tell if a new web site design is effective. Are web site visitors converting to leads? Is the web site generating sales? Only by measuring can you know for sure. --- ### 6 PPC Secrets from a $100k campaign - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/6-ppc-secrets-from-a-100k-campaign/ - Categories: AdSence, AdWords, Denver, eCommerce, MSN AdCenter, PPC, PPC (Pay Per Click), SEM, Seo, Web Marketing There was an excellent story in the San Francisco Gate in May about Lake Champlain Chocolates, and the lessons they've learned with Pay Per Click Advertising. The story title is "PAY-PER-CLICK PROBLEMS: Emeryville gourmet chocolate company has a rough go of it", but the real value of the article is the PPC secrets it gives away. The article discusses two chocolate retailers: Lake Champlain Chocolates and Charles Chocolates. Lake Champlain Chocolates has experienced successful growth due to their PPC campaign, but Charles Chocolates did see any measurable growth from theirs. 1. Use negative keywords In the article, words like "cheap" and "free" were used as negative keywords to avoid showing ads to less affluent searchers. Every time you show an ad it's like holding out a dollar bill for your searcher to snatch away. Be sure to get a prospective customer in return! 2. Refrain from using the content network Google AdWords users expect that the content network will show ads in all the right places. In a perfect world, new customers would see your ad and keep you in mind for their next purchase. But it isn't a perfect world(Don't even get me started! ). Consider: - Visitors probably will not click. Content ads are like billboard ads. How often do you see a billboard and pull off of the highway to make an immediate purchase? It's highly unlikely. Like the company in the article learned, "The return was never there. " - Visitors who click your ad won't buy that day. They were reading, not shopping. At best, they will signup for your newsletter or bookmark your page. Is the landing page converting them into bookmarking or signing up? Probably not. Either fix that, or turn off the content network for now. - Clickfraudsters will click your ad and keep half. Click fraud is a plague of the content network. Last June, Outsell estimated that click fraud could be as high as 14 percent. The real estimate is probably a little lower, but click fraud does exist. 3. Use large sets of focused keywords The successful Lake Champlain Chocolate seller had a keyword set as high as 70k at one time, and now has it trimmed down to 30k. That's a big keyword set! 4. Use advanced keyword features One of the issues Internet Marketing Consultant Lael Sturm found with the struggling Emerville Chocolate Retailer Charles Chocolates was that they "hadn't modified the ad text to match each specific keyword. " Be sure to use the advanced keyword options that PPC engines like Google AdWords provide. In Google AdWords, the code is {keyword: your keyword}. This option shows the keyphrase your user was searching for in the text of your ad. 5. Measure and adjust Is money being wasted in your campaign? You won't know unless you are measuring. Lake Champlain saw they spent money attracting a searcher for "Chocolate covered scorpions," something they didn't sell, and decided not to let that happen again. Along with measuring what ads are the most effective, be sure to measure what you are paying for and remove/adjust the ads lacking good ROI. 6. Outsource your campaign to professionals to dramatically increase your sales Even with Lake Champlain Chocolate's success inhouse, they were able to DOUBLE their sales by outsourcing their PPC... --- ### Search Marketing Standard: Read it twice - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/search-marketing-standard-read-it-twice/ - Categories: Accessibility, Denver, Denver Web Design, keyword research, PPC, PPC (Pay Per Click), Search Engine Optimization, Seo, Usability, Web Design, Web Development, Web Marketing I'm still getting two copies of Search Marketing Standard magazine, but I'm not reporting it. First off, it's so good that I don't want to possibly miss an issue by having anyone mess with my subscription. With other magazines, I've found that fulfillment centers sometimes get confused, and it's usually months before I realize a certain issue isn't coming. I just can't risk it. Every article is good. Secondly, I'll probably read through it twice. Might as well have a fresh crisp copy the second time. I wonder if I'll even dog-ear the same pages? Here are four excellent resources for anyone interested in SEO, internet marketing, ecommerce, and the affiliate scene: 1. Search Marketing Standard. If you've thought the SEO world moves too fast for print, think again. 2. Practical Ecommerce. Not just for ecommerce store owners. Every web developer creating ecommerce websites should be in tune with the industry. 3. Revenue. Great for affiliate marketers, ecommerce merchants, or any company creating PPC(Pay Per Click) campaigns on Google AdWords or Yahoo Search Marketing. 