YouTube as marketing channel
Brian Wiener has an interesting post over at AdAge: YouTube as marketing channel.
I agree that the TV Networks should be controlling their content by distributing it themselves:
1. Full Episodes should be available online(with Ads, of course). NBC’s Heroes will probably never be bootlegged on Youtube, because there is no need for it to be.
2. Small clips - 2 minute highlight clips - should be purposefully uploaded everywhere on the web. These previews and teasers are perfect to drive increased traffic and gain exposure.I also agree that search optimization should be key. Networks should host blogs to encourage as much juicy user-generated content as possible. And by using search friendly link structures throughout their sites, these media empires could rise to the top of search results - right where their audience expects to find them!
Tags: website design, website development, search engine optimization, seo
