Favicons are the small icons you might see for sites in your favorites / web bookmarks. While they have been around a while, some browsers show them to you more prominently than others. IE 7, due out any time now, uses the tabbed browsing features that have made Firefox, Flock and Safari such popular browsers. […]
A new article titled Top Ten Cameras on Flickr is a brilliant idea. The article has already been featured on Slashdot.org. The website it resides on will receive both excellent exposure(from a great demographic!), and tremendous page relevancy for the keywords “Top Ten Cameras”. It is hard for me to think this happened by accident, […]
RSA Security’s newest password management survey found that one of the greatest threats to corporate security is the weak password. Employees that change their too often, or have to juggle too many passwords for login to various services, are likely to choose weak passwords or even write them on a scrap of paper near their […]
Some page content can give Google’s AdSense the wrong impression of what your page may be about. On a page with multiple topics, your AdSense ads can come up with ads that are neither relevant nor profitable. To get around this problem, Google AdSense has a little known feature called “Section Targeting”. To particularly emphasize […]
In Maryland, the electronic voting machines were inoperable when polling places opened. It was human error, though: Plastic wallet sized cards needed ro operate the machines were forgotten and a scramble ensued. By the end of the day, election workers had voters casting on scraps of paper, sealed inside envelopes purchased at the local pharmacy. […]
A couple of high profile lawsuits against Google and Yahoo Search Marketing have made smaller advertisers stop and think about how much fraud might be happening in their PPC campaigns. After stopping and thinking, however, many search advertisers are willing to live with click fraud. How to investigate click fraud Several AdWords consultants we work […]
Slashdot has an interesting discussion about the Ultimate Blog Post. If you want to reap the traffic(and/or server downtime) that can result from a post on slashdot, digg or stumbleupon, it is important to consider what stories get the most exposure. Also consider whether your affiliate ads or products/services are correctly targeted to the demographic […]
Companies like Burger King are using mySpace and facebook profiles to market directly to certain demographics. As younger audiences are lucrative and maybe a little too marketing saavy, companies are setting up profiles to target customers in a familiar setting. Business Week has an interesting article on Burger King and Chase marketing to kids where […]