4. Internet Retailer. Especially important if you are helping larger companies with their SEO, SEM, PPC, and ROI! This publication is best at industry trends influencing larger retailers and online merchants. It is essential that web designers and web site developers start paying attention to the many facets that can make or break an online business. These publications can help get you serve your clients! --- ### 7 Web design techniques that are thankfully being retired - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/7-web-design-techniques-that-are-thankfully-being-retired/ - Categories: Accessibility, Get indexed in Google, Search Engine Optimization, Seo, Usability, Web Design, Web Development 1. Frames Frames were rarely done in a search-friendly manner. In the age of cellphone browsers and section 508 compliance, frames must go. 2. IE 5 Mac hacks Internet Explorer was a miserable little browser on every OS it ran on, but was particularly miserable on the Mac. It required CSS hacks that other browsers tripped over. Some standards it - inexplicably - did not support. Even on MacOSX, it sucked. 3. Splash pages These pieces of eyecandy were frequently skipped by visitors, and even more frequently cursed under their breath. Known to be slow-loading and pointless, it is nice to see them used less often. 4. Microsoft Frontpage Extensions These buggy little replacements for scripting would break if you looked at them funny, and gave years of frustration to unix admins. Even Microsoft is turning it's back on the Frontpage product, and not a day too soon. 5. Popup and Popunder windows There are still sites that tout the effectiveness of popups and popunders, but let's face it: We all hate them. Every good browser tries to block them, but every once in a while you'll see one. They are the junkmail of web browsing, and it's time for them to go far, far away. 6. Animated layers that block content on page load There are few things as annoying as a layer that suddenly slides over to block content you are reading. They usually make users dismiss the ad to read page content. I've gotten so that I dismiss anything that slides over, not even taking the time to read the ad. The web will be a better place when these web design techniques are no longer seen. Have others? Add a comment and let us know! --- ### Web design followup: What to do after the big site launch - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/web-design-followup-what-to-do-after-the-big-site-launch/ - Categories: Denver, Usability, Web Design, Web Development After the launch of any web development project, stakeholders and web design firms might sit back proudly and call it done. There are, however, a few things that should be cared for after the big launch. 1. Check 404 error logs Be sure to check your logs after you launch that new site. A. Missing pages You wouldn't move without forwarding your mail, would you? Don't forget to forward your important (former) page locations, either! Instead of showing the (hopefully customized) 404 error page, make sure you 301 redirect that page to the appropriate new location. You're not only saving your visitors a click, but you might just preserve the pagerank(and trustrank) Google has given that page. B. Images Were important images being shown on other websites? Perhaps your logo is being shown on a partner's website. Of course they shouldn't link directly to images on your site like that. But they did. And if the logo is now missing, it isn't going to get visitors to click through to your site! You may also have traffic from Google's image search or other sources. Make sure you know what happens to that traffic when images are suddenly missing. 2. Announce the site launch to vendors and customers A website launch is an excellent reason to get in touch with old and new partners, vendors and customers. Contact them via email, email newsletter, or a direct mail piece. Who knows - you may have a product they didn't know you offered! 3. Make adjustments Luckily, changes can always be made after a website launch. Is something working? Not working? You can always fix it on the web. Everything web is measurable. Measure and adjust. These steps will help any website design launch go more smoothly. Remember - it isn't over after the big launch. Sometimes a little more work is needed to put the professional touch on that site. Looking for a more organized approach to your next web design or redesign project? We HIGHLY recommend Web ReDesign 2. 