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Social Networking profiles as Marketing

Companies like Burger King are using mySpace and facebook profiles
to market directly to certain demographics. As younger audiences are lucrative and maybe a little too marketing saavy, companies are setting up profiles to target customers in a familiar setting. Business Week has an interesting article on Burger King and Chase marketing to kids where they live.

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This entry was posted on Tuesday, September 12th, 2006 at 12:24 pm and is filed under Misc, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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