Denver SEO Blog: Web Development, SEO & Marketing

Denver SEO Meetup and the Colorado working group of SEMPO have seen tremendous growth in the last year. In the ever developing world of search marketing, the meetups have become excellent resources for search marketing professionals looking to network – as well as the professional development opportunities provided by SEMPO’s excellent speakers.

Last week, our president Jim Kreinbrink spoke about “Driving traffic to your blog with SEO techniques”. It was a technical presentation that gave away many great tidbits. The audience was full of experienced search marketers, and we hoped to show the value of collaboration and community.

The previous month, two excellent PPC case studies were presented by Alex Porter from Location 3 Media. Seeing the approaches Location 3 took for two PPC campaigns, and the results attained, were very exciting.

Search marketing is growing in a recession, so expect a packed house. The focus on measurable, trackable results makes it particularly appealing to agencies and advertisers alike. All this means that the Denver search marketing coomunity will continue to grow and flourish.

Tags: website design, website development, denver web development, seo, denver web design, search engine optimization

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Denver SEMPO is hosting an excellent panel discussion The Denver SEMPO Meetup is hosting a panel discussion of In-House Search Marketing vs. Search Marketing Agencies this month. For all you interested in SEO / SEM, this program will have some valuable information and experiences shared. The panelists are among some of the best SEOs from both sides of the isle. As a top Denver SEO Agency, Hyper Dog Media is also a sponsor of the program.

It’s going to be at the Tivoli Center on the Auraria campus. You can see details below and on our Denver SEMPO Meet Up page. There is also a charge of $25 for the program. It will be a good very informative meeting. We’d love to see you there.

Date: October 23 — 5:30-7:30

Go to Denver SEMPO Meet Up page: Denver SEMPO Meetup Group

InHouse vs. Agency – Search Engine Marketing Insights Panel
> Is there a difference between an internet marketing campaign created by an In-House Marketer vs. an Agency Marketer?
> Are the challenges different?
> Which is more likely to be successful?

Learn the perspectives from both sides of the fence!

Instead of the normal Denver SEMPO Meet Up we are going to have a panel discussion concerning the difference between in-house search marketers and those from agencies. Your paid RSVP gives you access to an evening of great networking opportunities with likeminded SEM’ers, light refreshments and the chance to “pick the brains” of some of the top people in our profession.

The following search marketing professionals will be taking questions from attendees and sharing their professional knowledge and experience in establishing, growing and maintaining their search marketing campaigns:

In-House Search Engine Marketers:
* Everett Sizemore – Gaiam
* Jim Brown – Quark (SEMPO)
* Joe Gira – Regis University

Agency Search Engine Marketers:
* Steve Riegel – Faction Media (SEMPO)
* Jason Lehman – Hyper Dog Media (SEMPO)
* Nicholas Yorchak – Lee Ready (SEMPO)

The evening is certain to be worth your while.

Save the date and spread the word.

To Register: Denver SEMPO Panel Discussion Registration

Tags: denver web design, website design, seo, denver web development, website development, search engine optimization

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Why travel outside of Denver for great SEO and Search Engine Marketing events? Last week saw great attendance at the new Denver SEMPO Meetup (Created by the members of SEMPO’s Colorado Working Group).

This week’s Denver SEMPO meetup was an excellent educational program provided by Jim Brown, Online Marketing guru for Quark (of QuarkXPress fame). The presentation focused on opportunities in Social Media. Jim provided great information regarding Twitter, Facebook, and Facebook ads. While his presentation was friendly to all audiences, even seasoned Denver SEO professionals left with a new trick or two. And most valuable were the brand ambassador experiences Jim relayed to the group.

The Denver SEO Meetup followed, just a few blocks away. Many members attended both meetup groups. The Denver SEO Meetup is not an educational program, but a social function – founded our our President Jim Kreinbrink. Many notable SEO professionals regularly attend, but Search Marketing, Advertising, and Affiliate marketing professionals are also frequenting the meetup. Several SEOs noticed glitches in running Google ranking reports for clients that week, and it was nice to exchange what was working and not working in small informal conversations. Of course, don’t come to the Denver SEO Meetup hoping to learn all about SEO: It’s a more relaxing networking function, not an educational opportunity.

With SEO / SEM knowledge and professional networking available in here in Colorado, why travel to search marketing and ad industry conferences every weekend?

Tags: denver web design, denver web development, seo, website development, search engine optimization, website design

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It’s been one whole year since our President Jim Kreinbrink founded the Denver SEO Meetup. We have now had 13 meetups, with 119 members and growing. Expectations about the number and types of SEOs we’d meet have been exceeded, as noted Denver SEO professionals large and small have attended. Among our top lessons:

1. We have great synergies with attendees from related industries
Several great contributors to the Denver SEO Meetup aren’t even SEOs – they are affiliate or internet marketing professionals from the Denver/ Boulder area. Or SEO folks looking to hire/ be hired. While the group is targeted toward full-time SEO professionals, it’s been a happy accident that we’ve also attracted so many other great members.