0: Workflow that Works. --- ### Web designers must factor in the growing impatience of web surfers - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/web-designers-must-factor-in-the-growing-impatience-of-web-surfers/ - Categories: Accessibility, PPC, PPC (Pay Per Click), Search Engine Optimization, Seo, Web Design, Web Development, Web Marketing Website visitors have never been more impatient, and I'm the worst. Just today, I was looking up the lyrics to a song. I clicked on the site in #1 position(Like 90% of the rest of the world), but it was too slow. Before I even left the Google SERPS (Search Engine Result Pages), I clicked on the link in position 2. I'm going to bet I'm not the only impatient soul looking for lyrics... or even more important things(as if! ). Lucky, mother Google(our gentle overlord) is paying attention. One of the items mentioned in seomoz's recent survey of perceived ranking factors is the availability of the server hosting a site. In this case lyricbarn, or whatever they were called, lost a visitor and a potential adsense click or two(Ads are fun to click). Web Designers - Yeah, you - Reduce your page load times and keep visitors! --- ### 5 web design & SEO tips from the world of PPC - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/5-web-design-seo-tips-from-the-world-of-ppc/ - Categories: AdWords, Denver, eCommerce, keyword research, Misc, PPC, PPC (Pay Per Click), Search Engine Optimization, search marketing, Seo, Web Design, Web Development, Web Marketing Many view the worlds of Pay Per Click Advertising and Search Engine Optimization as opposites. While they are certainly very different, the goals are similar: bring eyeballs(with wallets) to your site and make it easy for them to buy. Here are 5 tips to improve your SEO based on lessons from PPC. 1. Converting keywords Some keywords convert into sales better than others. Use your analytics to discover which keywords are bringing you sales, then target them with your SEO campaign. PPC(Pay-Per-Click) ads are a wonderful testbed to discover those converting keywords if you are pressed for time. 2. Your title and metadescription are your ad When composing your titles and metadescriptions, remember they will be shown in the search engine result pages. It's like having an advertisement to click, but without Google's AdWords rules. Always remember you are competing against the other pages in the SERPS(Search Engine Result Pages) - who will get the click? 3. Landing pages It's great to optimize for your homepage, but setup some (even more relevant) landing pages and be sure they get some of the inbound links you are building. 4. Optimize landing pages for different steps in the buying process As visitors reach your site, think about what step they might be at in their buying process? Are they conducting preliminary research? Give them links to bookmark your content, send it to a friend, or signup for your newsletter. Is their search so specific that they are probably ready to buy? Now is the time to wave the free shipping! 5. Split Test Internet marketing is measurable. Why not setup split tests when you design your web pages? Create a couple of similar pages(avoid duplicate content) and use your analytics to measure performance. When your sample size tells you which one is better, adjust the worst of the two and measure again. Or create a third page. Hey, why not? HMTL is still free. --- ### 9 Common Web Design Mistakes Prevent Google From Indexing Your Site - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/9-common-web-design-mistakes-prevent-google-from-indexing-your-site/ - Categories: Misc, Search Engine Optimization, Seo, Web Design, Web Development, Web Marketing Web Designers frequently destroy their clients' chances of ranking well in Google, without even knowing it! Here are three common mistakes that can ruin a client's chances of ranking well in Google, Yahoo or MSN - simply by preventing the site from being indexed! Search engines follow regular text links, but web designers like to use these unfriendly search engine navigation methods: 1. JavaScript Menus Search Engines do not follow links reliably in JavaScript, if at all. 2. Imagemaps Search Engines cannot see the image, and so cannot classify the relevance or topic of the link. Lesser search engine robots do not even attempt to follow imagemap links. 3. Image Links / Rollover links These links frequently contain JavaScript, but also are difficuly for search engines to classify. 4. JavaScript popups Search Engines do not follow JavaScript reliably, and do not seem to like popups at all! 5. "Jump menus" These pulldown menus are usually submitting a form. If the form target is sent GET requests, there is a chance that the links will be followed in some manner, but again - this isn't reliable navigation for Search Engines. 6. NOSCRIPT embedded links We were told that content in NOSCRIPT tags is for those visitors that have JavaScript off. But if you were told this means search engines, you were told wrong! This HTML tags has been abused by spammers early on, and search engines do not reliably follow navigation within these tags. 7. Frames - they're rarely done in a search friendly manner More on the "right way" in a later post. Frames are challenging for search engines, and we have recently seen Google penalizing framee-based sites, perhaps due to the usability challenges they can present. 8. Java Java cannot be executed by search engines. Many early rollover effects relied on Java, but the navigation cannot be read by search engine robots. 