Hyper Dog Denver SEO Blog | Colorado Web Site Development » Get indexed in Google http://www.hyperdogmedia.com/blog Denver, Colorado SEO | Web Development Tips Mon, 23 Aug 2010 17:29:43 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 9 ways Google is discovering the invisible web http://www.hyperdogmedia.com/blog/2008/07/01/9-ways-google-is-discovering-the-invisible-web/ http://www.hyperdogmedia.com/blog/2008/07/01/9-ways-google-is-discovering-the-invisible-web/#comments Tue, 01 Jul 2008 19:00:37 +0000 Jim http://www.hyperdogmedia.com/blog/?p=91 There are many parts of the web that Googlebot has not been able to access, but Google has been working to shrink that. Google wants to find content, and while many webmasters do not make it easy, Googlebot finds a way.

1. Crawling flash!
Adobe announced today that they have released technology and information to Google and Yahoo enabling them to crawl flash files. It may take the search engines some time before they are able to integrate and implement these abilities, but a time is coming where rich media is less of a liability. I wonder if MSN/Live was left out to prevent them from reverse engineering Flash for their new silverlight competitor? At any rate, MSN is still working on accessing text links, so let’s not swamp them.

2. Crawling forms
Googlebot recently started filling out forms on the web in an attempt to discover content hidden behind jump menus and other forms. See our previous article if you’d like to keep Google out of your forms.

3. Working with Government entities to make information more accessible
A year or so ago, Google started providing training to government agencies to assist them in getting their information onto the web. I’m assuming much of the information has been hidden by URLs with large amounts of parameters.

4. Crawling JavaScript
Many menus and other dynamic navigation features have been created in JavaScript, and googlebot has started crawling those as well. Instead of relying on webmasters to provide search friendly navigation, Google is finally getting to access sites created by neophyte webmasters that haven’t been paying attention.

5. Google’s patent to read text in images
Google also knows many newbie webmasters use text buttons for navigation. By attempting to read text in images, the Googlebot will once again be able to open up previously inaccessible areas of a site.

6. Inbound links
Of course, Googlebot has always been great at following inbound links to new content. Much of the invisible web has been discovered just through humans linking to a previously unknown resource.

7. Submission
Of course, you can always submit a page location of currently invisible content to Google. This is usually the slowest way, especially compared to inbound links.

8. Google toolbar visits, analytics
Recently, many Denver SEO professionals have noticed links being indexed that have not been submitted. The only plausible explanation was that Google has been mining it’s toolbar and analytics for information about new URLs. Be careful – Google is watching and sees all!

9. Sitemap.xml files
The somewhat new stemap.xml protocol is very helpful for webmasters and googlebots alike in getting formerly invisible content into google’s hands.

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]]> http://www.hyperdogmedia.com/blog/2008/07/01/9-ways-google-is-discovering-the-invisible-web/feed/ 0 Upcoming Denver SEO Presentation: An Excellent Value http://www.hyperdogmedia.com/blog/2008/03/04/upcoming-seo-presentation-an-excellent-value/ http://www.hyperdogmedia.com/blog/2008/03/04/upcoming-seo-presentation-an-excellent-value/#comments Tue, 04 Mar 2008 13:05:57 +0000 Jim http://www.hyperdogmedia.com/blog/2008/03/04/upcoming-seo-presentation-an-excellent-value/ Hyper Dog Media is providing Search Engine Optimization tips at the Association of Strategic Marketing’s upcoming seminar. The full agenda includes information from experts in PPC (Pay Per Click), Web Analytics, and more:
Proven Strategies for Improving Your Search Engine Marketing

Are you optimizing your greatest asset? Website content is an essential part of online success. Help search engines see the relevance of your pages, articles, press releases and more. Learn to identify and target ranking opportunities with titles, headings, bolding and additional techniques. Also, HTML can be used to communicate the relevance of your website and content to search engines. You don’t need to be an HTML whiz either!

Once you have the content, you must know how to maximize your search engine exposure. Find out how aggressive search engine submission may harm your ability to get into Google’s listings, as well as modern strategies on how to get your site indexed safely. Learn how to take an active role in getting pages indexed quickly in the major search engines as you add new content. Finally, links from other websites are an important source of traffic and search rankings. Several kinds of links will be discussed and you are sure to leave with new link building ideas!

5 reasons to attend!

  • Translate the user experience to all online channels
  • Learn about online measurement and analytics tools
  • Use your SEM campaign to maximize your ROI
  • Ensure you are paying for profitable clicks
  • Discover 26 sources of links to target

BONUS! Free manual with registration

Hope to see you there!

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]]> http://www.hyperdogmedia.com/blog/2008/03/04/upcoming-seo-presentation-an-excellent-value/feed/ 0 7 Web design techniques that are thankfully being retired http://www.hyperdogmedia.com/blog/2007/05/30/7-web-design-techniques-that-are-thankfully-being-retired/ http://www.hyperdogmedia.com/blog/2007/05/30/7-web-design-techniques-that-are-thankfully-being-retired/#comments Wed, 30 May 2007 16:58:25 +0000 Jim http://www.hyperdogmedia.com/blog/2007/05/30/7-web-design-techniques-that-are-thankfully-being-retired/ 1. Frames
Frames were rarely done in a search-friendly manner. In the age of cellphone browsers and section 508 compliance, frames must go.

