Archive for September, 2006

Know Thy Audience

Tuesday, September 12th, 2006

Slashdot has an interesting discussion about the Ultimate Blog Post.
If you want to reap the traffic(and/or server downtime) that can result from a post on slashdot, digg or stumbleupon, it is important to consider what stories get the most exposure. Also consider whether your affiliate ads or products/services are correctly targeted to the demographic that will be visiting.

Social Networking profiles as Marketing

Tuesday, September 12th, 2006

Companies like Burger King are using mySpace and facebook profiles
to market directly to certain demographics. As younger audiences are lucrative and maybe a little too marketing saavy, companies are setting up profiles to target customers in a familiar setting. Business Week has an interesting article on Burger King and Chase marketing to kids where they live.