2. Denver Web Designers and Webmasters attend, expecting a learning group
Several webmasters have attended or joined the group, and left disappointed when free SEO training wasn’t offered. All Denver SEO experts started as beginners at some point, but the meetup is really targeted toward socializing – not educating. Unfortunately, there have been hurt feelings. We have heard the cries, and are working in conjunction with Colorado SEMPO to provide a mixture of educational programs in addition to this social event.

3. SEOs like beer, wine and socializing, not laser tag
The Denver SEO meetup was initially a lasertag group. Of one. It didn’t take long to figure out that should change.

4. Denver SEOs are normal people. Even the “Black Hats”. Especially the “Black Hats”.
Denver SEOs have families, pet sites, hobbies, etc. Even the black hats. More than just search engine optimization rules their worlds. Some of the best SEO conversations have started about families, pets, travel, and things without any acronyms whatsoever.

If you are a Denver SEO Firm, search marketing agency, SEO freelancer – or a curious Black Hat – consider this an invitation to join the group. To socialize, network, and relax a little. Hope to see you there!

Tags: seo, website design, website development, denver web development, denver web design, search engine optimization

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SES is coming to Denver early next week. Search Engine Strategies is one of the most important Search Marketing conferences, and the May event seems particularly tuned for small business needs. The two tracks of training are:

Track A:
Local Search Engine Marketing 101
Advanced Keyword Research

Track B:
Search Engine Optimization Workshop
How to Effectively Use Social Media for Search Marketing Campaigns

Of course, the track you should choose depends highly upon your own search marketing goals. I encourage any small business owners to attend SEO training whenever possible. When implemented correctly, Search Engine Optimization can yield a tremendous return on investment.

Tags: denver web design, search engine optimization, website design, website development, seo, denver web development

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Less than a year after starting the Denver SEO Meetup, we are pleased to announce that it is quite successful.

The Denver SEO Meetup is a great place for Search Engine Optimization professionals throughout Colorado to network and socialize. Both freelance and agency Denver SEO folks are encouraged to attend. The environment is a very friendly, even laid back. Are you a Denver SEO firm or practicioner? Come on down to our Denver SEO meetup!

If you are a web developer, web designer, webmaster, or business owner interested in learning more about SEO, we highly recommend the training program at the SEMPO Institute instead of the meetup. The courses were created by some of the industry’s leading Search Marketing professionals, and can help you build your online business.

And coming soon: Those professionals belonging to SEMPO will soon have a Colorado SEMPO group available!

Tags: search engine optimization, denver web development, seo, website design, website development, denver web design

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Hyper Dog Media is providing Search Engine Optimization tips at the Association of Strategic Marketing’s upcoming seminar. The full agenda includes information from experts in PPC (Pay Per Click), Web Analytics, and more:
Proven Strategies for Improving Your Search Engine Marketing

Are you optimizing your greatest asset? Website content is an essential part of online success. Help search engines see the relevance of your pages, articles, press releases and more. Learn to identify and target ranking opportunities with titles, headings, bolding and additional techniques. Also, HTML can be used to communicate the relevance of your website and content to search engines. You don’t need to be an HTML whiz either!

Once you have the content, you must know how to maximize your search engine exposure. Find out how aggressive search engine submission may harm your ability to get into Google’s listings, as well as modern strategies on how to get your site indexed safely. Learn how to take an active role in getting pages indexed quickly in the major search engines as you add new content. Finally, links from other websites are an important source of traffic and search rankings. Several kinds of links will be discussed and you are sure to leave with new link building ideas!

5 reasons to attend!

• Translate the user experience to all online channels
• Learn about online measurement and analytics tools
• Use your SEM campaign to maximize your ROI
• Ensure you are paying for profitable clicks
• Discover 26 sources of links to target

BONUS! Free manual with registration

Hope to see you there!

Tags: seo, denver web development, search engine optimization, website design, website development, denver web design

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Search Marketing Expo (SMX) is one of the USA’s best conferences. This year’s SMX Local and Mobile is being held right here in Denver, Colorado. The focus on local SEO and mobile SEO couldn’t come at a better time: local search is very hot with small and large businesses alike. Mobile SEO is becoming ever more important as consumers race to the internet via handheld devices. What will your website look like to them? Mobile SEO is important until companies respond to what consumers really want – a desktop experience via their phone!

Visit the SMX website to register today!

Tags: search engine optimization, denver web design, denver web development, seo, website development, website design

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