2. IE 5 Mac hacks
Internet Explorer was a miserable little browser on every OS it ran on, but was particularly miserable on the Mac. It required CSS hacks that other browsers tripped over. Some standards it – inexplicably – did not support. Even on MacOSX, it sucked.

3. Splash pages
These pieces of eyecandy were frequently skipped by visitors, and even more frequently cursed under their breath. Known to be slow-loading and pointless, it is nice to see them used less often.

4. Microsoft Frontpage Extensions
These buggy little replacements for scripting would break if you looked at them funny, and gave years of frustration to unix admins. Even Microsoft is turning it’s back on the Frontpage product, and not a day too soon.

5. Popup and Popunder windows
There are still sites that tout the effectiveness of popups and popunders, but let’s face it: We all hate them. Every good browser tries to block them, but every once in a while you’ll see one. They are the junkmail of web browsing, and it’s time for them to go far, far away.

6. Animated layers that block content on page load
There are few things as annoying as a layer that suddenly slides over to block content you are reading. They usually make users dismiss the ad to read page content.

I’ve gotten so that I dismiss anything that slides over, not even taking the time to read the ad.

The web will be a better place when these web design techniques are no longer seen. Have others? Add a comment and let us know!

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]]> http://www.hyperdogmedia.com/blog/2007/05/30/7-web-design-techniques-that-are-thankfully-being-retired/feed/ 1 Google Hell: How the supplemental index can kill a company http://www.hyperdogmedia.com/blog/2007/05/01/google-hell-how-the-supplemental-index-can-kill-a-company/ http://www.hyperdogmedia.com/blog/2007/05/01/google-hell-how-the-supplemental-index-can-kill-a-company/#comments Tue, 01 May 2007 14:34:12 +0000 Jim http://www.hyperdogmedia.com/blog/2007/05/01/google-hell-how-the-supplemental-index-can-kill-a-company/ Google Hell is a term being used to describe a sudden, far drop in a website’s ranking on Google. The ranking is usually for an important – or many different important – keyword terms.

I’m pleased an article on Google Hell being covered in the mainstream press. It’s a phenomenon known to main online businesses, tied heavily to changes in the Google algorthym. Some of the excellent points in the article:

  • The criteria for Google’s Supplemental Index can be vague.
  • “Grey-area” techniques are sometime necessary to compete on the internet with larger stores.
  • Duplicate content penalties exist!
  • Newly created sites are especially vulnerable to falling into the supplemental index.
  • Buying links may now be a deciding factor in whether your site ends up in the supplemental results.

The article quotes Jim Boykin and Micheal Gray. Besides the great sources, it is refreshing that businesses are starting to see the importance of search engine marketing to the bottom line.

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]]> http://www.hyperdogmedia.com/blog/2007/05/01/google-hell-how-the-supplemental-index-can-kill-a-company/feed/ 0 How to get indexed in Google: Be friendly, predictable for the googlebot http://www.hyperdogmedia.com/blog/2007/04/25/how-to-get-indexed-in-google-be-friendly-predictable-for-the-googlebot/ http://www.hyperdogmedia.com/blog/2007/04/25/how-to-get-indexed-in-google-be-friendly-predictable-for-the-googlebot/#comments Wed, 25 Apr 2007 16:55:12 +0000 Jim http://www.hyperdogmedia.com/blog/2007/04/25/how-to-get-indexed-in-google-be-friendly-predictable-for-the-googlebot/ This post is for server geeks. Everyone else should flee. Here we are talking about the underlying codes that every server sends along with html of a web site design when a page is requested from your website.

There are really only a few httpd server codes that should ever be sent on purpose:

1. Code 200 OK

This status code tells browsers (and the googlebot) that everything is a-okay. The content sent with the code appears to be just what was requested. Code 200 says “Yes, I have that content right here. This is the right location for requesting it, and I’m sending it to you now.”

2. Code 301 (A redirect)

A status code 301 tells the googlebot that content has moved. There isn’t a penalty applied to 301 redirects in the search engines, which makes it ideal for:
- Redirecting traffic to the www version of your domain (to solve possible duplicate content issues)
- Redirecting traffic from old or broken URLs

3. Code 404

A status code 404 tells visiting search engine spiders like the googlebot that the content is missing. After receiving a 404 error after several visits, most search engines will remove the page from their listings.

These are the HTTP status codes that should be sent to the server in most cases. Other status codes – like the dread 302 redirect – will usually only cause problems. One site we recently analyzed sent these codes when the hompage was requested:
302 (Redirected to another page)
404 (Missing. The page they were redirected to was missing!)
Then the HTML of the homepage was returned as the 404 error page. What a wild ride for the Googlebot!

Curious about what codes are being returned by your server? Try our new SEO Diagnostic tool, currently in beta.

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