9. Flash Flash navigation cannot be followed by search engines. Splash pages can become a deadend for search engines, and alternatives to Flash navigation should always be given. So what can you do to be sure that search engines will crawl your site? We'll have answers in a future post, but a frequent supplement to websites that use the above techniques - meant almost entirely for search engines - is a set of footer links for seach engines to follow. --- ### 7 untimely ways for a SEO to die - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/7-untimely-ways-for-a-seo-to-die/ - Categories: googlebomb, googlebot, googledance, googlewhack, linkbait, Misc, PPC (Pay Per Click), search engine crawlers, Search Engine Optimization, Seo, Web Design, Web Development, Web Marketing In ancient Rome, the ghosts of the ancestors were appeased during Lemuria on May 9. Not many people know that, and even fewer care. But in the spirit of Lemuria, we offer seven untimely ways a SEO can die(It's a dangerous world out there, and also I'm low on blog posting ideas): - Bitten by search engine crawlers. - Trampled by googlebots(This is actually the best way to go, if you have to). - Trip over a HTML tag someone forgot to close. (This was funnier last night when I thought of it - go figure) - You get (google)whacked while visiting a bad link neighborhood. - You're doing the googledance, slip on a banana peel and hit your head. Certainly I'm not the only one who knows the googledance? Please submit your videos if you know it: googledance@hyperdogmedia. com. - You receive a suspicious package in the mail, and it turns out to be a googlebomb. - Setting linkbait traps and you get an arm caught. Please submit any other ideas you might have via email: lemuria@hyperdogmedia. com. So strike up that pun machine, it's Friday! Update: Debra just suggested you could "overdose on link juice" - if only! --- ### Google Hell: How the supplemental index can kill a company - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/google-hell-how-the-supplemental-index-can-kill-a-company/ - Categories: Get indexed in Google, Misc, page relevance, Seo, Web Marketing Google Hell is a term being used to describe a sudden, far drop in a website's ranking on Google. The ranking is usually for an important - or many different important - keyword terms. I'm pleased an article on Google Hell being covered in the mainstream press. It's a phenomenon known to main online businesses, tied heavily to changes in the Google algorthym. Some of the excellent points in the article: The criteria for Google's Supplemental Index can be vague. "Grey-area" techniques are sometime necessary to compete on the internet with larger stores. Duplicate content penalties exist! Newly created sites are especially vulnerable to falling into the supplemental index. Buying links may now be a deciding factor in whether your site ends up in the supplemental results. The article quotes Jim Boykin and Micheal Gray. Besides the great sources, it is refreshing that businesses are starting to see the importance of search engine marketing to the bottom line. --- ### 3 things NOT to do: The importance of titles in SEO - Published: 2018-11-23 - Modified: 2018-11-23 - URL: https://www.hyperdogmedia.com/3-things-not-to-do-the-importance-of-titles-in-seo/ - Categories: Misc, page relevance, Search Engine Optimization, Seo, Web Design, Web Marketing Sometimes webdesigners get low blood sugar, or suffer minor head injuries. The effect? Bad HTML title tags. Title tags are an important piece of real estate on your page. In properly structured HTML, it's the first chance for you to tell human prospects and search engine visitors what your page is about. Depending on the search engine, page titles are someytimes shown prominently is results - your page is likely to be passed up if it doesn't look relevant to the potential visitor's search. Think about your page title as an advertisement for your website! Since I'm feeling snarky today, here are three things NOT to do when creating your title tags: 1. "Welcome to our website" It sounds like a friendly greeting for your human visitors, but it completely ignores the wonderful gift that a title tag can be. A title tag is a chance to tell both human and search engine visitors just how helpful your content is. Use this chance to target keywords that BRING and CONVERT traffic. 2. "Unititled Page" If your web designer is using Dreamweaver, hope that they are properly caffeinated when they are working on your page. Otherwise, they may forget to change your HTML title tag from the default. Don't expect quality traffic when you are one of the almost ONE MILLION pages that have "Untitled Page" as their title. 3. "Welcome to Adobe GoLive" You can probably guess where this default page title came from. Check out the ONE MILLION crappy page titles. Oh, that's neat: version 6 is out. I think we can see what they DIDN'T improve. What SHOULD you do in your title tags? Keywords, focused sets of keywords. More on that in a later - and less snarky - posting. --- ---