Denver SEO Blog: Web Development, SEO & Marketing

With the ever increasing impatience of internet visitors, it is important that pages load as fast as possible. Here are some quick tips we implement when developing websites to keep the page size to a minimum:

1. CSS and Javascript should be in external files. This way, they are cached after the first page is visited.

2. For large images that cannot be optimized any further, load a placeholder and update it with the full version after the page has loaded.

3. Get faster hosting.

4. Use CSS instead of tables for layout.

5. Be a minimalist. Do you really need a sound on the home page? Are animations really needed to convey your message?

Tags: website design, website development, seo, search engine optimization

Brian Wiener has an interesting post over at AdAge: YouTube as marketing channel.

I agree that the TV Networks should be controlling their content by distributing it themselves:
1. Full Episodes should be available online(with Ads, of course). NBC’s Heroes will probably never be bootlegged on Youtube, because there is no need for it to be.
2. Small clips - 2 minute highlight clips - should be purposefully uploaded everywhere on the web. These previews and teasers are perfect to drive increased traffic and gain exposure.

I also agree that search optimization should be key. Networks should host blogs to encourage as much juicy user-generated content as possible. And by using search friendly link structures throughout their sites, these media empires could rise to the top of search results - right where their audience expects to find them!

Tags: website development, seo, website design, search engine optimization

The United States is behind other nations when it comes to adopting broadband. According to a recent report, the broadband has finally been adopted by more than 50 percent of residences.

Yet, U.S. web surfers have never been less patient: Studies show visitors will not wait more than 4 seconds for an eCommerce page to load. Page load times are vital to your visitor’s experience. We will have an upcoming post with some valuable tips on reducing your page load times. Most do not require a page redesign!

Tags: website design, website development, search engine optimization, seo

Nofollow tags are a fairly recent invention. The history of nofollow goes something like this:

1. Google gives priority to sites with many links.

2. Spammers use blogs and guestbooks to artificially increase their link counts.

3. Somebody proposes that certain places on the web - like blogs and guestbooks - should have a way of devaluing any links that are added.

4. Search engines listened. Well, some of them. Well, Google.

Search Engine Journal did a recent  posting: 13 reasons why nofollow tags suck.  I couldn’t agree more!

Tags: website development, website design, search engine optimization, seo