Archive for the 'Local Search Optimization' Category

Denver SEMPO: InHouse vs. Agency – Search Engine Marketing Insights Panel

Thursday, October 9th, 2008

Denver SEMPO is hosting an excellent panel discussion The Denver SEMPO Meetup is hosting a panel discussion of In-House Search Marketing vs. Search Marketing Agencies this month. For all you interested in SEO / SEM, this program will have some valuable information and experiences shared. The panelists are among some of the best SEOs from both sides of the isle. As a top Denver SEO Agency, Hyper Dog Media is also a sponsor of the program.

It’s going to be at the Tivoli Center on the Auraria campus. You can see details below and on our Denver SEMPO Meet Up page. There is also a charge of $25 for the program. It will be a good very informative meeting. We’d love to see you there.

Date: October 23 — 5:30-7:30

Go to Denver SEMPO Meet Up page: Denver SEMPO Meetup Group

InHouse vs. Agency – Search Engine Marketing Insights Panel
> Is there a difference between an internet marketing campaign created by an In-House Marketer vs. an Agency Marketer?
> Are the challenges different?
> Which is more likely to be successful?

Learn the perspectives from both sides of the fence!

Instead of the normal Denver SEMPO Meet Up we are going to have a panel discussion concerning the difference between in-house search marketers and those from agencies. Your paid RSVP gives you access to an evening of great networking opportunities with likeminded SEM’ers, light refreshments and the chance to “pick the brains” of some of the top people in our profession.

The following search marketing professionals will be taking questions from attendees and sharing their professional knowledge and experience in establishing, growing and maintaining their search marketing campaigns:

In-House Search Engine Marketers:
* Everett Sizemore – Gaiam
* Jim Brown – Quark (SEMPO)
* Joe Gira – Regis University

Agency Search Engine Marketers:
* Steve Riegel – Faction Media (SEMPO)
* Jason Lehman – Hyper Dog Media (SEMPO)
* Nicholas Yorchak – Lee Ready (SEMPO)

The evening is certain to be worth your while.

Save the date and spread the word.

To Register: Denver SEMPO Panel Discussion Registration

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Denver SEO Meetup – 1 Year Anniversary

Friday, July 11th, 2008

It’s been one whole year since we founded the Denver SEO Meetup. We have now had 13 meetups, with 119 members and growing. Expectations about the number and types of SEOs we’d meet have been exceeded, as noted Denver SEO professionals large and small have attended. Among our top lessons:

1. We have great synergies with attendees from related industries
Several great contributors to the Denver SEO Meetup aren’t even SEOs – they are affiliate or internet marketing professionals from the Denver/ Boulder area. Or SEO folks looking to hire/ be hired. While the group is targeted toward full-time SEO professionals, it’s been a happy accident that we’ve also attracted so many other great members.

2. Denver Web Designers and Webmasters attend, expecting a learning group
Several webmasters have attended or joined the group, and left disappointed when free SEO training wasn’t offered. All Denver SEO experts started as beginners at some point, but the meetup is really targeted toward socializing – not educating. Unfortunately, there have been hurt feelings. We have heard the cries, and are working in conjunction with Colorado SEMPO to provide a mixture of educational programs in addition to this social event.

3. SEOs like beer, wine and socializing, not laser tag
The Denver SEO meetup was initially a lasertag group. Of one. It didn’t take long to figure out that should change.

4. Denver SEOs are normal people. Even the “Black Hats”. Especially the “Black Hats”.
Denver SEOs have families, pet sites, hobbies, etc. Even the black hats. More than just search engine optimization rules their worlds. Some of the best SEO conversations have started about families, pets, travel, and things without any acronyms whatsoever.

If you are a Denver SEO Firm, search marketing agency, SEO freelancer – or a curious Black Hat – consider this an invitation to join the group. To socialize, network, and relax a little. Hope to see you there!

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SES Denver 2008: Search Engine Strategies is coming

Thursday, May 1st, 2008

SES is coming to Denver early next week. Search Engine Strategies is one of the most important Search Marketing conferences, and the May event seems particularly tuned for small business needs. The two tracks of training are:

Track A:
Local Search Engine Marketing 101
Advanced Keyword Research

Track B:
Search Engine Optimization Workshop
How to Effectively Use Social Media for Search Marketing Campaigns

Of course, the track you should choose depends highly upon your own search marketing goals. I encourage any small business owners to attend SEO training whenever possible. When implemented correctly, Search Engine Optimization can yield a tremendous return on investment.

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SMX Local & Mobile coming to Denver, October 1st & 2nd

Monday, September 24th, 2007

Search Marketing Expo (SMX) is one of the USA’s best conferences. This year’s SMX Local and Mobile is being held right here in Denver, Colorado. The focus on local SEO and mobile SEO couldn’t come at a better time: local search is very hot with small and large businesses alike. Mobile SEO is becoming ever more important as consumers race to the internet via handheld devices. What will your website look like to them? Mobile SEO is important until companies respond to what consumers really want – a desktop experience via their phone!

Visit the SMX website to register today!

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